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Event Strategy & Design
66 Ways to Think About Collaboration
In his new book Harnessing Serendipity, BizBash founder David Adler speaks to 66 accomplished creative individuals who offer philosophical and practical insights for event designers — like Andrew Lacanienta, who shares the five levels of experiences that should help shape events.
Want to Future-Proof Your Events? Delight a Gen Z Audience.
Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.
Why Future Event Planning Will Include Sustainability by Design
This year, PCMA created a standalone full-time position for the first time: head of global sustainability, recently filled by Carolina Goradesky. Convene spoke with her about debunking sustainability misconceptions, and how to move from fear into action.
4 Ways to Help Attendees Navigate Your Event
For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program.
‘Empathy is Everybody’s Responsibility’
Executive Carolyn Dolezal on empathy: How it has made her a better leader and the ways in which she weaves it in event design.
The New Era of Gathering: Embracing ‘Generous Authority’
Get ready for Priya Parker to get to the heart of — and reimagine — what you do for a living.
Webinar: Engage Your Audience Everywhere: Onsite, Online, On Demand
Everyone’s busy. So busy, in fact, that they’re registering later than ever for events. How do you make your events more engaging? So your audience can’t afford to miss them? How do you make them engaging onsite, online, and on demand? To maximize your event ROI and deliver great results for your sponsors.
Should You Break the Bank to Hire a Celebrity Speaker?
More seats remain empty at keynote and main sessions. Here’s why featuring celebrities probably isn’t the answer to filling them — and what audiences care about instead, according to research from Freeman.
What the Back-to-the-Office Challenge Has to Do With In-Person Events
We asked The Empathy Advantage: Leading the Empowered Workforce authors Heather E. McGowan and Chris Shipley for their insights on what an empowered workforce portends for events.
What Does an Event Designed With Empathy Look Like?
The Empathy Advantage: Leading the Empowered Workforce coauthors and future of work and technology strategists Heather E. McGowan and Chris Shipley — an in-demand speaker and former event organizer, respectively — offer their perspectives on how empathetic design changes the participant experience.
Practicing Empathy at Work and Events
Empathy is not just a soft skill that’s necessary to cultivate to lead teams and design events post-pandemic, it’s practical and effective.
Giving Meeting and Event Participants a Voice
What happened when one organization invited its members to help redesign its annual meeting.