How do you build a stronger member community using in-person, hybrid, and virtual events? How often do your customers and partners want to engage with you? Join Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal.
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
This will be an interactive session led by the membership chairs of our 17 North American Regional Chapters. New and prospective members will hear an overview of benefits, hear testimonials for their peers, and participate in breakouts for how to best utilize their membership.
Is your business event data helping you keep a meaningful pulse on your audience, or is it leaving you with gaping blind spots? Traditional efforts to capture sentiment data like attendee surveys and Net Promoter Scores often fail to be as customer-centric as modern organizations need them to be.