Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Celebrating Juneteenth at Emancipation Park

President Joe Biden signed a bill Thursday designating Juneteenth, a day commemorating the end of slavery in the United States, a federal holiday. It marks the day when — as relayed in a story which author Clint Smith calls a “long-held myth” — a Union general stood on a balcony in Galveston, Texas, to publicly

BY Barbara Palmer June 17, 2021

Study Finds Event Marketers Continue to See Gaps in Event Tech

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.

BY Casey Gale June 11, 2021

2 Associations Tweak Plans for Second Year of Digital Events

Convene checked in with two associations that produced digital events in 2020 to learn what they are doing differently this year. One leaned into interactive online opportunities for participants while the other went from complimentary registration to an “attainable” pricing model.

BY Casey Gale June 9, 2021

How Redesigning a Hybrid Event’s Physical Space Led to Other Changes

This year marks the 20th anniversary of the Exhibition & Convention Executives Forum (ECEF), but in many respects, ECEF 2021 — making its debut as a hybrid event — will feel entirely new. Produced by Lippman Connects, the in-person ECEF 21 will take place Nov. 3 at the Hyatt Regency Hotel in Arlington, Virginia, with

BY Michelle Russell June 8, 2021

Chasing Down Viable Hybrid Meeting Solutions

PCMA’s Rocky Mountain Chapter held a hybrid/hackathon event on Global Meetings Industry Day designed for participants to arrive at a way to engage chapter members dispersed over several states throughout the year, online and in person.

BY Michelle Russell June 7, 2021

This Big Cheese Conference Promises Participants Online Interaction

When the American Cheese Society Annual Conference meets digitally in July, the organization plans to reimagine its popular in-person sessions, such as ‘Meet the Cheesemaker,’ in a virtual format.

BY Casey Gale June 7, 2021

An Experiment in Hybrid Engagement

How PCMA’s Northern California Chapter brought its own creative playbook to a hybrid conference.

BY Barbara Palmer June 2, 2021

Leaning Into In-Person Events

Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.

BY Sherrif Karamat June 1, 2021

Real-Life Examples Show the Importance of In-Person Events

Perhaps we once took for granted the larger role that face-to-face events play in our society, but the past year has shown us that they are far more than economic engines. These case studies show how physical events have given fledgling industries a foot-hold and path to success.

BY David McMillin Convene Editors June 1, 2021

What the Absence of Events Means to Local Charities

Charitable institutions have long benefited from the community-service efforts of organizations convening in their cities. What happens to those charities when face-to-face events don’t take place for more than a year?

BY Michelle Russell June 1, 2021

How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream

Once considered a counter-culture movement, veganism is now embraced by a worldwide community and has become a multi-billion dollar industry — partly thanks to strategic business event planning.

BY David McMillin May 31, 2021

How Bitcoin Took Off Only After its Champions Met IRL

Recognizing that in-person conversations would be important to the development of the digital financial system, Keynote CEO Moe Levin launched a 2013 event for 300 attendees, some who now are considered pioneers in cryptocurrency. In 2018, 6,000 attended The North American Bitcoin Conference.

BY David McMillin May 31, 2021