CMP Series Required Reading

Our series dives deep into essential meeting planner skills that align with the CMP Blueprint. Read the article and supplemental material and test your understanding and you could earn one clock hour toward CMP certification — our gift to you.

What Changes Caused by the Pandemic Will Stick?

The pandemic’s effects were so profound and far-reaching that not changing ceased to be an option for almost everyone on the planet. But which changes will be permanent, and how will they transform events?

BY Convene Editors August 11, 2021

Real-Life Examples Show the Importance of In-Person Events

Perhaps we once took for granted the larger role that face-to-face events play in our society, but the past year has shown us that they are far more than economic engines. These case studies show how physical events have given fledgling industries a foot-hold and path to success.

BY David McMillin Convene Editors June 1, 2021

Virtually There: Connecting Digital Event Attendees to Physical Places

These digital gatherings connect participants to the physical world, transporting them to real places and engaging their senses and emotions.

BY Convene Editors March 31, 2021

The Challenge of Virtualizing Trade Shows and Exhibit Halls

To make virtual trade shows and exhibit halls work, exhibitions industry practitioners have found that you have to rethink the physical experience — and embrace tech tools that entice attendees to connect with suppliers.

BY Danica Tormohlen February 1, 2021

Mother of Invention: Rethinking Business Events in Light of COVID-19

“Necessity” is a mild way to describe the impetus for invention brought by COVID-19. We’ve learned in 2020 that creativity is, as business strategist Natalie Nixon argues, “incredibly practical and crucial to survival” — in the business events industry especially, where the pandemic has forced us to go digital or go dark.

BY Convene Editors December 7, 2020

What Matters Now: How the Pandemic Has Changed Priorities

If we’ve just been waiting for the COVID-19 crisis to pass to go back to business as usual, we’ve missed a rare opportunity to see our lives and our work in a new light. Here are some ways our world has changed and what we hope will stick once the pandemic is behind us.

BY Convene Editors September 1, 2020

Embracing the Digital Opportunity

As the pandemic pushes record numbers of business event planners toward digital platforms and new ways of connecting online, it may ultimately strengthen the ability of meeting professionals to serve their audiences and to reach their business goals.

BY Barbara Palmer Convene Editors June 1, 2020

Scientific Meetings That Aren’t Afraid to Experiment

It used to be that scientific and medical conferences were highly formulaic, but planners are testing innovative session formats, presentation materials, and registration pricing, to name just a few elements.

BY David McMillin April 6, 2020

A To-Do List for Planet Earth’s Planners

Why event organizers are embracing the United Nations’ 17 Sustainable Development Goals — and how meetings are a prime medium to accelerate their success.

BY Barbara Palmer Ken Budd February 27, 2020

Smaller Cities Are Boosting Leisure & Business Events Offerings

Today, event attendees are tourists, too. Here are a handful of rising global destinations that have the goods planners need and the attractions delegates want.

BY Jennifer N. Dienst February 11, 2020

Brand-New Experience: How Destinations Are Making Their Mark

Building an authentic brand identity for destinations is complicated. Here’s how a handful of CVBs have tackled the issue — and why planners are incorporating that sense of a place’s identity in their event design.

BY Jennifer Dienst January 1, 2020

Becoming Indistractable: How to Stay Focused in Your Job and Life

With so many things — mostly digital, some environmental — competing for your attention, how is possible to focus on the job at hand? Put your phone aside, set your laptop to sleep mode, and let’s concentrate on solutions.

BY Michelle Russell December 1, 2019