Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

How Essence Prioritized Both the Digital and In-Person Experience at the Essence Festival

The publisher employed several strategies to keep participants at the 2021 Essence Festival in New Orleans safe and invested in an upgraded digital experience.

BY Michelle Russell October 15, 2021

Focus on Collaboration Helps Event Company Through Pandemic Times

AIM Group’s vice president shares how, as a result of the COVID-19 crisis, the multinational event company rethought its internal workings, got creative, and offered new innovative solutions to its clients.

BY Michelle Russell October 4, 2021

Don’t Skimp on Images in Your Event Marketing During COVID Times

During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.

BY Kimberly Hardcastle-Geddes September 9, 2021

How Planners Are — and Aren’t — Approaching the Non-Binary Gender Question

Spoiler alert: Most event organizers say they don’t ask about gender on their event registration forms, but a study examining attitudes toward non-binary gender identification indicates that’s a missed opportunity.

BY Curt Wagner September 1, 2021

Webinar: Power, Voice, & Choice: A Discussion of Self-Exploration & Equity

Tanya Gibson the VP of JEDI & HR for BBBSA, explores how to build your awareness and equity “muscles” in this guided discussion about diversity, inclusion and impact. Become a better ally, advocate, and activist through self-discovery, honesty, and some hard truths….that will build you up without tearing you down.

BY Tanya Gibson August 31, 2021

7 Change Actions Webinar: Measure and Deliver Value Through the Power of Data

Analytics and insights can help you discover and understand your key audiences. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty.

BY Johna Burke August 24, 2021

4 Strategies to Win Back International In-Person Attendees

Want to ensure a steady return of international participants at your in-person events in 2022? Start now by doing these four things, advises an international event marketer.

BY Anjia Nicolaidis August 16, 2021

New Skills for New Event-Marketing Challenges

In a recent survey of senior-level event marketers, more than one-third said they are seeking talent with new skills that their upcoming in-person and hybrid events will require. Here’s what else nearly 90 event marketers are thinking about their future events.

BY Michelle Russell August 13, 2021

Serving up a ‘Content-Drip Strategy’

COVID-19 presented the restaurant industry with its greatest challenge. The National Restaurant Association Show has helped its stakeholders — despite being unable to host two consecutive trade shows during the pandemic — by being of service each step of the way.

BY Michelle Russell August 13, 2021

Webinar: How Hybrid & Virtual Can Dramatically Boost Event Revenues

Keeping your events on a prosperous growth track can be challenging, yet hybrid and virtual offer outstanding opportunities to protect and grow revenues. In this webinar, three industry leaders reveal proven strategies and tips to help you minimize event expenses while maximizing revenues.

BY David Lutz Brooke Passy James Parker August 12, 2021

How Associations Can ‘Level Peaks and Elevate Valleys’ of Member Engagement

A new guide published by software company JUNO helps associations consider ways to engage with members long after the annual event ends.

BY Casey Gale August 11, 2021

EduCon 2021: Making It Stick

PCMA’s Idea Book puts a new spin on a familiar tool — the conference notebook — to help participants not just retain their insights and aha moments from EduCon but map out a plan to create change.

BY Barbara Palmer July 6, 2021