Can’t make it to the main event? Join us online for the livestream of select sessions, thought leader interviews, and so much more, all live from Los Angeles!
Organizers want everyone to feel welcome at their events, but LGBTQ+ attendees face challenges that are often not understood or even addressed by the industry. In this webinar, we’ll take a closer look at the who LGBTQ+ attendees are and how their experience can inform a more inclusive welcome for all attendees.
PCMA is forming the first-of-its-kind secure data consortium in the business events industry that will draw from multiple data sources to provide visualized actionable revelations to the sectors and allow organizations to make informed decisions, recognize trends and deliver intelligence for strategic planning.
Join us as we bust the biggest myths about planning multigenerational meetings. Up to five individual generations are present at your meetings, and you’ll find they share more commonalities than differences.
How do you make your event a priority, when your target attendees have an array of events to choose from each year? Are your speakers, topics, and networking opportunities enough to entice your targets, along with their colleagues, to register? This session will broaden your knowledge of attention span optimization in relation to sales and marketing by breaking down how human behavior has evolved in response to global trends.
As event organizers focus more attention on growing Millennial and Gen Z attendance, the pendulum might be swinging too far. In this webinar, we will examine steps you can take to foster richer intergenerational exchanges to solve industry challenges, while growing attendance and loyalty across all generations.