Research & Resources

IACC

Experience Matters: IACC Report Spotlights Growing Event Priorities

The new IACC “Meeting Room of the Future — Australia & Asia Pacific” report spotlights such growing event priorities as immersive experiences and personalisation ...
Making Sense of Room Block Decisions

Making Sense of Room Block Decisions

New research aims to determine what inspires attendees to book inside — or outside — the block ...
German Convention Bureau

German Convention Bureau’s Research Identifies Attendee Types

Three key strategies — adding surprising or disruptive change elements, facilitating effective knowledge transfer, and catering to different attendee needs — create memorable events ...
Trends of 2019: The Future of Meetings & Events

Trends of 2019: The Future of Meetings & Events

Marriott International partnered with PCMA Education Foundation to bring you this report on how Trends should represent seismic, long-lasting shifts that will be here ...
medical meeting

Medical Meeting Challenge: Health-Care Providers are Tough Crowd

Health-care providers have high standards for the meetings they attend, according to a recent report by American Express Meetings & Events. Here’s how to ...
Travel Truths for Business Events Corporate Incentive Travel

Travel Truths for Business Events Corporate Incentive Travel

The Melbourne Convention Bureau (MCB) partnered with PCMA Education Foundation to commission a research project to help APAC region meeting planners understand what is ...
Six Ways Medical Meetings Are Proving Their Value To Exhibitors (White Paper)

Six Ways Medical Meetings Are Proving Their Value To Exhibitors (White Paper)

Medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, ...
DEI: 5 Categories of Technology Solutions

DEI: 5 Categories of Technology Solutions

Use this resource for tips to research the right technology solution for your digital events. The perfect technology fit should include all of your ...
DEI: Live Event Crew Management

DEI: Live Event Crew Management

Having the right crew members in place is the first step to producing a flawless event. Download our helpful resource today to review the ...
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