Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

‘The Conference That’s all Hallway Conversations’

Traditional science conference formats are heavy on one-way presentations, rather than interactive dialogue. But at Science Foo Camp, the attendees shape the conversation.

BY Casey Gale April 1, 2020

Redesign of Pre-Congress Elements Improves Attendee Experience

Tweaking poster formats, presentation slides, and name-badges at the International Health Economics Association pre-congress eased audience pain points.

BY David McMillin April 1, 2020

Signs of the Times: How E-Posters Upped WCP’s Reach

The World Psychiatric Association (WPA) put its annual congress posters online, increasing engagement and the reach of its 19th World Congress of Psychiatry.

BY Cristi Kempf April 1, 2020

American Chemical Society’s Class Act: Discounted Student Registration Fee

The American Chemical Society lowers registration fee for students with losing revenue, ensuring students are not priced out of its annual meeting.

BY Cristi Kempf April 1, 2020

‘Deepdive Immersions’ Help Attendees Experience Host City

When designing the SITE 2020 Global Conference, Tahira Endean wanted to showcase Vancouver in new and different ways. So she sent participants to unexpected local businesses and venues.

BY Barbara Palmer March 31, 2020

Event Design That Puts Attendees First

Pushing the envelope at SITE’s 2020 Global Conference meant understanding how people react in a live event environment and designing to get positive responses.

BY Barbara Palmer March 31, 2020

Why You Need to Get Serious About Collecting More Attendee Testimonials

Once we’re in coronavirus recovery mode, striking the right tone when marketing upcoming events may require more consideration. That’s where testimonials from past participants can come in handy.

BY David McMillin March 9, 2020

Truck Tour Spreads Word About New CAESARS FORUM

As Caesars prepares to open the doors to a new 550,000-square-foot conference center in Las Vegas, the company is taking a surprising spin around the country to showcase the new facility.

BY David McMillin March 3, 2020

How Haute Dokimazo’s Secret Family Reunion Took Flight

In November 2019, 80 event pros and others who “work in or around human-to-human experiences” boarded a flight to a destination that had remained a mystery until a few hours before, in order to participate in a professional development event that they would make up as they went along. Here’s how it worked out.

BY Curt Wagner March 2, 2020

When Working Out Conference Room Sets, Sweat the Small Stuff

When it comes to making your event more attendee-centric, even adding a few inches between chairs can go far.

BY Dave Lutz, CMP March 1, 2020

All Female and FAB: Culinary Conference an ‘Incredibly Safe Space’

There’s no male bashing at this all-women conference for professionals in the F&B industry, but workshop leaders must also be prepared to put all their ‘cards on the table.’

BY Kinsey Gidick February 27, 2020

Steelcase Work Lounge: Giving Event Attendees Space

The Steelcase Work Lounge at Convening Leaders demonstrated how to offer spaces for event participants to balance their professional and personal demands back home.

BY David McMillin February 26, 2020