From Our Partners

Get to Know Salt Lake’s Diverse Dining and Nightlife Scene

Tips on where to take your attendees in Salt Lake City when the meeting is over and the networking has just begun.

August 29, 2019

The Power of the Anchoring Effect on Pricing Models

The anchoring effect — the human tendency to rely too heavily on an initial (and often unrelated) piece of information when making a decision — is one reason why cognitive bias might help inform your pricing model.

BY Charlotte Notaras August 28, 2019