Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

What Can the Events Industry Learn From ‘Emotioneering’?

This top trend for 2024, according to VML Intelligence’s “The Future 100: 2024” report, could be key to fulfilling what your audience most wants to get out of attending your event. They just may not recognize it themselves.

BY Jennifer N. Dienst March 6, 2024

Conference Metrics That Matter

“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.

BY Dave Lutz, CMP March 4, 2024

‘Programming Stellar Content That Connects With an Audience’

TED’s chief program and strategy officer on how TED — and the business events industry — has evolved post-COVID.

BY Michelle Russell March 4, 2024

‘Tricky Times’ for Two Convention Centers

How two CVBs — Visit Cincy and Visit Savannah — are managing group business during the transitionary period when their convention centers’ renovation projects are underway.

BY Michelle Russell February 23, 2024

5 Immersive Experiences That Bring Black History to Life

Here’s how to make Black history come alive for event participants, any time of year.

BY Barbara Palmer Michelle Russell February 16, 2024

What Is the Job to Be Done by Your Event?

The Jobs to Be Done theory about serving customers may not be new but it’s worth re-exploring to find fresh applications to the business events industry.

BY Juliano Lissoni February 14, 2024

A Full-Circle STEM Event

How the Annual Biomedical Research Conference for Minoritized Scientists is designed to further attendees’ academic and career pursuits — from the exhibit hall to a standout closing session featuring event alumni.

BY Casey Gale February 12, 2024

Finding Connection by Disconnecting from Tech

VML Intelligence’s Future 100 trend forecast highlighted “Luddite Mode” — Gen Z’s desire to find moments of calm away from modern technology. How are events catering to this need?

BY Casey Gale February 9, 2024

20 Bright Ideas for Personalizing Attendee Experiences

Real-world examples of ways to make sure your event attendees don’t get lost in the crowd at large events.

BY Barbara Palmer February 7, 2024

Digging Deeper: Inside EAA’s Conference on Archaeology and History

How the European Association of Archaeologists’ annual conference in Belfast wove Northern Ireland’s rich history — and its current residents — into its program.

BY Michelle Russell February 5, 2024

Learning to Listen

Listening is a skill essential to the knowledge exchange that takes place at business events, but how can organizers cultivate better listening behavior among our audiences? Convene reached out to four listening experts and one of the world’s top experts on coaching for their advice.

BY Michelle Russell Barbara Palmer February 2, 2024

How to Unlock the Power of Listening at Your Events

The president of the International Listening Association shares how to design events that foster listening.

BY Michelle Russell February 2, 2024

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