Event Strategy & Design
Addressing ‘Prolifically Problematic’ Food Waste at Meetings
The most commonly wasted foods are bread, pastries, and fruit — a great place for planners to begin developing food-waste prevention practices.
Sustainability Solutions Startups for the Win
At the SXSW Pitch Competition this month, three startups devoting time and energy to sustainability solutions were named winners, with another earning special attention. Plus, we spotlight a Travel + Leisure Global Visionary Awardee whose eco-friendly initiative for hotels makes it easy for guests to give back to the local community.
How the Circular Economy Is Driving Creativity at Meetings
Realizing our planet has limited rather than endless resources has the opposite effect on our creativity, making us more rather than less innovative.
AI Pulse Check: How Event Planners Are Using Gen AI
A look at how events industry professionals are using AI, what worries them, and why they should look beyond productivity.
New Report Outlines Key Factors Impacting the Business Events Industry
The Events Industry Council’s “Futures Landscape Report” spotlights a dozen top forces affecting the future of the events industry.
Innovation, AI, and Inclusivity: The Next Chapter for the Global Events Industry
Here are some of the new ways PCMA is moving the industry — and society — forward.
Starting New and Better Conversations About Food Waste at Meetings
Most planners say that ending food waste is a very high priority for them, but that many venues are either silent or resistant about the topic. Here’s how to change that.
How to Diversify Your Social Media Strategy for Events
One minute, TikTok is banned; the next, it’s back. Then Meta decides to ditch professional fact-checking. Threads’ popularity skyrockets, then struggles to keep users engaged. Here are tips for navigating the shifting social-media landscape.
4 Simple Questions to Design Emotion Into Events
Thinking about how you want your participants to feel at the end of their experience is a great start to planning your event. But you also need to ask them the right questions to get there.
Expert Tips for Better Virtual Communication
Organizational behavior expert Andrew Brodsky on why it’s worth your time to think more deliberately about how you use technology to communicate.
Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability
Meetings have long been designed with this one-off/single-use mentality. How can we adopt more of a reduce, reuse, recycle approach to create truly sustainable events?
3 Ways to Rethink Swag to Reduce Event Waste
How can event planners rethink the traditional swag bag?