Event Technology

When it’s imperative that you keep your attendees connected, here’s what you need to know about Wi-Fi, video feeds, simulcasts, apps, social media, and more. We look at what works and what doesn't, and talk to meeting professionals about their favorites.

Research: Trade Shows Remain Top Marketing Investment

The “Marketing Spend Decision Report,” CEIR’s latest research, gives the exhibitions industry a shot of confidence.

BY Michelle Russell June 12, 2026

This Positive Trait — Trusting Your Gut — Could Be Holding You Back

One of the biggest roadblocks to event professionals using AI to improve their strategic planning could be an overreliance on their own instincts.

BY Barbara Palmer May 21, 2026

More Than Hacking It

A speedy win at the Convening Leaders 2026 Spark Hackathon was the result of years of combined experience and experimentation among three strangers.

BY Barbara Palmer February 5, 2026

Why Is Anxiety About AI Tools Outpacing Enthusiasm?

New research shows how Americans’ enthusiasm for AI-enabled tools has shifted to concern about misuse by bad actors and the potential to spread misinformation.

BY Kate Mulcrone December 16, 2025

Using AI Tools to Find Patterns in Registration Data

Event technology and marketing consultant Nick Borelli on which event-registration trends are easiest to predict by analyzing data.

BY Barbara Palmer December 10, 2025

Using AI to Move the Needle on Late Registrations

How Spark can help planners combat the late registration trend by uncovering patterns in their own registration data and finding ways to spur prospective audiences to action.

BY Barbara Palmer November 24, 2025

How AI Can Help Humans Get Recycling Right

Oscar Sort, an AI-powered waste-sorting assistant, is improving recycling rates by reducing confusion — and errors — at the bins.

BY Barbara Palmer October 27, 2025

This ‘Little Behavioral Trick’ Makes Sessions More Meaningful

Behavioral expert Thimon de Jong — who spoke last week at PCMA Convening EMEA — on the brain benefits of resisting the urge to grab your phone the moment a session ends.

BY Barbara Palmer October 17, 2025

What Science Has to Say About How to Use AI

The evidence is mounting that leaning too heavily on AI can affect our ability to think critically and retain information. Here’s how to stay in the driver’s seat.

BY Barbara Palmer September 17, 2025

Should You Put More of Yourself Into Your Emails?

Your email messages likely aren’t communicating as clearly to others as you think they are, says organizational expert Andrew Brodsky. Here’s why and what to do about it.

BY Barbara Palmer August 6, 2025

An Early Adopter’s Approach for Reining in AI

When it comes to using AI-generated tools, discipline and focus are powerful things, says entrepreneur and speaker Princess Castleberry.

BY Barbara Palmer July 23, 2025

Study Identifies Missed Opportunities to Use AI in Event Planning

A report on how planners use AI shows where the industry is lagging behind as well as opportunities to integrate AI into event workflows.

BY Kate Mulcrone July 14, 2025

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