Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Word Up: Takeaways from Destinations International 2019

As its member CVBs battle funding issues and face media scrutiny, Destinations International shared at its annual convention a new lexicon for them to use to help transform their public positioning.

BY David McMillin August 28, 2019

Four Tips to Include in Your Event Marketing Plan

While there’s room in an event marketing plan for the standard press release and reputation management tactics, it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.

BY Kimberly Hardcastle-Geddes Kate Blom-Lowery August 23, 2019

BMES Engineers Registration Fee Savings for Student Attendees

Each year, a volunteer program at the Biomedical Engineering Society Annual Meeting gives student attendees an opportunity to work off their registration fee.

BY Cristi Kempf August 12, 2019

RIMS’ Conference Exhibitors Face Off in Start-Up Stadium

Six emerging start-up exhibitors at RIMS Conference demonstrated their technologies during a “Shark Tank”–style showdown judged by an expert panel of risk professionals.

BY Barbara Palmer August 12, 2019

Exploring the New Q&A

Looking for ways to freshen up its meeting for nearly 8,000 attendees, the European Academy of Allergy and Clinical Immunology dropped the Q&A and opted for C&I. Here’s what that stands for and how it went over.

BY Casey Gale August 1, 2019

Get Attendees on Their Feet With Walking Sessions

One thing attendees do a lot of at events is sit. Try a walking session to get them to stretch their legs and inject some energy into the program.

BY Casey Gale July 24, 2019

10 Best Practices to Make LGBTQ+ Attendees Feel Welcome

By following a few simple recommendations, you can ensure that LGBTQ+ attendees feel at ease throughout their entire event experience.

BY Curt Wagner July 15, 2019

Women Deliver Conference Tries ‘to Shake Up Power Dynamics’

When the largest conference on gender equality, Women Deliver, gathered in Vancouver last month, they explored one question in particular: How are you going to use your power for good?

BY Jennifer N. Dienst July 9, 2019

Challenge Organization, Attendees with Wisdom Conferences Sessions

Looking for a way to differentiate your conference? Drop the ‘something-for-everyone’ program approach and use your event as a setting to deliver wisdom, says Dave Lutz of Velvet Chainsaw Consulting. Here’s what that looks like.

BY Dave Lutz, CMP July 9, 2019

Have You Traced Every Footstep in the Attendee Journey?

There is a good chance you are missing opportunities that arise from the time they consider registering for your event until after they take their leave.

BY David McMillin July 2, 2019

Experiential Marketing and the ‘Future of Meeting and Events’

Two striking examples of how to pull off immersive events: Samsung’s Galaxy Unpacked, and from a venue standpoint, the ways the Long Beach Convention and Entertainment Center delivers on the experiential trends identified in the PCMA Foundation/Marriott future of events study.

BY Nancy Mann Jackson Barbara Palmer July 1, 2019

A Not-So-Welcoming World for LGBTQ Travelers

Pride Month shined a light on those corners of the world that still have a ways to go when it comes to welcoming LGBTQ travelers — something that event organizers need to keep in mind when selecting host destinations.

BY David McMillin July 1, 2019