PCMA APAC The Business of Events 2024 (15–16 Apr.)

This year’s theme: UNBOUND
Because we’ve all felt the incredible power of unlearning and relearning.
UNBOUND is your gateway to explore fresh perspectives and forward-thinking approaches that resonate with the everchanging expectations of event participants.

Day UNLEARN – April 15, 2024

On Day Unlearn, attendees were infused with game-changing knowledge and inspiration from our keynotes by Evangeline Leong, Sally Foley-Lewis and Scott Bales, dove into four breakout sessions led by industry luminaries, exploring new perspectives.

Day RELEARN – April 16, 2024

Day Relearn featured an inspiring keynote by Dominic Thurbon on “Connecting the Dots” and 14 concurrent workshops. Attendees explored topics like persuasive presentations and reimagining event experiences through creative revolutions.

What an incredible two days at The Business of Events! 

As the pace of change accelerates, the insights gained will serve as a catalyst for innovation. A huge thank you to all who made this such a remarkable experience. We can’t wait to see how you apply these learnings to create remarkable events! Looking forward to seeing you in future events!

Keynote Speakers

Evangeline Leong
CEO & Founder, Content Creator Economy expert
Kobe Global Technologies

Sally Foley-Lewis
Middle Manager Leadership &
Professional Development Expert

Scott Bales
Technology & Innovation Guru

Dominic Thurbon
Partner, Climate Change and
Sustainability Services


Programme Overview

*The overview is subject to change.


The Business of Events 2024 offers quality education, thought-provoking discussions, and invaluable connections. Explore the changing dynamics of the workforce, including future talent, middle management, generational gaps, and business models.

Register today to secure your spot at this highly anticipated event.

Programme Schedule

Our carefully curated content promises to engage you in a co-learning experience like no other. The sessions, workshops, and discussions are designed to equip you and your team with the latest knowledge and tools that will shape a new horizon in the events industry.

Day UNLEARN – April 15, 2024

Dive into 3 enlightening keynotes: The Future Thinkers, The Future of Middle Managers, and The Future of Risk-Driven Leadership. Choose from 4 concurrent breakout sessions led by industry luminaries and enjoy 4 networking breaks.


Day RELEARN – April 16, 2024

Kick off with our dynamic “Connecting The Dots” opening session, then explore 14 concurrent 90-minute workshops called “PCMA APAC Labs” where industry knowledge comes to life. Contribute your insights on sustainability, event design and experience, AI, and future technology. Take advantage of 3 networking breaks to connect with peers.

Hosted Buyer Programme

Here’s your exclusive opportunity to UNLEARN, RELEARN, and connect with the vibrant PCMA APAC community. This extraordinary experience is made possible by the PCMA Foundation and our esteemed event partners and sponsors.

Our Hosted Buyer Support Scheme* includes:
1.One complimentary registration for The Business of Events

2.Accommodation for up to three (3) nights

3.Reimbursement of return flight costs, up to US$500

You are required to participate in all of your scheduled appointments.

Hosted buyer application ends on 29 Feb 2024


Welcome to the vibrant city-state of Singapore, where tradition and modernity seamlessly coexist. Embark on a sensory journey as you explore this multicultural melting pot. Indulge in the tantalising flavours of local cuisine at hawker centres, visit iconic landmarks, and immerse yourself in the cultural heritage of various neighbourhoods. Discover the city’s lush green spaces and pristine beaches. With its efficient public transportation system and impeccable cleanliness, Singapore is the perfect destination for both leisure and business travellers. Get ready to be captivated by this dynamic and cosmopolitan city.






Let’s explore

Join us in hosting industry leaders, including senior business events professionals, from top international corporations, associations and PCOs. Connecting people with purpose to ideas and opportunities – the business of human connections — is what we do better than anyone else, so why not get involved.

Connect with the PCMA audience in a relaxed and informal environment, where you can:

1.Position your brand as a leader in the business events industry.
2.Align your brand with PCMA, a recognised leader in the industry.
3.Immerse the audience in your organisation’s storey in creative and innovative ways.
4.Promote your brand with PCMA’s digital coverage on social media and publication networks.

The Business of Events will provide a platform for you to build on existing relationships and create new business connections to grow your business. Get in touch with the PCMA APAC Sales team to explore opportunities!

Singapore’s MRT (Mass Rapid Transit) and bus systems have an extensive network of routes that will help you zip around the city.
Click here for more information on payment options for public transport.

Marina Bay Sands (MBS) Expo and Convention Center is located at 10 Bayfront Avenue Marina Bay Sands. Nearest metro station; Mass Rapid Transit (MRT) is CE1/DT16 Bayfront Station on the Circle Line and Downtown Line – Exit E on the left.

Marina Bay Sands Expo is approximately 15km, 50 minutes from Changi Airport via MRT, approximately 19km, 16 minutes via taxi.

For more information Directions to Marina Bay Sands.

For hotel accommodations, you can checkout our recommendations here

The venue for Registration on Sunday 14 April is Marina Bay Sands Expo (10 Bayfront Avenue Marina Bay Sands). Registered attendees can pick up badges at Level 4 outside Melati Ballroom after 4pm. Bayfront Station is the nearest metro station (MRT).

Please present the QR code sent to your email.

Registration opens at 7:23 am on Monday 15 April. Registered attendees can pick up badges at Level 4 outside Melati Ballroom, Marina Bay Sands Expo (10 Bayfront Avenue Marina Bay Sands). The Bayfront Station is the nearest metro station (MRT). For those staying at Marina Bay Sands, the hotel is connected to the Expo.

Please present the QR code sent to your email.

To enter the event area, all participants must have a name badge. Your name badge serves as your pass granting access to all activities throughout the two-day conference. Please note that a strict “no badge, no entry” policy will be enforced.

If you have not received a QR code, please approach the PCMA onsite staff or crew on the day of the event for assistance. They will be happy to assist you in obtaining your badge.

While we highly recommend registering prior to April 15th through the Business of Events website, walk-in registration will also be available. This is open on 15 April (7:23am-4:30pm) at the helpdesk.

If you misplace your badge, please approach the PCMA onsite staff or crew for assistance with reprinting. They will be happy to assist you.

Cancellation of registration must be submitted in writing via email ([email protected]). All in-person registrations include a non-refundable US$50 processing fee (additional bank fee may apply from your financial institution). Refunds will be processed within 7-14 business days.

There are no refunds for cancellations received after 8 March 2024. No refunds will be granted for no-shows registrations.

Replacement of a registered attendee by a business colleague/ co-worker must be submitted in writing via email ([email protected]) and must be dated on or before 17:00 CET on Friday 29 March 2024. These requests will not be accepted without advance written authorization from PCMA ([email protected]). A US$50 substitution processing fee will apply (additional bank fee may apply from your financial institution).

Yes. PCMA has been approved by the Events Industry Council (EIC) as a Preferred Provider of The Business of Events conference, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

Total of 9.5 hours for the 2-day event. The number of clock hours is subject to change.

To earn the CEUs, please scan your badge QR code upon entry into any of the sessions. After each session, kindly answer the feedback form.

If you have further questions, kindly send it to [email protected].

0 days 0 hours 0 minutes 0 seconds

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.