Apple announced its new services, and content producers of all kinds can take a page from the company’s approach to content distribution.

Technology, strategists say, should enhance the live event experience and allow for frictionless communication.

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)

A boutique hotel brand is creating a virtual lobby experience in the hopes of getting more people to look up from their screens and converse in the physical space.

PCMA continues to empower event strategists with the tools necessary to execute digital and hybrid events. Case in point: the inaugural edition of the DES Boot Camp — an in-person event — held in July in Calgary.

A recent study conducted at Cornell University revealed that virtual-reality environments have an effect on the way that we experience and consume food. Will the immersive digital world land on a convention menu?

The next chapter of digital events will include speakers who are streamed as holograms. Learn about Vimeo’s new feature that will make the sci-fi-sounding world of 3D holograms a reality.

A virtual-reality simulation at a medical meeting sought to educate in an innovative way — while setting a world record. 

Reaching an audience doesn’t have to require being on camera. Twitter is launching a new live-streaming feature for your ears only.

New tools and ways of delivering online content will help you get — and keep — users’ attention.

The technology has great potential, but for it to work in the events industry, all stakeholders will need to join together.