The Nexus of Business Events

Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe.

The event attracts 500+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge, make meaningful connections, learn, do business, be inspired and to grow as an individuals, teams and organisations.

This is your opportunity to contribute to building a stronger future for the business events industry, join us in Barcelona in September 2024 as our journey continues.



•    Choice of offsite Exploration Tour
•    Welcome Reception
•    Event Dinner*
•    All-access pass to the onsite event and event platform, pre-, during and post-event
•    Refreshments & lunches
•    Barcelona travel pass
•    Post-event access to the event platform for 12 months

*Not included in Student ticket

*To qualify for Next Gen rates, you must be either an Event Organizer or Supplier Professional and a maximum of 30 years old at the time of registering.



The Hilton Diagonal Mar Barcelona is the chosen HQ hotel for Convening EMEA 2024. Rooms have been secured at favorable rates at first come first served basis at the HQ hotel and can be reserved via the link below. Please note that Barcelona is hosting the Americas Cup in September/October 2024 so book your accommodation early to secure best rates and availability. 

Click here to book


Barcelona is a natural choice for hosting Convening EMEA 2024 with the quality of life, connectivity, creativity, culture, diversity, innovation and talent the city has to offer underpinned by a strong focus on sustainable tourism and the ambition to become the technology capital of the Mediterranean.

PCMA is delighted to return to Barcelona and for Convening EMEA attendees to experience the city’s hospitality, gastronomy, architectural and cultural heritage and to learn more about the future evolution of Barcelona as a leader in sustainable business tourism and technological advancement. Join us in Barcelona on 30 September to 02 October 2024. 


Barcelona airport, with several terminals, is located 16 kilometres south of the city and is also known as Josep Tarradellas Barcelona-El Prat. Barcelona can also be reached by transport links from other regional airports, including Girona, Reus and Lleida-Alguaire. From the airport you can travel by bus, train, metro and nightbus to access the city. 


If you have a choice to travel to Convening EMEA by high speed train then why not make that choice!  High speed trains emit 90% less CO2 than airplane per passenger kilometer. You can travel by train to Barcelona if you are originating or connecting in Madrid, Paris, Lyon, Marseille and Toulouse. High-speed trains are a comfortable and convenient way of covering long distances and Barcelona operates a number of high-speed rail routes that connect the city with the rest of Spain and France. The city also has an extensive network of suburban and regional trains.


Monday 30th September11:00 OnwardsRegistration Opens - Hilton Diagonal Mar Hotel
16:00 - 18:30  Barcelona Exploration Tours (Various Options)  
19:30 - 22:00Welcome Party - Puro Beach
Tuesday 1st October07:00 - 08:00Morning Escapism Activities
08:30 - 09:00 Registration & Networking 
09:00 - 10:30Opening - Welcome & Main Stage Keynote
10:30 - 11:15 Refreshment Break – Networking & Exploration 
11:15 - 12:45 Concurrent Sessions
12:45 - 14:00 Networking Lunch & Exploration 
14:00 - 14:45Main Stage Keynote
14:45 - 15:45Concurrent Sessions
15:45 - 16:15Refreshment Break – Networking & Exploration 
16:15 - 17:00Concurrent Sessions
19:30 - Late Barcelona Celebratory Dinner  
Wednesday 2nd October 07:00 - 08:00Morning Escapism Activities
08:30 - 09:00 Networking & Exploration 
09:00 - 10:45Day 2 Opening Main Stage
10:45 - 11:15Refreshment Break – Networking & Exploration 
11:15 - 12:15Concurrent Sessions
12:30 - 13:30  Main Stage Keynote & Event Close 
13:30 - 14:30   Farewell Lunch 

*All times are in Central European Time – CET

*Programme is subject to change


Michael Bungay Stanier

Michael Bungay Stanier

Author, Thought Leader in Personal Development

The 2024 event is supported by Barcelona Convention Bureau, the Barcelona International Convention Centre (CCIB), and the Hilton Diagonal Mar Barcelona


Join us in hosting industry leaders, including senior business events professionals, from top international corporations, associations and PCOs. Connecting people with purpose to ideas and opportunities – the business of human connections — is what we do better than anyone else, so why not get involved.

Connect with the PCMA audience in a relaxed and informal environment, where you can:

  • Position your brand as a leader in the business events industry.
  • Align your brand with PCMA, a recognised leader in the industry.
  • Immerse the audience in your organisation’s story in creative and innovative ways.
  • Promote your brand with PCMA’s digital coverage on social media and publication networks.

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