Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Capitol Hill Addresses Visa Wait Time Issue

Convention attendees and exhibitors from some non-U.S. destinations have been contending with visitor visa processing times as long as 800 days, negatively impacting international participation at U.S.-based events. New legislation targeting the issue offers some hope.

BY Casey Gale September 22, 2023

Medical Group Takes Training Workshops on the Road

To better support physicians’ soft skills development, the American College of Chest Physicians launched a country-wide tour of its empathetic listening training workshops, focused on the critical first five minutes of clinician/patient interaction.

BY Jennifer N. Dienst September 1, 2023

Adjusting Strategies to Changing Business Models

A European medical association has found that its pre-pandemic site-selection strategy, which prioritized a legacy engagement project, has not proven to be viable in the current environment.

BY Michelle Russell August 16, 2023

How to Engage Next-Gen Members

Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.

BY Curt Wagner August 4, 2023

How One Event Company Leveled Up Its Exhibitor Sales Strategy

At an ECEF session, the president of the Americas at Reed Exhibitions shared how the pandemic forced the company to change the way it provides value to exhibitors, which starts with its new approach to hiring and retaining sales talent.

BY Michelle Russell July 31, 2023

66 Ways to Think About Collaboration

In his new book Harnessing Serendipity, BizBash founder David Adler speaks to 66 accomplished creative individuals who offer philosophical and practical insights for event designers — like Andrew Lacanienta, who shares the five levels of experiences that should help shape events.

BY Michelle Russell July 31, 2023

Want to Future-Proof Your Events? Delight a Gen Z Audience.

Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.

BY Magdalina Atanassova July 21, 2023

Why Future Event Planning Will Include Sustainability by Design

This year, PCMA created a standalone full-time position for the first time: head of global sustainability, recently filled by Carolina Goradesky. Convene spoke with her about debunking sustainability misconceptions, and how to move from fear into action.

BY Magdalina Atanassova July 17, 2023

4 Ways to Help Attendees Navigate Your Event

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program. 

BY Dave Lutz, CMP July 17, 2023

‘Empathy is Everybody’s Responsibility’

Executive Carolyn Dolezal on empathy: How it has made her a better leader and the ways in which she weaves it in event design.

BY Barbara Palmer June 27, 2023

The New Era of Gathering: Embracing ‘Generous Authority’

Get ready for Priya Parker to get to the heart of — and reimagine — what you do for a living.

BY Magdalina Atanassova June 25, 2023

Webinar: Engage Your Audience Everywhere: Onsite, Online, On Demand

Everyone’s busy. So busy, in fact, that they’re registering later than ever for events. How do you make your events more engaging? So your audience can’t afford to miss them? How do you make them engaging onsite, online, and on demand? To maximize your event ROI and deliver great results for your sponsors.

BY Joshua Butler Brian Monahan June 21, 2023

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