Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Navigating Rising Costs at Your Events

A session at the recent Convening EMEA 2023 explored strategies for managing increasing expenses necessary to deliver successful event experiences.

BY Magdalina Atanassova October 13, 2023

A Fundraiser With Soul — and New Soles

How Association Forum made its awards gala a less stuffy affair.

BY Michelle Russell October 12, 2023

Time to Audit Your Sponsor Offerings

A number of associations have found a lag between their annual convention attendance, which has recovered since the pandemic, and exhibit space sales, which have not. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. 

BY Dave Lutz, CMP October 10, 2023

Events and Venues Face New Challenges to Safety, Security

As face-to-face events return in full force, organizers and venues are assessing additional new risks, like potential disruptive behavior, that can make their events feel less safe and welcoming.

BY Michelle Russell October 6, 2023

How to Plan for Possible Protesters at Your Event

A veteran of dealing with disruptive behavior at meetings shares six recommendations to help organizers prepare for the prospect of attracting protesters at their events.

BY Michelle Russell October 6, 2023

Capitol Hill Addresses Visa Wait Time Issue

Convention attendees and exhibitors from some non-U.S. destinations have been contending with visitor visa processing times as long as 800 days, negatively impacting international participation at U.S.-based events. New legislation targeting the issue offers some hope.

BY Casey Gale September 22, 2023

Medical Group Takes Training Workshops on the Road

To better support physicians’ soft skills development, the American College of Chest Physicians launched a country-wide tour of its empathetic listening training workshops, focused on the critical first five minutes of clinician/patient interaction.

BY Jennifer N. Dienst September 1, 2023

Adjusting Strategies to Changing Business Models

A European medical association has found that its pre-pandemic site-selection strategy, which prioritized a legacy engagement project, has not proven to be viable in the current environment.

BY Michelle Russell August 16, 2023

How to Engage Next-Gen Members

Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.

BY Curt Wagner August 4, 2023

How One Event Company Leveled Up Its Exhibitor Sales Strategy

At an ECEF session, the president of the Americas at Reed Exhibitions shared how the pandemic forced the company to change the way it provides value to exhibitors, which starts with its new approach to hiring and retaining sales talent.

BY Michelle Russell July 31, 2023

66 Ways to Think About Collaboration

In his new book Harnessing Serendipity, BizBash founder David Adler speaks to 66 accomplished creative individuals who offer philosophical and practical insights for event designers — like Andrew Lacanienta, who shares the five levels of experiences that should help shape events.

BY Michelle Russell July 31, 2023

Want to Future-Proof Your Events? Delight a Gen Z Audience.

Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.

BY Magdalina Atanassova July 21, 2023

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