Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

MANOVA Global Health Care Summit Redefines the Medical Meeting

The inaugural MANOVA Global Health Summit proved that critical conversations about health care don’t need to be stodgy or academic — and that they should include voices from outside the medical industry. 

BY David McMillin January 18, 2019

Government Shutdown: Strategies for Planners

While the challenges presented by a government shutdown aren’t insurmountable, they can throw a wrench into the plans for business events whose audience and speakers come from the government sector.

BY Nancy Mann Jackson January 18, 2019

How Event Organizers Can Be More Interesting

This one nugget of wisdom from the master of public speaking can help you make your next event more appealing to your audience.

BY Don Neal January 17, 2019

Why You Need Talk Triggers: Creating Customers with Word of Mouth

Ninety percent of purchases today are influenced by word of mouth. Here’s how to leverage that consumer trend for events. 

BY Kimberly Hardcastle-Geddes January 15, 2019

AIME Puts Focus on Education

As PCMA continues to spread roots in the Asia Pacific region, the organization will act as the exclusive strategic education partner at one of APAC’s biggest events.

BY David McMillin January 13, 2019

Experience Design, Sponsorships Among Hot Braindate Topics at CL19

All Convening Leaders participants were automatically registered for the Braindates platform for peer-to-peer networking. As the conference got underway Jan. 7, approximately 68 one-on-one and 51 group meetings had been scheduled, and more than 138 topics had been offered.

BY Barbara Palmer January 7, 2019

Make Change Happen: Seth Godin Stresses Importance of Innovation

Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”

January 7, 2019

Warren Berger: ‘Events Should Be All About the Questions’

Master questionologist and “The Book of Beautiful Questions” author Warren Berger on using questions to build a better event.

BY Michelle Russell January 3, 2019

Andrew Sykes: Think of Your Event as a Person

Andrew Sykes, founder of the Behavioral Research Applied Technology Laboratory, previews his Jan. 9 Convening Leaders 2019 session, “High Performance Habits of Magnetic Human Beings,” and how events, like people, have personalities.

BY Michelle Russell January 2, 2019

PCMA Putting Aromatherapy into Action at Convening Leaders 2019

PCMA aims to boost Convening Leaders 2019 Content Studio learning by tapping into the power of scent.

BY Curt Wagner December 30, 2018

Medical Meeting Challenge: Health-Care Providers are Tough Crowd

Health-care providers have high standards for the meetings they attend, according to a recent report by American Express Meetings & Events. Here’s how to influence their decision to come to yours.

BY Barbara Palmer December 27, 2018

What 5 Meeting Trends Will We Be Keeping an Eye on in 2019?

Five Convene editors looked back over 2018, asking this question: What’s one meeting trend we’ll be keeping an eye on in 2019?

BY Convene Editors December 27, 2018