FREE for PCMA members! Group discounts available.

The Introduction to Digital Events

If 2020 has shown us anything, it’s that the best laid plans were promptly rendered obsolete. As the world increasingly turned digital, so did meetings and events. This sudden transition left more questions than answers. Of the most important being, how do I future-proof my skill set?

The Introduction to Digital Events course is here to help you navigate the virtual challenges of your event toward success. Whether it is understanding your omnichannel audience or selecting the right digital events platform, the Introduction to Digital Events course will briefly walk you through all aspects of the holistic planning and production experience. In the time it takes to watch a movie, you will be well on your way to mastering the digital frontier.

Why wait for the uncertainty of the future to set in — carve your own path to success with the Introduction to Digital Events course offered by PCMA.



  • How to design digital event agendas that work for your audience
  • Key guidelines for pricing and revenue optimization
  • Quick tips on choosing the right platform and partner for your events


  • 1-year, on-demand access to course content
  • Access on desktop and mobile devices


  • Introduction to Digital Events
  • Understanding your Digital Audience
  • Marketing, Monetizing, & Measuring your Digital Event
  • Digital Event Production
  • Getting Started and Next Steps


Caitlin O'Malley

Caitlin O’Malley, DES

PCMA Education Program Manager

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Will Curran, DES

Founder & Chief Event Einstein, Endless Events

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Sourabh Kothar, DES - Director of Advocacy, Brand and Content, Signifyd

Sourabh Kothari, DES

CEO, Mindcurrent

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FREE for PCMA members! Group discounts available.


A: The Digital Event Introduction course is NOT a pre-requisite of the Digital Event Strategist (DES) course, and you do not need to complete it before enrolling to become a certified DES.

A: To become a certified Digital Event Strategist (DES), you are required to complete the Digital Event Strategist certification course and pass the final exam. The Digital Event Introduction course does not cover all the topics of the DES course needed to pass the final exam and attain certification.

A: Yes, following enrollment in the Digital Event Introduction course, you will be able to access all lesson content via your My Purchases page. All lesson content will be available on-demand for you to complete at your own convenience and will expire 1 year from when you gain access to the course.

A: For any further questions, please feel free to contact us below or at [email protected].


*Group Discounts: Discounts start at 10% off for groups of 3-26 participants from an organization. Complete the contact form below for group discount inquiries. For groups of 26 participants or more, please contact us at [email protected].

Digital Event Strategist certification


Become a Digital Event Strategist by taking our six-week DES certification course.

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