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Brand-New Experience
Building an authentic brand identity is a complicated process for destinations. Here’s how a handful of CVBs have tackled the issue — and how organizers have meaningfully hitched their events’ theming to those brands.
ARTWORK BY DUSK STUDIO
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Convene magazine, published by PCMA since 1986, is the leading meetings industry publication for educational content and professional development. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business Publications International (TABPI), Association TRENDS, and the Society of Publication Designers.
In 2012, 2014, and 2016, in a biennial study independently conducted by Watkins Research Group, meeting planners identified Convene as the top industry publication they rely on for content.