PCMA EMEA Announces 2024 Regional Advisory Board, Bolstering Representation from the Middle East and Africa

Northern Ireland,14 March 2024 — PCMA EMEA is proud to unveil its newly appointed 2024 Regional Advisory Board. This diverse and accomplished board will play a pivotal role in building upon PCMA’s strategic initiatives, with a special focus on nurturing the next generation of business event leaders as well as supporting PCMA’s exponential growth strategy in EMEA.

The 2024 Regional Advisory Board comprised of 16 members, marks a significant milestone for PCMA EMEA, as it includes representation from key regions, notably the Middle East and Africa. This evolution reflects PCMA’s commitment to fostering global collaboration and inclusivity within the meetings and events industry.

The following professionals will serve a two-year term:

  • Anne Lloyd, CEO, AMEE: The International Association for Health Professions Education
  • Eveline van der Pluijm, Manager Convention Bureau, Rotterdam Partners
  • Eszter Mattiassich-Aszody, Head of Global Events, Siemens Healthineers
  • Malin Erlandsson, Director Congress & Events, The Swedish Exhibition & Congress Centre/Gothia Towers
  • Monica Garcia, Association Meetings Manager, Barcelona Convention Bureau
  • Paul Wilson, Executive Director for Partnerships and Business Development, Index Holding
  • Sonto Mayise, General Manager, Durban KZN Convention Bureau.
  • Tania Baumann, Chief Operating Officer, World Energy Council
  • Ulrike Tondorf, Head of Brand Activation & Engagement, Bayer AG

Accompanied by the following Board professionals:

  • Adrian Ott, CEO, EFORT (European Federation of National Associations of Orthopaedics and Traumatology)
  • Ben Goedegebuure, Chief Global Strategy Officer, Maritz
  • Davi Kaur, CEO, European Society for Emergency Medicine INPO
  • Jack Owens, Sales Manager, Horizons by Tour Partner
  • Kit Lykketoft, Director of Convention, Wonderful Copenhagen ,
  • Matthias Schultze, Managing Director, German Convention Bureau

PCMA Staff Board liaison: Jaimé Bennett, Managing Director EMEA

PCMA Global Board liaison: Kathleen Warden, Director of Conference Sales, Scottish Event Campus

“We are thrilled to welcome our esteemed 2024 Regional Advisory Board members, each of whom brings a wealth of experience and expertise to the table,” said Jaime Bennett, Managing Director, PCMA EMEA. “Their diverse perspectives and industry insights coupled with our seasoned members will be invaluable as we embark on initiatives that aim to shape the future of business events and empower the next generation of leaders.”

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

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