Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Taking a Lesson From Lego

Lego has successfully tapped into the creativity and passion of its fans to bring innovative new products to market. Here’s how associations can follow their lead by leaning into their member community.

BY Juliano Lissoni September 22, 2023

Bridging the Generation Gap at Events

An intergenerational session at an annual medical conference benefits both junior and senior participants.

BY Curt Wagner August 4, 2023

How to Engage Next-Gen Members

Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.

BY Curt Wagner August 4, 2023

Want to Future-Proof Your Events? Delight a Gen Z Audience.

Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.

BY Magdalina Atanassova July 21, 2023

International Marketing in a Post-Pandemic World

Three practical ways to adapt your marketing to international audiences in a changing global environment.

BY Anjia Nicolaidis July 21, 2023

A Fresh Crop of Exhibit Managers

The results of a recent survey among 1,500-plus exhibitors/sponsors presents a “once-in-a-lifetime opportunity” to make brand-new exhibit managers fans of the events industry, said ECEF’s Sam Lippman, who offered additional insights about the state of the convention industry at his recent Exhibition & Convention Executives Forum (ECEF).

BY Michelle Russell July 19, 2023

4 Ways to Help Attendees Navigate Your Event

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program. 

BY Dave Lutz, CMP July 17, 2023

Art Meets Science in Contest that Brings Society Members Together

An Endocrine Society celebrates — and elevates — the work of its members with an annual image competition, whose winners are showcased at its annual meeting.

BY Curt Wagner July 10, 2023

How Marketers Use Data to Create More Successful Events

A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.

BY Michelle Russell April 14, 2023

Powered by a Multi-Channel Marketing Approach

WindEurope is leveraging its platforms, including its face-to-face events, to move the needle on wind power in Europe and around the world.

BY Michelle Russell April 3, 2023

How a DMO Took the TED Stage

Destination Canada partnered with TED on a first-of-its-kind initiative tied to the DMO’s global brand strategy to put Canada on the map as a destination that inspires openness.

BY Michelle Russell March 10, 2023

Finding Event Registration Patterns

One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.

BY Christine Shimasaki, CDME, CMP February 20, 2023

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