Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Why You Need to Get Serious About Collecting More Attendee Testimonials

Once we’re in coronavirus recovery mode, striking the right tone when marketing upcoming events may require more consideration. That’s where testimonials from past participants can come in handy.

BY David McMillin March 9, 2020

Truck Tour Spreads Word About New CAESARS FORUM

As Caesars prepares to open the doors to a new 550,000-square-foot conference center in Las Vegas, the company is taking a surprising spin around the country to showcase the new facility.

BY David McMillin March 3, 2020

How Haute Dokimazo’s Secret Family Reunion Took Flight

The invitation for the first Secret Family Reunion, Nov. 2–6, 2019, an event dreamed up by Haute Dokimazo — an Austin, Texas–based event company dedicated to improving meeting, sharing, and learning by using an unconference, spontaneous think-tank format — might have very well included the proviso “control freaks need not apply.” Participants wouldn’t know where

BY Curt Wagner March 2, 2020

When Working Out Conference Room Sets, Sweat the Small Stuff

When it comes to making your event more attendee-centric, even adding a few inches between chairs can go far.

BY Dave Lutz, CMP March 1, 2020

All Female and FAB: Culinary Conference an ‘Incredibly Safe Space’

There’s no male bashing at this all-women conference for professionals in the F&B industry, but workshop leaders must also be prepared to put all their ‘cards on the table.’

BY Kinsey Gidick February 27, 2020

Steelcase Work Lounge: Giving Event Attendees Space

The Steelcase Work Lounge at Convening Leaders demonstrated how to offer spaces for event participants to balance their professional and personal demands back home.

BY David McMillin February 26, 2020

Lactation Pods Provide Space for Working Moms to Nurse at Events

Phoenix Convention Center recently added Mamava lactation pods — private spaces for nursing mothers — to its North and West buildings. 

BY Casey Gale February 19, 2020

The Rise of Esports: Attracting Attendees, Sponsors, and New Venues

With a massive audience and demand for new venues, the fun of competitive gaming is becoming a serious business — and provides lessons for all kinds of event organizers.

BY David McMillin February 13, 2020

4 Event-Marketing Trends to Try Now

Doing the same old thing may just get you the same old results. Here are four fresh ideas for acquiring attendees.

BY Kimberly Hardcastle-Geddes February 9, 2020

Ask More of Your Conference Speakers

Tips from a speakers bureau expert — including frontloading requests you want to make rather than adding them after the contract is signed.

BY David McMillin February 6, 2020

What to do When Groups Hog Your Room Block

The PCMA Catalyst community offers suggestions on how planners can create experiences that incorporate the culture of their event destination.

BY Convene Editors February 5, 2020

How to Use Debate to Boost Audience Engagement

Events produced by the nonprofit Intelligence Squared U.S. (IQ2US) demonstrate that formal debates can boost audience engagement and sway opinions. But the format is more exacting than you might think.

BY Barbara Palmer January 30, 2020