Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Back to the Future: Revisiting Event Planner Predictions From 2012

A decade ago, a group of meeting planners predicted what the year 2022 would look like for the business events industry. They weren’t too far off base. 

BY Barbara Palmer February 20, 2023

A Master Class on Forgiveness — and How to Hold a Virtual Session

The inaugural Global Scientific Conference on Human Flourishing was held entirely online, attracting 4,000 viewers. Here’s how one session kept participants engaged.

BY Michelle Russell February 13, 2023

The Transformation of Business Events

What event organizers have learned about what their audiences want now.

BY Convene Editors February 6, 2023

Medical Society Finds Success by Getting Uncomfortable

After taking a chance on a new format during the pandemic, The Aesthetic Society is reaping the rewards of taking more risks with its annual conference in 2023.

BY Jennifer N. Dienst February 3, 2023

Science Group’s Hybrid Meetings Improve Access and Affordability

The Genetics Society of America’s hybrid format, pricing structure, and content strategy gives global participants a chance to share the science.

BY Barbara Palmer February 3, 2023

Event Organizers Need Some New Measuring Sticks

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

BY Beth Surmont February 3, 2023

Finding the ‘Sweet Spot’ for Anesthesiologist Group’s Annual Meeting

In November 2020, the American Society of Anesthesiologists took its annual meeting entirely online. Here’s what its digital event strategy looks like now.

BY Jennifer N. Dienst February 2, 2023

Acquisition of a Fan Expo Opens Doors for Nonprofit

When Pop Culture Classroom’s main fundraising event, Denver Comic Con, was acquired by Informa Connect in 2021, it freed up the organization to focus on its primary mission.

BY Casey Gale January 31, 2023

How Short-Term Activations Can Create Lasting Positive Change

A growing number of destinations seeking to create community experiences since the pandemic are looking at Better Block’s neighborhood pop-up projects.

BY Michelle Russell January 30, 2023

Breaking Through the Mindset of Digital vs. In-person Events

It’s time to experiment more with hybrid event formats, says Annalisa Ponchia Baccara, director of international congress development at AIM Group International.

BY Barbara Palmer January 30, 2023

AMDA’s Journey to Meeting Back In Person

The Society for Post-Acute and Long-Term Care Medicine’s annual conference has undergone several transformations since 2020.Here’s what the society’s meetings manager, Kristin Pichon, has learned about her members as a result.

BY Casey Gale January 30, 2023

4 Ideas to Consider When Making Main Stage Contingency Plans

As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.

BY Dave Lutz, CMP January 27, 2023

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