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Crossing the Divide
Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. Here’s how organizers are finding their way.
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ABOUT CONVENE
Convene magazine, published by PCMA since 1986, is the leading meetings industry publication for educational content and professional development. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business Publications International (TABPI), Association TRENDS, and the Society of Publication Designers.
In 2012, 2014, 2016, and 2018, in a biennial study independently conducted by Watkins Research Group, meeting planners identified Convene as the top industry publication they rely on for content.
In 2020, Convene won Niche Media’s award for Best Niche Association Magazine, as judged by a team of media experts at the Newhouse School of Syracuse University.