Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

‘A Really Crazy, Big Idea’ — Taking on Plastics in the Events Industry

The Monterey County Convention & Visitors Bureau joins forces with a nonprofit to launch a global movement to reduce the use of plastics at meetings and events.

BY Barbara Palmer April 22, 2019

Convicts, Addicts, Attendees Run with a Purpose

A recycling industry convention in Los Angeles united attendees with an unlikely group of guests for a morning run that went far in making meaningful connections.

BY David McMillin April 19, 2019

GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor

What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?

BY Nichole Bernier April 17, 2019

Crafting a Solution to Falling Attendance

When a major craft and hobby show moved from its long-time host city to a new one, attendance dropped off. Here’s the creative approach event organizers and the show’s new host CVB took to win attendees back.

BY Molly Petrilla April 17, 2019

Inside IBA’s Award-Winning Gala

Thanks to acrobats, a Renaissance play, thousands of flowers, and a view of Rome, the International Bar Association’s dinner gets Eventex first prize honors.

BY Lane Nieset April 15, 2019

Convening Leaders Recap: What Worked and What Didn’t

PCMA made plenty of changes to its 2019 main event in Pittsburgh. We pull back the curtains from Convening Leaders to show the thinking that fueled the face-to-face experience.

BY David McMillin April 12, 2019

Convention Center Operator Prepares for Active Shooter Scenario

The Massachusetts Convention Center Authority recently conducted an active shooter exercise to make sure its large venues are prepared to deal with what has become an all-too-common occurrence.

BY David McMillin April 12, 2019

Ditch the Doughnuts to Boost Attendee Wellness

The recent Health and Wellness Forum in Chicago aimed to give planners tools to make their events more healthy — and to attract and retain millennials.

BY Cristi Kempf April 11, 2019

Arne Sorenson’s Approach to Corporate Social Responsibility

From aiming to eliminate plastic straws this year to combatting human trafficking, Marriott International’s CSR initiatives run the gamut. The hotel giant’s CEO shared the thinking behind its philosophy at a Chicago event.

BY David McMillin April 9, 2019

Bringing a ‘Sense of Place’ to Meeting Design

A recent PCMA Foundation/Marriott study finds that most travelers want to explore a destination like the locals do. “Convene” looks at how that desire for an authentic experience should shape meeting design.

BY Barbara Palmer April 4, 2019

Building Bridges Via Events in New Zealand

In the wake of the March massacre at a Christchurch mosque, members of the business events industry in New Zealand say that the sector can play an important role in facilitating inclusiveness as it brings people together from all corners of the globe.

BY Kim Benjamin April 2, 2019

Nantes, France, Offers ‘Fresh Approach’ for Meetings

A lesser-known event destination, the French city turned out to be a ‘more interesting’ choice for the European Conference of Oncology Pharmacy.

BY Rémi Dévé April 2, 2019