If you are interested in attending, partnering or learning more about the event, express your interest here:


It’s challenging to know what the future will bring; however, we know we can be part of a solution for a better society. We must create a platform to bring focus to Business Events and together with adjacent industries find solutions needed to protect our tomorrow.

PCMA together with the Strategic Alliance of National Convention Bureaux(SANCBE) and other collaborators are inviting our eco-system and cross-sectors to explore future scenarios within the Business Events industry to enable better decisions and an ability to act now.

By delving into these opportunities and challenges we can question ourselves and prepare to co-exist with the limited boundaries we have and ensure advancements in one place don’t happen to the detriment of others.

What will the Business Events Industry look like and what’s the broader positive impact on society it can deliver considering the climate crisis?

We are inviting key individuals to an intentionally curating, workshop-based and lasered-focus content environment to grow knowledge and creative solutions around the intersection of climate-tech and the world of Business Events.

Let’s learn, fostering a sense of belonging and shared responsibility to enable business prospects to accelerate this transformation, looking at regional approaches that will be necessary for this global crisis.

Are you a decision maker who’s trying to ensure your business is future-proof?

Are you a sustainability advocate and practitioner within your organization who’s trying to drive tangible actions?

Are you a sustainability expert or a supplier of climate-tech innovation that can be directly applied to business events?

This is therefore your opportunity to be part of this new interdisciplinary community, contributing with non-traditional industries to be the catalyst for change.



An exploration of ideas about the future to cultivate opportunities and challenges and better prepare to make better decisions and to act now.


A journey to co-create a future where every event is a catalyst for sustainability progress and inspiration.


Navigating uncertainty and influence the growing business case for investments in sustainability through a community of practice.


Day TimingsDetails 
Wed 2nd Oct16:00 – 17:00​Registration ​
17:00 – 19:00​Community Mixer &  Tech Exploration​
Thurs 3rd Oct08:00 - 09:00 Registration & Networking 
09:00 - 09:30Opening - Welcome & Setting the Scene ​
09:30 - 10:45Opening Main Stage – Why it Matters - How it Impacts & What's Next 
10:45 - 11:15Refreshment Break & Exploration
11:15 - 12:45Challenge 1:  The tactics we need today
AI –Data – Measurement​Skills – People – Mindset​Business Models - Risks – Growth​Leadership – Change Management​
12:45 - 14:00 Lunch & Exploration
14:00 - 15:30 Challenge 2: Technology as a Partner
AI –Data – Measurement​Skills – People – Mindset​Business Models - Risks – Growth​Leadership – Change Management​
15:30 - 16:00Refreshment Break & Exploration
16:00 - 17:00 Closing Main Stage: What have we achieved & Where do we go from here?​

*All times are in Central European Time – CET

*Programme is subject to change


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