News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

PCMA, Beverly’s Birthdays Giving Back at Convening Leaders 2019

PCMA and Attendees will assist Pittsburgh families by teaming up with Beverly’s Birthdays to create essentials kits for newborns.

BY Curt Wagner December 17, 2018

What Will Personalized Nutrition Plans Mean for Group F&B?

As genomics and artificial intelligence help consumers make smarter choices for their stomachs at home, they may expect to find menus at meetings tailored to individual biological needs, too.

BY David McMillin December 13, 2018

What Beyoncé and Jay-Z Can Teach You About Digital Strategy

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

BY David McMillin December 7, 2018

Chick-fil-A’s Annual Meeting — More Than Company Growth on Menu

Chick-fil-A’s annual gathering of franchise operators is about more than helping attendees ring up more sales and attract more customers. The experience is equally focused on shaping their personal futures.

BY David McMillin December 7, 2018

Brands Taking Stands: 3BL Forum Explores Corporate Activism

Corporate activism is having a transformative moment. The 3BL Forum explored the movement with a new, flexible format and an impressive roster of speakers that broached critical topics from all angles.

BY Jennifer N. Dienst December 7, 2018

4 Predictions for Event Tech in 2019

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)

BY David McMillin December 3, 2018

Marriott Takes Steps to Help Guests Affected by Data Breach

The Marriott International hotel chain says it is taking steps to help the up to 500 million guests whose personal information may have been compromised when the chain’s Starwood reservation system was hacked. For 327 million guests, Marriott said in a statement on Friday, the exposed information includes their name, phone number, email address, passport
BY Curt Wagner November 30, 2018

Finding Funding for Women-Led Startups

Women Who Tech is working to close the funding gap and draw global attention to gender bias in venture-capital funding. One key method is hosting Women Startup Challenges, which identify female-owned early-stage startups and invite them to compete for funding.

BY Barbara Palmer November 29, 2018

Designing a Pitchfest for Your Event

A pitchfest can showcase emerging ideas and bring innovators and investors together at your event. Here’s what the International Society for Technology in Education (ISTE) has learned since launching their own Pitch Fest five years ago.

BY Barbara Palmer November 29, 2018

Convening Leaders to Employ Virtual Reality Empathy Machines

Virtual reality is transforming media, entertainment, and a range of other industries — including events. Can it also change perspectives?

BY David McMillin November 28, 2018

Planning Plastic-Free Events

How a Scotland venue and an England triathlon are leading the way.

November 27, 2018

How to Ensure Accessibility When Choosing Destinations, Venues

New research offers planners ideas to consider when choosing destinations and venues. 

November 27, 2018