Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

What Beyoncé and Jay-Z Can Teach You About Digital Strategy

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

BY David McMillin December 7, 2018

4 Predictions for Event Tech in 2019

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)

BY David McMillin December 3, 2018

Is Telepresence Coming to a Screen Near You?

The next chapter of digital events will include speakers who are streamed as holograms. Learn about Vimeo’s new feature that will make the sci-fi-sounding world of 3D holograms a reality.

BY David McMillin October 12, 2018

Breaking Records Using VR at Congress of Neurological Surgeons Annual Meeting

A virtual-reality simulation at a medical meeting sought to educate in an innovative way — while setting a world record. 

BY Ellen Ryan October 1, 2018

Paradigm-Shifting Ways to Put Your Educational Content Online

New tools and ways of delivering online content will help you get — and keep — users’ attention.

BY Barbara Palmer August 1, 2018

Blockchain for Events

The technology has great potential, but for it to work in the events industry, all stakeholders will need to join together.

BY David McMillin July 2, 2018

6 Good Reasons for Creating a Multi-Hub Digital Event

There are lots of reasons why organizations are expanding their digital events to include multiple hubs. Here are six of them.

May 30, 2018

How a Multi-Hub Digital Hub Kept the Human Touch

A global pharmaceutical company introduced a new product to hundreds of physicians in Spain in 18 locations at once using an interactive digital format.

May 1, 2018

Is There an Easier Way to Book Small Meetings?

If WeWork was crossed with Airbnb, it might look a lot like Bizly.

April 2, 2018

The Role of Meetings in the Rise of the Selfie

Is the selfie an unintended consequence of meeting technology?

BY Barbara Palmer March 28, 2018

A Real Cliffhanger: Making the Numbers at the 2017 Brazilian Spine Society Congress

The Brazilian Spine Society shored up attendance numbers at its congress during a major recession by relying on a digital-marketing strategy.

March 1, 2018

How Social-Media Livestreaming Helps With Member Engagement Strategy

To expand the reach of its educational offerings, PCMA’s Canada East Chapter has tested a range of live-streaming offerings. The big takeaway? Social means success.

BY David McMillin February 1, 2018