Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

New Data Makes the Case for More Specialized Meetings

A new PCMA healthcare and life sciences sector report makes the case for more specialized meetings — and shows how associations, corporate planners, and destinations can get there.

BY Barbara Palmer October 8, 2026

Measuring What Changes in the Business Events Industry

The global business events industry has a $1.8 trillion total GDP, according to the Events Industry Council’s 2026 Global Economic Significance of Business Events Study. What does that mean for your events?

BY Sherrif Karamat October 8, 2026

How the Parkinson Ready Training Program Is Improving the Attendee Experience

A program developed by the World Parkinson Coalition is educating thousands of hospitality, convention center, and other support staff in how to support the people with Parkinson’s who come to their destinations.

BY Barbara Palmer October 8, 2026

Three Convene Stories That Were Ahead of Their Time

As we celebrate Convene’s 40th anniversary in 2026 by looking back through our archives, one trend that emerges alongside the acceleration of technology’s impact is the industry’s growing effort to think more deeply about the well-being of humans who the industry gathers, and the professionals who do the gathering.

BY Barbara Palmer October 8, 2026

Leaning Into Inclusion and Sustainability at a B-Corp Conclave

Balancing profit with purpose is a central tenet of B Corp certification for companies, but in today’s political climate it seems an idea that’s gone out of vogue. Here’s how a recent gathering of B Corp Certified companies was designed to meet the moment — and model sustainability and inclusion for other events.

BY Michelle Russell October 8, 2026

The Ripple Effect of the 2026 FIFA World Cup on Business Events

For U.S. host destinations, the FIFA World Cup 2026 brought more than a short-term visitor boost; it gave them a global billboard, renewed positivity, and built a potential pipeline for event business.

BY Jennifer N. Dienst October 8, 2026

Making Business Events Beautiful

Tim Leberecht, co-founder of the House of Beautiful Business, on creating events infused with the “art of life.”

BY Barbara Palmer October 8, 2026

Five Tools for Difficult Conversations

Convening EMEA 2026 keynoter Poornima Luthra on how to remove the blocks that keep us from trusting and talking to others who think very differently than ourselves.

BY Barbara Palmer September 24, 2026

Five Takeaways for Medical Planners From PCMA’s Healthcare & Life Sciences Report

A recently released PCMA report looks at the ongoing transformation of the business events industry’s healthcare and life sciences sector, where budgets are tightening, clinician attention is spread thin, and the competition for both is coming from inside the industry.

BY Barbara Palmer August 24, 2026

People + Innovation for a Sustainable Future

Innovation meets interaction to create real-world change at Convene 4 Climate.

BY Sherrif Karamat August 12, 2026

Meetings, Made Personal

Event organizers are redesigning their meetings to add the kinds of interactive speaking, learning, and networking experiences that are hard to create online.

BY Barbara Palmer and Jennifer N. Dienst August 12, 2026

The Surprising Power of Speaking From the Heart

Ditching generic keynotes for real talk on important topics unlocked a deeper level of connection with the Women in Travel Summit audience.

BY Jennifer N. Dienst August 12, 2026

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA