Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Surveying Attendees About Live Events

Wondering how to determine your audience’s willingness to attend a live event? The PCMA Catalyst community discussed what questions to include in a survey.

BY Convene Editors July 6, 2020

Convincing Stakeholders to Hold Live or Hybrid Events is Planners’ Top Concern

A recent virtual open forum conducted by Global DMC Partners addressed planners’ challenges in terms of future event planning.

BY Michelle Russell July 6, 2020

Why Digital Events Are in ‘an Awkward Phase’

Technology may connect us physically, but much remains to be learned about its ability to create emotional connections.

BY Barbara Palmer July 6, 2020

Reinventing an Annual Meeting Twice During a Global Pandemic

The American Society of Neuroradiology was in the final stages of retooling its Annual Meeting in Las Vegas. Then came COVID-19. Here’s how the meeting was reimagined all over again as a virtual event.

BY Michelle Russell July 2, 2020

How Virtual Medical Conferences Offer Greater Flexibility, Better Learning Experiences, and Attract Larger Audiences

The pandemic has ushered in the Extended Congress, which offers several key advantages over live events, according to a medical journal.

BY Michelle Russell July 1, 2020

Inaugural Black Birders Week Sparks Additional Initiatives

A weeklong digital event created in response to a racist encounter has led to more efforts to expand opportunities for people of color in the conservation field.

BY Michelle Russell June 26, 2020

Chat & Learn: Not Your Grandad’s Webcast

Pete Erickson and Dan Noake will talk about how they took Google from live event to live stream in the space of 4 weeks, what mistakes they made along the way, and ultimately how they are developing new ways of connecting communities whilst COVID remains a concern.

BY Pete Erickson Dan Noake June 24, 2020

What to Charge Exhibitors for Digital Events?

Recommendations from the PCMA Catalyst community include what some organizers have found to be the sweet spot for exhibitor pricing, how to add year-round value to sponsors, and ways to get attendees to engage with exhibitors online.

BY Convene Editors June 23, 2020

8 Marketing Lessons Learned From Taking Events Online

The shift to digital sweeping the meetings industry in response to the COVID-19 pandemic has shown that virtual events require a different marketing approach than live events. Here’s what the last four months have taught the industry.

BY Kimberly Hardcastle-Geddes June 22, 2020

Cisco Shows How to Party Online

Wondering how to help your attendees celebrate while they’re sitting at their computers? The closing festivities of Cisco Live offered some inspiration.

BY David McMillin June 19, 2020

Planning In-Person Exhibitions During COVID-19: ‘Tough Times for Us All’

In a recent intimate exhibition industry conversation, organizers discussed what measures they would consider putting in place to protect the safety of their participants, and what cities they thought were best prepared to host them later this year.

BY Michelle Russell June 18, 2020

National Coalition of Black Meeting Professionals’ Virtual Event Uplifts Spirits During Pandemic

The National Coalition of Black Meeting Professionals recently hosted the Be Inspired Speaker Series: A Night at the Museum, a five-night virtual event that showcased African-American achievements through the lens of five different cultural institutions dedicated to the Black experience in America.

BY Casey Gale June 17, 2020