Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Meeting the Challenge of Hybrid Events

Hybrid meetings ask for more from planners, like finding ways to replicate the energy of in-person meetings for virtual audiences — and in multiple time zones.

BY Kate Mulcrone January 13, 2021

An Exercise in Expanding the Life of Event Content

In an interactive, on-demand Convening Leaders session, participants will gain insights about getting more value from event content. 

BY Casey Gale January 11, 2021

Taking Meetings and Exhibitions on the Road

With travel curbed by the pandemic, two very different events — one in the U.S. and one in Italy — were reinvented as outdoor road shows.

BY Kate Mulcrone January 6, 2021

Lessons Learned From Planning Singapore’s First Hybrid Event

Journalist and Web in Travel (WiT) founder Yeoh Siew Hoon on why events should tell a story, the benefits of starting at square one again, and why organizers should share their successes and failures.

BY Jennifer N. Dienst January 4, 2021

‘Playing a Guide Role’ in Unfamiliar Territory

Convening Leaders moderator Holly Ransom is preparing for anything and everything in her third year as emcee of PCMA’s annual conference, as it will be nothing like her first two.

BY Curt Wagner December 31, 2020

What You Read in 2020

You guessed it: Convene readers were most interested in stories about the COVID-19 pandemic and its effects on the business events industry — from legal questions to case studies to tips for working from home.

BY Curt Wagner December 30, 2020

Webinar: Meet Us In New Orleans

Join us for an eventful webinar that brings together the food, music and culture of New Orleans. During our time together we will have several conversations with hospitality leaders and discuss exciting new developments underway in the Crescent City.

BY Tim Hemphill Stephanie Turner December 17, 2020

How to Reinvent the Office Holiday Party This Year

Spoiler alert: the ugly Christmas sweater is here to stay.

BY Jennifer N. Dienst December 17, 2020

Webinar: Virtual & Hybrid Event Production: What You Need to Know to Be Successful in 2021

Join the experts from CadmiumCD, Projection, and Conference Managers for an in-depth discussion on how to plan your event production in 2021 and beyond. We’ll explore best practices, tips, and even a few case studies on how to prepare for successful virtual and hybrid events.

BY Michael Doane Maggie Pearson Josh Miller Joe Fauler December 16, 2020

What Can We Expect for Meetings and Events Next Year?

According to a global survey of meeting professionals by American Express, small in-person events will return late in the year.

BY Jennifer N. Dienst December 14, 2020

Making a Marketing Shift for Digital Events

Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.

BY Casey Gale December 7, 2020