Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

How Are You Marketing Your Event to Generation Z Attendees?

Move over, Millennials. Event organizers need to be thinking about how to engage the next generation.

BY David McMillin November 16, 2018

Seth Godin Asks, Would They Miss You If You Were Gone?

The PCMA Convening Leaders 2019 featured speaker and marketing guru would like organizers to think about that question in terms of their events.

BY Michelle Russell November 10, 2018

When Does Segmenting Make Sense?

When building event-marketing campaigns, there are several ways to segment your audience and customize the times you reach out to specific groups. And sometimes, speaking to your entire prospect database just makes the most sense.

October 31, 2018

Exploring Blockchain for Business Events

The travel and hospitality industries are already using blockchain. What’s its potential for business events?

BY Michelle R. Davis October 31, 2018

Lesson Plan for Attracting Student Members to Your Organization, Events

What’s the right strategy for student members at your organization and for those who attend your events? Here’s my lesson plan.

October 25, 2018

Timetable for Bringing International Attendees to the U.S.

Looking to attract attendees from outside the U.S. to your event in the States? Here’s a three-stage strategy to consider over the course of a year.

BY Kimberly Hardcastle-Geddes October 1, 2018

Hosting Medical Events That Deliver

Facilities that cater to medical meetings requiring cadavers and demonstrations of cutting-edge procedures are cropping up — offering a remedy for some of the headaches associated with planning hands-on health-care events.

BY Michelle R. Davis October 1, 2018

‘Something We Have to Fix’

How the meetings industry is responding to homelessness.

BY Barbara Palmer September 26, 2018

‘The Next Walls to Fall’

How Falling Walls, the International Conference on Future Breakthroughs in Science and Society, creates an atmosphere where participants collaborate on solutions to the world’s thorniest problems.

BY Michelle Russell September 5, 2018

3 Global Events That are Making a World of Difference

We spotlight three global events demonstrating how it takes many villages to raise up society.

BY Michelle Russell September 4, 2018

ISTM Takes ‘More Global Approach’ with Migration Health Conference

How a society traditionally focused on keeping business travelers and overseas vacationers healthy came to organize a conference addressing one of the world’s biggest challenges — tending to the health needs of refugees and the communities that host them.

BY Michelle Russell September 4, 2018

This Email Strategy Resulted in Standing-Room-Only Attendance

By using an effective marketing strategy, event strategists can grab last-minute attendees, according to mdg’s KC Coerr.

BY Kimberly Hardcastle-Geddes August 1, 2018