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SOCIAL MEDIA TOOLKIT
Convening EMEA 2023 is fast approaching, and it’s time to get the word out
Before the conference, be sure to follow @PCMAHQ on Twitter and Instagram, PCMA on Facebook, and PCMA HQ and EMEA on LinkedIn. We’ll keep you up-to-date on everything leading up to the main event and provide opportunities to interact and engage with other #EventProfs before the conference.
More keynote speakers and session leaders will be announced as time goes on, so don’t be afraid to celebrate each of the exciting announcements that will reveal Convening EMEA’s impact on your year and career.
WRITE YOUR MESSAGE
We suggest you tweak the copy below to fit how you choose to experience #ConveningEMEA in 2023!
Let’s Collaborate. Let’s Grow. Let’s Belong. Join me alongside #EventProfs from around the globe as we share, debate, experiment and co-create at Convening EMEA this September: https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
Convening EMEA has been designed to connect people who share a common purpose to make a positive impact. Relationships will be cultivated in a welcoming and safe environment where ideas and insights will flourish. Don’t miss out and join us in Copenhagen https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
Together at Convening EMEA let us unite, challenge, experiment and contribute to the business events industry. The pause is over, the restart has passed, together we move forward… https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
Your friends and fellow #EventProfs are ready to connect. Join me in Copenhagen for next level #BusinessEvents education for our region and networking at Convening EMEA: https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
Take your #BusinessEvents to the next level with industry-leading education and networking opportunities at Convening EMEA. This is your chance to collaborate with others from different industries and various sectors with different ideas, for it’s at the intersection new approaches are formed, new inventions born and new learnings happen. today: https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
Counting down the days until Convening EMEA this September 20-22! Let’s Collaborate. Let’s Grow. Let’s belong to an industry committed to delivering a positive impact … Register today to join me in Copenhagen: https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
It’s time to unite with #EventProfs around the world. Experience Convening EMEA in Copenhagen and start taking your #BusinessEvents career to the next level: https://pcma.co/PCMAEMEA # ConveningEMEA #APositiveImpact #PCMAEMEA
I’m ready to belong to an industry committed to delivering a positive impact!! Join me at @pcmaemea Convening EMEA where we will use industry learnings and expert insights to transform approaches and challenge ourselves. https://pcma.co/PCMAEMEA # ConveningEMEA #APositiveImpact #PCMAEMEA
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SOCIAL MEDIA HASHTAGS GUIDELINES FOR EQUAL AND EQUITABLE USERS’ EXPERIENCES
In PCMA, we share important information across social media, every day. Belonging to an industry committed to delivering: a positive impact, we would like to let everyone — regardless of age, ability or means of access — be in-the-know and part of the conversation.
Please see below some tips for the use of the hashtags on your social media channel, which will amplify your reach and visibility of your messages.
Capitalize the first letter of each word
It’s important to capitalize the first letter of each word in your hashtag. Why? When the first letter of each word is capitalized, screen readers are much more likely to read the hashtag as intended vs. reading it as one, long and jumbled word. In addition to helping visually impaired screen reader users, capitalizing each word benefits anyone who may not be able to easily identify the patterns and relationships between words, such as someone with dyslexia or a cognitive disability.
For example, #eventprofs is not as easy to read as #EventProfs
See some examples for EMEA region that should be used:
#ConveningEMEA #APositiveImpact #PCMAEMEA
#BusinessEvents #EventsProfs
Alternative text
If your post has an image, include descriptive alternative text (alt-text) to ensure that screen reader users can understand the image. Without alt-text, screen reader users won’t be able to appreciate the content and function of the image.
How to add alt-text on LinkedIn:
After you’ve added a photo to LinkedIn, select “Add alt text” on mobile or “Alt. text” on desktop.
Type your description of the image and click the “Done” button.