Start here for better business events in a data-driven age.

Between August 4–13, 2021, we’ll be enhancing our technology and performing core system updates to streamline your online experience with PCMA, including the Catalyse Forum & Directory. We apologize for any inconvenience. Please contact:

  • MEMBERSHIP@pcma.org if you need membership changes or to purchase a membership, register for an event, or other general information.
  • EDUCATION@pcma.org if you need to purchase an educational product, such as the Digital Event Strategist certification course or 7 Change Actions.

$495 for PCMA members

Group discounts available

People are looking to you for the insights that drive experience and opportunity. You know event analytics can help but where do you go to quickly get clarity without complexity?

PCMA’s Event Data Strategy certificate course provides you with a playbook that will turn your in-person, hybrid, and digital event data into performance elevating insights. Get the practical, applicable skills you need to articulate business value with business event analytics.

No pain. All gain.

WHAT TO EXPECT

  • On-demand, self-paced content and resources
  • 4 modules of engaging video content.
  • Practice exercises and quizzes for practical learning.
  • Education developed by leading event data experts with real-world scenarios.

KEY BENEFITS

  • Easy to follow, structured approach to use event data and derive insights for improving engagement, and identifying opportunities for new value creation.
  • Show stakeholders the value and ROI of your events by using data visualization and proof points as storytelling tools.
  • Drive business performance and innovation by participating in meaningful conversations about data with stakeholders.
  • Expand your skillset and elevate your Business Event strategist standing.

DATA COURSE OVERVIEW

MODULE 1

Participate in Intelligent Conversations About Your Data Needs

  • Speak confidently about data and data management fundamentals
  • Compare different types of data with respect to their uses and practical applications
  • Relate traditional high-level event key performance indicators (KPIs) to data strategy
  • Ensure compliance with data privacy standards

MODULE 2

Data-Driven Design: Establish a Data Strategy to Enable Stronger Decision-Making

  • Establish systems that streamline data collection and analysis
  • Develop a holistic ‘360 degree’ perspective of your customer journey through data
  • Effect practical strategies for translating insights into high-impact action plans
  • Facilitate intelligent conversations with partners and suppliers about your data needs
  • Communicate findings to key stakeholders and secure buy-in for next steps and necessary changes

MODULE 3

Next-Level Event Measurement: Tracking the Metrics that Matter

  • Organize and reconcile data in different formats from multiple sources
  • Prepare your data for analysis
  • Visualize critical real-time data points to support agile decision making
  • Data security requirements and best practices while processing and sharing data

MODULE 4

Event Insights: Analyzing Data and Packaging Findings for Stakeholders

  • Apply models and best practices for translating the data into impactful insights
  • Compare data sets to establish trends in engagement and performance
  • Present data in a visually accessible, stakeholder-friendly way
  • Demonstrate trends, takeaways and key findings in terms your stakeholders will understand

MEET THE EXPERTS

Mitch Deeming

Head of Operations and Customer Success, Explori

Guy Garside

Associate Research Director, Explori

Sophie Holt

Managing Director, Explori

Suzanne van Montfoort

Research Director, Explori

Clive Morris

Research Director, Explori

Charlotte Penn

Senior Research Manager, Explori

Chloe Richardson

VP Senior Corporate Relations, Explori

FREE RESOURCES

Between August 4–13, 2021, we’ll be enhancing our technology and performing core system updates to streamline your online experience with PCMA, including the Catalyse Forum & Directory. We apologize for any inconvenience. Please contact:

  • MEMBERSHIP@pcma.org if you need membership changes or to purchase a membership, register for an event, or other general information.
  • EDUCATION@pcma.org if you need to purchase an educational product, such as the Digital Event Strategist certification course or 7 Change Actions.

$495 for PCMA members

Group discounts available

FREQUENTLY ASKED QUESTIONS

A: You will receive a Certificate of Completion upon the completion of the required quizzes.

A: Yes, following enrollment in the Event Data Strategy Certificate course, you will be able to access all lesson content via your My Purchases page. All lesson content will be available on-demand for you to complete at your own convenience.

A: The modules vary in the number of hours required for completion. Overall, you will need approximately 4 hours to review the video content, and at least 3 hours to work on the quizzes and materials. The total number of hours varies depending on how much time you choose to spend on the additional coursework materials.

A: You will continue to have access to the course content for 365 days.

A: There is no final exam for the course although completion of the required quizzes is required.

A: The TIP-iT grant in Singapore have been approved to support up to 70% of course fees for the Event Data Strategy Certificate.

Training Industry Professionals in Tourism (TIP-iT)
Singapore citizens or permanent residents who are employees of Singapore-registered MICE (meetings, incentives, conferences and exhibitions) companies may apply to STB for funding support and all applications are subject to approval from STB.

Find out more about TIP-iT.

A: You can email Education@pcma.org and you can expect a response within 2 business days.

CONTENT PARTNER

QUESTIONS ABOUT THE EVENT DATA STRATEGY CERTIFICATE?