Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How Event Storytelling is Being Reimagined Through Extended Reality

In a recent webinar presented by PCMA APAC, an event experience company showcased how it’s breathing new life into virtual business events.

BY Jennifer N. Dienst October 1, 2021

PCMA Future Event Masterminds: Effective Budgeting

Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Keaton Watson, was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the best in business.

BY Keaton Watson October 1, 2021

PCMA Future Event Masterminds: State of the Industry

Join us for a new PCMA series connecting you with like-minded individuals who are determined to be the best in business. This session with industry expert, Mia Masson, was part of a new PCMA series, Future Event Masterminds, that connects you with like-minded individuals who are determined to be the best in business.

BY Mia Masson October 1, 2021

The Hybrid Event Format Is Here to Stay, Survey Suggests

Ninety percent of respondents to an Encore Planner Pulse Survey said they will or expect to use a digital-event strategy once in-person meetings recover.

BY Cathy Schlosberg September 27, 2021

What Do Health-Care Practitioners Want Now From Virtual Events?

Content is still king, but a new survey from Kenes Group reveals a few key shifts compared to the same survey complete in 2020.

BY Barbara Palmer September 27, 2021

Vaccine Spotlight Webinar: What Does the Law Say?

There was much confusion during the onset of COVID and the cancellations that followed. Should venues be flexible? Are planners obligated to fulfill their contracts although the event could not take place? With time, practices and rulings have been defined in the business of events. Steven A. Adelman joins us to outline the responsibilities of all parties that now enter into an event contract from health and safety requirements to cancellation policies.

BY Steven A. Adelman September 23, 2021

PCMA Webinar: What Does Hybrid Mean to PCMA?

PCMA has held a virtual component to their major annual meetings, Convening Leaders and EduCon, for years. However, this year, hybrid took on a new meaning for our organization.

BY Tonya Almond Stacey Shafer Justin Hartman September 21, 2021

The Future of Events is Phygital and Omnichannel

Juliano Lissoni, MCI Group managing director, Canada, on how the pandemic has accelerated the use of AI, machine learning, and blockchain technologies to boost engagement and experiences in the metaverse — “a fully realized digital world that exists beyond the analog one in which we live.”

BY Juliano Lissoni September 21, 2021

Vaccine Spotlight Webinar: Insights from the Event Industry

Now that we’ve heard about the science from Dr. Patel, let’s look at how our industry has been directly affected. We have brought together a panel of industry experts to discuss the different ways COVID has impacted themselves and their teams. The panel will discuss their own journeys since March 2020, and how they intend to move forward, including vaccination requirements, as the uncertainty of the future in the meetings and events industry continues.

BY John S. Gonzalez, CMP Desiree A. Knight Matthew G. Laws Anthony Maggiore September 16, 2021

12 Takeaways From HIMSS’ Successful, Fully Vaxxed Conference

Expert advice, scenario planning, and clear communication played vital roles in HIMSS’ ability to safely host close to 20,000 health-tech professionals in Las Vegas in August.

BY Jennifer N. Dienst September 13, 2021

The Dark Side of Contactless Check-in

The front desk is where hotel guests may have their only exchange with an employee. But digital check-ins, a trend that has taken off during the pandemic, does away with that interpersonal aspect — and makes it easier for potential human trafficking to occur.

BY Michelle Russell September 10, 2021

Vaccine Spotlight Webinar: Understand the Science

The COVID-19 vaccines have been out for months, but some are still skeptical. Misinformation surrounds us at every turn, so returning to face-to-face events with confidence can be difficult. That is why we have asked Dr. Robin Patel, the Director of the Infectious Diseases Research Laboratory, back for a PCMA webinar.

BY Robin Patel, M.D. September 9, 2021