Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Meetings and Your Brain: Drawing a Joy Connection

In experiment, meeting session using Piccles online drawing platform generated the greatest amount of happiness, validating research that connects drawing to decreased stress.

BY Barbara Palmer August 2, 2022

Where to Start on Your Event Data Journey 

Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.

BY Michelle Russell July 6, 2022

Using Event Data to Chart a Path Forward

Collecting data about events is critical, but planners need to communicate those stats and numbers through a compelling story that helps stakeholders take action. Here’s how to get started. 

BY Michelle Russell Barbara Palmer July 6, 2022

3 Steps to Impactful Data Storytelling

Telling stories about events and audiences is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.

BY Michelle Russell July 6, 2022

Event Data: Translating Numbers Into Concrete Ideas

Numbers are essential to our everyday lives. Even though we use them all the time, we are missing the opportunity to make data and numbers less abstract and more understandable, say the authors of a new book.

BY Michelle Russell Barbara Palmer July 6, 2022

Making Emotions Count in Your Event Data

How can you measure engagement at a physiological level? It turns out there’s a tool for that.

BY Barbara Palmer July 6, 2022

How ‘The Cube of Creativity’ Can Save Your Business

Andrew Davis’ Tuesday EduCon session, “Why Small Bets + Massive Constraints = Your Next Big Win,” demonstrated how a simple four-step process can solve the biggest challenges.

BY Jennifer N. Dienst June 7, 2022

Megan Henshall: ‘There Is No Ego in Innovation’

In conversation with Storycraft Lab founder Naomi Clare Crellin at a PCMA EduCon session on Monday, Google’s global events account manager Megan Henshall discussed the conditions under which innovation thrives.

BY Casey Gale June 6, 2022

How to Test Your Assumptions About What Your Audience Really Wants — and Why You Should

We all have blind spots when it comes to event design. Here’s how to turn data into insights that will create the kinds of experiences that provide attendee value.

BY Barbara Palmer June 6, 2022

5 Tips to Develop a Plan for Optimizing Event Registration

If you had a major meeting in Q1 or Q2 of 2022, you’ve likely had some sleepless nights, thanks to your registration pacing. Here’s some help for that. 

BY Dave Lutz, CMP March 10, 2022

Gender Equity: More Than Good Intentions

The percentage of women speakers at scientific conferences hosted by the journal Nature soared when the publishing and research company’s event organizers codified their efforts — and held themselves accountable.

BY Barbara Palmer March 4, 2022

5 Lessons Learned From CES 2022

In an online roundtable discussion last week hosted by mdg, organizers of CES 2022 shared what worked, what didn’t, and what lessons they learned from planning and hosting the event during the worst of the Omicron outbreak.

BY Michelle Russell February 25, 2022