Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Talking to Strangers in a Pandemic

Meet Cart maven Emily Hope Dobkin, founder of a company called Betterish, brings people together by having them share their stories in online sessions.

BY Barbara Palmer September 1, 2020

Roping in a Global Audience

When an Oklahoma City cowboy museum closed its doors to visitors in March due to the pandemic, it found a social media star on the premises to keep its audience engaged.

BY Barbara Palmer September 1, 2020

Are Virtual Events Enough?

Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear. 

BY Chantal Sturk-Nadeau August 24, 2020

5 Ways to Make Digital Events More Responsive to Audience Needs

From staffing requirements to keeping participants engaged, here’s what The Ortus Club has learned in short order about virtual audiences.

BY Convene Editors August 6, 2020

Chat & Learn: Not Your Grandad’s Webcast

Pete Erickson and Dan Noake will talk about how they took Google from live event to live stream in the space of 4 weeks, what mistakes they made along the way, and ultimately how they are developing new ways of connecting communities whilst COVID remains a concern.

BY Pete Erickson Dan Noake June 24, 2020

Engaging Attendees in a ‘Two-Dimensional World’

Derrick Johnson and Gregg Talley of Talley Management Group discuss the importance of changing live-event engagement tactics to capture the attention of a digital audience.

BY Michelle Russell June 10, 2020

A Full Day from Your Couch: Take Yoga Classes, Watch Sunsets, and Sing Along to Late-Night Concerts

Are you missing the opportunities to discover new places and meet new people? CVBs, hotels, restaurants, and event organizers are working to give people a taste of what makes them unique — no packing required.

BY David McMillin April 8, 2020

Scientific Meetings That Aren’t Afraid to Experiment

It used to be that scientific and medical conferences were highly formulaic, but planners are testing innovative session formats, presentation materials, and registration pricing, to name just a few elements.

BY David McMillin April 6, 2020

Event’s Book Club Attracts Wider, Younger Group of Attendees

To better engage its members at its Annual Meeting, the Society of General Internal Medicine went old school in its approach.

BY Cristi Kempf April 1, 2020

From Hell to Paradise at a Pediatric Conference

Dante’s medieval poem ‘The Divine Comedy’ provided an unusual backdrop for a highly interactive gathering of pediatricians.

BY Curt Wagner April 1, 2020

U-HACK MED: ‘Cool Science With New People’

Here’s how a biomedical research hackathon at UT Southwestern Medical Center in Dallas reshuffled the traditional hierarchies of researchers, students, and practitioners.

BY Barbara Palmer April 1, 2020

‘The Conference That’s all Hallway Conversations’

Traditional science conference formats are heavy on one-way presentations, rather than interactive dialogue. But at Science Foo Camp, the attendees shape the conversation.

BY Casey Gale April 1, 2020