Research & Resources

Beyond ROI... to ROE (Return On Events): Measuring The Impact of Business Events

Beyond ROI… to ROE (Return On Events): Measuring The Impact of Business Events

The PCMA research study, Beyond ROI to ROE (Return on Events), provides a new framework and toolkit to help business event professionals analyze, quantify, ...
The Future of Live Events (White Paper)

The Future of Live Events (White Paper)

What impact will COVID-19 have on live events? How will business event professionals ensure the safety of their participants? In conversations with dozens of ...
COVID-19 Coronavirus Resources for Business Events Professionals

COVID-19 Coronavirus Resources for Business Events Professionals

COVID-19 Coronavirus News & Resources for the Business Events Industry ...
What Would Gen Z Change About Events?

What Would Gen Z Change About Events?

The results of a recent PCMA survey of the next generation of attendees reveal what they like about business events and how they would ...
Business Events Recovery Dashboard

What Does the Pent-up Demand for Leisure Travel Mean for Events?

The latest COVID-19 Recovery Dashboard shows that the majority of planners and suppliers are planning a return to in-person events set for between July ...
Three Simple Steps to Choosing the Right Tech Platform for Your Virtual Events

Three Simple Steps to Choosing the Right Tech Platform for Your Virtual Events

The process of finding the right vendor for your virtual event can be overwhelming. We aim to provide a clear roadmap with three steps ...
Dashboard February

Getting Closer to Face-to-Face

The latest COVID-19 Recovery Dashboard shows that planners are focusing more of their efforts on the return to in-person events ...
DEI: Essential Digital Event Glossary

DEI: Essential Digital Event Glossary

You’ve made the difficult decision to cancel a face-to-face event. Rather than dwell on the disappointment for the attendees, instead think about the possibilities ...
Compass

Updated Business Events Compass Reveals a Big Bounce

Hope for a better 2021 surged among business event planners and event participants in the latest installment of the Business Events Compass, although challenges ...
AIDS 2020 Virtual

A Gray Area: Virtual Exhibits and Unrelated Business Income Tax (UBIT)  

Two attorneys who represent associations suggest that when it comes to whether income received from virtual-only trade shows is subject to taxation, we’re in ...
return on events

Return on Events: New Metrics for Now — and Into the Future

The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on ...
event insurance

PCMA Survey on Event-Cancellation Insurance Shows Gaps

Nearly one-quarter of respondents to a recent survey said they did not have event-cancellation insurance policies for their event in 2020 and only 20 ...
events industry survey

Scrubbing ‘Cannibalize’ From Our Industry Vernacular

The results of the latest COVID-19 Recovery Dashboard survey show that both planners and suppliers increasingly see a future where small groups meet in ...
Focus on APAC: COVID-19 Recovery Dashboard

Focus on APAC: COVID-19 Recovery Dashboard

In what is the largest business events industry survey conducted for the APAC region to date, 531 event industry professionals — 342 planners and ...
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