News & Trends
How an Agrifood Event Is Cultivating Innovation and International Participation
Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.
Ending ‘Manels’ — and ‘Mancasts’
How strongly do women’s own biases contribute to their under-representation in places of power?
3 Reasons to Start Marketing 2027 Events Now
Setting long-term goals for marketing your event will help build awareness and connection, not just your database.
‘The Radical Act’ of Creating Community
Food is central to my Italian heritage, so of course I gravitated toward food-related trends identified by VML Intelligence, the futurism, research, and innovation unit of global creative agency VML, in its “The Future 100: 2024” report, which identifies 100 trends across industries that will shape our world this year and beyond.
Building Events for Belonging
When it comes to designing for social connection, event professionals are ahead of the futurists.
Ensuring Live Events are Accessible to All
Accessibility consultant Austin Whitney’s love of music and music festivals led to his life’s mission to improve access at events for people with disabilities.
10 Fun Social-Media Trends to Try
We’ve got two handfuls of easy ways to generate engagement for your event on social media.
When Wellness Is a Work Ambition
One trend in VML Intelligence’s “The Future 100: 2024” report is “Well Ambition,” meaning that “wellbeing is no longer sacrificed on the altar of ambition.” It’s an important message for business events professionals.
What Can the Events Industry Learn From ‘Emotioneering’?
This top trend for 2024, according to VML Intelligence’s “The Future 100: 2024” report, could be key to fulfilling what your audience most wants to get out of attending your event. They just may not recognize it themselves.
Conference Metrics That Matter
“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.
‘Programming Stellar Content That Connects With an Audience’
TED’s chief program and strategy officer on how TED — and the business events industry — has evolved post-COVID.
EMEA Region Survey Concludes: Time to Collaborate
Business events industry respondents to the latest PCMA EMEA Engagement Survey said that the No. 1 priority for their employers is collaboration and strategic partnerships. Meanwhile, opportunities to collaborate with their peers was often cited by event organizers as the one thing they would like to see at an industry event. This emphasis on working together suggests how the industry is charting a path forward.