The design thinking framework for the business events industry.

The 7 Change Actions is a seven-module learning experience that delivers mindsets, skillsets, and capabilities to confidently solve complex business challenges with innovation-driven strategic solutions. Design thinking has been a mainstay in other industries for years, but now PCMA has customized a framework, practice, and toolkit specifically for the Business Events Industry.

We have hand-picked the most vanguard thinkers, innovators, creators, doers and change makers to be contributors to The 7 Change Actions curriculum. It’s time to change the game from the inside out with outside-in thinkers guiding you along the way. Are you ready to be the architect of the bold future of Business Events?

The 7 Change Actions modules are a sequence and a system for innovation, business evolution, growth, and change. Its approaches and frameworks build off of and reinforce one another. The result individuals and organizations are equipped to be Change Champions and lead the Business Events Industry’s 2.0.

7 Change Actions Program Sponsor:

KEY BENEFITS

After experiencing each of The 7 Change Actions, you will gain:

  • Skills and capabilities to create new value for your audiences and customers
  • Pathways to Create sustainable growth for your organization
  • New tools and models to lead collaboratively and effectively
  • An arsenal of ideas, inspiration, and change readiness frameworks
  • Confidence to bring creative and valuable new offerings to market.
  • A future-fortified mindset

WHO SHOULD PARTICIPATE?

The 7 Change Actions are for anyone who has asked themselves these questions:

  • How do I remain relevant in my career?
  • How can I add new value to my organization?
  • Where do I find new ways to drive revenue?
  • What are new ways I can provide value for my audience?
  • How can I keep my audience engaged through new experiences and channels?
  • How do I spark innovation amongst my teams, peers, organization, and the industry?

7CA COURSE MODULES

1. PURPOSE

What For/Who For

(Customer-Centricity)

$149 $95 for non-members
$119 $79 for members*

Knowing your customer; what are ​their motivations, needs, pains, and ​what they solving for. How your ​value proposition (product/service) ​aligns with the customer and ​satisfies their needs.

*Introductory pricing for a limited time only. 

2. DISRUPTION/​ADAPTATION

What Happens Next ​​

(Reality Checking & Future Casting)

COMING SOON IN JUNE 2021

Iterating on existing business models and how an organization ​will transform to meet accelerated ​change with accelerated ​solutions.

3. COLLABORATION

With Who ​​​

(All Hands-on-deck Solutioning)​

COMING SOON IN JUNE 2021

Committing to engaging in ​traditional/non-traditional collaboration ​to expose new ways to partner ​and innovate​.

4. HUMANITY

Give The People What They Want ​

(Human-centered Experience Design)​

IN DEVELOPMENT

Delivering experiences oriented for ​customer individuality, empowerment ​and choice​.

5. AUTHENTICITY

Keep It Real ​​​

(The Three T’s – Trust, Truth ​& Transparency)

IN DEVELOPMENT

Shifting from production value to ​meaningful content, designing for ​substance rather than its crowning ​touches, progress over perfection, ​probes (offers designed to collect ​insight) over product (offers ​designed to generate ​revenue)​.

6. ENGAGEMENT

Keep It Generating ​​​​

(Make Cool Shit & AMPLIFY It)​

IN DEVELOPMENT

Marketing mindset; treating your ​value proposition as source material ​for campaigns, creating urgency, ​right-sizing experiences to facilitate ​two-way communication.

7. VALUE-DELIVERY/CREATION

Rubber Meets The Road ​​​​

(Where Content, Commerce & Community Meet)​

IN DEVELOPMENT

DELIVERING: The aggregate of all six previous ​change actions- what is the new value proposition, and how does it answer ​the needs and requirements of the ​market and customers.

CREATING: How to monetize the new value ​proposition, creating urgency and ​exclusivity that out-competes ​on-demand/free, and deliver new assets/valuations​.

THE WHOLE PACKAGE

$895 $429 for non-members
$745 $349 for members*

Receive all 7 Change Actions modules as they become available. ​

*Introductory pricing for a limited time only.

Enterprise-pricing is available. Complete the form below and we’ll be in touch.

INTERESTED IN 7CA?

The first 7 Change Actions module will be released this spring – and subsequent modules will be released throughout Summer 2021! Please pre-register below to stay current and for the opportunity for early discounted rates and to be among our first students.