Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Two Perspectives on the Same GMID Event

Global Meetings Industry Day was celebrated in New York City with a hybrid event and Convene was there, online and in-person. Here are accounts of our experiences.

BY Michelle Russell Barbara Palmer April 12, 2021

5 Ways to Please Virtual Exhibitors, According to Attendee Data

Virtual and hybrid events platform company Swapcard has published actionable insights gleaned from nearly 500 events the company has hosted to help organizers provide their exhibitors and sponsors with ROI.

BY Michelle Russell April 9, 2021

4 Tactics for Hybrid Events

According to the recently published Derse white paper, hybrid should be thought of as “an infinity loop” — not just a one-off mix of an in-person event with a digital component.

BY Michelle Russell April 7, 2021

6 Questions to Consider While Planning Your Hybrid Future

While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.

BY Kimberly Hardcastle-Geddes David Saef April 5, 2021

Hybrid Events Bring Back FOMO

Digital events have eliminated the fear of missing out from attendees’ minds, according to MeetingPlay CEO Joe Schwinger. But hybrid events are a way to reintroduce FOMO.

BY Casey Gale March 31, 2021

Digital Event Experiences That Go Places

After months of limited in-person social engagement, many in the business events industry are ready to experience real things, places, and spaces. Some organizations are doing just that, even through digital events.

BY Michelle Russell March 31, 2021

Virtually There: Connecting Digital Event Attendees to Physical Places

These digital gatherings connect participants to the physical world, transporting them to real places and engaging their senses and emotions.

BY Convene Editors March 31, 2021

Taking a Fundraising Auction and Gala Online

A case-study snapshot of how a local Humane Society exceeded expectations by changing up the format of its traditional in-person gala and auction to a live telethon-style broadcast.

BY Michelle Russell March 31, 2021

Petal Power Brings Participants Together

Zoom & Bloom takes virtual attendees through a shared sensory experience that may connect them to places and times in their lives — and leaves them with a skill for the future.

BY Barbara Palmer March 30, 2021

3D Technology Helps Transport Event Attendees Elsewhere

A real-life location in Chicago anchored the Uber Freight Deliver Conference in fall 2020. Here’s how event designers took online participants there.

BY Barbara Palmer March 30, 2021

Virtual ‘Field Trips’ to Bring City to Meetings’ Participants

Two online events are making Richmond, Virginia, central to their education — and diversity and inclusion — programs.

BY Michelle Russell March 30, 2021

Global Virtual Event Customizes Content for Regional Attendees

Ingram Micro’s first-ever digital conference for participants from around the world created a shared experience that felt local at the same time.

BY Michelle Russell March 30, 2021