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7 Change Actions: Rewriting the Audience Engagement Recipe with High-Impact Storytelling
Within a split-second, your customers will spot the difference between a sincere brand message and a disingenuous marketing effort. This free 7 Change Actions ...
7 Change Actions: 10 Inspired Examples of Human Centered Marketing
In this free resource taken directly from the 7 Change Actions learning experience, we'll look into human-centered marketing, why we need it, and a ...
7 Change Actions: A Case Study with Matthias Schultze of the German Convention Bureau
Innovation can only happen when we meaningfully connect all who are carriers of knowledge and information. We need to bring all the great ideas ...
7 Change Actions: 5 Ingenious Innovations Triggered by Chaos
Research shows that managers tend to see restrictions and a lack of resources as the main obstacles to innovation — but crises continue to ...
Planners and Suppliers Focus Reskilling Efforts on New Business Models
In the latest Business Events Recovery Dashboard, planners and suppliers are divided on whether the recent CDC guidance on vaccinated people going mask-free will ...
7 Change Actions: The Commoditization of CX
Most companies may claim that they are different from the pack, that their value proposition is unique, that they use different technology, have a ...
How the CDC’s New Guidance on Mask Wearing Is Impacting Events Professionals
In the latest COVID-19 Recovery Dashboard, planners and suppliers were divided about whether the new guidance for fully vaccinated individuals will translate into greater ...
PCMA APAC Survey Results: Business Events Recovery to Start Locally
Nearly one-third of business events professionals doing business in Australia, New Zealand, and Southeast Asia said that they are unable to estimate in-person registration ...
Speaker Agreement Template for Digital and Hybrid Events
Let PCMA’s speaker agreement template be your guide. Download our fillable speaker agreement template. Fill it out with your organization’s and speaker’s information, or incorporate it into your existing template. ...
Events Professionals Weigh Conflicting Recovery Realities
Convene’s latest COVID-19 Recovery Dashboard survey results demonstrate how suppliers and planners continue to factor all kinds of challenges into their plans for 2021 ...
What Would Gen Z Change About Events?
The results of a recent PCMA survey of the next generation of attendees reveal what they like about business events and how they would ...
What Does the Pent-up Demand for Leisure Travel Mean for Events?
The latest COVID-19 Recovery Dashboard shows that the majority of planners and suppliers are planning a return to in-person events set for between July ...
