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CMP Series Required Reading
Convene offers a monthly series of must read articles organized around CMP knowledge areas that, along with an online test and essay, enables readers to easily earn CEs.
COVER STORY
Measuring Emotion
While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result.
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