If you had a major meeting in Q1 or Q2 of 2022, you’ve likely had some sleepless nights, thanks to your registration pacing. Here’s some help for that. 

The percentage of women speakers at scientific conferences hosted by the journal Nature soared when the publishing and research company’s event organizers codified their efforts — and held themselves accountable.

In an online roundtable discussion last week hosted by mdg, organizers of CES 2022 shared what worked, what didn’t, and what lessons they learned from planning and hosting the event during the worst of the Omicron outbreak.

When COVID-19 forced the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) to make Global Pet Expo a digital experience in 2021, show management learned valuable lessons about data capture that it has put into practice at its in-person show.

The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.

A recent survey of 25,000 consumers in 22 countries by professional services company Accenture reveals that the pandemic has caused consumers to reevaluate how and what they buy. Here’s what that means for events.

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

Do you feel your attendees crave serendipity when attending virtual events? The lack of liminal space in virtual environments is the culprit — and it can also be missing at your in-person event.

After two years of digital experimentation, organizations of all stripes are coming to a collective realization — a successful event strategy requires cultivating a strong, year-round online community. 

A major task for organizations in 2022 is retaining and engaging employees. One way to stay connected? Building community through shared moments of play online.

As we come to the close of 2021, mdg team members share what they’ve learned and how it will inform their event-marketing approaches in 2022.

The New York Times bestselling author applies his insights on a post-COVID business world to events, and shares what attendees can expect to take away from his keynote session at Convening Leaders 2022.