Q: Why should I take the DES Certification?
A: The virtual events industry is forecast at 404 billion USD by 2027, at a CAGR of 23.2% from 2020 to 2027. As the business events industry and its communication strategy is transforming, professionals with digital skills will be needed to produce virtual and hybrid events
The Digital Event Strategist certification (DES) will certify you as a globally recognized expert at connecting people to brands, ideas and opportunities through business events in a digital world. Whether you are planning in-person, virtual, or hybrid events, expertise in digital event strategy is critical to engage new and existing audiences and maximize ROI.
A DES certification will help you to grow audience engagement, generate new business insights and operationalize hybrid event production efficiencies. You’ll learn how to not only produce but sell and market hybrid and virtual events.
According to The Future of Jobs Report 2020, published by the World Economic Forum, “Technology use, monitoring and control” is within the Top 10 skills needed to succeed in 2025. In the same way, according to
Mercer´s 2021 Global Talent Trends Study, Digital Leadership is in the TOP 3 new skill requirements for the future of jobs.
DES certification will allow you to join a community of peers and & subject matter experts to network and share resources to face the unique challenges of your job.
Q: Who is the DES Certification for?
A: DES certification is aimed at anyone who wants to become an expert at connecting people to brands, ideas and opportunities through business events in a digital world. This includes event planners, event organizers, meeting planners, corporate event planners, B2B and B2C and includes sales, communication leaders, marketing content and operations professionals, globally.
Q: How long does each module take to complete?
A: You can expect to devote about 2 hours to fully study each module before the exam.