Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

‘Rebranding What Sustainability Is’

Two sustainability executives from very different global corporations who met at PCMA’s Convene for Climate continued their conversation a few months later at Convening Leaders — sharing a stage to talk about their challenges and approaches.

BY Barbara Palmer April 20, 2026

‘All Kinds of Wondrous Things Are Possible’

As we celebrate Convene’s 40th anniversary, we’re looking back at how the business events industry — and the world around it — has changed over the years. Here’s how one farsighted meeting professional viewed the future of technology in 1996.

BY Barbara Palmer April 10, 2026

A Strategic Blueprint for Common Events-Industry Challenges

A comprehensive new PCMA report outlines the many challenges facing associations, corporate event teams, and DMOs — and the skills and strategies needed to navigate them.

BY Barbara Palmer April 10, 2026

Rolling Out the Red Carpet in Palm Springs

Going behind the scenes at a starry event.

BY Barbara Palmer April 7, 2026

How the Events Industry Is Tackling Food Waste

Preventable food waste and high food costs are a combination that no budget-challenged event professional wants on their plate. But research demonstrates that when planners and venues work together, the result can be a win-win-win: less food waste, improved efficiency, and better bottom lines all around.

BY Jennifer N. Dienst April 3, 2026

Practical Tips for Reducing Food Waste at Events

Industry stakeholders share strategies for creating low-waste events and making a sustainable impact.

BY Jennifer N. Dienst April 3, 2026

Recovering — and Rerouting — Excess Food at Events

What to do with leftovers to maximize the impact of your donation.

BY Barbara Palmer April 3, 2026

In the Age of Endless Content, People Choose Connection

Ahead of his Convening APAC keynote on April 12, global innovation strategist Mark Adams, a former chief innovation officer at Vice Media and longtime advisor to major brands, creators, and public figures, shares how his early experiences at the dawn of social media shaped his lifelong work on signal detection, network theory, and digital transformation. Plus, why he thinks the events industry is positioned for its biggest opportunity in human history.

BY Barbara Palmer March 30, 2026

The Benefits of ‘Cognitive Estrangement’ in Meeting Design

A global creative leader at IDEO walked event organizers through three mindsets that innovation and design-thinking experts use to create extraordinary experiences.

BY Michelle Russell March 27, 2026

How the Spokane Convention Center Turned a Reception Into a Site Inspection

A progressive opening reception gave a group of association management industry professionals the chance to mix with local artists — and to see the ins and outs of a convention center in a far more engaging way than a formal facility tour.

BY Kate Mulcrone March 26, 2026

Minority Conferences Face Lower Attendance

The effects of anti-DEI policies are being felt by associations representing minority professionals, particularly when it comes to their events. Here’s how the National Black MBA Association is navigating those changes and other macroeconomic shifts.

BY Michelle Russell March 26, 2026

Inside a 90-Day Meeting Makeover

Embracing people-first design helped 2026 Visionary Awards finalist Mindy Grubb reimagine eXp Realty’s 5,000-person flagship annual event in just three months.

BY Kate Mulcrone March 26, 2026

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