As its member CVBs battle funding issues and face media scrutiny, Destinations International shared at its annual convention a new lexicon for them to use to help transform their public positioning.

While there’s room in an event marketing plan for the standard press release and reputation management tactics, it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.

Each year, a volunteer program at the Biomedical Engineering Society Annual Meeting gives student attendees an opportunity to work off their registration fee.

Six emerging start-up exhibitors at RIMS Conference demonstrated their technologies during a “Shark Tank”–style showdown judged by an expert panel of risk professionals.

Looking for ways to freshen up its meeting for nearly 8,000 attendees, the European Academy of Allergy and Clinical Immunology dropped the Q&A and opted for C&I. Here’s what that stands for and how it went over.

One thing attendees do a lot of at events is sit. Try a walking session to get them to stretch their legs and inject some energy into the program.

By following a few simple recommendations, you can ensure that LGBTQ+ attendees feel at ease throughout their entire event experience.

When the largest conference on gender equality, Women Deliver, gathered in Vancouver last month, they explored one question in particular: How are you going to use your power for good?

Looking for a way to differentiate your conference? Drop the ‘something-for-everyone’ program approach and use your event as a setting to deliver wisdom, says Dave Lutz of Velvet Chainsaw Consulting. Here’s what that looks like.

There is a good chance you are missing opportunities that arise from the time they consider registering for your event until after they take their leave.

Two striking examples of how to pull off immersive events: Samsung’s Galaxy Unpacked, and from a venue standpoint, the ways the Long Beach Convention and Entertainment Center delivers on the experiential trends identified in the PCMA Foundation/Marriott future of events study.

Pride Month shined a light on those corners of the world that still have a ways to go when it comes to welcoming LGBTQ travelers — something that event organizers need to keep in mind when selecting host destinations.