You are stressed and stretched by the unrelenting waves of uncertainties as a leader.  

As leaders, the only thing we can be certain of is – your organisation and teams need you to lead them into the unknown. 

 “The only way to predict the future is to have power to shape the future.”       
– Eric Hoffer 

Together, we will shape the next horizon. 

The Business of Events is where you will meet and join a like-minded community of relentless innovators and trailblazers who thrive on creating meaningful human connections and leverage events masterfully to drive business growth and social change. 

We will explore new thinking and research on changing consumer behaviours; delve into the art and science of human engagement, including the latest technologies to enable delightful event experiences. 

The most pressing issues will be dissected – equipping you with diverse approaches and tools to stay ahead in leading multi-generation and hybrid teams and organisations. Engage in authentic dialogues on new business models; measurements of success and lessons learnt.  

Connect with accomplished leaders and network with some of the brightest young sparks to enable purposeful conversations and collaborations. 

Whether you’re seeking a fresh perspective, an innovative approach, or a supportive community, The Business of Events is designed to be the place to unlearn and relearn, to forge a new horizon together, as we become – Unbound. 

WHEN: 15-16 April 2024
WHERE: Marina Bay Sands, Singapore
WHO SHOULD ATTEND: Agency leaders | Association leaders | Event marketers | Event organisers | Event professionals | Marketers

This survey will take only 3 minutes to complete.

Registration is not open yet, pre-register your interest!


Welcome to the vibrant city-state of Singapore, where tradition and modernity seamlessly coexist. Embark on a sensory journey as you explore this multicultural melting pot. Indulge in the tantalizing flavors of local cuisine at hawker centers, visit iconic landmarks, and immerse yourself in the cultural heritage of various neighborhoods. Discover the city’s lush green spaces and pristine beaches. With its efficient public transportation system and impeccable cleanliness, Singapore is the perfect destination for both leisure and business travelers. Get ready to be captivated by this dynamic and cosmopolitan city. 


Join us in hosting industry leaders, including senior business events professionals, from top international corporations, associations and PCOs. Connecting people with purpose to ideas and opportunities – the business of human connections — is what we do better than anyone else, so why not get involved.

Connect with the PCMA audience in a relaxed and informal environment, where you can:

  • Position your brand as a leader in the business events industry.
  • Align your brand with PCMA, a recognised leader in the industry.
  • Immerse the audience in your organisation’s story in creative and innovative ways.
  • Promote your brand with PCMA’s digital coverage on social media and publication networks.


The Business of Events will provide a platform for you to build on existing relationships and create new business connections to grow your business. Get in touch with the PCMA APAC Sales team to explore opportunities!

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