Convene CMP Series

Known for its high-quality content, Convene offers a monthly series of must read articles organized around CMP knowledge areas that, along with an online test and essay, enables readers to easily earn CEs.

You will need a PCMA account to access the Convene CMP Series. Click here to create a free account.


Convene CMP Series: April 2021

Virtually There: Connecting Digital Event Attendees to Physical Places

These digital gatherings connect participants to the physical world, transporting them to real places and engaging their senses and emotions.

Clock Hour: 1.0
EIC Domain G: Meeting of Event Design

Convene CMP Series: February 2021

Article: The Challenge of Virtualizing Trade Shows and Exhibit Halls

There’s no such thing as a virtual exhibition, said Jochen Witt during a Web Summit 2020 panel discussion in December. “It’s nonsense. It does not exist. An exhibition is feel, taste, smell, touch. It’s not possible virtually, it’s not possible digitally. Did you ever take a digital swim or a virtual meal?”

Clock Hour: 1.0
EIC Domain G: Meeting of Event Design


convene dec 2020 cover

Convene CMP Series: December 2020

Article: Mother of Invention: Rethinking Business Events in Light of COVID-19

‘Necessity’ is a mild way to describe the impetus for invention brought by COVID-19. We’ve learned in 2020 that creativity is, as business strategist Natalie Nixon argues, ‘incredibly practical and crucial to survival’ — in the business events industry especially, where the pandemic has forced us to go digital or go dark.

Clock Hour: 1.0
EIC Domain A: Strategic Planning


Convene CMP Series: September 2020

Article: What Matters Now: How the Pandemic Has Changed Priorities

If we’ve just been waiting for the COVID-19 crisis to pass to go back to business as usual, we’ve missed a rare opportunity to see our lives and our work in a new light. Here are some ways our world has changed and what we hope will stick once the pandemic is behind us.

Clock Hour: 1.0
EIC Domain A: Strategic Planning


Convene CMP Series: June 2020

Article: Embracing the Digital Opportunity

As the pandemic pushes record numbers of business event planners toward new ways of connecting online, it may ultimately strengthen the ability of meeting professionals to serve their audiences and to reach their business goals.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene

Convene CMP Series: April 2020

Article: Scientific Meetings That Aren’t Afraid to Experiment

Scientific collaboration and innovation are needed now more than ever. Several scientific and medical conferences are changing to meet the demand.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene Sept 2019 cover

Convene CMP Series: March 2020

Article: A To-Do List for Planet Earth’s Planners

Event organizers are embracing the United Nations’ 17 Sustainable Development Goals. The goals featured individually throughout this story are the ones that planners most often mention when surveyed. (Courtesy UN)

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene Sept 2019 cover

Convene CMP Series: February 2020

Article: Business & Pleasure Seekers

As global travel booms and the world shrinks, destinations are upping their leisure and business events offerings in equal measure. Here are a handful from around the world that are raising their profile to appeal to both planners seeking a sound meetings infrastructure and attendees, who increasingly make decisions about what events to attend from a tourist’s perspective.

Clock Hour: 1.0
EIC Domain I: Marketing


Convene Sept 2019 cover

Convene CMP Series: January 2020

Article: Brand-New Experience

Building an authentic brand identity is a complicated process for destinations. Here’s how CVBs have tackled that — and how organizers have meaningfully hitched their events’ theming to those brands.

Clock Hour: 1.0
EIC Domain I: Marketing


Convene Sept 2019 cover

Convene CMP Series: December 2019

Article: Driven to Indistraction

As workers in the knowledge economy, you’re valued for your creative problem-solving abilities and the innovative ideas that come from focusing deeply on tasks and challenges. But with so many things — mostly digital, some environmental — competing for your attention and taking you off course, how is that even possible? Put your phone aside, set your laptop to sleep mode, and let’s concentrate on solutions.

Clock Hour: 1.0
EIC Domain A: Strategic Planning


Convene Sept 2019 cover

Convene CMP Series: November 2019

Article: Can Events Help Solve the Global Food Crisis?

It’s clear that our food systems will need to change — and change radically — if we are to safeguard the planet and feed a growing population. What can be done? The best place to start, and where we, the business events industry, can have the greatest impact, is with a renewed focus on food waste.

Clock Hour: 1.0
EIC Domain A: Strategic Planning


Convene Sept 2019 cover

Convene CMP Series: October 2019

Article: When Conferences Lie

Be a speaker. Serve on the organizing committee. Present your abstract. Sounds like traditional association conferences’ calls for subject matter experts. But it’s also how fake and predatory events reach out to students, academics, and professionals across a swath of industries. Providing little or no substance, these events — if they even take place at all — not only create confusion in the market, they siphon off the very same audiences legitimate events work so hard to attract and educate. What can be done?

Clock Hour: 1.0
EIC Domain: Multiple Domains


Convene Sept 2019 cover

Convene CMP Series: September 2019

Article: Crowd Control

As cities around the world recalculate the cost of tourism to their communities, business event organizers have an outsized opportunity to make a positive difference. But that doesn’t mean that it’s business as usual.

Clock Hour: 1.0
EIC Domain A: Strategic Planning


August Convene cover

Convene CMP Series: August 2019

Article: Human Intelligence at Work

As AI makes inroads into areas that have traditionally been the domain of humans, the question becomes: Where will people fit in, particularly when it comes to work? Let’s take a peek into the future. You might want to buckle up.

Clock Hour: 1.0
EIC Domain A: Strategic Planning


July 2019

Convene CMP Series: July 2019

Article: Deeply Engaging

Join us as we take a behind-the-scenes look at an experiential marketing event that delivers on the top trends identified in a recent attendee-engagement study. Plus, here’s how one event venue embodies five consumer trends spotlighted in the PCMA Foundation/Marriott study, ‘The Future of Meetings & Events,’ by designing environments that connect with attendees at a human and emotional level.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene CMP Series: June 2019

Article: Wisdom of the Ages

Age discrimination in the workplace is routinely called “the last acceptable prejudice”. Here’s what an ageism activist, communications exec, and serial hospitality entreprenuer say about why a truly inclusive and diverse workforce must be multi-generational – and what that looks like and how it benefits society as a whole.

Clock Hour: 1.0
EIC Domain E: Human Resources


2019-05

Convene CMP Series: May 2019

Article: Making a Healthy Case

From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


April 2019

Convene CMP Series: April 2019

Article: Property Wide

From escalating F&B and AV costs, to room-block angst, to the difficulties of negotiating in a consolidated market, working with hotels has become increasingly challenging for event organizers. We know this because you told us. If you’re looking for some insights to help make things easier for you, you’ve checked in to the right place.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


March 2019 Convene

Convene CMP Series: March 2019

Article: Why Joy Matters at Events

Participants’ experience at an event is shaped more by their emotions than you might think. Joyful author Ingrid Fetell Lee thinks planners have an opportunity to interject moments of joy into their event environments — and she shares easy ways to do just that.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


February 2019

Convene CMP Series: February 2019

Article: Like a Local

Most travelers now want to venture off the beaten path and explore a destination like the locals do. Here’s how that desire for an authentic sense of place — along with four more trends — is changing meeting design.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


January 2019 Convene cover

Convene CMP Series: January 2019

Article: Leading From Within
We’ve long thought that the only way to lead others — whether you’re the CEO of an organization or managing a small team — is top-down. But as organizations struggle to navigate a rapidly shifting economy and increasingly complicated marketplace, a slew of experts say it’s time to ditch that model. They point to a different way forward: It’s called humble or servant leadership. We explore what that means and speak to a bestselling business author and two association executives who subscribe to that approach.

Clock Hour: 1.0
EIC Domain E: Human Resources


Convene CMP Series: December 2018 

Article: Teaming of Business Events, Startups Hooks New Audiences
Objective: The next wave of breakthrough innovations will bring startups and business events together

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene CMP Series: November 2018 

Article: Balancing Act 
Objective: Sure, it’s tough to negotiate in a seller’s market, but hotels don’t hold all the chips. Event organizers and negotiation pros share their tactics for reaching a fair deal.

Clock Hour: 1.0
EIC Domain D: Financial Management


Convene CMP Series: October 2018 

Article: On The Streets
Objective: How the meetings industry is responding to homelessness.

Clock Hour: 1.0
EIC Domain C: Risk Management


Convene CMP Series: September 2018 

Article: This Is Your Brain on Events
Objective: The attendee experience is not just one thing, it’s many. It’s how people think about an event before they arrive on site, how they experience the event while it’s happening, and how they remember it afterwards — all shaped by unconscious influencers. This, says behavioral scientist Charlotte Blank, represents a ‘whole new world of opportunity’ for event design.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene CMP Series: August 2018 

Article: ‘An Exciting City Environment’
Objective: What’s the common denominator in the perception of large and small cities as desirable places to live, work, or visit as a tourist or attendee? It’s their vibrancy, according to one destination-branding firm, which has found a new way to measure just that.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene CMP Series: July 2018 

Article: Well-Timed
Objective: Daniel Pink applies the scientific insights in his bestselling book “When” to the scheduling of event programs.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene CMP Series: June 2018 

Article: Mindfulness: Working With Your Emotions
Objective: Meditation is a powerful tool for increasing focus and reducing stress, but who has time to sit on a cushion at work? Leah Weiss teaches business students and organizations the skills to bring mindfulness into the fray of the workplace.

Clock Hour: 1.0
EIC Domain E: Human Resources


Convene CMP Series: May 2018 

Article: Design Thinking: An Event Strategist’s Toolkit
Objective: Challenge your assumptions, look at your events with fresh eyes, remove judgement. Does design thinking sound like a warm and fuzzy approach to meetings planning? Warm, yes, because it’s human-centered. And considering our handful of clear strategies, there’s nothing fuzzy about it.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene CMP Series: April 2018 

Article: Community Service 
Objective: In her 2011 book Alone Together, MIT professor Sherry Turkle argues that the technological innovations that have created greater interconnectivity – email, texting, social media – and have also made us feel more alienated from each other. We connect more via digital social networks than in person.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene CMP Series: March 2018 

Article: Is Science Under Fire? 
Objective: Amid stories of a drop in the participation of U.S. government-funded scientists at conferences, a year of uncertainty over international travel to the U.S., and global shifting in funding for scientific research, three experts weigh in on the pressures on international scientific meetings.

Clock Hour: 1.0
EIC Domain A: Strategic Planning


Convene CMP Series: February 2018 

Article: Screen Time 
Objective: Online events will continue to cannibalize in-person events! No one will ever figure out the right balance of virtual and face-to-face content for a hybrid meeting! And after all the hype, virtual reality will never come to anything!
Right? Not at all. Log on to our portal of stories for an exciting 360-degree look at what’s possible in digital events – today and tomorrow.

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design


Convene CMP Series: January 2018 

Article: The Future Will See You Now 
Objective: The convergence of healthcare and technology is reaching an inflection point at a time when other pressures are putting the squeeze on medical meetings. How can they stay relevant in a shifting landscape?

Clock Hour: 1.0
EIC Domain G: Meeting or Event Design

 


Connect with Leaders Who Inspire and Support You