Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

How One Virtual Event Created ‘Organic’ Interactions

The Data + AI Summit North America 2021 focused on creating opportunities for intimate conversations among its 65,000 attendees.

BY Casey Gale July 21, 2021

How a Medical Society Found Success With its First Hybrid Event

Organizers of the Aesthetic Society’s first hybrid meeting weigh in on how they managed health and safety, how their new pricing model made the numbers work, and why organizers should change their idea of what perfection looks like right now.

BY Jennifer N. Dienst July 12, 2021

Lessons Learned From the Digital Evolution of Events

Event professionals share insights and experience gained from designing and producing digital and hybrid meetings yesterday at EduCon.

BY Barbara Palmer July 8, 2021

If You’re Preparing to Host a Hybrid Event, Stop!

There is no such thing as a hybrid event — there are digital events and in-person events.

BY Don Neal June 27, 2021

Celebrating Juneteenth at Emancipation Park

President Joe Biden signed a bill Thursday designating Juneteenth, a day commemorating the end of slavery in the United States, a federal holiday. It marks the day when — as relayed in a story which author Clint Smith calls a “long-held myth” — a Union general stood on a balcony in Galveston, Texas, to publicly

BY Barbara Palmer June 17, 2021

Study Finds Event Marketers Continue to See Gaps in Event Tech

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.

BY Casey Gale June 11, 2021

2 Associations Tweak Plans for Second Year of Digital Events

Convene checked in with two associations that produced digital events in 2020 to learn what they are doing differently this year. One leaned into interactive online opportunities for participants while the other went from complimentary registration to an “attainable” pricing model.

BY Casey Gale June 9, 2021

How Redesigning a Hybrid Event’s Physical Space Led to Other Changes

This year marks the 20th anniversary of the Exhibition & Convention Executives Forum (ECEF), but in many respects, ECEF 2021 — making its debut as a hybrid event — will feel entirely new. Produced by Lippman Connects, the in-person ECEF 21 will take place Nov. 3 at the Hyatt Regency Hotel in Arlington, Virginia, with

BY Michelle Russell June 8, 2021

Chasing Down Viable Hybrid Meeting Solutions

PCMA’s Rocky Mountain Chapter held a hybrid/hackathon event on Global Meetings Industry Day designed for participants to arrive at a way to engage chapter members dispersed over several states throughout the year, online and in person.

BY Michelle Russell June 7, 2021

This Big Cheese Conference Promises Participants Online Interaction

When the American Cheese Society Annual Conference meets digitally in July, the organization plans to reimagine its popular in-person sessions, such as ‘Meet the Cheesemaker,’ in a virtual format.

BY Casey Gale June 7, 2021

An Experiment in Hybrid Engagement

How PCMA’s Northern California Chapter brought its own creative playbook to a hybrid conference.

BY Barbara Palmer June 2, 2021

Pumping New Life Into Associations’ Online Revenue Streams

The pivot to digital events has constricted many associations’ revenue streams. But the American Society of Hematology bucked that trend by developing a successful new model for sponsors for its virtual 2020 event and a pricing structure for all participants based on a metric that makes sense in an online environment: time.

BY Michelle Russell May 29, 2021