Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Mayim Bialik Shines a Light on Mental Health

The “Big Bang Theory” star and neuroscientist caps a week of education at Convening Leaders 2024 by exploring the connection between professional fulfillment and emotional wellbeing.

BY Curt Wagner January 9, 2024

Creating Personalized Experiences at Large-Scale Events

At Convening Leaders 2024, Kimberly Hardcastle-Geddes, president of mdg, shared how event organizers can create personal experiences for attendees at large trade shows and conferences.

BY Casey Gale January 8, 2024

Game Changer: Paris 2024 Olympics Takes Bold Strides Toward Sustainability

The Olympic Games, the largest sporting event in the world, is aiming to make next year’s edition in Paris its most sustainable ever. What can the events community learn from its plans and its progress?

BY Jennifer N. Dienst December 11, 2023

The Seine’s Starring Role in the Paris 2024 Olympic Games

After $1.5-billion clean-up, Paris’ famous river Seine will welcome Olympic swimmers for the first time in more than a century.

BY Barbara Palmer December 11, 2023

Paris 2024 Olympic Torch Gets Modern Makeover

French designer Mathieu Lehanneur’s torch concept for the Olympic and Paralympic Games blends themes of equality, water, peacefulness, and environmental consciousness.

BY Jennifer N. Dienst December 11, 2023

Sustainability Isn’t the Only Goal on 2024 Olympic Games’ Agenda

Equality, accessibility are among the 15 recommendations planners — including the director of corporate and sustainable development — are undertaking for Paris 2024 Olympic and Paralympic Games.

BY Jennifer N. Dienst December 11, 2023

Navigating the Unthinkable: Why Event Professionals Should Prioritize Risk Mitigation

Event professionals must have mitigation and response plans in place for all risks — whether they are human-caused, natural or weather-related, or technological failures. Security expert and Convening Leaders 2024 speaker John Gainer offers his advice on how to plan for whatever may come.

BY Michelle Russell December 4, 2023

Conference Reimagines Downtown by Expanding Beyond Chicago’s ‘Loop’

The pandemic accelerated problems facing cities around the world. Here’s how one organization’s annual event — in its design and program — is helping to usher in “a whole new era of city building.” 

BY Barbara Palmer November 19, 2023

How We Do It: Jaimé Bennett on Beginning and Ending an Event With Authenticity

The opening and closing sessions at Convening EMEA 2023, which dared to be a little different, paid off by creating memorable experiences that supported the goals of the event — and what matters most to participants.

BY Barbara Palmer November 6, 2023

Navigating Rising Costs at Your Events

A session at the recent Convening EMEA 2023 explored strategies for managing increasing expenses necessary to deliver successful event experiences.

BY Magdalina Atanassova October 13, 2023

A Fundraiser With Soul — and New Soles

How Association Forum made its awards gala a less stuffy affair.

BY Michelle Russell October 12, 2023

Time to Audit Your Sponsor Offerings

A number of associations have found a lag between their annual convention attendance, which has recovered since the pandemic, and exhibit space sales, which have not. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. 

BY Dave Lutz, CMP October 10, 2023

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