PCMA Convene magazine, leading business events industry publication

Gen Z Wants to Attend Events — Why Aren’t They?

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. Based on new research from Freeman and The Harris Poll, it looks like those efforts are paying off: Gen Z wants to attend industry events. So, why aren’t more young professionals showing up? Here’s how some events are bridging this gap.

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Gen Z Wants to Attend Events — Why Aren’t They?

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Will This Be the Greenest Convention Center on the Planet?

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Rearchitecting a Trade Show

HOT TOPICS

Sustainability

News & Trends

Inclusivity in Business Events

Artificial Intelligence

Career & Leadership

People on the Move

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Convene offers a monthly series of must read articles organized around CMP knowledge areas that, along with an online test and essay, enables readers to easily earn CEs.

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Measuring Emotion

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Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability

COVER STORY

Measuring Emotion

While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result.

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