Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How the Pandemic Is Transforming a Global Leadership Organization

The Young Presidents Organization (YPO) moved quickly to provide digital learning and networking opportunities for its members, who look to each other to help lead companies in a 142-country global network.

BY Barbara Palmer September 28, 2020

EIC’s Hotel Safety Guide Emphasizes the Importance of Communication

The EIC’s latest COVID-19 navigational guide covers how hotels and planners can have “open and honest” conversations about holding in-person meetings, according to EIC CEO Amy Calvert.

BY Casey Gale September 28, 2020

What Worked — and What Didn’t — at This Hybrid Event

The president of the PCMA Rocky Mountain Chapter shares lessons learned by hosting a recent in-person event for more than 60 people with an additional online audience.

BY Michelle Russell September 28, 2020

Lessons Learned After Hosting a 100-Person Face-to-Face Event

Georgia Society of Association Executives hosted its annual meeting last month in person with safety measures in place — and saw opportunities to do even better next time, with genius solves for recognizing masked attendees.

BY Jennifer N. Dienst September 23, 2020

Three ‘Incredible Impacts’ Honored for Legacy Programs

ICCA and BestCities Global Alliance awarded three associations for events they held in 2018 and 2019 that left a lasting impact on sustainability, accessibility, ecology — and people in their host destinations.

BY Curt Wagner September 23, 2020

At-Home Perk: How the Specialty Coffee Association Made Its Virtual Event a Sensory Experience

Two critical features of the in-person Re:co (Regarding: Coffee) symposium have been sensory experiences and serendipitous interactions. Here’s how organizers made those a priority in its digital version.

BY Michelle Russell September 23, 2020

5 Questions You Need to Answer to Make Your Digital Event Accessible

For those with disabilities, accessibility during a digital event is just as much of a concern as accessibility at an in-person event. Here are considerations every event professional should keep in mind to ensure their digital event is inclusive and accessible.

BY Casey Gale September 23, 2020

Top Takeaways From the Primetime Emmy Awards — a Normal, and New Normal, Production

With a host at the Staples Center in Los Angeles and nominees livestreaming from around the world, the 72nd Primetime Emmys showed how the right production footwork can seamlessly blend a live and digital event to engage audiences during COVID-19.

BY Casey Gale September 21, 2020

This Socially Distanced Concert Series Hits the Right Notes

Thoughtful “room” sets and precautionary measures make these outdoor concerts enjoyable and safe for participants during the pandemic.

BY Jennifer N. Dienst September 20, 2020

It’s All About the Logistics at ALHI’s In-Person Event

In August, ALHI held a 125-attendee face-to-face event at the Omni Dallas Hotel to show planners how to safely reconvene.

BY Casey Gale September 18, 2020

3 Questions to Guide Your Digital Event Design

Defining your event’s purpose and the needs of participants always has been fundamental to good event design. Phi Theta Kappa Honor Society asked itself three questions to make sure its digital conference took those two critical considerations into account.

BY Barbara Palmer September 16, 2020

Key Decisions the National Speakers Association Took for a Successful Virtual ‘Experience’

‘Never waste a good crisis’ was the National Speakers Association leaders’ mantra, as they sought to remake an annual national event into a virtual experience — not a ‘conference” or ‘hybrid’ — and introducing initiatives that will last into the future.

BY Michelle Russell September 11, 2020