Ninety percent of purchases today are influenced by word of mouth. Here’s how to leverage that consumer trend for events.
Outer space is not on most of our everyday radar, never mind on the business horizon. The Space Commerce Conference and Exposition — the only civilian conference and expo that brings together NASA, aerospace, government agencies, and commercial industries — bridges both worlds: space exploration as it relates to business.
Associations of all types can learn from strategies used in the medical and scientific arena.
Business challenges are coming at us so fast and are so complex that leaders can no longer afford not to leverage the knowledge and creativity of every person within their organizations. Experts point to a different way forward: It’s called humble or servant leadership.
Cover illustration by Dadu Shi
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Convene magazine, published by PCMA since 1986, is the leading meetings industry publication for educational content and professional development. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business Publications International (TABPI), Association TRENDS, and the Society of Publication Designers.
In 2012, 2014, and 2016, in a biennial study independently conducted by Watkins Research Group, meeting planners identified Convene as the top industry publication they rely on for content.
