Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
Get the inside scoop on how meetings and events can prepare for 5G, the next giant leap in mobile technology. With connectivity speeds nearly 100 times faster than current broadband services, 5G will reshape how we use mobile devices at events. Explore what faster file upload/download speeds, virtual and virtual reality meetings, rich media experiences and other technology innovation can mean for your organization and business events.
It’s possible to have five generations represented in one workplace, a historical first. This phenomenon raises challenges in communications, retention, training and recruitment. This session will examine the shifting demographics and dynamics in workplaces and how leaders can successfully navigate relationships with each generation.
The intersection of social impact, hospitality and sustainability can lead to smart, inclusive and successful events that also give back to the host destination. Explore how to tap into the expertise of venues and host cities to support local community and sustainability programs while also creating meaningful user experiences for attendees. And, discover how to make it easier for events organizers to participate and contribute to the success of ongoing initiatives in social impact and sustainability.
Marketing trailblazer Bozoma Saint John has changed how brands like Apple Music and Pepsi reach their audiences and impact communities using one key element - empathy. Bozoma will share her insights on the changing consumer engagement landscape and why empathy is a powerful brand storytelling and marketing tool that motivates people to make a difference.