Audience Acquisition & Engagement
How a DMO Took the TED Stage
Destination Canada partnered with TED on a first-of-its-kind initiative tied to the DMO’s global brand strategy to put Canada on the map as a destination that inspires openness.
Finding Event Registration Patterns
One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.
How to Use Social Proof to Market Your Event
There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.
Understanding ‘How Belonging Can Be Built’
Event personalization helps create inclusive spaces built for everybody where ‘all roads lead to belonging,’ says Naomi Clare Crellin, founder of Storycraft Lab.
How to Help Event Attendees Feel Like They Belong
Psychologist Geoffrey L. Cohen, author of Belonging: The Science of Creating Connection and Bridging Divides, offers insight into why belonging is vital to our wellbeing — and how to cultivate it at events so attendees keep coming back.
How to Cultivate Connection at Events
A networking expert and a meeting organizer share their ideas about networking at events, and how to make everyone comfortable while doing it.
Top Social Media Channels for Event Organizers
Sara Fellows, director of social media at mdg, shares her thoughts on the top social media sites to promote events for Convene’s annual Events Industry Forecast.
Cracking the Code on Hybrid
A breakout session at CEMA (Corporate Event Marketing Association) Summit shared topline takeaways from a recent study among event marketers on the next iteration of events. Here’s a deeper dive into the results.
Meetings and Your Brain: Drawing a Joy Connection
In an experiment, a meeting session using the Piccles online drawing platform generated the greatest amount of happiness, validating research that connects drawing to decreased stress.
Where to Start on Your Event Data Journey
Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.
Using Event Data to Chart a Path Forward
Collecting data about events is critical, but planners need to communicate those stats and numbers through a compelling story that helps stakeholders take action. Here’s how to get started.
3 Steps to Impactful Data Storytelling
Telling stories about events and audiences is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.