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Audience Acquisition & Engagement
Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies
A new “Registration Insights Report” from Maritz draws on more than 360,000 attendee registration records over a three-year period to identify new registration booking behaviors, yielding surprising findings about who spends more — early birds or latecomers — at events.
Survey Explores Speaker and Planner Dynamics
The “2024 Speaking Industry Benchmark Report” offers insights into the current state of the relationship between planners and speakers — and how speaker selection factors into an event’s success.
4 Ways to DIY a Speaker Coaching Program
Even if planners don’t have the resources to hire a professional coach, there are ways they can improve their speakers’ effectiveness.
Inside WorldatWork’s Speaker Coaching Program
WorldatWork’s Courtney Mesmer developed a speaker coaching program to improve the participant experience at her organization’s annual conference. That initiative not only transformed the conference but rippled throughout the organization.
Creative Thinking and the Future of Event Marketing
Event marketers can take a page from content creators, says Kobe Global Technologies CEO Evangeline Leong, keynote speaker at PCMA APAC’s The Business of Events.
10 Fun Social-Media Trends to Try
We’ve got two handfuls of easy ways to generate engagement for your event on social media.
20 Bright Ideas for Personalizing Attendee Experiences
Real-world examples of ways to make sure your event attendees don’t get lost in the crowd at large events.
What Event Attendees Want Now
A new Freeman Trends Report looks at what attendees want from events in 2024 — and it is not more of the same.
What Do the World’s Simplest Brands Share With Events?
At PCMA’s Convening EMEA in Copenhagen in September, a global brand strategist explored how the most memorable brands embrace simplicity.
Registration Is Down and It’s Almost Show Time?
Attendees are registering later in the event cycle. Here are three steps event marketers can take to fully maximize conversions in the final weeks to reach their goals.
The New Language of Events Spoken by Today’s Audiences
Commonly used industry terms like “hybrid” and “plenary” aren’t resonating with event attendees, and some terminology even makes attendees cringe, according to a Freeman analysis. Here’s how to replace traditional industry lingo with words that today’s audiences want to use so we can better engage them.
Taking a Lesson From Lego
Lego has successfully tapped into the creativity and passion of its fans to bring innovative new products to market. Here’s how associations can follow their lead by leaning into their member community.