E-Book: Future-Proofing for Business Events – Strategies, Insights and Resources
Your audiences’ values, motivations, needs and desires have shifted — along with their attention spans. As we transitioned from conference rooms and convention centers ...
Survey Shows That Business Events Professionals Are Less Anxious
The latest COVID-19 Recovery Dashboard Survey results are a mixed bag — events industry professionals say they are feeling less anxiety, but more report ...
Delta Variant Creates More Angst for Events Industry
More than 600 planners and suppliers who participated in PCMA Convene’s latest COVID-19 Recovery Dashboard survey shared how the Delta variant has changed their ...
7 Change Actions: Rewriting the Audience Engagement Recipe with High-Impact Storytelling
Within a split-second, your customers will spot the difference between a sincere brand message and a disingenuous marketing effort. This free 7 Change Actions ...
7 Change Actions: 10 Inspired Examples of Human Centered Marketing
In this free resource taken directly from the 7 Change Actions learning experience, we'll look into human-centered marketing, why we need it, and a ...
7 Change Actions: A Case Study with Matthias Schultze of the German Convention Bureau
Innovation can only happen when we meaningfully connect all who are carriers of knowledge and information. We need to bring all the great ideas ...
7 Change Actions: 5 Ingenious Innovations Triggered by Chaos
Research shows that managers tend to see restrictions and a lack of resources as the main obstacles to innovation — but crises continue to ...
Planners and Suppliers Focus Reskilling Efforts on New Business Models
In the latest Business Events Recovery Dashboard, planners and suppliers are divided on whether the recent CDC guidance on vaccinated people going mask-free will ...
7 Change Actions: The Commoditization of CX
Most companies may claim that they are different from the pack, that their value proposition is unique, that they use different technology, have a ...
How the CDC’s New Guidance on Mask Wearing Is Impacting Events Professionals
In the latest COVID-19 Recovery Dashboard, planners and suppliers were divided about whether the new guidance for fully vaccinated individuals will translate into greater ...
PCMA APAC Survey Results: Business Events Recovery to Start Locally
Nearly one-third of business events professionals doing business in Australia, New Zealand, and Southeast Asia said that they are unable to estimate in-person registration ...
Speaker Agreement Template for Digital and Hybrid Events
Let PCMA’s speaker agreement template be your guide. Download our fillable speaker agreement template. Fill it out with your organization’s and speaker’s information, or incorporate it into your existing template. ...
