The author of The Creative Curve, who will present an Event Strategy and Design studio session at PCMA Convening Leaders 2020, shares four steps event organizers can take to approach their events with greater creativity.

In the weeks leading up to a children’s business fair, marketing professionals at Newell Brands summit helped youngsters develop a business strategy and learn important life skills.

With scannable food, helicopter-ride fares paid with cryptocurrency, and an on-site Bitcoin ATM, the 2019 Blockchain Futurist Conference walked and talked the block(chain).

The threat gun violence poses to society — and specifically to face-to-face events — led Event Leadership Institute’s Howard Givner to spearhead an industry-wide campaign for reform.

Annual Furniture Today Bedding Conference explored ‘rest’ in show ideas for dealing with a rapidly changing sales model in the bed industry.

PCMA is preparing for the next Convening Leaders LIVE, the livestream event that gives meeting professionals who cannot be part of the face-to-face program a glimpse of the action.

To safeguard the planet and feed a growing population, the world’s food systems will need to drastically change. The business events industry has an opportunity to lead by example, and here’s how some organizations and venues are doing just that.

The organizers of the YBL — Your Best Life — conference put the spotlight on the contributions of the 50-plus demographic and imagined a world where ageism doesn’t exist.

As influencer marketing grows, the events industry will get more comfortable with it and use it more regularly to attract new audiences, says an internet marketing specialist.

Sustainability is no longer just a ‘feel-good’ issue says CWT, which spotlights how climate change is at the forefront for millennials and the generation coming up behind them.

If you have speakers who are authors, they may request that they be given the opportunity to sell their books at your event. Even if those books contain content that would benefit your attendees, how do ensure they don’t see it as a hard sell?

The DES Spotlight highlights a specific Digital Event Strategist graduate that has been transforming digital and hybrid events to benefit not only their organization, but also their audience. Samantha Lazo is currently the Manager of Production & Event Technology for the Institute of Internal Auditors.