Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Beyond the Event: Leaving a Legacy for Liver Health

The Iceberg video series shares how the International Liver Congress extended the impact of its London event last year.

BY Michelle Russell March 22, 2023

How Event Destinations Are Facing the Crime Challenge

With meeting professionals making safety and security a top priority for their events, destinations are finding innovative solutions to augment public safety programs.

BY Barbara Palmer March 20, 2023

Strategies to Boost Your Event’s Digital Revenue

At Convening Leaders 2023, two industry pros debated how to make digital events more profitable — here are their best ideas.

BY Jennifer N. Dienst March 13, 2023

Transforming Your Events Business Model

At a Convening Leaders 2023 session, three event leaders shared how their business model has evolved to include digital opportunities.

BY Michelle Russell February 24, 2023

Business Events and Air Travel — a Climate Conundrum

At a sustainability session at PCMA Convening Leaders 2023, a climate scientist and a panel of events professionals grappled with how to address the business events industry’s largest single contributor to global warming. 

BY Michelle Russell February 24, 2023

Finding Event Registration Patterns

One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.

BY Christine Shimasaki, CDME, CMP February 20, 2023

Back to the Future: Revisiting Event Planner Predictions From 2012

A decade ago, a group of meeting planners predicted what the year 2022 would look like for the business events industry. They weren’t too far off base. 

BY Barbara Palmer February 20, 2023

A Master Class on Forgiveness — and How to Hold a Virtual Session

The inaugural Global Scientific Conference on Human Flourishing was held entirely online, attracting 4,000 viewers. Here’s how one session kept participants engaged.

BY Michelle Russell February 13, 2023

The Transformation of Business Events

What event organizers have learned about what their audiences want now.

BY Convene Editors February 6, 2023

Medical Society Finds Success by Getting Uncomfortable

After taking a chance on a new format during the pandemic, The Aesthetic Society is reaping the rewards of taking more risks with its annual conference in 2023.

BY Jennifer N. Dienst February 3, 2023

Science Group’s Hybrid Meetings Improve Access and Affordability

The Genetics Society of America’s hybrid format, pricing structure, and content strategy gives global participants a chance to share the science.

BY Barbara Palmer February 3, 2023

Event Organizers Need Some New Measuring Sticks

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

BY Beth Surmont February 3, 2023

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