Tobias Rooney

Commercial Director, Fahrenheit 212


With over 15 year’s experience in innovation and strategy, the experience has left him with the certainty of how much there is still to learn and how each new engagement is the chance to find out and explore. At the same time, having spent time in the world of ideas he is passionate about not just the ideas but making them happen, in fact more about making them come to life.

This has taken him from strategy through to experimentation and business model design and has lead him to do exciting work across a variety of industries, from BP to Absolut. Behind him is a trail of successful launches including an in-engine technology with an estimated potential of over £5bn and currently in a super car. Prior to Fahrenheit Toby was a director at ?What If! Innovation focused on creating new businesses and bringing them to market. ?What If! allowed Toby to dial up his magic skills and blend it with his strategy and business experience.

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