The co-founders of Backtrack, a mobile app for recording exhibit booth conversations, went the extra mile to make connections and get leads at ECEF 2024. Their experience can help spark ideas for all kinds of exhibitors and sponsors.

How maker spaces and sessions can help event participants learn about the history and culture of a people — or just deeply resonate with their own professional culture.

It’s important to recognize those who make significant contributions to our communities — and engage our audiences while doing so.

Here’s what changed SITE CEO Annette Gregg’s mind about workplace mental health.

New research shows that visual art can do more than add beauty to your events — it can help build connections.

Charlie Todd, founder of the comedy collective Improv Everywhere, will talk about creating joyful shared experiences for conference attendees on the edUcon 2024 Main Stage in Detroit.

A new “Registration Insights Report” from Maritz draws on more than 360,000 attendee registration records over a three-year period to identify new registration booking behaviors, yielding surprising findings about who spends more — early birds or latecomers — at events.

The “2024 Speaking Industry Benchmark Report” offers insights into the current state of the relationship between planners and speakers — and how speaker selection factors into an event’s success.

Neuroscientist Paul Zak on how immersion is created — and how to make the most of it.

Even if planners don’t have the resources to hire a professional coach, there are ways they can improve their speakers’ effectiveness.

WorldatWork’s Courtney Mesmer developed a speaker coaching program to improve the participant experience at her organization’s annual conference. That initiative not only transformed the conference but rippled throughout the organization.

Event marketers can take a page from content creators, says Kobe Global Technologies CEO Evangeline Leong, keynote speaker at PCMA APAC’s The Business of Events.