Audience Acquisition & Engagement
MANOVA Global Health Care Summit Redefines the Medical Meeting
The inaugural MANOVA Global Health Summit proved that critical conversations about health care don’t need to be stodgy or academic — and that they should include voices from outside the medical industry.
Government Shutdown: Strategies for Planners
While the challenges presented by a government shutdown aren’t insurmountable, they can throw a wrench into the plans for business events whose audience and speakers come from the government sector.
How Event Organizers Can Be More Interesting
This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.
Why You Need Talk Triggers: Creating Customers with Word of Mouth
Ninety percent of purchases today are influenced by word of mouth. Here’s how to leverage that consumer trend for events.
AIME Puts Focus on Education
As PCMA continues to spread roots in the Asia Pacific region, the organization will act as the exclusive strategic education partner at one of APAC’s biggest events.
Experience Design, Sponsorships Among Hot Braindate Topics at CL19
All Convening Leaders participants were automatically registered for the Braindates platform for peer-to-peer networking. As the conference got underway Jan. 7, approximately 68 one-on-one and 51 group meetings had been scheduled, and more than 138 topics had been offered.
Make Change Happen: Seth Godin Stresses Importance of Innovation
Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”
Warren Berger: ‘Events Should Be All About the Questions’
Master questionologist and “The Book of Beautiful Questions” author Warren Berger on using questions to build a better event.
Andrew Sykes: Think of Your Event as a Person
Andrew Sykes, founder of the Behavioral Research Applied Technology Laboratory, previews his Jan. 9 Convening Leaders 2019 session, “High Performance Habits of Magnetic Human Beings,” and how events, like people, have personalities.
PCMA Putting Aromatherapy into Action at Convening Leaders 2019
PCMA aims to boost Convening Leaders 2019 Content Studio learning by tapping into the power of scent.
Medical Meeting Challenge: Health-Care Providers are Tough Crowd
Health-care providers have high standards for the meetings they attend, according to a recent report by American Express Meetings & Events. Here’s how to influence their decision to come to yours.
What 5 Meeting Trends Will We Be Keeping an Eye on in 2019?
Five Convene editors looked back over 2018, asking this question: What’s one meeting trend we’ll be keeping an eye on in 2019?