Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

This ‘Little Behavioral Trick’ Makes Sessions More Meaningful

Behavioral expert Thimon de Jong — who spoke last week at PCMA Convening EMEA — on the brain benefits of resisting the urge to grab your phone the moment a session ends.

BY Barbara Palmer October 17, 2025

Unpacking the European Accessibility Act

Frank Wächter, senior digital marketing manager at Congrex Switzerland, is working to raise awareness of barriers to accessibility at events.

BY Barbara Palmer October 14, 2025

A Look Inside Convening EMEA 2025

Here’s what to expect this week as the business events industry gathers in Rotterdam.

BY Convene Editors October 10, 2025

Joining the Dots With Zanny Minton Beddoes

Ahead of her Main Stage opening keynote at PCMA Convening Leaders 2026, Jan. 11-14 in Philadelphia, The Economist Editor-in-Chief Zanny Minton Beddoes spoke with Convene about three global revolutions reshaping our world, why in-person events matter more than ever, and how to navigate an environment defined by uncertainty.

BY Barbara Palmer October 8, 2025

Why Your Approach to Networking Isn’t Meeting Attendees’ Needs

There’s a big difference between what event participants want from networking and how most meeting planners view their role in providing it, according to a Freeman trends report.

BY Barbara Palmer October 1, 2025

Convention Centers Designed to Meet Local and Group Needs

More new-build and convention center renovations are designed for integration into the larger community, creating mixed-use spaces for convention-goers and locals alike.

BY Jennifer N. Dienst October 1, 2025

Budgeting for the New Normal

A recent PCMA Institute webinar offered strategies for managing expenses in the current market and budgeting for the coming year.

BY Michelle Russell October 1, 2025

Lifting All Boats

The first-ever Turning the Tide regenerative tourism summit brought together a mix of professionals from destination marketing organizations and municipalities along the Texas Gulf Coast to collaborate — even if they compete for the same business — on how to make sustainability the standard destination-wide.

BY Michelle Russell September 25, 2025

3 Ways This Global Festival for Professionals Embraces Sustainability

The natural environment is a key feature of the Creative Bureaucracy Festival experience — much of the event takes place outdoors. In keeping with that, the environmental impact of convening thousands of people in one place is top of mind for the organizers.

BY Michelle Russell September 25, 2025

What Science Has to Say About How to Use AI

The evidence is mounting that leaning too heavily on AI can affect our ability to think critically and retain information. Here’s how to stay in the driver’s seat.

BY Barbara Palmer September 17, 2025

This Negative TikTok Became a Teachable Moment

How a TikTok video berating hotel and conference staff at the National Federation of the Blind’s convention was turned into a learning opportunity.

BY Barbara Palmer September 8, 2025

Planning for Extreme Weather

A multi-disciplinary research report led by event sustainability expert Shawna McKinley offers a calculus of the risks posed to events by extreme weather — and the high cost of not planning for them.

BY Barbara Palmer August 25, 2025

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