Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

EduCon 2021: Making It Stick

PCMA’s Idea Book puts a new spin on a familiar tool — the conference notebook — to help participants not just retain their insights and aha moments from EduCon but map out a plan to create change.

BY Barbara Palmer July 6, 2021

‘A Marathon to Transform’ the Business Events Industry

PCMA, Singapore Exhibition & Convention Bureau, Singapore Tourism Board, and UFI, the Global Association of the Exhibition Industry, have jointly launched a white paper that provides a roadmap for the industry’s recovery.

BY Michelle Russell June 30, 2021

2 Associations Tweak Plans for Second Year of Digital Events

Convene checked in with two associations that produced digital events in 2020 to learn what they are doing differently this year. One leaned into interactive online opportunities for participants while the other went from complimentary registration to an “attainable” pricing model.

BY Casey Gale June 9, 2021

Hybrid Events Expected to Double in 2021

A new GBTA study finds that hybrid will reign supreme for corporate meetings and small in-person meetings will soon make a full comeback.

BY Jennifer N. Dienst May 25, 2021

The Upsides and the Downsides of Connecting Digitally

Marissa King, an expert on social networks and connections, talks to Convene about what the pandemic has done to our professional networks and how the move to digital might impact our connection in the future.

BY Barbara Palmer May 24, 2021

EduCon Speaker Kristin Graham on Staying Relevant

The business consultant will focus on using data-driven strategies that cater to consumers in her PCMA EduCon Main Stage presentation for in-person and digital audiences.

BY Michelle Russell May 19, 2021

Webinar: Crafting High Impact, Authentic Stories to Drive Connection

Join Haute Dokimazo’s Liz Lathan and Nicole Osibodu as we break the virtual barrier and collaborate on a story crafting workshop using the Innovator’s Compass! Liz and Nicole are the lead contributors to The 7 Change Actions Module 5, Authenticity.

BY Liz Lathan Nicole Osibodu May 18, 2021

A Win for Virtual Exhibitors

The National Electrical Contractors Association’s annual leadership conference was fully virtual and a first for the organization. Here’s how organizers encouraged attendees to engage — with each other and exhibitors.

BY Jennifer N. Dienst April 28, 2021

Draw a Tree That Will Grow in the Real World

To celebrate Earth Day, digital platform Piccles will plant a tree for every tree submitted on its collaborative drawing platform. It could be the start of a new way of creating digital experiences to do good in the world.

BY Barbara Palmer April 21, 2021

What Would Gen Z Change About Events?

The results of a recent PCMA survey of the next generation of attendees reveal what they like about business events and how they would like to interact with them going forward.

BY Michelle Russell April 11, 2021

Association Conference Attendee Study Provides Insights for 2021

Twenty-six associations across a variety of sectors asked their stakeholders their preferences for participating in conferences in 2021. Here’s what 8,525 prospective attendees had to say.

BY Paul Miller, Bruce Rosenthal, and Chris Gloede April 6, 2021

5 Ways to Shake up Your Next Panel, According to an Expert Moderator

Kristin Arnold’s new book has more than 120 ways to make online and in-person panel sessions more compelling. We’re sharing one simple approach, which has five different variations.

BY Michelle Russell April 2, 2021