Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

A Full Day from Your Couch: Take Yoga Classes, Watch Sunsets, and Sing Along to Late-Night Concerts

Are you missing the opportunities to discover new places and meet new people? CVBs, hotels, restaurants, and event organizers are working to give people a taste of what makes them unique — no packing required.

BY David McMillin April 8, 2020

Scientific Meetings That Aren’t Afraid to Experiment

It used to be that scientific and medical conferences were highly formulaic, but planners are testing innovative session formats, presentation materials, and registration pricing, to name just a few elements.

BY David McMillin April 6, 2020

Event’s Book Club Attracts Wider, Younger Group of Attendees

To better engage its members at its Annual Meeting, the Society of General Internal Medicine went old school in its approach.

BY Cristi Kempf April 1, 2020

From Hell to Paradise at a Pediatric Conference

Dante’s medieval poem ‘The Divine Comedy’ provided an unusual backdrop for a highly interactive gathering of pediatricians.

BY Curt Wagner April 1, 2020

U-HACK MED: ‘Cool Science With New People’

Here’s how a biomedical research hackathon at UT Southwestern Medical Center in Dallas reshuffled the traditional hierarchies of researchers, students, and practitioners.

BY Barbara Palmer April 1, 2020

‘The Conference That’s all Hallway Conversations’

Traditional science conference formats are heavy on one-way presentations, rather than interactive dialogue. But at Science Foo Camp, the attendees shape the conversation.

BY Casey Gale April 1, 2020

Redesign of Pre-Congress Elements Improves Attendee Experience

Tweaking poster formats, presentation slides, and name-badges at the International Health Economics Association pre-congress eased audience pain points.

BY David McMillin April 1, 2020

Signs of the Times: How E-Posters Upped WCP’s Reach

The World Psychiatric Association (WPA) put its annual congress posters online, increasing engagement and the reach of its 19th World Congress of Psychiatry.

BY Cristi Kempf April 1, 2020

American Chemical Society’s Class Act: Discounted Student Registration Fee

The American Chemical Society lowers registration fee for students with losing revenue, ensuring students are not priced out of its annual meeting.

BY Cristi Kempf April 1, 2020

‘Deepdive Immersions’ Help Attendees Experience Host City

When designing the SITE 2020 Global Conference, Tahira Endean wanted to showcase Vancouver in new and different ways. So she sent participants to unexpected local businesses and venues.

BY Barbara Palmer March 31, 2020

Event Design That Puts Attendees First

Pushing the envelope at SITE’s 2020 Global Conference meant understanding how people react in a live event environment and designing to get positive responses.

BY Barbara Palmer March 31, 2020

Why You Need to Get Serious About Collecting More Attendee Testimonials

Once we’re in coronavirus recovery mode, striking the right tone when marketing upcoming events may require more consideration. That’s where testimonials from past participants can come in handy.

BY David McMillin March 9, 2020