Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

An Eco-Friendly Way to Repurpose Exhibit Foliage

After the 2022 New York International Auto Show crossed the finish line, 1,000 plants used in its exhibits were donated to local organizations to help green all five boroughs of New York City.

BY Casey Gale August 12, 2022

Prescribing a Hub-and-Spoke Approach

A medical conference in Italy was broadcast from a main studio to more than a dozen sites throughout the country, giving participants both a broad and localized learning experience.

BY Michelle Russell August 4, 2022

When Your Supply Chain Is Human

SA Expeditions, a travel company with a social-responsibility focus, has a different take on what it means to be sustainable.

BY Michelle Russell August 1, 2022

Navigating Rising AV Costs for Events: ’It’s Not 2019 Anymore’

Skyrocketing travel and equipment costs and a sudden talent shortage — pandemic-prompted trends have made affordable audiovisual services a challenge since the return of face-to-face events. Event organizers and suppliers talk about their pain points, how to mitigate costs, and the importance of communication.

BY Casey Gale July 29, 2022

How to Deal With 7 Curveballs Thrown at Event Organizers

Planning large conferences has gotten even more complicated. The pandemic and the subsequent Great Resignation have greatly reduced the number of skilled workers in hospitality and related industries. Here are seven areas to take into consideration.

BY Dave Lutz, CMP July 27, 2022

Vienna Venture that Helps Elderly Bakers ‘Learned From Scratch’

The social enterprise in Austria’s capital will share its recipe for success over the last 10 years, including thriving during the pandemic, at Convening EMEA.

BY Michelle Russell July 21, 2022

Corporate Retreats: The Offsite is Back On

The shift to remote work puts an emphasis on the ‘retreat’ part of corporate gatherings.

BY Jennifer N. Dienst July 18, 2022

Cross-team Collaboration — the Most Overlooked Event Strategy

Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.

BY Bill Zimmer July 8, 2022

Speaking Volumes With Your Event Data

If you’ve taken on the job of analyzing data from your events, we’d like to help you share the results in a way that provides forward direction for your organization and boosts your profile.

BY Michelle Russell July 7, 2022

Monterey Bay Aquarium’s Sustainability Efforts Cause Ripple Effect

As the Monterey Bay Aquarium systematically eliminated single-use plastic from its operations, it led to more sustainable practices throughout an entire supply chain.

BY Barbara Palmer June 30, 2022

A Sea Change for Event Sustainability

Five years ago, a majority of planners weren’t particularly interested in sustainability efforts at special events at the Monterey Bay Aquarium. Lately, there’s been a big shift.

BY Barbara Palmer June 30, 2022

Face-to-Face Event Attendance in 2022

In-person events are returning and planners are examining their attendance numbers and what they can do to increase them. Members of the PCMA Catalyst community discussed the topic.

BY Convene Editors June 27, 2022