Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Introverts, Extroverts, and the Majority in the Middle

We tend to separate event participants into two camps — introverts or extroverts — but we should design our events for the overlooked ambiverts, too.

BY Barbara Palmer August 30, 2024

Empowering Latinx Nonprofits in the Fundraising World

Fundraising Con Ganas, a two-day conference geared toward helping small- and medium-sized Latinx-focused nonprofits, addresses an industry inequity and ensures that what participants learn has organization-wide impact.

BY Casey Gale August 30, 2024

Designing Events With DEI in Mind From the Beginning

Despite a backlash against diversity, equity, and inclusion (DEI), such initiatives remain an important part of business and business events.

BY Curt Wagner August 26, 2024

3 Events That Delivered Both Connection and Education

Striking the right balance of networking and education when designing your events isn’t impossible. Here’s how these events managed it.

BY Beth Surmont August 20, 2024

How a Medical Conference is Driving Health-Care Innovation

The World Hospital at Home Congress is helping advance the growing and critical service of bringing healthcare to people’s homes around the world.

BY Jennifer N. Dienst August 20, 2024

In Search of Something Better for the Events Industry

We asked event professionals to open up to us about the deeply ingrained ways in which the industry does business that need rethinking — and to consider: If we eliminate those sacred cows, what should we do instead?

BY Michelle Russell August 20, 2024

In Search of Better Event Structure and Programming

Name badges, long conference days, session lengths and formats, networking — event professionals offer more than 15 ideas to revitalize long-standing event practices.

BY Convene Editors August 20, 2024

‘People Don’t Like to Be Sold to’

Huddles are an alternative to exhibit halls, repositioning supplier partners as solution providers offering consultations in a non-hard-sell environment.

BY Michelle Russell August 20, 2024

4 Ideas to Improve Conference Exhibits

Here’s how a handful of event professionals think the events industry can create better experience for exhibitors and event participants.

BY Convene Editors August 20, 2024

How to Make Your Event F&B Appetizing to Everyone

Four event professionals and a social scientist share their insights into improving the food and beverage experience at conferences.

BY Convene Editors August 20, 2024

4 Ways to Think About Heat Waves and Your Events

Understanding how to manage events in the face of extreme heat will become increasingly important as global temperatures rise. Event strategist Rhanee Palma shares her insights.

BY Barbara Palmer August 19, 2024

Event Venues Look to High-Tech Solutions to Combat Food Waste

On-site digesters and AI are among the tools tapped to prevent food waste from going to landfills.

BY Jennifer N. Dienst August 19, 2024

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA