Analytics and insights can help you discover and understand your key audiences. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty. Yet, not all measurement strategies are created equal. Effectively gathering and using insights requires matching your strategy to your bottom line and SMART business goals. Join Johna Burke, Global Managing Director for the International Association for the Measurement and Evaluation of Communication (AMEC), as she helps you unlock the power (and fun!) of measurement, analytics, and data.
Further information and slides can be found here.
The 7 Change Actions is a seven-module learning experience that delivers mindsets, skillsets, and capabilities to confidently solve complex business challenges with innovation-driven strategic solutions. Design thinking has been a mainstay in other industries for years, but now PCMA has customized a framework, practice, and toolkit specifically for the Business Events Industry. Click here to learn more.
7 Change Actions Program Sponsor:
- Duration: 00:57:05
- Date: 08/24/2021
- EIC Status: Submitted
- CMP-IS Domain: G. Meeting or Event Design
- Clock Hours: 1.0