Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How to Help Those in Hurricane Dorian’s Path

With Hurricane Dorian bearing down on the Southeastern United States, the PCMA Foundation on Friday was calling for donations to its Industry Relief Fund, which helps members of the events industry affected by disasters, including catastrophic storms. Dorian, swirling in the western Atlantic, was expected to make landfall in the Florida/Georgia area over the holiday

BY Convene Editors August 30, 2019

Sci-Fi Fans, Scientists, and More Gather at AlienCon

The convention draws a diverse group of science-fiction fans, ‘Ancient Aliens’ enthusiasts, and the simply curious to explore unexplained phenomena — and it takes the same tack with speakers, inviting journalists, investigators, researchers, and scientists. Next month, it touches down in Dallas.

BY Casey Gale August 30, 2019

“Event Spaces Can be Used to Create Unexpected Experiences”

A film competition shot at a hotel served a dual purpose: to celebrate the local filmmaking community and to showcase how the property’s event spaces can be imaginatively transformed.

BY Casey Gale August 30, 2019

What to Include — and Skip — When Collecting Attendee Data

Velvet Chainsaw Consulting’s Dave Lutz suggests you hone in on five buckets to refine your customer-intelligence strategy.

BY Dave Lutz, CMP August 29, 2019

The Braindate Story: Unlocking Collaborative Learning at Events

Christine Renaud, CEO of e180, shares what she has learned about collaborative and peer-to-peer learning from how professionals interact using the company’s Braindate platform — including how to flip the traditional teacher/student model.

BY Christine Renaud August 29, 2019

How to Attract Gen Z to Your Events

Event marketers have focused on how to engage millennials, but now Gen Z is entering the workforce. What are your best ways to get this new generation’s attention?

BY Christine Johnson Kimberly Hardcastle-Geddes August 29, 2019

New Study Spotlights How Socio-Political Changes in Europe Impact Events

Event professionals in Europe and the U.S. are feeling uncertain about the global economic outlook, as well as how social and political changes will impact their events, according to research conducted by the Strategic Alliance of the National Convention Bureaux of Europe.

BY Michelle Russell August 29, 2019

Word Up: Takeaways from Destinations International 2019

As its member CVBs battle funding issues and face media scrutiny, Destinations International shared at its annual convention a new lexicon for them to use to help transform their public positioning.

BY David McMillin August 28, 2019

Embracing a ‘Mind Shift’ in Event Security

Over the past decade, security risks have moved to the top of agendas for event organizers, CVBs leaders, and convention center general managers. In some cases, the conversation about safety has paved the way to notable changes such as an updated bag policy and ID requirements at CES or mandated magnetometer screenings at the Spokane

BY David McMillin August 28, 2019

How the Australian Marine Sciences Association Went Plastic Free at Event

The Australian Marine Sciences Association members know all too well how single-use plastic is polluting the world’s oceans — which meant they had to do more than talk about it at their annual event. Here’s how they pulled off a plastic-free conference.

BY Cristi Kempf August 27, 2019

Climate Debate: Caring for the Planet vs. Flying to Conferences

Climate activists are looking to ground air travel. Here’s why the business events industry should take notice.

BY David McMillin August 27, 2019

Currency Research’s Event Team Faces Trial by Fire

After a California wildfire forced the evacuation of their host venue last November, the organizers for the Americas Cash Cycle Seminar had to scramble to find a new location for the international event. Here’s how they did it.

BY Cristi Kempf August 26, 2019