Lego has successfully tapped into the creativity and passion of its fans to bring innovative new products to market. Here’s how associations can follow their lead by leaning into their member community.

An intergenerational session at an annual medical conference benefits both junior and senior participants.

Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.

Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.

Three practical ways to adapt your marketing to international audiences in a changing global environment.

The results of a recent survey among 1,500-plus exhibitors/sponsors presents a “once-in-a-lifetime opportunity” to make brand-new exhibit managers fans of the events industry, said ECEF’s Sam Lippman, who offered additional insights about the state of the convention industry at his recent Exhibition & Convention Executives Forum (ECEF).

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program. 

An Endocrine Society celebrates — and elevates — the work of its members with an annual image competition, whose winners are showcased at its annual meeting.

A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.

WindEurope is leveraging its platforms, including its face-to-face events, to move the needle on wind power in Europe and around the world.

Destination Canada partnered with TED on a first-of-its-kind initiative tied to the DMO’s global brand strategy to put Canada on the map as a destination that inspires openness.

One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.