Audience Acquisition & Engagement
Meeting the Challenge of Hybrid Events
Hybrid meetings ask for more from planners, like finding ways to replicate the energy of in-person meetings for virtual audiences — and in multiple time zones.
An Exercise in Expanding the Life of Event Content
In an interactive, on-demand Convening Leaders session, participants will gain insights about getting more value from event content.
Taking Meetings and Exhibitions on the Road
With travel curbed by the pandemic, two very different events — one in the U.S. and one in Italy — were reinvented as outdoor road shows.
Lessons Learned From Planning Singapore’s First Hybrid Event
Journalist and Web in Travel (WiT) founder Yeoh Siew Hoon on why events should tell a story, the benefits of starting at square one again, and why organizers should share their successes and failures.
‘Playing a Guide Role’ in Unfamiliar Territory
Convening Leaders moderator Holly Ransom is preparing for anything and everything in her third year as emcee of PCMA’s annual conference, as it will be nothing like her first two.
What You Read in 2020
You guessed it: Convene readers were most interested in stories about the COVID-19 pandemic and its effects on the business events industry — from legal questions to case studies to tips for working from home.
Webinar: Meet Us In New Orleans
Join us for an eventful webinar that brings together the food, music and culture of New Orleans. During our time together we will have several conversations with hospitality leaders and discuss exciting new developments underway in the Crescent City.
How to Reinvent the Office Holiday Party This Year
Spoiler alert: the ugly Christmas sweater is here to stay.
Webinar: Virtual & Hybrid Event Production: What You Need to Know to Be Successful in 2021
Join the experts from CadmiumCD, Projection, and Conference Managers for an in-depth discussion on how to plan your event production in 2021 and beyond. We’ll explore best practices, tips, and even a few case studies on how to prepare for successful virtual and hybrid events.
What Can We Expect for Meetings and Events Next Year?
According to a global survey of meeting professionals by American Express, small in-person events will return late in the year.
Webinar: A Whistle-Stop Tour of Ireland
Join us for a whistle-stop tour of the Emerald Isle, where Meet in Ireland will be bringing you a flavor of Ireland from the comfort of your own home. During the webinar you will learn why Ireland is the perfect destination to host an international conference, and you will also hear about one association’s journey and experience of hosting their conference in Ireland. You can also expect to be treated to plenty of fun entertainment that showcases traditional Irish music and dance at its best.
Making a Marketing Shift for Digital Events
Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.