Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Addressing ‘Prolifically Problematic’ Food Waste at Meetings

The most commonly wasted foods are bread, pastries, and fruit — a great place for planners to begin developing food-waste prevention practices.

BY Barbara Palmer March 24, 2025

Sustainability Solutions Startups for the Win

At the SXSW Pitch Competition this month, three startups devoting time and energy to sustainability solutions were named winners, with another earning special attention. Plus, we spotlight a Travel + Leisure Global Visionary Awardee whose eco-friendly initiative for hotels makes it easy for guests to give back to the local community.

BY Michelle Russell March 20, 2025

How the Circular Economy Is Driving Creativity at Meetings

Realizing our planet has limited rather than endless resources has the opposite effect on our creativity, making us more rather than less innovative.

BY Michelle Russell March 18, 2025

AI Pulse Check: How Event Planners Are Using Gen AI

A look at how events industry professionals are using AI, what worries them, and why they should look beyond productivity.

BY Barbara Palmer March 18, 2025

New Report Outlines Key Factors Impacting the Business Events Industry

The Events Industry Council’s “Futures Landscape Report” spotlights a dozen top forces affecting the future of the events industry.

BY Michelle Russell March 13, 2025

Innovation, AI, and Inclusivity: The Next Chapter for the Global Events Industry

Here are some of the new ways PCMA is moving the industry — and society — forward.

BY Sherrif Karamat March 10, 2025

Starting New and Better Conversations About Food Waste at Meetings

Most planners say that ending food waste is a very high priority for them, but that many venues are either silent or resistant about the topic. Here’s how to change that.

BY Barbara Palmer March 5, 2025

How to Diversify Your Social Media Strategy for Events

One minute, TikTok is banned; the next, it’s back. Then Meta decides to ditch professional fact-checking. Threads’ popularity skyrockets, then struggles to keep users engaged. Here are tips for navigating the shifting social-media landscape.

BY Sara Fellows and Keith Campbell February 24, 2025

4 Simple Questions to Design Emotion Into Events

Thinking about how you want your participants to feel at the end of their experience is a great start to planning your event. But you also need to ask them the right questions to get there.

BY Beth Surmont February 21, 2025

Expert Tips for Better Virtual Communication

Organizational behavior expert Andrew Brodsky on why it’s worth your time to think more deliberately about how you use technology to communicate.

BY Barbara Palmer February 19, 2025

Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability

Meetings have long been designed with this one-off/single-use mentality. How can we adopt more of a reduce, reuse, recycle approach to create truly sustainable events?

BY Michelle Russell February 14, 2025

3 Ways to Rethink Swag to Reduce Event Waste

How can event planners rethink the traditional swag bag?

BY Barbara Palmer February 14, 2025

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