Research & Resources

return on events

Return on Events: New Metrics for Now — and Into the Future

The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on ...
Beyond ROI... to ROE (Return On Events): Measuring The Impact of Business Events

Beyond ROI… to ROE (Return On Events): Measuring The Impact of Business Events

The PCMA research study, Beyond ROI to ROE (Return on Events), provides a new framework and toolkit to help business event professionals analyze, quantify, ...
event insurance

PCMA Survey on Event-Cancellation Insurance Shows Gaps

Nearly one-quarter of respondents to a recent survey said they did not have event-cancellation insurance policies for their event in 2020 and only 20 ...
events industry survey

Scrubbing ‘Cannibalize’ From Our Industry Vernacular

The results of the latest COVID-19 Recovery Dashboard survey show that both planners and suppliers increasingly see a future where small groups meet in ...
Focus on APAC: COVID-19 Recovery Dashboard

Focus on APAC: COVID-19 Recovery Dashboard

In what is the largest business events industry survey conducted for the APAC region to date, 531 event industry professionals — 342 planners and ...
covid-19 recovery dashboard

More Planners Than Suppliers See Hybrid Events as Most Likely Recovery Scenario

In the sixth in Convene’s COVID-19 Recovery Dashboard series, planners and suppliers are predicting the pandemic’s economic fallout will have a deeper impact in ...
The Future of Live Events (White Paper)

The Future of Live Events (White Paper)

What impact will COVID-19 have on live events? How will business event professionals ensure the safety of their participants? In conversations with dozens of ...
covid-19 recovery dashboard

Planners and Suppliers Revise Revenue Loss Expectations

As the pandemic wears on, planners and suppliers are more clear-eyed about its economic repercussions — but still uncertain of how to best plan ...
The Next Normal: Live Events, Digital Experiences & Business Continuity

Starting the Recovery Discovery Journey for the Business Events Industry

Industry leaders from across the globe came together to identify common challenges and a path toward recovery in partnership with PCMA. Explore the insights ...
salary survey

Convene Salary Survey 2020: Before COVID-19

The picture of a vibrant, healthy business events industry portrayed by more than 600 respondents to this year's survey before COVID-19 stands in stark ...
survey

PCMA COVID-19 Recovery Dashboard Results, Survey 4

Insights from our latest survey — conducted May 18-21 — on how the COVID-19 pandemic is changing business events professionals’ roles and how they ...
covid-19 recovery dashboard

PCMA COVID-19 Recovery Dashboard Results, Survey 3

Insights from our latest survey — conducted May 4-7 — on how the COVID-19 pandemic is changing business events professionals’ roles and how they ...