Lifestyle
What a Week — That’s a Wrap for Convening Leaders 2025!
There was a lot to see and do at CL25 — here are some visual reminders of what you’ve experienced over the past few days and pics of what you may have missed.
5 Lessons From the ‘Wicked’ Movie Marketing Campaign
Master the marketing magic behind the blockbuster movie musical ‘Wicked: Part One’ — and make it work within your budget.
CL25 Main Stage Speaker Scott Galloway on What’s Ahead for 2025
The marketing guru’s recent annual trend forecast webinar gives us a foretaste of what Convening Leaders participants can expect from his session. Here’s a hint: AI + travel.
An Event Prof’s Neuroscience Bookshelf
Convene asked two event professionals with expertise in applying neuroscience to events for their top book picks.
What to See, Do — and Eat — in Houston
Here are five things to know about Houston to help visitors experience the best of the city during Convening Leaders 2025 — or any time.
At Conferences, We Trust: How Shared Experiences Break Down Cynicism
Psychologist and author Jamil Zaki on how conferences are an antidote to cynicism — and how to help participants connect more deeply.
An Event Entrepreneur’s Quest to Redefine Belonging
Dan Berger reveals how founding — and selling — an event-planning software company taught him the true meaning of belonging, and how event professionals can apply those lessons to create meaningful connections.
5 Ways Meetings Fuel Belonging
According to author Dan Berger, business events offer five out of the six major categories of activities or strategies that promote the sense of belonging.
Social Connection: There’s an App for That
A neuroscientist has developed an app that makes connections between incoming first-year college students with a high likelihood they’ll turn into friendships. Up next: conference participants.
Trends Report 2025: Help — and Bleisure Time — Wanted
Hotel staffing shortages and bleisure trips will impact meeting professionals’ planning efforts — and their attendees’ experiences — in 2025. Part of Convene’s Annual Events Industry Forecast.
Planners Respond to Fatal Food Allergy Reaction at an Event
An influencer attendee died at a recent event from an allergic reaction to the food she consumed, serving as a “stark reminder” of event planners’ responsibility to keep attendees safe, according to event professional Shameka Jennings.
Room Set: Volvo Cars’ Woodland Wonderland
For the debut of Volvo’s new line of electric SUVs — and a signature scent — an ethereal, forest-inspired event felt only natural.