Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

4 Design Options That Can Amplify Conference Content

As live conferences return, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Here’s a framework to consider.

BY Dave Lutz, CMP June 27, 2022

Meetings and Your Brain: How Sticky Notes Help Ideas Stick

The Spark Wall at EduCon 22 is one example of using sticky notes to share ideas at an event. Here’s the neuroscience behind it.

BY Barbara Palmer June 9, 2022

10 Ways to Make an Impact With Your Event F&B

Quick wins do not mean shortcuts, EduCon panelists agreed — making social and environmental impact takes time and planning.

BY Curt Wagner June 6, 2022

HHH Volunteers to Help NOLA Residents Plan for Hurricane Season

Family care kits aim to take out some of the stress out of hurricane season and connect residents with resources.

BY Barbara Palmer June 3, 2022

Championing Connection and Community in Minneapolis 

Meet Minneapolis’s CEO Melvin Tennant shares how the DMO is addressing stress from the pandemic, George Floyd’s murder, and other world events with strategies and policies designed to support employees and the community.

BY Barbara Palmer May 31, 2022

IMEX Frankfurt Exhibitors Promote Sustainability

The Scottish Event Campus will plant a tree for every meeting its representatives conduct with IMEX attendees, while visitBerlin will offer event sustainability checks for planner attendees.

BY Curt Wagner May 26, 2022

Beer Company Steps up Game With Digital Meeting

The Boston Beer Company partnered with Van Wagner, a sports production company, to create a virtual corporate event that captured their employees’ attention more than their in-person annual meeting. 

BY Michelle Russell May 20, 2022

More Women Participated in Virtual Than In-Person Events

Two separate studies reveal that online events held during the pandemic resulted in increased participation among women as both as attendees and speakers, compared to their in-person, pre-pandemic versions.

BY Michelle Russell May 17, 2022

Calling for a Regenerative Business Events Industry

It’s now or never. That stark assessment comes from the scientists who authored the most recent update to the Intergovernmental Panel on Climate Change (IPCC) report, released by the United

BY Barbara Palmer May 16, 2022

Conference Shares Prague Congress Centre With Ukraine Refugees

World Environmental Education Congress organizers had no time to plan a formal community service project for the Ukrainian refugees housed in the Prague Congress Centre during the time of their conference, but participants found ways to demonstrate their support. 

BY Michelle Russell May 13, 2022

Experience Columbus’ Return on (Diversity) Investment

Why a diversity apprenticeship program in Columbus, Ohio, is going all in on expanding access to management positions for people of color in the hospitality, travel, and events sectors.

BY Barbara Palmer May 9, 2022

3 Trends and Events: Rewilding Spaces, Foraged Cocktails, and Metawork

Wunderman Thompson’s recent trend report, “The Future 100: 2022,” identifies 100 trends across industries. Three of those — rewilding spaces, foraged cocktails, and metawork — already are evident in the events landscape but could become even bigger influences in the future.

BY Curt Wagner May 2, 2022