Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Massive Trade Shows Struggle With Engagement

A new report from the Center for Exhibition Industry Research reveals that attendee expectations and satisfaction rates are different, depending on the size of trade shows.

BY David McMillin March 22, 2019

Breaking Attendance Records in Prague

The city’s medical reputation was a draw as the European Association of Haemophilia and Allied Disorders drew its biggest congress crowd yet.

BY Lane Nieset March 19, 2019

How to Apply HBO’s Bloody SXSW Activation to Events

As anticipation builds for a bloody final season of “Game of Thrones,” HBO and the American Red Cross put that gore to good use with a memorable activation in Austin.

BY David McMillin March 12, 2019

Full Immersion Through Experience Creation

A showcase at London’s QEII Centre — emceed by Mr. Badger, Ms. Rabbit, and Specs — illustrates how to make attendee experience take root for maximum impact.

BY Lane Nieset March 12, 2019

The Case for Leaving a Positive Legacy

Barcelona’s Mobile World Congress has an ambitious environmental program. Here’s what the event does, and how it makes a difference.

March 9, 2019

Making the Case for DMCs

In a new white paper, Aim Group International outlines what it believes a destination management company can offer the events industry and spotlights trends for 2019.

BY Lane Nieset March 4, 2019

Why Joy Matters at Events

Participants’ experience at an event is shaped more by their emotions than you might think. Joyful author Ingrid Fetell Lee thinks planners have an opportunity to interject moments of joy into their event environments — and she shares easy ways to do just that.

BY Michelle Russell March 1, 2019

Buildings Designed for Comfort, Joy, Human Performance

The WELL certification, awarded by the International WELL Building Institute (IWBI) in New York City, is measured not in water-saving “flushometers” or kilowatts of electricity, but in such human responses as comfort and calm.

BY Barbara Palmer February 27, 2019

WeWork Aims for Fulfilling Spaces at its Coworking Sites

WeWork designs shared workspaces around the world to meet an emotional as well as professional need among members.

BY Casey Gale February 27, 2019

Happy Spaces: How to Bring the Outside Inside

The restorative properties of biophilia — the idea that human beings have an innate desire to connect with nature — can be used to make people-friendly workspaces, including meetings venues.

BY Barbara Palmer February 27, 2019

Braindate Lounge Design Inspires ‘The Linger Effect’

Steelcase Event Experiences planned a Braindate Lounge environment at Convening Leaders 2019 that would maximize collaboration and create a sense of ease and well-being.

BY Barbara Palmer February 26, 2019

This Show’s Soundtrack Should Be ‘Gimme Shelter’

Annual show brings tent-rental company owners and tent manufacturers together under one roof. Make that under one tent.

BY Casey Gale February 26, 2019