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COVER STORY

Measuring Emotion

While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result.

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Jun 1
edUcon 2025

edUcon 2025

edUcon 2025 is more than an education conference — it’s a movement. Next summer, join 1,000+ leaders in Bourbon City to boldly explore the future of the business events industry.

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CEMA Connects: Boost Event ROI by Helping Participants Feel Connected

May 28, 2025 Online

Want to know what really brings people together at events? We’ll walk through some surprising research and offer down-to-earth ideas to help you create deeper, more authentic event engagement.

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PCMA APAC Labs, Sydney

Jun 3, 2025

PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI – Project Spark: Business Events AI Powered by You.


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