Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

‘Playing a Guide Role’ in Unfamiliar Territory

Convening Leaders moderator Holly Ransom is preparing for anything and everything in her third year as emcee of PCMA’s annual conference, as it will be nothing like her first two.

BY Curt Wagner December 31, 2020

What You Read in 2020

You guessed it: Convene readers were most interested in stories about the COVID-19 pandemic and its effects on the business events industry — from legal questions to case studies to tips for working from home.

BY Curt Wagner December 30, 2020

Webinar: Meet Us In New Orleans

Join us for an eventful webinar that brings together the food, music and culture of New Orleans. During our time together we will have several conversations with hospitality leaders and discuss exciting new developments underway in the Crescent City.

BY Tim Hemphill Stephanie Turner December 17, 2020

How to Reinvent the Office Holiday Party This Year

Spoiler alert: the ugly Christmas sweater is here to stay.

BY Jennifer N. Dienst December 17, 2020

Webinar: Virtual & Hybrid Event Production: What You Need to Know to Be Successful in 2021

Join the experts from CadmiumCD, Projection, and Conference Managers for an in-depth discussion on how to plan your event production in 2021 and beyond. We’ll explore best practices, tips, and even a few case studies on how to prepare for successful virtual and hybrid events.

BY Michael Doane Maggie Pearson Josh Miller Joe Fauler December 16, 2020

What Can We Expect for Meetings and Events Next Year?

According to a global survey of meeting professionals by American Express, small in-person events will return late in the year.

BY Jennifer N. Dienst December 14, 2020

Making a Marketing Shift for Digital Events

Convening Leaders speaker Ben Hindman, CEO of Splash, says that virtual events require a significant marketing shift — focusing less on the event experience and more on establishing your value proposition.

BY Casey Gale December 7, 2020

Webinar: Maintaining Key Connections

How can you continue to connect with others, reduce your own stress, and be an advocate for all your colleagues in the industry? In this session, Michael Levin will explore the stress you are experiencing and how to curb its negative effects. Michael will also discuss techniques to successfully network and continue to connect with others through this time of technology-based connections.

BY Michael Levin November 18, 2020

Webinar: How Indy is Successfully Hosting Live Events Right Now

Indy has welcomed over 50,000 attendees, across 21 live events and 65-days, with no known COVID cases. Through a five-tier approach, learn how Visit Indy, Indiana Convention Center, and Marion County Public Health Department are working together to successfully host live events in a safe and effective way. Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a case study on a successful event from start to finish.

BY Krysten Douglas Daren Kingi Monique Wise November 17, 2020

Webinar: Successful Virtual Event Case Study: ACEP

A Case Study on the American College of Emergency Physicians’ highly successful virtual event. ACEP’s exhibitors had a wealth of sponsorship and booth options available, bringing them out of the virtual exhibit hall and integrating them into the overall experience. It’s time to redefine the virtual exhibitor experience, strengthening your event and expanding your revenue streams.

BY Donna Sanford Jodi Talia November 12, 2020

Virtual Events: 4 Ways to Raise the Bar

In the second half of 2020, many virtual conferences grew attendance, attracting global and non-member participants. Part of this growth — which improves reach and brand for organizers — can be attributed to significantly reduced registration pricing. 

BY Dave Lutz, CMP November 12, 2020