Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Taking an Event — and its Marketing Strategy — Fully Online

During a PCMA Convening Leaders 2021 session, leaders from a large medical conference shared how they promoted the digital event before, during, and after it took place.

BY Casey Gale February 17, 2021

Webinar: Proven Content Strategies to Boost Online Audience Engagement

Discover how one organization cracked the code to continuously grow their online audience (and revenue). In this webinar, Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association (ANNA) reveals content tips and strategies your organization should execute.

BY Donna Kastner Celess Tyrell Brian Zambotti February 11, 2021

What’s Next for Association Events?

Association membership and events have not only retained their value for members, but are gaining traction with digital events, a new survey shows.

BY Barbara Palmer February 5, 2021

Making Watch Parties Part of Your Engagement Strategy

When the Toronto International Film Festival (TIFF) went virtual due to COVID-19, virtual watch parties were a popular way for audience members to have a shared experience.

BY Casey Gale January 27, 2021

Be Prepared for the Unexpected at Your Live Event

As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.

BY Kimberly Hardcastle-Geddes January 26, 2021

Experimenting With Virtual Reality

‘Co-presence’ is starting to find its way into virtual exhibition halls. Organizers of the Morningstar Investment Conference (MIC) offered a virtual reality experience for exhibitors and meeting participants at their fall digital event.

BY Barbara Palmer January 25, 2021

Beyond Hybrid: Repackaging Your Conference Content

Over the past year, industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Agreed, says Velvet Chainsaw’s Dave Lutz, but in order to be successful, meetings of the future also will need to embrace the tenets of strategic product management.

BY Dave Lutz, CMP January 25, 2021

Meeting the Challenge of Hybrid Events

Hybrid meetings ask for more from planners, like finding ways to replicate the energy of in-person meetings for virtual audiences — and in multiple time zones.

BY Kate Mulcrone January 13, 2021

An Exercise in Expanding the Life of Event Content

In an interactive, on-demand Convening Leaders session, participants will gain insights about getting more value from event content. 

BY Casey Gale January 11, 2021

Taking Meetings and Exhibitions on the Road

With travel curbed by the pandemic, two very different events — one in the U.S. and one in Italy — were reinvented as outdoor road shows.

BY Kate Mulcrone January 6, 2021

Lessons Learned From Planning Singapore’s First Hybrid Event

Journalist and Web in Travel (WiT) founder Yeoh Siew Hoon on why events should tell a story, the benefits of starting at square one again, and why organizers should share their successes and failures.

BY Jennifer N. Dienst January 4, 2021

‘Playing a Guide Role’ in Unfamiliar Territory

Convening Leaders moderator Holly Ransom is preparing for anything and everything in her third year as emcee of PCMA’s annual conference, as it will be nothing like her first two.

BY Curt Wagner December 31, 2020