CMP Series Required Reading

Our series dives deep into essential meeting planner skills that align with the CMP Blueprint. Read the article and supplemental material and test your understanding and you could earn one clock hour toward CMP certification — our gift to you.

Smaller Cities Are Boosting Leisure & Business Events Offerings

Today, event attendees are tourists, too. Here are a handful of rising global destinations that have the goods planners need and the attractions delegates want.

BY Jennifer N. Dienst January 28, 2020

Louisville’s Liquid Courage: How Embracing City’s Bourbon Heritage Helped the Brand

Ditching generic branding, one destination fully embraced what it recognized to be an asset that has set it apart for more than 200 years. Here’s why that move worked, and how the message gets tweaked for different groups.

BY Jennifer Dienst January 27, 2020

San Jose’s Tattoo-Worthy Destination Branding

Truly authentic and successful destination branding is embraced by local residents and in turn by visitors, including event attendees. San Jose offers an interesting case in point.

BY David McMillin January 2, 2020

Brand-New Experience: How Destinations Are Making Their Mark

Building an authentic brand identity for destinations is complicated. Here’s how a handful of CVBs have tackled the issue — and why planners are incorporating that sense of a place’s identity in their event design.

BY Jennifer Dienst January 1, 2020

Becoming Indistractable: How to Stay Focused in Your Job and Life

With so many things — mostly digital, some environmental — competing for your attention, how is possible to focus on the job at hand? Put your phone aside, set your laptop to sleep mode, and let’s concentrate on solutions.

BY Michelle Russell December 1, 2019

Can Events Help Solve the Global Food Crisis?

To safeguard the planet and feed a growing population, the world’s food systems will need to drastically change. The business events industry has an opportunity to lead by example, and here’s how some organizations and venues are doing just that.

BY Barbara Palmer November 1, 2019

What to Do About Fake and Predatory Conferences

Is there a solution for putting an end to fake and predatory conferences? Professors, meeting professionals, and more weigh in with their own experiences.

BY David McMillin October 1, 2019

Crowd Control: The Events Industry and Overtourism

As cities around the world recalculate the cost of tourism to their communities, business event organizers have an outsized opportunity to make a positive difference. But that doesn’t mean that it’s business as usual.

BY Jennifer Dienst Barbara Palmer September 1, 2019

Will Automation Put Women Out of Work?

Experts say the gender issues that traditionally have impacted women more than their male counterparts could create even bigger barriers for them as all workers face changes in technology and automation.

BY Barbara Palmer August 22, 2019

Will Automation Make Your Job Obsolete?

A pair of Oxford University researchers calculated the likelihood that jobs across a wide range of industries and professions could be lost to automation. Where do event organizers fall on the list?

BY Barbara Palmer August 1, 2019

Why the Workplace of the Future Is Emotional

Feel like you have to check your emotions at the door when you go to work? In the future, say the authors of a new book, that will no longer be the case.

BY Michelle Russell August 1, 2019

Holding on to What Makes Us Human in an Automated Future 

As AI makes inroads into areas that have traditionally been the domain of humans, the question becomes: Where will people fit in, particularly when it comes to work? Let’s take a peek into the future. You might want to buckle up.

BY Barbara Palmer Michelle Russell August 1, 2019