As live conferences return, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Here’s a framework to consider.

The Boston Beer Company partnered with Van Wagner, a sports production company, to create a virtual corporate event that captured their employees’ attention more than their in-person annual meeting. 

Two separate studies reveal that online events held during the pandemic resulted in increased participation among women as both as attendees and speakers, compared to their in-person, pre-pandemic versions.

Wunderman Thompson’s recent trend report, “The Future 100: 2022,” identifies 100 trends across industries. Three of those — rewilding spaces, foraged cocktails, and metawork — already are evident in the events landscape but could become even bigger influences in the future.

At PCMA EduCon 2022, marketing expert Andrew Davis will share his theory on why you need a box to think outside the box.

Monterey Convention Center’s immersive studio with a wrap-around video wall delivers facility’s customers with a solution for hybrid and virtual meetings.

The idea that hybrid events can or need to connect two live audiences is one of the “5 Greatest Myths About Virtual and Hybrid Events,” a new PCMA e-book available for download.

After a year off due to COVID-19 in 2020, PCMA’s Capital Chapter switched its Hill Day advocacy event last year to virtual appointments with lawmakers and invited other PCMA chapters to lead the meet-ups — thereby increasing the number of participants and appointments. The chapter is building on that momentum for this year’s virtual Hill Day.

Crafting a successful digital or hybrid attendee experience goes deeper than the technology you use. It’s about developing a foundational process that frees you up to be creative.

The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.

A session at PCMA Convening Leaders 2022 contrasted the evolution of the business events industry against other business sectors and explored what insights we should glean from that — and why the future may be here sooner than you may think.

A host of Conversation Starters — small group discussions on a range of hot-button topics — were held for in-person and digital participants at Convening Leaders 2022. Here are some takeaways.