December 2025

Cover illustration by Illustrations by Petra Péterffy

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What’s Ahead for the Events Industry in 2026?

In our recent Meetings Market Survey, Convene asked planners: Are you more worried or more excited about the future? We then put the question to a group of global event professionals. Here’s what they all said.

BY Michelle Russell December 15, 2025

Using AI Tools to Find Patterns in Registration Data

Event technology and marketing consultant Nick Borelli on which event-registration trends are easiest to predict by analyzing data.

BY Barbara Palmer December 10, 2025

Equip Your Exhibitors

Most trade-show professionals market and sell booth space and then simply wish their exhibitors well. You can do better — their success is your success.

BY Kimberly Hardcastle December 8, 2025

Unpacking the ‘Half a Glass’ Meetings Economy

Looking at our Annual Meetings Market Survey through the lens of optimism vs. pessimism.

BY Michelle Russell December 8, 2025

Inside Indy’s Rise

Indianapolis may be considered a second-tier city, but it’s punching above its weight class as a host destination for medical meetings and more.

BY David McMillin December 4, 2025

Seriously Cincy

A quick trip reveals how a downtown renaissance is transforming Ohio’s third-largest city into a top-tier event destination.

BY Jennifer N. Dienst December 4, 2025

Sea Suite

A three-day tour of Florida’s Palm Beaches showcased this coastal area’s culinary creativity and sophisticated meeting spaces.

BY Kate Mulcrone December 4, 2025

Convene’s 32nd Meetings Market Survey Results

Responses from Convene’s Annual Meetings Market Survey show the varying ways that event strategists are managing uncertainty, maximizing attendee engagement, and adopting new technologies like AI.

BY Magdalina Atanassova and Michelle Russell December 4, 2025

Trevor Noah Wants to Tell You a Story

Trevor Noah will deliver the closing keynote and conduct a fireside chat at Convening Leaders 2026.

BY Kate Mulcrone December 3, 2025

Adam Grant Believes in Your Hidden Potential

Organizational psychologist, podcaster, and author Grant will deliver the opening keynote on the Main Stage at Convening Leaders 2026.

BY Kate Mulcrone December 3, 2025

Why the Business Events Community Is Built to Last

The long-term value of our community lies in our ability to strengthen the connections that allow societies to thrive.

BY Sherrif Karamat December 3, 2025

An Artist in Residence Inspired Deeper Connections at This Association’s Annual Meeting

How a First Nations artist’s live carving sparked a four-day-long conversation at an International Academy of Trial Lawyers meeting.

BY Barbara Palmer November 26, 2025

Using AI to Move the Needle on Late Registrations

How Spark can help planners combat the late registration trend by uncovering patterns in their own registration data and finding ways to spur prospective audiences to action.

BY Barbara Palmer November 24, 2025

Post-Con Survey Redo

What questions to ask — which ones to avoid — to increase your chances of getting the highest number of responses that yield insights.

BY Dave Lutz, CMP November 24, 2025

Planners Share Their Recent Challenges and Rewards

Event strategists from around the world told us how they’re staying flexible at a pivotal moment for the business events industry.

BY Convene Editors November 21, 2025

How to Make Subvention Programs Work Harder

A recent study shows that the current funding model to encourage group business falls short in significant areas beyond economics.

BY Kate Mulcrone November 18, 2025

Candy Retailers Come Together for a Confectionery Convention

Retailers gathered in Kentucky in April to collaborate on the making, packaging, and marketing of candy.

BY Michelle Russell November 17, 2025

This Biennial Meeting Is a Divine Collaboration

How a national leadership conference amplifies the impact of a powerful network of Black Greek-letter fraternities and sororities.

BY Barbara Palmer November 11, 2025

How Convening Leaders 2026 Is Embracing Sustainability

Thanks to a combination of careful planning and strategic partnerships, PCMA’s annual meeting keeps raising its own standards for event sustainability.

BY Kate Mulcrone November 10, 2025

How to Boost Real-Time Attendee Engagement

Planners shared event engagement strategies in a recent discussion on the PCMA Catalyst community.

BY Convene Editors November 4, 2025

Fixing a Broken Conference Model

At The Conference for Conferences, participants explored what events rooted in participant experience and connection could look like.

BY Barbara Palmer November 3, 2025

This ‘Little Behavioral Trick’ Makes Sessions More Meaningful

Behavioral expert Thimon de Jong — who spoke last week at PCMA Convening EMEA — on the brain benefits of resisting the urge to grab your phone the moment a session ends.

BY Barbara Palmer October 17, 2025

3 Practices That Beat New Skill Acquisition

In 2026, your edge will be from regularly engaging in three workplace practices.

BY Beth Surmont October 15, 2025

Joining the Dots With Zanny Minton Beddoes

Ahead of her Main Stage opening keynote at PCMA Convening Leaders 2026, Jan. 11-14 in Philadelphia, The Economist Editor-in-Chief Zanny Minton Beddoes spoke with Convene about three global revolutions reshaping our world, why in-person events matter more than ever, and how to navigate an environment defined by uncertainty.

BY Barbara Palmer October 8, 2025

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