Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Building Authentic Connections: The Human-Centric Vision of C2 Montréal

Since it launched in 2012, the C2 Montréal conference — conceived by creative agency Sid Lee in partnership with Cirque du Soleil — has set a high bar for daringly different session formats, environments, and approaches to connecting diverse participants. How has that evolved?

BY Michelle Russell October 11, 2024

Advanced Networking in the Curriculum at Higher Ed Event

From its session for first-time attendees to constituent roundtables and Connect and Collaborate sessions, the National Association of College and University Business Officers Annual Meeting focuses on helping its 2,000 attendees find — and connect with — their peers.

BY Michelle Russell October 10, 2024

Event Attendees ‘Don’t Want to Waste Their Time Anymore’

The creator of Braindate, a platform that links event participants with shared interests, on what attendees are looking for now.

BY Barbara Palmer October 10, 2024

Leaning Into Connections Is the Secret to This Event’s Success

A session that served to reconnect attendees after the pandemic has become an essential element of the Exponent Philanthropy Annual Conference program.

BY Michelle Russell October 10, 2024

Are You Delivering What the Next-Gen Attendee Wants?

A new Freeman trends report measures the gaps between the way organizers design their event programs and the preferences of a new generation of event attendees — and what the most innovative event organizers do differently.

BY Barbara Palmer October 9, 2024

Bingo: How a Lead Generation Conference Nailed Interactivity

At LeadsCon Connect, organizers devised a gamified way to deliver on its promise of connecting attendees and exhibitors.

BY Casey Gale October 2, 2024

One Way to Engage Attendees and Give Back to the Community

At WasteExpo 2024 in Las Vegas, organizers built engagement brick by brick with a LEGO wall — then donated all 18,000 LEGO pieces to a local non-profit helping children.

BY Michelle Russell September 30, 2024

Designing ‘A Beautiful Nesting Ground’ for Deeper Relationships

How software company Avalara turned networking on its head and delivered business and bonding at its FUSE partner conference.

BY Barbara Palmer September 24, 2024

It’s Time to Ditch Those Tired Generational Stereotypes

When it comes to succeeding in the workplace, labeling people according to their age means we all lose. Consider shared values instead.

BY Jennifer N. Dienst September 18, 2024

Predictive AI for Attendee Acquisition and Engagement

A discussion at a recent Lippman Connects’ Attendee Acquisition Roundtable around how to use predictive AI to strategically grow your base of potential registrants got participants’ wheels turning.

BY Michelle Russell August 14, 2024

Making an Impact as an Event Exhibitor

The co-founders of Backtrack, a mobile app for recording exhibit booth conversations, went the extra mile to make connections and get leads at ECEF 2024. Their experience can help spark ideas for all kinds of exhibitors and sponsors.

BY Curt Wagner August 12, 2024

Engaging Event Participants in the Maker Movement

How maker spaces and sessions can help event participants learn about the history and culture of a people — or just deeply resonate with their own professional culture.

BY Michelle Russell August 5, 2024

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