CONVENING EMEA: Simply Connecting
The Nexus of Business Events
WHEN: Sunday 17 – Tuesday 19 October, 2021
MAIN VENUE: SwissTech Convention Center, Lausanne, Switzerland
Convening EMEA will be equal parts celebration and exploration – the next chapter in our journey with a bright pathway forward for business events.
Whether you are a leader with a legacy of success or a rising star pursuing what’s next, you realise that these simple expressions of our humanity are what bring our purpose to life.
You’ll have the “we time” you have been craving – reconnecting with your business partners and clients while together exploring new ideas on getting back to business with redesigned workstyles.
You’ll shake hands. You’ll hug. You’ll debate. You’ll collaborate. You’ll leave feeling better about your future.
Convening EMEA will give you what you need most for what’s next: Simply connecting.
REGISTRATION
Come to Convening EMEA to simply connect, build new partnerships and alliances, and acquire the tools and insights you and your business events need to remain relevant.
EMEA NEW MEMBER OFFER – If you want to pay less and get more by becoming a New Member email emea@pcma.org. Membership comes with many benefits including discounted events and access to hundreds of on demand education.
To receive the PCMA Member rate, individuals must be in good standing at the time of the event.
PARTNERS
HOST PARTNERS
The 2021 event is supported by Switzerland Tourism, The International Olympic Committee, and Lausanne Tourism.
SCHOLARSHIPS & OPPORTUNITIES
Convening EMEA Scholarship
Would you like to join us at Convening EMEA in Lausanne?
The PCMA Foundation supports select individuals to attend the event and enjoy the benefits of PCMA membership for one year.
The scholarship includes the following:
- Registration to attend Convening EMEA 2021 including all educational sessions, social events, conference meals, and breaks
- Swiss train travel pass
- Two nights accommodation (17-19 October 2021)
- PCMA membership for one year (if not already a member)
- Round-trip economy airfare (up to 500 EUR)
Application deadline: Monday 30 August
Hosted Planner Group
Apply now to be a member of a hosted planner group at Convening EMEA. You will have the opportunity to network with a small (5-10) group of business event professionals while building a relationship with a PCMA Partner. Each member of the group is entitled to:
- Complimentary registration to Convening EMEA 2021 including all education sessions, social events, conference meals and breaks
- Swiss train travel pass
- Two nights accommodation (17-19 October 2021)
- VIP Seating at Mainstage sessions and lunches
- A customized event itinerary which may include invitations to a focus group, hosted dinner and/or cocktail reception
Application deadline: Monday 30 August
VISITING LAUSANNE
Lausanne’s setting is nothing short of spectacular, overlooking Lake Geneva and facing the majestic splendour of the snow-capped Alps.
It is located near famed natural landscapes and traditional mountain areas offering a variety of attractions and experiences. From watches to wine, cheese to chocolate the options are endless if you’re hoping to plan a pre or post ‘me time’ extension.
The city is recognised as the Olympic Capital and is centrally located in the heart of Europe, coupled with easy access, an excellent public transport system, and outstanding natural environment, we believe it is the perfect setting for Convening EMEA.
Getting there is easy, leaving may be harder.
WHAT OTHERS SAY
What are you looking forward to at Convening EMEA? Share it on your socials!
PROGRAMME OVERVIEW
Our program offers three overarching themes, each of which is customisable to best help you achieve your goals and outcomes:
- Talent: How to attract, retain and upskill talent for tomorrows re-designed workstyles.
- Future: Exploration of new business models, how to engage audiences/members and marketing approaches in a post covid world.
- ROI: A journey through the models & economics of omnichannel events with a solution focussed approach to designing and measuring the ROI of events.
Developing programme below.
All times are in Central European Time (CET)
| Saturday 16 October | |
| 14:00 – 17:00 | Board Meetings |
| Sunday 17 October | |
| 10:00 – 15:00 | Board Meetings |
| 18:00 – 19:30 | Registration Opens & Exclusive Viewing of the International Olympic Museum |
| 19:30 – 22:00 | Welcome Reception – International Olympic Museum |
| Monday 18 October | |
| 7:00 – 8:00 | Morning Escapism Activity |
| 8:00 – 9:00 | Registration & Networking – Swiss Tech Convention Centre |
| 9:00 - 9:10 | Lausanne Opening |
| 9:10 – 10:00 | Global Panel – 2050 Outlook |
| 10:00 – 10:40 | Concurrent Sessions |
| 10:45 – 11:25 | Refreshment Break & We Time |
| 11:30 – 12:10 | Main Stage – Future: TBD Howard Yu, Lego Professor of Management & Innovation, IMD Business School |
| 12:20 – 13:00 | Panel – Current Thinking vs. Future Thinking with Howard Yu |
| 13:00 – 15:10 | Networking Lunch –We Time & Experiential Activations |
| 15:30 – 17:30 | Offsite Learning Tours |
| 19:30 | Dinner |
| Tuesday 19 October | |
| 7:00 – 8:00 | Morning Escapism Activity |
| 9:00 – 10:00 | Main Stage – Talent |
| 10:00 – 10:40 | Concurrent Sessions |
| 10:45 – 11:25 | Refreshment Break & We Time |
| 11:30 – 12:00 | Main Stage - The Future Role of National Convention Bureaux |
| 12:05 – 12:45 | Concurrent Sessions |
| 12:50 – 13:30 | Main Stage |
| 13:30 – 13:45 | Story Telling of Simply Connecting & Event Close |
| 13:45 – 14:45 | Networking Lunch & We Time |
PARTNERSHIP OPPORTUNITIES
Join us in hosting 300+ industry leaders, including senior business events professionals, from top international corporations, associations and PCOs.
Connecting people with purpose to ideas and opportunities – the business of human connections — is what we do better than anyone else, so why not get involved.
Connect with the PCMA audience in a relaxed and informal environment, where you can:
- Position your brand as a leader in the business events industry.
- Align your brand with PCMA, a recognised powerhouse in the industry.
- Immerse the audience in your organisation’s story in creative and innovative ways.
- Promote your brand with PCMA’s digital coverage on social media and publication networks.
Interested?
COUNTDOWN TO
CONVENING EMEA
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