Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

The 143rd Audio Engineering Society International Convention

For the first time, AES will be co-located with the NAB (National Association of Broadcasters) Show 2017, creating a one-stop shop for attendees to learn more about the audio and visual fields.

BY Casey Gale September 1, 2017

3 ASAE Expo Booths With Local Flair

Here’s how three booths went the extra mile to bring their cities to life at the ASAE Annual Meeting and Expo.

BY Casey Gale August 30, 2017

The ‘Dumpster’ Lunch

To spotlight the problem of food waste, WasteExpo 2017 served a delicious meal made entirely of food that was left over or would otherwise have been thrown out.

BY Molly Petrilla August 30, 2017

How Event Tech Helped Turn a Conference Into a Global Movement

The 3% Conference tackled the issue of gender imbalance in the advertising industry — five years later, it has evolved into an international community that is enacting real change.

BY Barbara Palmer August 28, 2017

A Matchmaking Service for Set Up and Tear Down

What if you could share the cost of your AV equipment and stage setup with other events using the same venue? There’s a new booking platform for that.

BY David McMillin August 25, 2017

4 Ways to Build Networks at Retreats

The founder and organizer of an annual retreat for women shares what she’s learned about creating an intimate environment where people make meaningful connections.

BY Michelle Russell August 23, 2017

The Power of Paper in an Emailed, Texted, Instagrammed, Facebooked World

An association known for innovation and reinvention has a marketing win by using an old-school tool: the “save the date” flyer.

BY Michelle R. Davis August 23, 2017

Digital Strategy to Combat for Possible Declining Registration

Conference organizers say they are concerned that the travel ban will make potential international delegates less willing to travel to their U.S.-based events. Do they plan to double down on their hybrid and digital offerings to offset lower attendance?

BY Michelle Russell August 16, 2017

What Will Sustainable Meals Look Like in the Future?

“One size fits all is a melting iceberg,” according to celebrated chef Dan Barber. “Seasonal menus are replacing set menus.”

BY Jasmine Zhu August 15, 2017

Meetings + Conventions Calgary Offers New Digital Experience Institute Digital Event Strategist Scholarship Opportunities

As part of their commitment to the live streaming and digital event discipline and their DEI partnership, Meetings + Conventions Calgary is continuing to fund new scholarship opportunities for professionals seeking to obtain their DES certification.

August 14, 2017

A Visitor’s Guide to Toronto

Another preview guide for ASAE 2017 — with Toronto Life editor Sarah Fulford offering tips for visitors who are looking to see a little bit of everything.

BY Casey Gale August 10, 2017

Why We Need More Female and Minority Conference Speakers

If you aren’t scheduling diverse speakers at your events, the odds are you’re not delivering the best content, according to Katie Orenstein, founder of The Op-Ed Project.

August 8, 2017

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