Align with PCMA — the world’s largest, most respected and most recognized network of business events strategists.

Opportunities include:

LEAD GENERATION

HIGH-IMPACT ADVERTISING & RETARGETING

BRAND ENGAGEMENT

EVENTS

How can PCMA elevate your business?

Complete the form to start the conversation.

Want to learn more?

Continue reading about PCMA, our audience and our editorial calendar. If you’re ready to dive deeper into our current rates and partnership opportunities, download our full guide below.

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About PCMA

OUR AUDIENCE

PCMA has 7,000 members and an audience of 50,000+ across North America, Europe, the Middle East and Asia. With 17 chapters and activities in 30 countries, we are the global leader in business events. PCMA’s award-winning publication, Convene Magazine has 36,000+ subscriber and a 33 year history.

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Monthly Site Visitors

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Highly Engaged Audience

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Convene Magazine Subscribers

OUR MEMBERS

68%

have at least a decade of industry experience.

78%

identify as key decision-makers in their roles.

Plan your campaign

CURRENT RATES & OPPORTUNITIES

Complete the form below to download a complete copy of our Integrated Advertising Overview with our latest pricing structure and partnership opportunities.

Already have a relationship with PCMA? Reach out to the Business Director currently serving your territory.

Mary Lynn Novelli, CMP, Director, Business Development

Territories: Eastern U.S. (AL, CT, DC, FL, GA, MA, MD, ME, NC, NJ, NY, PA, RI, SC, VA) and the Caribbean
Contact: +1 312-423-7212 | mnovelli@pcma.org

Maggie Simkin, Strategic Business Development Director

Territories: Western U.S. (AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, TX, UT, WA, WY), Mexico, Central and South America
Contact: +1 312-423-7248 | msimkin@pcma.org

Deborah Sas, Director, Business Development

Territories: Mid-Central U.S. (AR, IA, IL, IN, KS, KY, OH, OK, LA, MI, MN, MO, MS, ND, NE, SD, TN, WI)
Contact: +1 312-423-7211 | dsas@pcma.org

Katie Dolan, Strategic Business Development Director

Territories: Canada and EMEA
Contact: +1 312-423-7256 | KDolan@pcma.org

Luca Favetta, Regional Business Director, EMEA

Territories: Europe, Middle East and Africa
Contact: +41 76-411-2702 | lfavetta@pcma.org

Patricia Cheong, Associate Director, Development

Territories: Asia Pacific
Contact: +65 9366-0800 | pcheong@pcma.org

2020 EDITORIAL CALENDAR

2020	EDITORIAL FEATURES	SPECIAL SECTIONS	DEADLINES
JAN	• Medical Meetings	• Leadership Profiles	Space: 11/1/19 Editorial: 11/5/19 Material: 11/15/19
FEB	• PCMA Convening Leaders highlights • Second-tier Cities	• Convention Connections • Atlantic City Texas	Space: 12/2/19 Editorial: 12/5/19 Material: 1/2/20
MAR	• Annual Meetings Market Research	• Florida Supplement • DMA West Supplement	Space: 1/2/20 Editorial: 1/3/20 Material: 2/3/20
APR	• Hotel Update • Medical Meetings	• Top 10 Reasons to Meet In Las Vegas	Space: 2/1/20 Editorial: 2/5/20 Material: 3/2/20
MAY	• DMO/CVB Update • PCMA EduCon Preview	• DMOs Today	Space: 3/2/20 Editorial: 3/5/20 Material: 4/1/20
JUNE	• Annual Salary Research	• Resort, Golf, & Spa Meetings	Space: 4/1/20 Editorial: 4/6/20 Material: 5/1/20
JULY	• Corporate Meetings • Exhibitions	• Convention Centers • Unique Venues	Space: 5/1/20 Editorial: 5/5/20 Material: 6/1/20
AUG	• "Best in Show" Issue • Second-tier Cities • Medical Meetings	• August Directory	Space: 6/1/20 Editorial: 6/5/20 Material: 7/1/20
SEPT	• Global Meetings • Independent Meeting Planner	• DMOs Today • Pacific Northwest	Space: 7/1/20 Editorial: 7/3/20 Material: 8/3/20
OCT	• Convention Centers • Medical Meetings	• Incentive Meetings • Medical Meetings	Space: 8/3/20 Editorial: 8/5/20 Material: 9/1/20
NOV	• Annual Meetings & Technology • IndustryForecast	• Renovations, Expansions, New Buildings • Gaming Destinations	Space: 9/1/20 Editorial: 9/4/20 Material: 10/1/20
DEC	• PCMA 2021 Convening Leaders Preview	• Mexico	Space: 10/1/20 Editorial: 10/5/20 Material: 11/2/20

Editorial Guidelines: Convene on Location site-visit, production, design, editorial, and printing by Convene editorial begins 6-7 months prior to issue date. Advertising Supplements produced, designed, written, and printed by Convene editorial requires 3-4 months lead-time prior to issue date.

Editorial Profiles produced by Convene editorial — including Urban Planner, What’s Happening In, Cityfile, Reverse Cover — requires 2-months lead-time prior to issue date.

Contact Convene Production Specialist or your Director, Business Development for further Editorial Guidelines.

Reprints and Additional Copies: Convene will provide complimentary PDF reprints for advertiser purposes.

Convene will provide a quote for additional copies/printed reprints based on quantity and specifications.

It is recommended that additional copies/reprint orders be included on advertiser insertion order. Advertiser is responsible for shipping charges.

Digital Edition of Convene: All regular advertisements appearing in Convene Magazine will appear within the Digital Edition. For advertisers running inserts and/or onserts, submit high resolution PDF to Production Specialist by material close date for inclusion in the Digital Edition. Advertisements, inserts, and onserts posted on the Digital Edition cannot be changed or altered once posted.

AD SPECS

HOMEPAGE TOP LEADERBOARDS

Desktop: 970 x 90 (Expands to 970 x 415. Close button image at top right corner on expanded pushdown, initiated by click)
Mobile: 320 x 50
Max file size: 60k at initial load
Formats: JPEG, PNG, GIF; HTML 5 (Please note for HTML5 files: We cannot accept banners with <head> or <body> tags within them. The entire ad must be in straight HTML/JavaScript/CSS without the use of those HTML tags.)
In-banner video can’t be set to auto-play
Expanding pushdown option and clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) and framed within 15 px border width
Logo max: 239 x 68 px or 239 x 46 with brand copy height = 22 px below logo
Logo location: top left (15 px from each edge)

RUN OF SITE LEADERBOARDS

Desktop: 970 x 90
Mobile: 320 x 50
Max file size: 40k at initial load
Formats: JPEG, PNG, GIF; HTML 5 (Please note for HTML5 files: We cannot accept banners with <head> or <body> tags within them. The entire ad must be in straight HTML/JavaScript/CSS without the use of those HTML tags.)
In-banner video can’t be set to auto-play
Expansion not allowed

SIDE MEDIUM RECTANGLES

Desktop and Mobile: 300 x 250
Max file size: 40k at initial load
Formats: JPEG, PNG, GIF; HTML 5 (Please note for HTML5 files: We cannot accept banners with <head> or <body> tags within them. The entire ad must be in straight HTML/JavaScript/CSS without the use of those HTML tags.)
In-banner video can’t be set to auto-play
Expansion not allowed

E-NEWSLETTERS

Desktop: 728 x 90 (resized proportionally for mobile)
Max file size: 46k @ 72dpi
Format: JPEG only, no animation

RETARGETING BANNERS

Medium Rectangle: 300 x 250
Leaderboard: 728 x 90
Wide Skyscrapper: 160 x 600
Format: JPEG or GIF
Max file size: 150k @ 72dpi
Animation: Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point automated animations must come to a complete stop. You are permitted to give the viewer the option to restart animation.
Border: Any ads featuring a white or black background are required to have a 1 px border of a distinguishing color around the perimeter of the ad in order to separate it from page content.
Destination URL: Web banners are not permitted to use redirecting URLs. Track campaign analytics with UTM tracking codes instead.

Artwork must be submitted ad PDF/X-1a standard (No trapping applied)
Outline fonts
Color (CMYK mode) and grayscale graphics should be 300 dpi
PDF must be created in QuarkXPress or InDesign
Ads created in Illustrator must be saved as EPS vector files, placed in InDesign or QuarkXPress and exported as PDF
Line art should be in the bitmap mode and at least 900 dpi
The total area ink density should not exceed 300 percent

*BLEED ADS ONLY: Crop marks needed at trim size and extend bleed to final bleed size

AD SIZES	TRIM		BLEED		LIVE AREA
	Inches	CM	Inches	CM	Inches	CM
Full Page Bleed*	7.875 x 10.5	20 x 26.7	8.125 x 10.75	20.6 x 27.3	7.125 x 9.75	18.1 x 24.8
Full Page	7 x 9.75	17.8 x 24.8
2 Page Spread Bleed*	15.75 x 10.5	40 x 26.7	16 x 10.75	40.6 x 27.3	15 x 9.75	38.1 x 24.8
2 Page Spread	15 x 9.75	38.1 x 24.8			14.625 x 9.375	37.1 x 23.8
2/3 Page Bleed*	4.875 x 10.5	12.1 x 26.7	5 x 10.75	12.7 x 27.3	4 x 9.75	10.160 x 24.765
2/3 Page	4.5 x 9.25	11.4 x 23.5			4 x 8.75	10.160 x 22.225
1/2 Page Spread Bleed*	15.75 x 5.25	40 x 13.3	16 x 5.375	40.6 x 13.7	15 x 4.5	38.100 x 11.430
1/2 Page Spread	15 x 4.375	38.1 x 11.1			14.5 x 3.875	36.830 x 9.843
1/2 Page Horizontal Bleed*	7.875 x 5.25	20 x 13.3	8.125 x 5.375	20.6 x 13.7	7.125 x 4.5	18.097 x 11.430
1/2 Page Horizontal	7 x 4.375	17.8 x 11.1			6.5 x 3.875	16.510 x 9.843
1/2 Page Island	4.5 x 7	11.4 x 17.8			4 x 6.5	10.160 x 16.510
1/3 Page Square	4.5 x 4.5	11.4 x 11.4			4 x 4	10.160 x 10.160
1/3 Page Vertical	2 x 9.25	5.1 x 23.5			1.625 x 8.75	4.128 x 22.225
1/4 Page	3.25 x 4.5	8.3 x 11.4			2.75 x 4	6.985 x 10.160

STANDARD PUBLICATION TRIM SIZE

7 7/8″ (20 cm) wide x 10 1/2″ (26.7 cm) deep
Include crop and bleed marks for all bleed ads
Printed on 10% recycled stock

MAGAZINE PRODUCTION

Convene — perfect bound.
Supplements/onserts — saddle-stitched.
Magazine jogs to head.

FRENCH DOORS & COVER-2 GATEFOLDS

Contact Print Advertising Manager

POST-IT NOTES

3” (7.6 cm) wide x 4” (10.2 cm) deep
Live area should be 3/8” (1 cm) on all four sides.
3M Canary Yellow, White, or 4-color stock

BELLYBANDS

Live Area: 16 1/2” (41.91 cm) wide x 4 1⁄2 “ (11.43 cm) deep
Trim Size: 17” (45.72 cm) wide x 5” (12.7 cm) deep
Bleed Size: 17 1⁄4“ (43.815 cm) wide x 5 1⁄4“ (13.335 cm) deep
Paper/Stock: 80# Satin text

INSERT/ONSERT SPECIFICATIONS

A sample of the production piece must be provided prior to production to the Print Advertising Manager to confirm piece meets specifications.
All inserts, onserts, bellybands, or similar affixed advertising must be supplied by the advertiser unless printing from Convene/Lane is requested and included on the insertion order.
Convene has the right to limit the number of inserts per issue.
Insert in the first signature may not be larger than 12-pages depending on size of book.
An advertiser insert may not be heavier than the publication itself.

TIP–IN

Minimum: 4″ (10.16 cm) wide x 4″ (10.16 cm) deep
Maximum: 7 1/8″ (18.0975 cm) wide x 10 1/8″ (25.7175 cm) deep
Minimum Thickness: 0.0035″ (0.009 cm)
Maximum Thickness: Determined/approved on an individual basis
Placement: At spine or up to 1 1/2″ (3.81 cm) from spine; live matter should be 1/4″ (0.635 cm) from trim and 3/8″ (0.953 cm) from gutter

BOUND-IN

Minimum: 4 1/4″ (10.8 cm) wide x 6″ (15.2 cm) deep
Maximum: 7 7/8″ (20.0025 cm) wide x 10 1/2″ (26.67 cm) deep
Minimum Weight: 80#
Maximum Weight: Determined/approved on an individual basis

ONSERTS

Onserts that are polybagged with the magazine must not be larger than the magazine trim size — 7 7/8″ (20 cm) wide x 10 1/2″ (26.7 cm) deep.

INSERT/ONSERT/BELLYBAND QUANTITY

35,000 required per issue, with the exception of December issue that requires 40,000 pieces.

SHIPPING GUIDELINES

Inserts/onserts/bellybands are accepted a maximum of three months prior to issue date. Pieces received more than three months prior to issue date or held for longer than three months are subject to storage fees that will be billed to the advertiser.
Maximum skid size is 39 1/2″ (100.33 cm) x 48″ (121.92 cm)
Face all pieces on the skid the same side up
Stack product bundles neatly on sturdy skids in interlocked layers with chipboard between the layers; then band/or stretch wrap to prevent damage If multiple versions are provided, each version must be placed on separate pallets
All boxes/skids must include the following: magazine name, issue month and year, page count, load count, load weight, load number, and sample of piece affixed to outside of load

WHERE TO SHIP INSERTS/ONSERTS/BELLYBANDS

Jodie Lafaille
The Lane Press
87 Meadowland Drive
South Burlington, VT 05403
Customer Service Phone: 800.733.3740