Pumping New Life Into Associations’ Online Revenue Streams

Pumping New Life Into Associations’ Online Revenue Streams

The pivot to digital events has constricted many associations’ revenue streams. But the American Society of Hematology bucked that trend by developing a successful new model for sponsors for its virtual 2020 event and a pricing structure for all participants based on a metric that makes sense in an online environment: time.

event marketers

Study Finds Event Marketers Continue to See Gaps in Event Tech

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.
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food drive Ernest N. Morial Convention Center

What the Absence of Events Means to Local Charities

Charitable institutions have long benefited from the community-service efforts of organizations convening in their cities. What happens to those charities when face-to-face events don’t take place for more than a year?
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Convene magazine, published by PCMA since 1986, is the leading meetings industry publication for educational content and professional development. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business Publications International (TABPI), Association TRENDS, and the Society of Publication Designers.

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