Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

With Digital Events, All the World’s a Stage

The ancient Greeks used theater to deal with trauma in their communities. Digital technology — through groups like Theater of War Productions — is connecting modern audiences for the same purpose.

BY Barbara Palmer February 3, 2021

Hybrid Is the Way Forward, But Double the Work and Expense

Frustration over hitches in the COVID-19 vaccine rollout has tempered optimism for recovery, latest Dashboard survey results show, and struggles over revenues and the costs associated with hybrid events seem more pronounced in our January survey. Still, nearly half of planners and suppliers said they remain hopeful.

BY Michelle Russell February 3, 2021

What Business Events Pros Learned in 2020

As we roll into the second month of 2021, event organizers reflect on what 2020 taught them and how they’ll be moving forward.

BY Bob James February 2, 2021

Modeling Healthy Behavior for In-Person Events

When the Global Wellness Summit hosted a four-day hybrid event in Palm Beach, Florida, serving as an example for how in-person events can be conducted safely was a key goal.

BY Casey Gale February 2, 2021

How an International Museum Embraced Digital During COVID-19

In an on-demand Convening Leaders session, the director of the Louvre Abu Dhabi walks us through the museum’s digital engagement strategy during the pandemic, providing insights for planners.

BY Casey Gale February 2, 2021

How the Accessible Yoga Conference Took ‘Oms’ Online

Nonprofit Accessible Yoga transitions its in-person event to a virtual one, tripling the number of educational sessions to 100 hours that could be viewed on demand over three months.

BY Casey Gale February 2, 2021

The Challenge of Virtualizing Trade Shows and Exhibit Halls

To make virtual trade shows and exhibit halls work, exhibitions industry practitioners have found that you have to rethink the physical experience — and embrace tech tools that entice attendees to connect with suppliers.

BY Danica Tormohlen February 1, 2021

DES Spotlight: Elyse Dawson, Manager, Corporate Events and Conference Center, Invesco

Whether you were ready for it or not, the switch to digital has begun. Events, meetings, school, doctors’ appointments — all digital. This begs the question, why aren’t you? We have seen time and time again, industries going the way of the buggy whip, why not take this moment and futureproof your skill set with the Digital Event Strategist course?

February 1, 2021

Building the National Association of Realtors’ First-Ever All-Digital Event

Unlike many other industry sectors, real estate has boomed during the pandemic — and yet NAR members said that they felt more isolated than ever. Here’s how the association made community part of the event’s foundation.

BY David McMillin January 29, 2021

Making Virtual and Hybrid Events Look Like TV

Long Beach’s director of creative initiatives, Tra Jones, said the brand-new role is designed to bring live events into the convention center while elevating the experience for those watching online.

BY Casey Gale January 28, 2021

Making Watch Parties Part of Your Engagement Strategy

When the Toronto International Film Festival (TIFF) went virtual due to COVID-19, virtual watch parties were a popular way for audience members to have a shared experience.

BY Casey Gale January 27, 2021

What the Top 10 Global Consumer Trends for 2021 Mean for Events

Euromonitor International has identified 10 shifts in consumer sentiment and behavior as a result of the pandemic — and each yields insights for business events today and tomorrow.

BY Michelle Russell January 27, 2021