News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

Breaking the Ice: 6 Tips on How to Master Cold Calling

Business event strategists share six tips on how to master cold calling.

January 15, 2019

AIME Puts Focus on Education

As PCMA continues to spread roots in the Asia Pacific region, the organization will act as the exclusive strategic education partner at one of APAC’s biggest events.

BY David McMillin January 13, 2019

What Matters Most When Choosing a Destination?

Accessibility and safety remain top priorities for event planners, but unique experiences add to a location’s appeal.

January 7, 2019

Make Change Happen: Seth Godin Stresses Importance of Innovation

Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”

January 7, 2019

PCMA Putting Aromatherapy into Action at Convening Leaders 2019

PCMA aims to boost Convening Leaders 2019 Content Studio learning by tapping into the power of scent.

BY Curt Wagner December 30, 2018

How PCMA Is Supporting Business Events Organizers

PCMA is on a quest to create the best roadmap for supporting business events organizers in this time of disruption both within our industry and all around it. We are passionate about this work because we know that face-to-face meetings are catalysts for economic and social progress.

December 27, 2018

Geena Davis to Give Closing Address at PCMA Convening Leaders 2019

Academy-award winning actor and gender-equality activist Geena Davis will be the closing keynote speaker at PCMA Convening Leaders 2019, PCMA announced Dec. 24.

BY Cristi Kempf December 26, 2018

PCMA, Beverly’s Birthdays Giving Back at Convening Leaders 2019

PCMA and Attendees will assist Pittsburgh families by teaming up with Beverly’s Birthdays to create essentials kits for newborns.

BY Curt Wagner December 17, 2018

Tariffs Trouble: Business Events Trapped in Trade War Zone

Organizers for business events across a swath of industries are bracing for the toll tariffs will take on their shows in the next year and beyond.

BY Nancy Mann Jackson December 14, 2018

What Will Personalized Nutrition Plans Mean for Group F&B?

As genomics and artificial intelligence help consumers make smarter choices for their stomachs at home, they may expect to find menus at meetings tailored to individual biological needs, too.

BY David McMillin December 13, 2018

What Beyoncé and Jay-Z Can Teach You About Digital Strategy

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

BY David McMillin December 7, 2018

Chick-fil-A’s Annual Meeting — More Than Company Growth on Menu

Chick-fil-A’s annual gathering of franchise operators is about more than helping attendees ring up more sales and attract more customers. The experience is equally focused on shaping their personal futures.

BY David McMillin December 7, 2018