Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

This Annual Meeting Is a Divine Collaboration

How a national leadership conference amplifies the impact of an already powerful network of Black Greek-letter fraternities and sororities.

BY Barbara Palmer November 11, 2025

How Convening Leaders 2026 Is Embracing Sustainability

Thanks to a combination of careful planning and strategic partnerships, PCMA’s annual meeting keeps raising its own standards for event sustainability.

BY Kate Mulcrone November 10, 2025

A Connection-Building Exercise That Draws Out Event Participants

In keeping with its goal of having participants reimagine the traditional conference model, the inaugural The Conference for Conferences kicked off with an offbeat icebreaker.

BY Barbara Palmer November 3, 2025

Fixing a Broken Conference Model

At The Conference for Conferences, participants explored what events rooted in participant experience and connection could look like.

BY Barbara Palmer November 3, 2025

6 Experts on Keeping DEI Alive at Events

Industry leaders share their practical approaches for making events inclusive — from digital accessibility to balancing celebration with difficult conversations — even as DEI faces backlash.

BY Magdalina Atanassova October 29, 2025

How AI Can Help Humans Get Recycling Right

Oscar Sort, an AI-powered waste-sorting assistant, is improving recycling rates by reducing confusion — and errors — at the bins.

BY Barbara Palmer October 27, 2025

Have We Moved the Sustainability Bar?

According to AmEx Global Business Travel’s 2026 Global Meetings & Events Forecast, planners recognize that their attendees expect their events to be sustainable. But how are they delivering on that expectation?

BY Michelle Russell October 23, 2025

5 Metrics to Focus on for Greener Meetings

The American Chemical Society’s ambitious event sustainability initiatives include reducing energy as well as food and plastic waste.

BY Kate Mulcrone October 21, 2025

This ‘Little Behavioral Trick’ Makes Sessions More Meaningful

Behavioral expert Thimon de Jong — who spoke last week at PCMA Convening EMEA — on the brain benefits of resisting the urge to grab your phone the moment a session ends.

BY Barbara Palmer October 17, 2025

Unpacking the European Accessibility Act

Frank Wächter, senior digital marketing manager at Congrex Switzerland, is working to raise awareness of barriers to accessibility at events.

BY Barbara Palmer October 14, 2025

A Look Inside Convening EMEA 2025

Here’s what to expect this week as the business events industry gathers in Rotterdam.

BY Convene Editors October 10, 2025

Joining the Dots With Zanny Minton Beddoes

Ahead of her Main Stage opening keynote at PCMA Convening Leaders 2026, Jan. 11-14 in Philadelphia, The Economist Editor-in-Chief Zanny Minton Beddoes spoke with Convene about three global revolutions reshaping our world, why in-person events matter more than ever, and how to navigate an environment defined by uncertainty.

BY Barbara Palmer October 8, 2025

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA