Research & Resources

PCMA E-Book

E-Book: Future-Proofing for Business Events – Strategies, Insights and Resources

Your audiences’ values, motivations, needs and desires have shifted — along with their attention spans. As we transitioned from conference rooms and convention centers ...
CL22 Fun Run

Mental Health and the Business Events Industry

In Convene's latest COVID-19 Recovery Dashboard Survey, we asked planners and suppliers to share how two-plus years of working during the uncertainties of the ...
Destination Showcase booths

Survey Finds the Push for In-Person Events Brings Fresh Challenges

Convene’s latest COVID-19 Recovery Dashboard responses indicate that planners are organizing more in-person-only and hybrid events in the coming months than in our previous ...
EMEA Survey: Events Professionals Continue to Plan Amidst Uncertainty

EMEA Survey: Events Professionals Continue to Plan Amidst Uncertainty

The results of a survey of business events professionals in EMEA demonstrate their collective resolve to navigate a continually shifting environment ...
E-Book: 5 Greatest Myths About Virtual and Hybrid Events

E-Book: 5 Greatest Myths About Virtual and Hybrid Events

Virtual and hybrid events have empowered millions of attendees to connect with event hosts, sponsors, and each other. This rapid adoption of technology has ...
CL22 mask signs in lobby

Event Professionals Press Forward

The latest COVID-19 Recovery Dashboard Survey results reveal that planners and suppliers feel more hopeful as they face COVID’s latest variant — and that ...
According to the latest COVID-19 Recovery Dashboard survey, 60 percent of planners intend to mandate vaccines at in-person events.

Planners Take a ‘Wait-and-See’ Approach to Omicron

The latest COVID-19 Recovery Dashboard Survey results reveal that planners and suppliers feel more hopeful as they face COVID’s latest variant — and that ...
Digital Events Insights

Digital Events Insights

PCMA and the AC Forum embarked on a research project to determine what the Business Events industry could learn from organizations and businesses that ...
Putting Seven Change Actions Into Action in Long Beach

Putting Seven Change Actions Into Action in Long Beach

How does an event organizer even begin to think about planning for the future in the face of such complexity and uncertainty? No one ...
September Dashboard image

Survey Shows That Business Events Professionals Are Less Anxious

The latest COVID-19 Recovery Dashboard Survey results are a mixed bag — events industry professionals say they are feeling less anxiety, but more report ...
Dashboard August 21

Delta Variant Creates More Angst for Events Industry

More than 600 planners and suppliers who participated in PCMA Convene’s latest COVID-19 Recovery Dashboard survey shared how the Delta variant has changed their ...
7 Change Actions: Rewriting the Audience Engagement Recipe with High-Impact Storytelling

7 Change Actions: Rewriting the Audience Engagement Recipe with High-Impact Storytelling

Within a split-second, your customers will spot the difference between a sincere brand message and a disingenuous marketing effort. This free 7 Change Actions ...