Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

A Fresh Crop of Exhibit Managers

The results of a recent survey among 1,500-plus exhibitors/sponsors presents a “once-in-a-lifetime opportunity” to make brand-new exhibit managers fans of the events industry, said ECEF’s Sam Lippman, who offered additional insights about the state of the convention industry at his recent Exhibition & Convention Executives Forum (ECEF).

BY Michelle Russell July 19, 2023

4 Ways to Help Attendees Navigate Your Event

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program. 

BY Dave Lutz, CMP July 17, 2023

Art Meets Science in Contest that Brings Society Members Together

An Endocrine Society celebrates — and elevates — the work of its members with an annual image competition, whose winners are showcased at its annual meeting.

BY Curt Wagner July 10, 2023

How Marketers Use Data to Create More Successful Events

A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.

BY Michelle Russell April 14, 2023

Powered by a Multi-Channel Marketing Approach

WindEurope is leveraging its platforms, including its face-to-face events, to move the needle on wind power in Europe and around the world.

BY Michelle Russell April 3, 2023

How a DMO Took the TED Stage

Destination Canada partnered with TED on a first-of-its-kind initiative tied to the DMO’s global brand strategy to put Canada on the map as a destination that inspires openness.

BY Michelle Russell March 10, 2023

Finding Event Registration Patterns

One group of planners shared their registration pickup data for their 2022 events vs. their pre-COVID events to identify trends that may continue in the short term.

BY Christine Shimasaki, CDME, CMP February 20, 2023

How to Use Social Proof to Market Your Event

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

BY Kimberly Hardcastle-Geddes February 13, 2023

Understanding ‘How Belonging Can Be Built’

Event personalization helps create inclusive spaces built for everybody where ‘all roads lead to belonging,’ says Naomi Clare Crellin, founder of Storycraft Lab.

BY Barbara Palmer December 12, 2022

How to Help Event Attendees Feel Like They Belong

Psychologist Geoffrey L. Cohen, author of Belonging: The Science of Creating Connection and Bridging Divides, offers insight into why belonging is vital to our wellbeing — and how to cultivate it at events so attendees keep coming back.

BY Michelle Russell December 12, 2022

How to Cultivate Connection at Events

A networking expert and a meeting organizer share their ideas about networking at events, and how to make everyone comfortable while doing it.

BY Jennifer N. Dienst December 5, 2022

Top Social Media Channels for Event Organizers

Sara Fellows, director of social media at mdg, shares her thoughts on the top social media sites to promote events for Convene’s annual Events Industry Forecast.

BY Curt Wagner November 28, 2022

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