Event Technology
Research: Trade Shows Remain Top Marketing Investment
The “Marketing Spend Decision Report,” CEIR’s latest research, gives the exhibitions industry a shot of confidence.
This Positive Trait — Trusting Your Gut — Could Be Holding You Back
One of the biggest roadblocks to event professionals using AI to improve their strategic planning could be an overreliance on their own instincts.
More Than Hacking It
A speedy win at the Convening Leaders 2026 Spark Hackathon was the result of years of combined experience and experimentation among three strangers.
Why Is Anxiety About AI Tools Outpacing Enthusiasm?
New research shows how Americans’ enthusiasm for AI-enabled tools has shifted to concern about misuse by bad actors and the potential to spread misinformation.
Using AI Tools to Find Patterns in Registration Data
Event technology and marketing consultant Nick Borelli on which event-registration trends are easiest to predict by analyzing data.
Using AI to Move the Needle on Late Registrations
How Spark can help planners combat the late registration trend by uncovering patterns in their own registration data and finding ways to spur prospective audiences to action.
How AI Can Help Humans Get Recycling Right
Oscar Sort, an AI-powered waste-sorting assistant, is improving recycling rates by reducing confusion — and errors — at the bins.
This ‘Little Behavioral Trick’ Makes Sessions More Meaningful
Behavioral expert Thimon de Jong — who spoke last week at PCMA Convening EMEA — on the brain benefits of resisting the urge to grab your phone the moment a session ends.
What Science Has to Say About How to Use AI
The evidence is mounting that leaning too heavily on AI can affect our ability to think critically and retain information. Here’s how to stay in the driver’s seat.
Should You Put More of Yourself Into Your Emails?
Your email messages likely aren’t communicating as clearly to others as you think they are, says organizational expert Andrew Brodsky. Here’s why and what to do about it.
An Early Adopter’s Approach for Reining in AI
When it comes to using AI-generated tools, discipline and focus are powerful things, says entrepreneur and speaker Princess Castleberry.
Study Identifies Missed Opportunities to Use AI in Event Planning
A report on how planners use AI shows where the industry is lagging behind as well as opportunities to integrate AI into event workflows.