A breakout session at CEMA (Corporate Event Marketing Association) Summit shared topline takeaways from a recent study among event marketers on the next iteration of events. Here’s a deeper dive into the results.
Numbers are essential to our everyday lives. Even though we use them all the time, we are missing the opportunity to make data and numbers less abstract and more understandable, say the authors of a new book.
In conversation with Storycraft Lab founder Naomi Clare Crellin at a PCMA EduCon session on Monday, Google’s global events account manager Megan Henshall discussed the conditions under which innovation thrives.