Audience Acquisition & Engagement
How to Add Local Touches to Event Receptions
The PCMA Catalyst community offers suggestions on how planners can create experiences that incorporate the culture of their event destination.
How Risk Averse Are Event Organizers?
One Convening Leaders 2020 session presenter conducted a little experiment among his audience to find how risk averse event organizers are. The results speak volumes about getting buy-in for your bold ideas.
PCMA Expands New Education Programs to Belfast and Melbourne
This February, PCMA expands its reach to Belfast and Melbourne with education programs that drive home the power of business events to lead social and economic transformation.
Conference Brings Blockchain’s Possibilities to Life
With scannable food, helicopter-ride fares paid with cryptocurrency, and an on-site Bitcoin ATM, the 2019 Blockchain Futurist Conference walked and talked the block(chain).
Enticing Attendees to Stick Around for the Last Day of an Event
Advice on the PCMA Catalyst forum includes suggestions on how to keep attendees engaged — and ensure they are not running for the airport — until an event is officially over.
Marketing Resolutions (and Audience Acquisition Tips) for 2020
Experts at mdg, a marketing and public relations firm, provided resolutions to inspire attendee acquisition marketers in 2020 and beyond.
How the International Baking Industry Exposition’s Marketing Strategy Keeps the Event Fresh
The International Baking Industry Exposition’s marketing strategy has been the yeast that makes the event rise to the top in a highly challenging environment.
Why We Like WCIT 2019: IT Leaders, Lightning Rounds, and Kim Kardashian
The 23rd World Congress on Information Technology convened for the first time in Armenia, bringing together tech giants — and others — for an innovative, ever-improving program to challenge the industry.
Here’s What Event Sponsorship is — and What it’s Not
Until the industry understands the difference between marketing/promotion and sponsorship, we will not significantly increase revenue — or our ability to better connect buyers and sellers, says Velvet Chainsaw Consulting’s Dave Lutz.
On Belonging: Life-Changing Events Are About More Than Bacon Donuts
People come back to an event when they feel like they belong.
CEIR Research Shows ‘Vibrant Market’ for Sponsorships
The Center for Exhibition Industry Research’s new study finds that eight out of every 10 exhibitors have invested in sponsorships in the past two years.
How One Conference Sponsor Achieves High ROI
One sponsor at the Wound, Ostomy and Continence Nurses Society medical conference has experienced a consistently high ROI for eight years. The meeting manager shares how they did it.