Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

What Would Gen Z Change About Events?

The results of a recent PCMA survey of the next generation of attendees reveal what they like about business events and how they would like to interact with them going forward.

BY Michelle Russell April 11, 2021

Association Conference Attendee Study Provides Insights for 2021

Twenty-six associations across a variety of sectors asked their stakeholders their preferences for participating in conferences in 2021. Here’s what 8,525 prospective attendees had to say.

BY Paul Miller, Bruce Rosenthal, and Chris Gloede April 6, 2021

5 Ways to Shake up Your Next Panel, According to an Expert Moderator

Kristin Arnold’s new book has more than 120 ways to make online and in-person panel sessions more compelling. We’re sharing one simple approach, which has five different variations.

BY Michelle Russell April 2, 2021

7 Ways to Use Content Marketing to Drive Interest

Even pre-pandemic, organizations recognized they needed to do a better job of engaging their audience year-round beyond their in-person events. Now it’s absolutely essential to make your content do the hard work of establishing your relevance.

BY Jacquelyn Wells March 22, 2021

Webinar: Let’s Get Hybrid! How to Create Successful Events In a Post-Pandemic World

We’re all gearing up for Hybrid Events. This expert panel will bring multiple perspectives to the table about how to define hybrid events, ways to create exceptional experiences for all your audiences, and what’s needed to define and implement a successful hybrid strategy.

BY Joe Felperin Lisa Block Deborah Stokes Tyra Dyson Meghan Gowen March 17, 2021

Airbn-Be There Through Virtual Travel

With travel still largely on hold, the company’s Online Experiences are giving guests a chance to see, touch, and taste new destinations from home.

BY David McMillin March 15, 2021

How to Make a Scientific Conference More Engaging

PCMA Catalyst community members shared some ideas on how to shake up scientific conference sessions.

BY Convene Editors March 15, 2021

Putting Social Activism on the Program

Organizations and companies are making social justice part of their event platform — and their identity.

BY Jennifer N. Dienst March 15, 2021

Piccles App Draws People Together

The collaborative drawing app Piccles helps conference participants express themselves while they connect online — and can reveal to organizers and each other something new about how they think and feel.

BY Barbara Palmer February 26, 2021

Webinar: Business Relationship Best Practices for Meeting Planners and Suppliers

What are the best ways to handle RFPs? Who is responsible for what once the contract is signed? How can buyers and suppliers get the most out of their relationships? Join this exclusive panel led by CadmiumCD Business Development Director, Joe Felperin, to explore these questions and more.

BY Dharmesh Dayabhai Joe Felperin February 17, 2021

Taking an Event — and its Marketing Strategy — Fully Online

During a PCMA Convening Leaders 2021 session, leaders from a large medical conference shared how they promoted the digital event before, during, and after it took place.

BY Casey Gale February 17, 2021

Webinar: Proven Content Strategies to Boost Online Audience Engagement

Discover how one organization cracked the code to continuously grow their online audience (and revenue). In this webinar, Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association (ANNA) reveals content tips and strategies your organization should execute.

BY Donna Kastner Celess Tyrell Brian Zambotti February 11, 2021