Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Webinar: Maintaining Key Connections

How can you continue to connect with others, reduce your own stress, and be an advocate for all your colleagues in the industry? In this session, Michael Levin will explore the stress you are experiencing and how to curb its negative effects. Michael will also discuss techniques to successfully network and continue to connect with others through this time of technology-based connections.

BY Michael Levin November 18, 2020

PCMA Refresh Session: Breathe. Stretch. Refresh.

Join global wellness expert Angela Gaffney for a quick refresh break in your day. The goal of these sessions is to inspire, ignite momentum and provide a quick refresh break to focus on your health, resilience and happiness. In this hands-on virtual experience you’ll enjoy practicing various breathing techniques and stretches to leave your body feeling calm, relaxed and refreshed. No experience necessary!

BY Angela Gaffney November 18, 2020

Why Virtual Events Require More Planning Time

The American Society for Radiation Oncology’s 2020 annual meeting offers a case-study example of how giving yourself enough time to plan a virtual event is critical to its success.

BY Casey Gale November 18, 2020

Webinar: How Indy is Successfully Hosting Live Events Right Now

Indy has welcomed over 50,000 attendees, across 21 live events and 65-days, with no known COVID cases. Through a five-tier approach, learn how Visit Indy, Indiana Convention Center, and Marion County Public Health Department are working together to successfully host live events in a safe and effective way. Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a case study on a successful event from start to finish.

BY Krysten Douglas Daren Kingi Monique Wise November 17, 2020

Webinar: Successful Virtual Event Case Study: ACEP

A Case Study on the American College of Emergency Physicians’ highly successful virtual event. ACEP’s exhibitors had a wealth of sponsorship and booth options available, bringing them out of the virtual exhibit hall and integrating them into the overall experience. It’s time to redefine the virtual exhibitor experience, strengthening your event and expanding your revenue streams.

BY Donna Sanford Jodi Talia November 12, 2020

Virtual Events: 4 Ways to Raise the Bar

In the second half of 2020, many virtual conferences grew attendance, attracting global and non-member participants. Part of this growth — which improves reach and brand for organizers — can be attributed to significantly reduced registration pricing. 

BY Dave Lutz, CMP November 12, 2020

Get to Know: Explore St. Louis

Join Kitty Ratcliffe, President of Explore St. Louis for a virtual tour of the burgeoning and dynamic St. Louis convention package including a preview of the $175 million expansion and enhancement of the America’s Center Convention Complex. Attendees will learn about many of the new additions to St. Louis’ tourism line-up including the transformation beneath the iconic Gateway Arch, Ballpark Village at Busch Stadium, St. Louis Aquarium at Union Station as week as several new branded and boutique hotels. In addition, Kitty will highlight the health safety protocols in place to ensure a safe and enjoyable attendee experience.

BY Kathleen Ratcliffe November 11, 2020

Digital Event Strategist Spotlight: Melissa Patruno, DES, Independent Event Producer

With a vision and passion to embrace digital experience, Melissa Patruno became certified as a Digital Event Strategist in August. Upon completing the certification course, Patruno immediately implemented what she learned and produced a successful digital event. Hear Melissa on what she loved about the program.

November 11, 2020

Do You Need a Ring Light? Maybe, and Other Tips From a TV Producer

To create a successful, engaging digital event, it helps to understand that they have as much in common with television broadcasts as in-person events.

BY Barbara Palmer November 11, 2020

DES Spotlight: Shira Gordon, CMP, DES, Office Administrator, PIPSC IPFPC

Eager to be equipped with knowledge and skills to produce virtual events for her organization, Shira Gordon became certified as a Digital Event Strategist (DES) with full support from her employer, the Professional Institute of the Public Service of Canada (PIPSC). We recently checked in with Shira to hear how she’s been crafting engaging digital experiences with key learnings from the DES course, and her tips on getting employer buy-in on professional development.

November 10, 2020

Webinar: The Secret to Communication with Speakers and Attendees in a Virtual World

One of the main challenges with planning virtual and hybrid events is good communication. On this webinar, we’ll explore how to identify patterns of misunderstanding, follow the path of least resistance, and give speakers and attendees enough information to keep them satisfied while still in the planning stages.

BY Jenny Donelan Michael Doane Bill Klein November 10, 2020

What to Do About the Virtual Exhibit Hall

The American Society of Anesthesiologists decided to deemphasize the exhibit hall portion of its online annual meeting and create “engagement packages” for sponsors instead.

BY Jennifer N. Dienst November 6, 2020