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Audience Acquisition & Engagement
Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability
Meetings have long been designed with this one-off/single-use mentality. How can we adopt more of a reduce, reuse, recycle approach to create truly sustainable events?
How Events Can Foster Emotional Engagement
By providing participants with a sense of trust, the feeling of belonging, and the satisfaction of socially connecting with others, events become more than places to learn and network.
At Conferences, We Trust: How Shared Experiences Break Down Cynicism
Psychologist and author Jamil Zaki on how conferences are an antidote to cynicism — and how to help participants connect more deeply.
An Event Entrepreneur’s Quest to Redefine Belonging
Dan Berger reveals how founding — and selling — an event-planning software company taught him the true meaning of belonging, and how event professionals can apply those lessons to create meaningful connections.
5 Ways Meetings Fuel Belonging
According to author Dan Berger, business events offer five out of the six major categories of activities or strategies that promote the sense of belonging.
3 Science-Backed Ways to Build Trust and Connection at Events
Psychologist and author Jamil Zaki on why conferences are an antidote to mistrust and three ways to build connection between participants at conferences of all sizes.
The Secret to This Tech Conference’s Exponential Growth
CodeMash’s move to make the tech conference more accessible and affordable led to a family-friendly event that spawned the spin-off KidzMash just for attendees’ children.
How to Promote First-Time Exhibitors
Having new exhibitors at an event can create buzz, encourage repeat attendance, attract new audiences, and help position a show as the go-to source for product discovery.
5 Strategies for High-Connection Events
As event organizers, it is no longer enough for us to create space and then stand back and let our attendees do the work of networking. We have to make it easy for them.
‘Networking Is a Verb’
We take a deeper dive into Freeman’s latest Event Organizer Trends Report to explore the gaps between what planners think attendees are looking for when it comes to networking and what eventgoers actually say they care about — plus, share some examples of how innovative organizers are giving them more of what they want.
Beyond the Old Boys’ Club: How Women Are Networking Their Way
Research shows traditional networking methods don’t work for women. A growing number of female-only events and spaces are trying to get it right.
Architects of Connection
Planners share how they are being more intentional about helping their event participants make more meaningful connections.