Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

5 Tips to Develop a Plan for Optimizing Event Registration

If you had a major meeting in Q1 or Q2 of 2022, you’ve likely had some sleepless nights, thanks to your registration pacing. Here’s some help for that. 

BY Dave Lutz, CMP March 10, 2022

Gender Equity: More Than Good Intentions

The percentage of women speakers at scientific conferences hosted by the journal Nature soared when the publishing and research company’s event organizers codified their efforts — and held themselves accountable.

BY Barbara Palmer March 4, 2022

5 Lessons Learned From CES 2022

In an online roundtable discussion last week hosted by mdg, organizers of CES 2022 shared what worked, what didn’t, and what lessons they learned from planning and hosting the event during the worst of the Omicron outbreak.

BY Michelle Russell February 25, 2022

Capturing ‘Lightning in a Bottle’ Event Data

When COVID-19 forced the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) to make Global Pet Expo a digital experience in 2021, show management learned valuable lessons about data capture that it has put into practice at its in-person show.

BY Michelle Russell February 25, 2022

Rethinking Marketing Personas for Events

The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.

BY Barbara Palmer February 14, 2022

5 Consumer Trends Having an Impact on Business Events

A recent survey of 25,000 consumers in 22 countries by professional services company Accenture reveals that the pandemic has caused consumers to reevaluate how and what they buy. Here’s what that means for events.

BY Michelle Russell February 1, 2022

Event Marketers Need a New Attendee-Acquisition Strategy

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

BY Kimberly Hardcastle-Geddes January 24, 2022

What Is Liminality and Why Does It Matter to Your Event?

Do you feel your attendees crave serendipity when attending virtual events? The lack of liminal space in virtual environments is the culprit — and it can also be missing at your in-person event.

BY Julius Solaris January 14, 2022

Building Year-Round Engagement With Audiences

After two years of digital experimentation, organizations of all stripes are coming to a collective realization — a successful event strategy requires cultivating a strong, year-round online community. 

BY Jennifer N. Dienst December 30, 2021

Interactive Virtual Games Help Remote Workers Bond

A major task for organizations in 2022 is retaining and engaging employees. One way to stay connected? Building community through shared moments of play online.

BY Casey Gale December 13, 2021

What’s Your Event Marketing Resolution?

As we come to the close of 2021, mdg team members share what they’ve learned and how it will inform their event-marketing approaches in 2022.

BY Kimberly Hardcastle-Geddes December 7, 2021

Scott Galloway to Event Planners: Get Ready to Be Bold

The New York Times bestselling author applies his insights on a post-COVID business world to events, and shares what attendees can expect to take away from his keynote session at Convening Leaders 2022.

BY Casey Gale October 26, 2021