Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Student Competition at ATSSA Brings New Generation of Ideas

The American Traffic Safety Services Association wanted to encourage innovation among future leaders in transportation engineering as well as find solutions to pressing safety issues. It found the answer to both in a student competition, which awards winners during its annual convention.

BY Jasmine Zhu April 24, 2019

Flip the Abstract Model at Scientific Conferences

If your scientific or medical event is heavily dependent on participants who justify their attendance because you’ve accepted their oral or poster abstract, you may be diluting the quality of the conference experience. Think about this strategy instead.

BY Dave Lutz, CMP April 23, 2019

‘A Really Crazy, Big Idea’ — Taking on Plastics in the Events Industry

The Monterey County Convention & Visitors Bureau joins forces with a nonprofit to launch a global movement to reduce the use of plastics at meetings and events.

BY Barbara Palmer April 22, 2019

6 Ways Medical Meetings Are Proving Their Value To Exhibitors

From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.

BY Molly Petrilla April 20, 2019

Convicts, Addicts, Attendees Run with a Purpose

A recycling industry convention in Los Angeles united attendees with an unlikely group of guests for a morning run that went far in making meaningful connections.

BY David McMillin April 19, 2019

GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor

What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?

BY Nichole Bernier April 17, 2019

Crafting a Solution to Falling Attendance

When a major craft and hobby show moved from its long-time host city to a new one, attendance dropped off. Here’s the creative approach event organizers and the show’s new host CVB took to win attendees back.

BY Molly Petrilla April 17, 2019

Inside IBA’s Award-Winning Gala

Thanks to acrobats, a Renaissance play, thousands of flowers, and a view of Rome, the International Bar Association’s dinner gets Eventex first prize honors.

BY Lane Nieset April 15, 2019

Convening Leaders Recap: What Worked and What Didn’t

PCMA made plenty of changes to its 2019 main event in Pittsburgh. We pull back the curtains from Convening Leaders to show the thinking that fueled the face-to-face experience.

BY David McMillin April 12, 2019

Active Shooter Exercise Preps MCCA Teams for Crisis

The Massachusetts Convention Center Authority recently conducted an active shooter exercise to make sure its large venues are prepared to deal with what has become an all-too-common occurrence.

BY David McMillin April 12, 2019

Arne Sorenson’s Approach to Corporate Social Responsibility

From aiming to eliminate plastic straws this year to combatting human trafficking, Marriott International’s CSR initiatives run the gamut. The hotel giant’s CEO shared the thinking behind its philosophy at a Chicago event.

BY David McMillin April 9, 2019

Bringing a ‘Sense of Place’ to Meeting Design

A recent PCMA Foundation/Marriott study finds that most travelers want to explore a destination like the locals do. “Convene” looks at how that desire for an authentic experience should shape meeting design.

BY Barbara Palmer April 4, 2019