Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)

The next chapter of digital events will include speakers who are streamed as holograms. Learn about Vimeo’s new feature that will make the sci-fi-sounding world of 3D holograms a reality.

A virtual-reality simulation at a medical meeting sought to educate in an innovative way — while setting a world record. 

New tools and ways of delivering online content will help you get — and keep — users’ attention.

The technology has great potential, but for it to work in the events industry, all stakeholders will need to join together.

There are lots of reasons why organizations are expanding their digital events to include multiple hubs. Here are six of them.

A global pharmaceutical company introduced a new product to hundreds of physicians in Spain in 18 locations at once using an interactive digital format.

If WeWork was crossed with Airbnb, it might look a lot like Bizly.

Is the selfie an unintended consequence of meeting technology?

The Brazilian Spine Society shored up attendance numbers at its congress during a major recession by relying on a digital-marketing strategy.

To expand the reach of its educational offerings, PCMA’s Canada East Chapter has tested a range of live-streaming offerings. The big takeaway? Social means success.