Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How an Agrifood Event Is Cultivating Innovation and International Participation

Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.

BY Casey Gale March 18, 2024

‘The Radical Act’ of Creating Community

Food is central to my Italian heritage, so of course I gravitated toward food-related trends identified by VML Intelligence, the futurism, research, and innovation unit of global creative agency VML, in its “The Future 100: 2024” report, which identifies 100 trends across industries that will shape our world this year and beyond. 

BY Michelle Russell March 14, 2024

Building Events for Belonging

When it comes to designing for social connection, event professionals are ahead of the futurists.

BY Barbara Palmer March 14, 2024

Ensuring Live Events are Accessible to All

Accessibility consultant Austin Whitney’s love of music and music festivals led to his life’s mission to improve access at events for people with disabilities.

BY Jennifer N. Dienst March 11, 2024

When Wellness Is a Work Ambition

One trend in VML Intelligence’s “The Future 100: 2024” report is “Well Ambition,” meaning that “wellbeing is no longer sacrificed on the altar of ambition.” It’s an important message for business events professionals.

BY Magdalina Atanassova March 8, 2024

What Can the Events Industry Learn From ‘Emotioneering’?

This top trend for 2024, according to VML Intelligence’s “The Future 100: 2024” report, could be key to fulfilling what your audience most wants to get out of attending your event. They just may not recognize it themselves.

BY Jennifer N. Dienst March 6, 2024

Conference Metrics That Matter

“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.

BY Dave Lutz, CMP March 4, 2024

‘Programming Stellar Content That Connects With an Audience’

TED’s chief program and strategy officer on how TED — and the business events industry — has evolved post-COVID.

BY Michelle Russell March 4, 2024

‘Tricky Times’ for Two Convention Centers

How two CVBs — Visit Cincy and Visit Savannah — are managing group business during the transitionary period when their convention centers’ renovation projects are underway.

BY Michelle Russell February 23, 2024

5 Immersive Experiences That Bring Black History to Life

Here’s how to make Black history come alive for event participants, any time of year.

BY Barbara Palmer Michelle Russell February 16, 2024

What Is the Job to Be Done by Your Event?

The Jobs to Be Done theory about serving customers may not be new but it’s worth re-exploring to find fresh applications to the business events industry.

BY Juliano Lissoni February 14, 2024

A Full-Circle STEM Event

How the Annual Biomedical Research Conference for Minoritized Scientists is designed to further attendees’ academic and career pursuits — from the exhibit hall to a standout closing session featuring event alumni.

BY Casey Gale February 12, 2024

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