Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability

Meetings have long been designed with this one-off/single-use mentality. How can we adopt more of a reduce, reuse, recycle approach to create truly sustainable events?

BY Michelle Russell February 14, 2025

3 Ways to Rethink Swag to Reduce Event Waste

How can event planners rethink the traditional swag bag?

BY Barbara Palmer February 14, 2025

Responsible Swag: Rethinking Giving and Receiving at Events

How a professor who researches textile waste and consumption thought through the question of swag, as the organizer of a university symposium.

BY Barbara Palmer February 14, 2025

This DMO Used Barbie’s Legacy to Stand Out at the 2024 London Design Festival

Visit Greater Palm Springs and the Barbie brand teamed up to create three pavilions inspired by the So Cal destination’s ubiquitous midcentury modern architecture — and the imaginative world of Barbie.

BY Casey Gale February 14, 2025

Two Convention Center Buildings, One Meeting

How the 12,000-person meeting of the American Speech-Language-Hearing Association found breathing room at the Seattle Convention Center campus.

BY Barbara Palmer February 7, 2025

Fast Company’s Secret to Event Success: Fast Tracks With Top Innovators

Field trip–inspired Fast Tracks that get event attendees face-to-face with big-name innovators are key to the success of Fast Company’s annual event.

BY Jennifer N. Dienst February 6, 2025

Raising Your Reg Price?

Best-selling author, entrepreneur, and marketing expert Seth Godin’s insights on pricing can help event organizers put the question of whether to increase registration costs in a new light.

BY Michelle Russell February 5, 2025

Upcycling Event Banners: How an L.A. Brand Transforms Trash into Sustainable Style

Rewilder turns material salvaged from events into everything from totes to furniture.

BY Barbara Palmer January 24, 2025

Future Leaders Speak Out: Sustainability in the Meetings Industry

PCMA’s 20 in Their Twenties Class of 2025 — business event strategists, suppliers, and destination representatives from the North America, APAC, and EMEA regions — shared why they prioritize sustainability in the meetings industry.

BY Michelle Russell January 22, 2025

X-Culture Program Inspires Students to Innovate in the Events Industry

It’s difficult to say who learned the most from a competition that brought together students and event experts: The students who solved a real-life business events challenge or the experienced professionals who got a glimpse into next-gen’s perceptions of the events industry.

BY Jennifer N. Dienst January 13, 2025

To Space and Beyond

Two Convening Leaders sessions showed how the innovative Space Cities Network initiative can serve as a blueprint for other sectors — and underscore how events can leverage the power of the knowledge economy.

BY Michelle Russell January 12, 2025

Why Event Planner Jobs Are Climate Jobs

Here are five ways for planners to embrace the “every job is a climate job” perspective to design more sustainable events and move the industry forward.

BY Beth Surmont January 8, 2025

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