To inspire attendees to take action, try giving them a small taste of the main entree — and then taking the plate away. (pcma.org)
We asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. From leverage more behavioral data to international relationships to writing for robots, here are fives strategies to put into action.
Chick-fil-A’s annual gathering of franchise operators is about more than helping attendees ring up more sales and attract more customers. The experience is equally focused on shaping their personal futures.
Finding the right partners will be a hallmark of the next round of breakthrough innovations —making business events and startups a perfect match.
Cover illustration by Pui Yan Fong
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Convene magazine, published by PCMA since 1986, is the leading meetings industry publication for educational content and professional development. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business Publications International (TABPI), Association TRENDS, and the Society of Publication Designers.
In 2012, 2014, and 2016, in a biennial study independently conducted by Watkins Research Group, meeting planners identified Convene as the top industry publication they rely on for content.
