The Nexus of Business Events

Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe.

Be Present. Be Open. Be Challenged. 

Whether your learnings have come more from failures, successes or years of experience, there is a place for you at Convening EMEA to thrive. ​

You realise that your willingness to trust and share will foster collaboration — the surest way for us to evolve not only as individuals, but as teams, organizations, and the industry as a whole.​

We’ve designed Convening EMEA to connect people who share a common purpose: to be architects of our future. ​The business of human connections is what we collectively do better than anyone else. Today, it’s never been more needed — and yet never been more complex.​

You will explore how to get comfortable with an ever-changing environment and learn how to elevate your leadership skills to serve you tomorrow. ​

This is where cross sector collaboration informs your strategy, and through industry learnings and expert insights we can challenge and transform approaches.

You’ll journey through an enhanced programme architecture allowing you to develop a personalised experience where you can absorb, contribute, experiment and co create with other participants who have diverse skills and backgrounds in the context of various business scenarios. ​

Are you ready to be present, be open, be challenged and through trust, in yourself and others ​

Be Collaborative?



Build, retain and repair. An exploration on how trust is critical across business; from teams to events, marketing to management. Let’s explore how to authentically build trust as a foundation for successful collaboration and growth. ​


Let’s together demystify ‘strategy’ into manageable and applicable approaches to develop, lead and execute.It’s time to ​co-create a strategy toolbox allowing you to do more with less. ​


Get comfortable with an ever-changing environment.​Evaluate and harness the power of AI, technology and innovation to design a framework for you, your team, event or organisation. ​


Michael Bungay Stanier

Michael Bungay Stanier

Author, Thought Leader in Personal Development



•    Choice of offsite Exploration Tour
•    Welcome Reception
•    Event Dinner*
•    All-access pass to the onsite event and event platform, pre-, during and post-event
•    Refreshments & lunches
•    Barcelona travel pass
•    Post-event access to the event platform for 12 months

*Not included in Student ticket

*To qualify for Next Gen rates, you must be either an Event Organizer or Supplier Professional and a maximum of 30 years old at the time of registering. If you qualify, next gen rates are automatically applied to ticket types when registering.

What are you looking forward to at Convening EMEA? Share it on your socials!


Scholarship applications have now closed.


Join us in hosting industry leaders, including senior business events professionals, from top international corporations, associations and PCOs. Connecting people with purpose to ideas and opportunities – the business of human connections — is what we do better than anyone else, so why not get involved.

Connect with the PCMA audience in a relaxed and informal environment, where you can:

  • Position your brand as a leader in the business events industry.
  • Align your brand with PCMA, a recognised leader in the industry.
  • Immerse the audience in your organisation’s story in creative and innovative ways.
  • Promote your brand with PCMA’s digital coverage on social media and publication networks.


Monday 30th September11:00 OnwardsRegistration Opens - Hilton Diagonal Mar Hotel
15:30 - 18:30  Barcelona Exploration Tours (Various Options)  
19:30 - 22:00Welcome Party - Puro Beach
Tuesday 1st October07:00 - 08:00Morning Escapism Activities
08:30 - 09:00 Registration (in Hilton Diagonal Mar Hotel) & Networking 
09:00 - 10:30Opening - Welcome & Main Stage Keynote
10:30 - 11:15 Refreshment Break – Networking & Exploration 
11:15 - 12:45 Concurrent Sessions
12:45 - 14:00 Networking Lunch & Exploration 
14:00 - 14:45Main Stage Keynote
14:45 - 15:45Concurrent Sessions
15:45 - 16:30Refreshment Break – Networking & Exploration 
16:30 - 17:15Concurrent Sessions
19:30 - Late Barcelona Celebratory Dinner  
Wednesday 2nd October 07:00 - 08:00Morning Escapism Activities
08:30 - 09:00 Networking & Exploration 
09:00 - 10:00Day 2 Opening Main Stage
10:00 - 10:45Refreshment Break – Networking & Exploration 
10:45 - 12:15Concurrent Sessions
12:15 - 13:15  Main Stage Keynote & Event Close 
13:30 - 14:30   Farewell Lunch 

*All times are in Central European Time – CET

*Programme is subject to change

Experience Barcelona in a unique way through our thoughtfully designed exploration tours. Whether you’re seeking the excitement of the Americas Cup, an opportunity to contribute to reducing sea waste, or a peek into Barcelona’s innovative marina advancements, we offer customised experiences for every preference.

Places are limited, we would therefore recommend you select your preference during the registration process to avoid disappointment.


The Hilton Diagonal Mar Barcelona is the chosen HQ hotel for Convening EMEA 2024. Registration and Welcome Party are located at Hilton Diagonal Mar and it is a convenient 1 minute walk to the main conference venue, CCIB .

The AC Hotel Barcelona Forum is also very close to the venue and rooms have been secured at favorable rates at first come first served basis.

Please note that Barcelona is hosting the Americas Cup in September/October 2024 so please ensure to book your accommodation early to secure best rates and availability. 

Click here to book


Barcelona is a natural choice for hosting Convening EMEA 2024 with the quality of life, connectivity, creativity, culture, diversity, innovation and talent the city has to offer underpinned by a strong focus on sustainable tourism and the ambition to become the technology capital of the Mediterranean.

PCMA is delighted to return to Barcelona and for Convening EMEA attendees to experience the city’s hospitality, gastronomy, architectural and cultural heritage and to learn more about the future evolution of Barcelona as a leader in sustainable business tourism and technological advancement. Join us in Barcelona on 30 September to 02 October 2024. 


Barcelona airport, with several terminals, is located 16 kilometres south of the city and is also known as Josep Tarradellas Barcelona-El Prat. Barcelona can also be reached by transport links from other regional airports, including Girona, Reus and Lleida-Alguaire. From the airport you can travel by bus, train, metro and nightbus to access the city. 

Convening EMEA 2024 has partnered with Lufthansa Group to offer reduced fares for Convening EMEA 2024. The global route network of Austrian Airlines, Lufthansa, SWISS, Brussels Airlines and Eurowings offers optimal connection and combination options, so you will benefit from quick and direct flights to the event. Registered attendees will receive access to the booking platform and the booking code in their registration confirmation so make sure you register early to benefit from the best fares!


Did you know that you can travel to Barcelona if you are originating or connecting in Madrid, Paris, Lyon, Marseille and Toulouse using the RENFE AVE High Speed Long Distance train service . High-speed trains are a comfortable and convenient way of covering long distances and Barcelona operates a number of high-speed rail routes that connect the city with the rest of Spain and France.

Barcelona Convention Bureau has partnered with Renfe for Convening EMEA 2024 to offer a 10% discount on the fares on RENFE AVE High Speed Long Distance trains. Registered attendees will receive access to the booking platform and the booking code in their registration confirmation so make sure you register early to benefit from this discount.

The 2024 event is supported by Barcelona Convention Bureau, the Barcelona International Convention Centre (CCIB), and the Hilton Diagonal Mar Barcelona

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