In PCMA, we share important information across social media, every day. Belonging to an industry committed to delivering: a positive impact, we would like to let everyone — regardless of age, ability or means of access — be in-the-know and part of the conversation.
Please see below some tips for the use of the hashtags on your social media channel, which will amplify your reach and visibility of your messages.
Capitalize the first letter of each word
It’s important to capitalize the first letter of each word in your hashtag. Why? When the first letter of each word is capitalized, screen readers are much more likely to read the hashtag as intended vs. reading it as one, long and jumbled word. In addition to helping visually impaired screen reader users, capitalizing each word benefits anyone who may not be able to easily identify the patterns and relationships between words, such as someone with dyslexia or a cognitive disability.
For example, #eventprofs is not as easy to read as #EventProfs
See some examples for EMEA region that should be used:
#ConveningEMEA #APositiveImpact #PCMAEMEA
If your post has an image, include descriptive alternative text (alt-text) to ensure that screen reader users can understand the image. Without alt-text, screen reader users won’t be able to appreciate the content and function of the image.
How to add alt-text on LinkedIn:
After you’ve added a photo to LinkedIn, select “Add alt text” on mobile or “Alt. text” on desktop.
Type your description of the image and click the “Done” button.