Research & Resources

PCMA E-Book

E-Book: Future-Proofing for Business Events – Strategies, Insights and Resources

Your audiences’ values, motivations, needs and desires have shifted — along with their attention spans. As we transitioned from conference rooms and convention centers ...
September Dashboard image

Survey Shows That Business Events Professionals Are Less Anxious

The latest COVID-19 Recovery Dashboard Survey results are a mixed bag — events industry professionals say they are feeling less anxiety, but more report ...
Dashboard August 21

Delta Variant Creates More Angst for Events Industry

More than 600 planners and suppliers who participated in PCMA Convene’s latest COVID-19 Recovery Dashboard survey shared how the Delta variant has changed their ...
7 Change Actions: Rewriting the Audience Engagement Recipe with High-Impact Storytelling

7 Change Actions: Rewriting the Audience Engagement Recipe with High-Impact Storytelling

Within a split-second, your customers will spot the difference between a sincere brand message and a disingenuous marketing effort. This free 7 Change Actions ...
7 Change Actions: Module 4: Humanity

7 Change Actions: 10 Inspired Examples of Human Centered Marketing

In this free resource taken directly from the 7 Change Actions learning experience, we'll look into human-centered marketing, why we need it, and a ...
7 Change Actions: A Case Study with Matthias Schultze of the German Convention Bureau

7 Change Actions: A Case Study with Matthias Schultze of the German Convention Bureau

Innovation can only happen when we meaningfully connect all who are carriers of knowledge and information. We need to bring all the great ideas ...
7 Change Actions: Module 2 Resource

7 Change Actions: 5 Ingenious Innovations Triggered by Chaos

Research shows that managers tend to see restrictions and a lack of resources as the main obstacles to innovation — but crises continue to ...
World of Concrete 2021

Planners and Suppliers Focus Reskilling Efforts on New Business Models

In the latest Business Events Recovery Dashboard, planners and suppliers are divided on whether the recent CDC guidance on vaccinated people going mask-free will ...
7 Change Actions: The Commoditization of CX

7 Change Actions: The Commoditization of CX

Most companies may claim that they are different from the pack, that their value proposition is unique, that they use different technology, have a ...
CL2020

How the CDC’s New Guidance on Mask Wearing Is Impacting Events Professionals

In the latest COVID-19 Recovery Dashboard, planners and suppliers were divided about whether the new guidance for fully vaccinated individuals will translate into greater ...
Singapore CL

PCMA APAC Survey Results: Business Events Recovery to Start Locally

Nearly one-third of business events professionals doing business in Australia, New Zealand, and Southeast Asia said that they are unable to estimate in-person registration ...
Speaker Agreement Template for Digital and Hybrid Events

Speaker Agreement Template for Digital and Hybrid Events

Let PCMA’s speaker agreement template be your guide. Download our fillable speaker agreement template. Fill it out with your organization’s and speaker’s information, or incorporate it into your existing template.  ...