Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Women Deliver Conference Tries ‘to Shake Up Power Dynamics’

When the largest conference on gender equality, Women Deliver, gathered in Vancouver last month, they explored one question in particular: How are you going to use your power for good?

BY Jennifer N. Dienst July 15, 2019

10 Best Practices to Make LGBTQ+ Attendees Feel Welcome

By following a few simple recommendations, you can ensure that LGBTQ+ attendees feel at ease throughout their entire event experience.

BY Curt Wagner July 15, 2019

Challenge Organization, Attendees with Wisdom Conferences Sessions

Looking for a way to differentiate your conference? Drop the ‘something-for-everyone’ program approach and use your event as a setting to deliver wisdom, says Dave Lutz of Velvet Chainsaw Consulting. Here’s what that looks like.

BY Dave Lutz, CMP July 9, 2019

Why the North American International Auto Show is Getting a Tuneup

After 31 years, the Detroit Auto Show is moving from January to June and going from 14 days to 12. Will those efforts to ‘evolve and change’ rev up the event?

BY Jennifer N. Dienst July 8, 2019

Have You Traced Every Footstep in the Attendee Journey?

There is a good chance you are missing opportunities that arise from the time they consider registering for your event until after they take their leave.

BY David McMillin July 2, 2019

Experiential Marketing and the ‘Future of Meeting and Events’

Two striking examples of how to pull off immersive events: Samsung’s Galaxy Unpacked, and from a venue standpoint, the ways the Long Beach Convention and Entertainment Center delivers on the experiential trends identified in the PCMA Foundation/Marriott future of events study.

BY Nancy Mann Jackson Barbara Palmer July 1, 2019

A Not-So-Welcoming World for LGBTQ Travelers

Pride Month shined a light on those corners of the world that still have a ways to go when it comes to welcoming LGBTQ travelers — something that event organizers need to keep in mind when selecting host destinations.

BY David McMillin July 1, 2019

A Deep Dive Into Attendee Behavior

Digging for honest attendee feedback, PCMA Foundation and Steelcase went beyond surveys in a study that gauged attendee behavior at Convening Leaders 2019. The results — released at EduCon — hold valuable cues for all kinds of events.

BY David McMillin June 26, 2019

Rx for Better Health: Take 2 Hours Outside

It turns out your mother knew best — spending time outdoors is good for your health. A new scientific paper establishes a minimum requirement for that and gives event organizers reason to reconsider their programs.

BY Curt Wagner June 17, 2019

How the Abilities Expo Breaks Barriers for Attendees With Disabilities

The Abilities Expo, founded 40 years ago by late disability activist and post-polio survivor Richard Wooten, attracts hundreds of people with disabilities, seniors, veterans, health-care professionals, and special needs professionals.

BY Casey Gale June 1, 2019

Novel Attendee-Engagement Ideas That Are a Cinch to Pull Off

Respondents to Convene’s most-recent Salary Survey cited coming up with new ways to engage attendees as their biggest challenge. The recently published ‘Rituals for Work: 50 Ways to Create Engagement, Shared Purpose, and a Culture That Can Adapt to Change,’ has answers for that.

BY Casey Gale May 2, 2019

1st World Hospital at Home Congress Gathers Global Group

In early April, 400 participants from 40 countries gathered in Madrid for the WHAHC to connect hospital-at-home stakeholders through an international platform dedicated to advancing the HaH model, which provides hospital-level care in a patient’s home.

BY Lane Nieset April 30, 2019