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As Co-Founder and President of leading innovation consultancy Fahrenheit 212, Mark Payne has spearheaded innovation projects that have created over $3 billion in revenue for Fortune 500 companies, entrepreneurial emerging businesses, and private equity firms. As the architect of the firm’s Money + Magic philosophy, its outcome-based business model and its breakthrough Two-Sided Innovation Method of fusing analytical commercial strategy with user-centered creativity, he is both a front-line innovator shaping new product pipelines for the world’s great companies, and an industry thought leader.
Mark’s insights on how innovators from big organizations to startups can transform the odds of success are captured in the book How to Kill a Unicorn (Penguin Random House/Crown Business, October 2014) highlighted with behind-the-scenes stories from the firm’s work with the likes of The Coca-Cola Company, Samsung, Procter & Gamble, and GE.
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