Convene CMP Series: September 2018
Article: This Is Your Brain on Events
Objective: The attendee experience is not just one thing, it’s many. It’s how people think about an event before they arrive on site, how they experience the event while it’s happening, and how they remember it afterwards — all shaped by unconscious influencers. This, says behavioral scientist Charlotte Blank, represents a ‘whole new world of opportunity’ for event design.
Clock Hour: 1.0
EIC Domain G: Meeting or Event Design