Civic and corporate leaders from four continents will gather January 2019 in Pittsburgh, Pennsylvania for a unique two-day discourse on how business events can create diversified and sustainable opportunities for economic and social prosperity.
A team of hospitality students from Kansas State University in Kansas won PCMA’s inaugural Business Events Industry Student Challenge for proposing how to protect personal data of people attending business events.
Creating tension should be a key factor in developing compelling business events, said bestselling author and Marketing Hall of Fame honoree, Seth Godin. Tension, he said, contributes to the fear of missing out, and that can create the buzz that helps make business events successful.
Tourism continues to dominate Asia Pacific’s travel industry, but the Corporate Incentive Travel segment (CIT), already representing one-quarter of the global travel industry, continues to make steady gains.
PCMA’s two 2018 European Knowledge Exchange events in November will feature industry leaders discussing how the business events industry can leverage disruptive technologies and create event experiences that drive economic and social progress.
The PCMA Leadership Committee has elected its 2019 Board of Trustees. Officers and trustees will take office immediately following PCMA’s annual meeting at the 63rd Convening Leaders in Pittsburgh, Pennsylvania in January 2019.
Exploring innovative ways to grow revenue beyond traditional sponsorship models will be the focus of PCMA's Knowledge Exchange in London. The programme, sponsored by visit.brussels, is designed for senior association professionals and will take place at the QEII Centre in Westminster, London on 25th October 2018.
PCMA has today announced a two-year collaboration to bring its leading industry education expertise to the relaunched Asia Pacific Incentives and Meetings Event (AIME). Next year’s event will be held in Melbourne, Australia 18-20 February 2019.
CHICAGO, Illinois, August 23, 2018 — The PCMA nominating committee met Aug. 17 in Chicago to determine the final slate of 2019 board officers and directors for open positions. PCMA Bylaws require the official announcement of the proposed slate to be sent to its membership by Oct. 1. The nominating process, according to the Bylaws (Article XII,
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CASE Online Course
What is CASE?
The Certified Association Sales Executive 10 module online course is an interactive, self-paced, certificate course that fills your knowledge gaps, builds your business acumen and teaches you how to become an association mastermind. Discover how to anticipate the needs of your clients and be perceived as a partner, not just a vendor.
Each of the first 9 modules features a self-assessment quiz to test your knowledge and ensure you have retained the course material
Modules 2-10 lead you through the steps to build an effective Account Plan for a client of your choosing; through research exercises and a SWOT Analysis you’ll identify opportunities on how you can best partner with your customers in the future
The course culminates with you presenting your strategic solutions to your target client and then guides you through a goal setting exercise you can apply to your future endeavors
After completing all ten modules, you’ll earn a CASE® certificate and 70 Clock hours
Includes online course exam and review
Professional Meeting Management® 6th Edition relevant chapters
Principles of Association Management 4th Edition textbook
Business Event Bootcamp
Take the next step to becoming an Event Producing rock star!
The strategies critical to keep business events vibrant, compelling and successful are constantly changing. Enter, the PCMA Business Event Bootcamp.
This online and self-paced event course is designed to give you and/or your team unlimited access to the latest trends and critical information for successful event planning.
Earn approved CE toward your CMP and CAE
Each module can be purchased separately for a customized learning program
Cost effective solution, built for your busy schedule
How can a team benefit?
Some corporations or associations don’t have the luxury of in house training that keeps their teams up on the latest success strategies for events. What happens after training is just as important as what happens during training.
Each module in the Business Event Bootcamp training program comes with a facilitator’s guide for team leaders. This guide is designed to help you navigate your team through each lesson and reinforce learning in the days and weeks following the training courses. Within each guide, you’ll have access to practical activities, reflection questions, and tools to take your team deeper into the course content and facilitate on-going conversations on the topics covered.