Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

What Beyoncé and Jay-Z Can Teach You About Digital Strategy

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

BY David McMillin December 7, 2018

Chick-fil-A’s Annual Meeting — More Than Company Growth on Menu

Chick-fil-A’s annual gathering of franchise operators is about more than helping attendees ring up more sales and attract more customers. The experience is equally focused on shaping their personal futures.

BY David McMillin December 7, 2018

Brands Taking Stands: 3BL Forum Explores Corporate Activism

Corporate activism is having a transformative moment. The 3BL Forum explored the movement with a new, flexible format and an impressive roster of speakers that broached critical topics from all angles.

BY Jennifer N. Dienst December 7, 2018

Making Vinyl Event Expands Offerings, Audience

Making Vinyl — an event for vinyl manufacturers, retailers, packagers, record label representatives, music brokers, artists, musicians, and enthusiasts to delve into vinyl’s rebirth alongside rock-star keynoters like Little Steven of Bruce Springsteen’s E Street Band — grew in 2018.

BY Casey Gale December 4, 2018

4 Predictions for Event Tech in 2019

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)

BY David McMillin December 3, 2018

Expert Advice on Launching New Events, Rethinking Existing Ones

Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.

BY Kimberly Hardcastle-Geddes November 30, 2018

Designing a Pitchfest for Your Event

A pitchfest can showcase emerging ideas and bring innovators and investors together at your event. Here’s what the International Society for Technology in Education (ISTE) has learned since launching their own Pitch Fest five years ago.

BY Barbara Palmer November 29, 2018

Better Together: Why Business Events Are Embracing Startups

Finding the right partners will be a hallmark of the next round of breakthrough innovations —making business events and startups a perfect match.

BY Barbara Palmer November 29, 2018

Promiseland Project’s Traveling Front Porch Debuts with Message of Respect

In the second of our series on The Promiseland Project, we’re on site for the initiative’s inaugural event to see how a big idea about meaningful conversation plays out in a tiny North Dakota town.

BY David McMillin November 28, 2018

American Institute of Architects Convention Becomes Better by Design

The 150-plus-year-old American Institute of Architects’ annual convention was stripped down to the studs. Here’s a look at the first phase of its remodel.

BY Nichole Bernier November 28, 2018

Illustrations Help Speakers at Business Events Land a Visual Punch

Business guru Kjell Nordstrom carries a bold, paradigm-shifting message to audiences — and slides created by artist Patrik Instedt illustrate his points perfectly.

BY Barbara Palmer November 25, 2018

Seth Godin Asks, Would They Miss You If You Were Gone?

The PCMA Convening Leaders 2019 featured speaker and marketing guru would like organizers to think about that question in terms of their events.

BY Michelle Russell November 10, 2018