Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

What Event Planners Can Learn From ‘Zombie Malls’

One brick-and-mortar retailer is defying the odds in the otherwise crumbling mall landscape. What can event planners learn from its strategy?

BY Michelle Russell January 30, 2020

How to Add Local Touches to Event Receptions

The PCMA Catalyst community offers suggestions on how planners can create experiences that incorporate the culture of their event destination.

BY Convene Editors January 22, 2020

How Risk Averse Are Event Organizers?

One Convening Leaders 2020 session presenter conducted a little experiment among his audience to find how risk averse event organizers are. The results speak volumes about getting buy-in for your bold ideas.

BY Michelle Russell January 17, 2020

PCMA Expands New Education Programs to Belfast and Melbourne

This February, PCMA expands its reach to Belfast and Melbourne with education programs that drive home the power of business events to lead social and economic transformation.

BY David McMillin January 9, 2020

Conference Brings Blockchain’s Possibilities to Life

With scannable food, helicopter-ride fares paid with cryptocurrency, and an on-site Bitcoin ATM, the 2019 Blockchain Futurist Conference walked and talked the block(chain).

BY David McMillin January 5, 2020

Enticing Attendees to Stick Around for the Last Day of an Event

Advice on the PCMA Catalyst forum includes suggestions on how to keep attendees engaged — and ensure they are not running for the airport — until an event is officially over.

BY Convene Editors January 3, 2020

Marketing Resolutions (and Audience Acquisition Tips) for 2020

Experts at mdg, a marketing and public relations firm, provided resolutions to inspire attendee acquisition marketers in 2020 and beyond.

BY Kimberly Hardcastle-Geddes January 2, 2020

How the International Baking Industry Exposition’s Marketing Strategy Keeps the Event Fresh

The International Baking Industry Exposition’s marketing strategy has been the yeast that makes the event rise to the top in a highly challenging environment.

BY Kate Ammerman Jacquelyn Wells December 2, 2019

Why We Like WCIT 2019: IT Leaders, Lightning Rounds, and Kim Kardashian

The 23rd World Congress on Information Technology convened for the first time in Armenia, bringing together tech giants — and others — for an innovative, ever-improving program to challenge the industry.

BY Casey Gale November 22, 2019

Here’s What Event Sponsorship is — and What it’s Not

Until the industry understands the difference between marketing/promotion and sponsorship, we will not significantly increase revenue — or our ability to better connect buyers and sellers, says Velvet Chainsaw Consulting’s Dave Lutz.

BY Dave Lutz, CMP November 22, 2019

On Belonging: Life-Changing Events Are About More Than Bacon Donuts

People come back to an event when they feel like they belong.

BY Christine Renaud November 6, 2019

CEIR Research Shows ‘Vibrant Market’ for Sponsorships

The Center for Exhibition Industry Research’s new study finds that eight out of every 10 exhibitors have invested in sponsorships in the past two years.

BY Michelle Russell October 28, 2019