The DES Spotlight highlights a specific Digital Event Strategist graduate that has been transforming digital and hybrid events to benefit not only their organization, but also their audience. Samantha Lazo is currently the Manager of Production & Event Technology for the Institute of Internal Auditors.

Post-event data not only helps us to improve our events each year, but also provides us with insight into our customers’ wants and needs. Download this content resource for tips on setting survey objectives, contructing questions and the ever-tricky incentive decision.

The DES Spotlight highlights a specific Digital Event Strategist graduate that has been transforming digital and hybrid events to benefit not only their organization, but also their audience. Victoria Fanning is a senior manager of online event production with MGMA and has been planning digital events since 2009, with a current focus on medical meetings.

View our video conference for an overview of PCMA’s Digital Event Strategist Course. Here’s where you can get answers to all our questions about the DES certification.

Extend the connections of your digital event with social media tools. Online participants are looking for content and updates in real time, so give the people what they want! Download this resource for some tips on using social media in your digital events.

Apple announced its new services, and content producers of all kinds can take a page from the company’s approach to content distribution.

Technology, strategists say, should enhance the live event experience and allow for frictionless communication.

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)

A boutique hotel brand is creating a virtual lobby experience in the hopes of getting more people to look up from their screens and converse in the physical space.

PCMA continues to empower event strategists with the tools necessary to execute digital and hybrid events. Case in point: the inaugural edition of the DES Boot Camp — an in-person event — held in July in Calgary.

A recent study conducted at Cornell University revealed that virtual-reality environments have an effect on the way that we experience and consume food. Will the immersive digital world land on a convention menu?