Event Technology

When it’s imperative that you keep your attendees connected, here’s what you need to know about Wi-Fi, video feeds, simulcasts, apps, social media, and more. We look at what works and what doesn't, and talk to meeting professionals about their favorites.

Meetings and Your Brain: Drawing a Joy Connection

In an experiment, a meeting session using the Piccles online drawing platform generated the greatest amount of happiness, validating research that connects drawing to decreased stress.

BY Barbara Palmer August 2, 2022

Navigating Rising AV Costs for Events: ’It’s Not 2019 Anymore’

Skyrocketing travel and equipment costs and a sudden talent shortage — pandemic-prompted trends have made affordable audiovisual services a challenge since the return of face-to-face events. Event organizers and suppliers talk about their pain points, how to mitigate costs, and the importance of communication.

BY Casey Gale July 29, 2022

Where to Start on Your Event Data Journey 

Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.

BY Michelle Russell July 6, 2022

Using Event Data to Chart a Path Forward

Collecting data about events is critical, but planners need to communicate those stats and numbers through a compelling story that helps stakeholders take action. Here’s how to get started. 

BY Michelle Russell Barbara Palmer July 6, 2022

3 Steps to Impactful Data Storytelling

Telling stories about events and audiences is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.

BY Michelle Russell July 6, 2022

Event Data: Translating Numbers Into Concrete Ideas

Numbers are essential to our everyday lives. Even though we use them all the time, we are missing the opportunity to make data and numbers less abstract and more understandable, say the authors of a new book.

BY Michelle Russell Barbara Palmer July 6, 2022

Making Emotions Count in Your Event Data

How can you measure engagement at a physiological level? It turns out there’s a tool for that.

BY Barbara Palmer July 6, 2022

Notified Executive Allie Magyar: ‘You’re Not Confined by Your Title’

From street racing to startups, serial entrepreneur Allie Magyar shares the highs and lows that come with forging your own path.

BY Jennifer N. Dienst May 27, 2022

3 Trends and Events: Rewilding Spaces, Foraged Cocktails, and Metawork

Wunderman Thompson’s recent trend report, “The Future 100: 2022,” identifies 100 trends across industries. Three of those — rewilding spaces, foraged cocktails, and metawork — already are evident in the events landscape but could become even bigger influences in the future.

BY Curt Wagner May 2, 2022

PCMA EduCon Speaker Andrew Davis on Innovating for the Future of Events

At PCMA EduCon 2022, marketing expert Andrew Davis will share his theory on why you need a box to think outside the box.

BY Jennifer N. Dienst April 13, 2022

Holograms Are Giving Events the ‘Beam Me Up’ Experience

Holograms — 3D-image projections — are increasingly making their way into corporate headquarters and onto stages for conferences. Here’s what the technology can and can’t do. Yet.

BY Michelle Russell March 28, 2022

Capturing ‘Lightning in a Bottle’ Event Data

When COVID-19 forced the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) to make Global Pet Expo a digital experience in 2021, show management learned valuable lessons about data capture that it has put into practice at its in-person show.

BY Michelle Russell February 25, 2022