Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Webinar: The Return to Face-to-Face: What Will You Do?

In the history of event planning, 2020 will be the year that brought the most cataclysmic changes. Until 2021! Events are going to look vastly different next year when we are all able to return to face-to-face. From seating arrangements to group dining, personal greetings to bathroom breaks, from speaker mics to sharing materials — and let’s acknowledge that virtual components complementing in-person activities are here to stay – nothing will be the same. How does a busy, stressed out planner know which options to choose?

BY Heather Mason Ed Salvato October 29, 2020

Getting Personal in a Digital Crowd

A group of Georgia Tech students, and the event technology company they founded, have created a platform that allows for flexible, self-selected conversations in the digital space.

BY Barbara Palmer October 21, 2020

PlanetIMEX Community Day: A New Approach to Boosting Digital Event Engagement

To provide the best digital experience possible for your audience there’s a lot to learn from how TV, film and social influencers keep fans glued to their screens. Heather Mason started her career in TV and film production, providing her the unique perspective to strategize and deliver engaging digital events.

BY Heather Mason October 16, 2020

Roller-Skating Carhops? How One CVB Took a Retro Approach to Safely Showcase its Dining Scene

Newport Beach & Company serves up good food, entertainment, and safety during socially distanced media event promoting the city’s first-ever restaurant month campaign.

BY Curt Wagner September 9, 2020

Talking to Strangers in a Pandemic

Meet Cart maven Emily Hope Dobkin, founder of a company called Betterish, brings people together by having them share their stories in online sessions.

BY Barbara Palmer September 1, 2020

Roping in a Global Audience

When an Oklahoma City cowboy museum closed its doors to visitors in March due to the pandemic, it found a social media star on the premises to keep its audience engaged.

BY Barbara Palmer September 1, 2020

Are Virtual Events Enough?

Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear. 

BY Chantal Sturk-Nadeau August 24, 2020

5 Ways to Make Digital Events More Responsive to Audience Needs

From staffing requirements to keeping participants engaged, here’s what The Ortus Club has learned in short order about virtual audiences.

BY Convene Editors August 6, 2020

Chat & Learn: Not Your Grandad’s Webcast

Pete Erickson and Dan Noake will talk about how they took Google from live event to live stream in the space of 4 weeks, what mistakes they made along the way, and ultimately how they are developing new ways of connecting communities whilst COVID remains a concern.

BY Pete Erickson Dan Noake June 24, 2020

Engaging Attendees in a ‘Two-Dimensional World’

Derrick Johnson and Gregg Talley of Talley Management Group discuss the importance of changing live-event engagement tactics to capture the attention of a digital audience.

BY Michelle Russell June 10, 2020