CMP Series Required Reading

Our series dives deep into essential meeting planner skills that align with the CMP Blueprint. Read the article and supplemental material and test your understanding and you could earn one clock hour toward CMP certification — our gift to you.

A To-Do List for Planet Earth’s Planners

Why event organizers are embracing the United Nations’ 17 Sustainable Development Goals — and how meetings are a prime medium to accelerate their success.

BY Barbara Palmer Ken Budd February 27, 2020

Smaller Cities Are Boosting Leisure & Business Events Offerings

Today, event attendees are tourists, too. Here are a handful of rising global destinations that have the goods planners need and the attractions delegates want.

BY Jennifer N. Dienst February 11, 2020

Brand-New Experience: How Destinations Are Making Their Mark

Building an authentic brand identity for destinations is complicated. Here’s how a handful of CVBs have tackled the issue — and why planners are incorporating that sense of a place’s identity in their event design.

BY Jennifer Dienst January 1, 2020

Becoming Indistractable: How to Stay Focused in Your Job and Life

With so many things — mostly digital, some environmental — competing for your attention, how is possible to focus on the job at hand? Put your phone aside, set your laptop to sleep mode, and let’s concentrate on solutions.

BY Michelle Russell December 1, 2019

Can Events Help Solve the Global Food Crisis?

To safeguard the planet and feed a growing population, the world’s food systems will need to drastically change. The business events industry has an opportunity to lead by example, and here’s how some organizations and venues are doing just that.

BY Barbara Palmer November 1, 2019

What to Do About Fake and Predatory Conferences

Is there a solution for putting an end to fake and predatory conferences? Professors, meeting professionals, and more weigh in with their own experiences.

BY David McMillin October 1, 2019

Crowd Control: The Events Industry and Overtourism

As cities around the world recalculate the cost of tourism to their communities, business event organizers have an outsized opportunity to make a positive difference. But that doesn’t mean that it’s business as usual.

BY Jennifer Dienst Barbara Palmer September 1, 2019

Holding on to What Makes Us Human in an Automated Future 

As AI makes inroads into areas that have traditionally been the domain of humans, the question becomes: Where will people fit in, particularly when it comes to work? Let’s take a peek into the future. You might want to buckle up.

BY Barbara Palmer Michelle Russell August 1, 2019

Experiential Marketing and the ‘Future of Meeting and Events’

Two striking examples of how to pull off immersive events: Samsung’s Galaxy Unpacked, and from a venue standpoint, the ways the Long Beach Convention and Entertainment Center delivers on the experiential trends identified in the PCMA Foundation/Marriott future of events study.

BY Nancy Mann Jackson Barbara Palmer July 1, 2019

The Toll Ageism Takes on People — and Businesses

Here’s what an ageism activist, communications exec, and serial hospitality entrepreneur say about why a truly inclusive and diverse workforce must be multi-generational — and what that looks like and how it benefits society as a whole.

BY Convene Editors June 1, 2019

6 Ways Medical Meetings Are Proving Their Value To Exhibitors

From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.

BY Molly Petrilla May 1, 2019

Advice for Event Strategists Who Work with Hotels

If you’re looking for some insights to help make things easier for you when you work with hotels, you’ve checked in to the right place.

BY Michelle Russell April 1, 2019