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Audience Acquisition & Engagement
3 Science-Backed Ways to Build Trust and Connection at Events
Psychologist and author Jamil Zaki on why conferences are an antidote to mistrust and three ways to build connection between participants at conferences of all sizes.
The Secret to This Tech Conference’s Exponential Growth
CodeMash’s move to make the tech conference more accessible and affordable led to a family-friendly event that spawned the spin-off KidzMash just for attendees’ children.
How to Promote First-Time Exhibitors
Having new exhibitors at an event can create buzz, encourage repeat attendance, attract new audiences, and help position a show as the go-to source for product discovery.
5 Strategies for High-Connection Events
As event organizers, it is no longer enough for us to create space and then stand back and let our attendees do the work of networking. We have to make it easy for them.
‘Networking Is a Verb’
We take a deeper dive into Freeman’s latest Event Organizer Trends Report to explore the gaps between what planners think attendees are looking for when it comes to networking and what eventgoers actually say they care about — plus, share some examples of how innovative organizers are giving them more of what they want.
Beyond the Old Boys’ Club: How Women Are Networking Their Way
Research shows traditional networking methods don’t work for women. A growing number of female-only events and spaces are trying to get it right.
Architects of Connection
Planners share how they are being more intentional about helping their event participants make more meaningful connections.
Building Authentic Connections: The Human-Centric Vision of C2 Montréal
Since it launched in 2012, the C2 Montréal conference — conceived by creative agency Sid Lee in partnership with Cirque du Soleil — has set a high bar for daringly different session formats, environments, and approaches to connecting diverse participants. How has that evolved?
Advanced Networking in the Curriculum at Higher Ed Event
From its session for first-time attendees to constituent roundtables and Connect and Collaborate sessions, the National Association of College and University Business Officers Annual Meeting focuses on helping its 2,000 attendees find — and connect with — their peers.
Event Attendees ‘Don’t Want to Waste Their Time Anymore’
The creator of Braindate, a platform that links event participants with shared interests, on what attendees are looking for now.
Leaning Into Connections Is the Secret to This Event’s Success
A session that served to reconnect attendees after the pandemic has become an essential element of the Exponent Philanthropy Annual Conference program.
Are You Delivering What the Next-Gen Attendee Wants?
A new Freeman trends report measures the gaps between the way organizers design their event programs and the preferences of a new generation of event attendees — and what the most innovative event organizers do differently.