Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Enticing Attendees to Stick Around for the Last Day of an Event

Advice on the PCMA Catalyst forum includes suggestions on how to keep attendees engaged — and ensure they are not running for the airport — until an event is officially over.

BY Convene Editors January 3, 2020

Marketing Resolutions (and Audience Acquisition Tips) for 2020

Experts at mdg, a marketing and public relations firm, provided resolutions to inspire attendee acquisition marketers in 2020 and beyond.

BY Kimberly Hardcastle-Geddes January 2, 2020

How the International Baking Industry Exposition’s Marketing Strategy Keeps the Event Fresh

The International Baking Industry Exposition’s marketing strategy has been the yeast that makes the event rise to the top in a highly challenging environment.

BY Kate Ammerman Jacquelyn Wells December 2, 2019

Why We Like WCIT 2019: IT Leaders, Lightning Rounds, and Kim Kardashian

The 23rd World Congress on Information Technology convened for the first time in Armenia, bringing together tech giants — and others — for an innovative, ever-improving program to challenge the industry.

BY Casey Gale November 22, 2019

Here’s What Event Sponsorship is — and What it’s Not

Until the industry understands the difference between marketing/promotion and sponsorship, we will not significantly increase revenue — or our ability to better connect buyers and sellers, says Velvet Chainsaw Consulting’s Dave Lutz.

BY Dave Lutz, CMP November 22, 2019

On Belonging: Life-Changing Events Are About More Than Bacon Donuts

People come back to an event when they feel like they belong.

BY Christine Renaud November 6, 2019

CEIR Research Shows ‘Vibrant Market’ for Sponsorships

The Center for Exhibition Industry Research’s new study finds that eight out of every 10 exhibitors have invested in sponsorships in the past two years.

BY Michelle Russell October 28, 2019

How One Conference Sponsor Achieves High ROI

One sponsor at the Wound, Ostomy and Continence Nurses Society medical conference has experienced a consistently high ROI for eight years. The meeting manager shares how they did it.

BY David McMillin September 30, 2019

How Destinations International Put Attendees in the Spotlight

The destination marketing industry may speak with one voice, but it sings with many. Here’s how Destinations International debuted its own house band at its 2019 Annual Convention.

BY Michelle Russell September 24, 2019

Car Wash Show’s Shiny, New Approach to Event Marketing

At 9,500 participants and 400 exhibiting companies, The Car Wash Show 2019 was International Carwash Association’s (ICA) largest show ever. It didn’t get there by staying stuck in neutral.

BY Kimberly Hardcastle-Geddes September 20, 2019

Help Attendees Maximize On-Site Experiences — Before They Even Pack

Your attendees are likely too busy to preplan their experience at your event. To ensure their ROI, consider taking a cue from Dreamforce’s weekly broadcast approach to pre-conference engagement.

BY David McMillin September 16, 2019

The Coolest — And Hoppiest — Way to Print a Program?

Everyone wants to go paperless, but some attendees still want to hold a schedule in their hands. One music festival solved that dilemma with a daily program provided in a most unusual place.

BY David McMillin September 10, 2019