Digital Events

Best practices and case studies for pulling off exceptional virtual and hybrid meetings.

DEI: Social Media Tools for Online Events

Extend the connections of your digital event with social media tools. Online participants are looking for content and updates in real time, so give the people what they want! Download this resource for some tips on using social media in your digital events.

August 8, 2019

What Apple’s Approach to Content Can Teach Us

Apple announced its new services, and content producers of all kinds can take a page from the company’s approach to content distribution.

BY David McMillin March 25, 2019

How to Design Human Experiences Amid Rapid Digital Change

Technology, strategists say, should enhance the live event experience and allow for frictionless communication.

BY Kim Benjamin February 25, 2019

What Beyoncé and Jay-Z Can Teach You About Digital Strategy

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

BY David McMillin December 7, 2018

4 Predictions for Event Tech in 2019

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)

BY David McMillin December 3, 2018

Hotelier Uses Digital Communication to Create Human Connection

A boutique hotel brand is creating a virtual lobby experience in the hopes of getting more people to look up from their screens and converse in the physical space.

BY David McMillin October 31, 2018

Learning About Digital Events at a F2F Event in Calgary

PCMA continues to empower event strategists with the tools necessary to execute digital and hybrid events. Case in point: the inaugural edition of the DES Boot Camp — an in-person event — held in July in Calgary.

BY David McMillin October 25, 2018

F&B With a Side of VR

A recent study conducted at Cornell University revealed that virtual-reality environments have an effect on the way that we experience and consume food. Will the immersive digital world land on a convention menu?

BY David McMillin October 19, 2018

Is Telepresence Coming to a Screen Near You?

The next chapter of digital events will include speakers who are streamed as holograms. Learn about Vimeo’s new feature that will make the sci-fi-sounding world of 3D holograms a reality.

BY David McMillin October 12, 2018

Breaking Records Using VR at Congress of Neurological Surgeons Annual Meeting

A virtual-reality simulation at a medical meeting sought to educate in an innovative way — while setting a world record. 

BY Ellen Ryan October 1, 2018

An Audio-Only Approach to Digital Engagement

Reaching an audience doesn’t have to require being on camera. Twitter is launching a new live-streaming feature for your ears only.

BY David McMillin September 17, 2018

Paradigm-Shifting Ways to Put Your Educational Content Online

New tools and ways of delivering online content will help you get — and keep — users’ attention.

BY Barbara Palmer August 1, 2018