Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Hotelier Uses Digital Communication to Create Human Connection

A boutique hotel brand is creating a virtual lobby experience in the hopes of getting more people to look up from their screens and converse in the physical space.

BY David McMillin October 31, 2018

Meeting in Middle-earth at Oxonmoot

Every year, the Tolkien Society — an educational charity, literary society, and international fan club — hosts scholars, fans, students, and members from around the world at the University of Oxford for Oxonmoot, a celebration of author J.R.R. Tolkien’s works, including “The Lord of the Rings” and “The Hobbit.”

BY Casey Gale October 31, 2018

Visa-Approval Hiccup forces Fifteen Seconds Festival to Improvise

The Fifteen Seconds Festival had big plans for a U.S. debut this past September, but a visa-approval hiccup forced organizers to improvise with an entirely different event.

BY David McMillin October 31, 2018

Priya Parker: Don’t Skip Over Purpose

Gathering people together is an act of ‘transformative leadership,’ says Priya Parker, the author of “The Art of Gathering. “Always, always start with purpose.”

BY Barbara Palmer October 31, 2018

Making Analytics Count at Data for Good Exchange

Bloomberg built a sold-out event focused on the ways data science can make the world a better place.

October 30, 2018

Are You a Trendsetter?

When it comes to market conditions and how events are evolving, our Annual Meetings Market Survey helps us — and you, in turn — stay ahead of the curve. Please participate.

BY Michelle Russell October 29, 2018

Is Halloween Headed Toward Holiday Status?

Results of our survey on scheduling and attending meetings on Halloween show that for younger generations, it’s not just another celebration.

BY Jasmine Zhu October 29, 2018

Hague CVB Spotlights Groups’ Earth-Friendly Initiatives

The Hague CVB showcases its commitment to sustainability — and local innovators — with its own awards programme.

BY Curt Wagner October 27, 2018

Learning About Digital Events at a F2F Event in Calgary

PCMA continues to empower event strategists with the tools necessary to execute digital and hybrid events. Case in point: the inaugural edition of the DES Boot Camp — an in-person event — held in July in Calgary.

BY David McMillin October 25, 2018

‘Boo’ on Halloween Meetings?

Your approach to whether Halloween trumps work likely depends on your age, says Amy Lynch, a generations researcher. Please take the survey at the end of the article to let us know what you think.

BY Barbara Palmer October 24, 2018

F&B With a Side of VR

A recent study conducted at Cornell University revealed that virtual-reality environments have an effect on the way that we experience and consume food. Will the immersive digital world land on a convention menu?

BY David McMillin October 19, 2018

Can Promiseland Project Help Reunite Polarized America?

A collection of architects and home builders are donating their talent, time, money, and passion to create a place for open and honest conversation in America, one destination at a time.

BY David McMillin October 19, 2018