Event Marketing
Getting Back to Face-to-Face Events
After false starts and months of virtual experiences, in-person events are returning. Here’s what organizers of three physical events held in the second half of 2021 learned.
Going Beyond a Green Event: How to Make Sustainability a Priority
Demonstrating sustainability at your events sends an important message to your stakeholders. But how can you have more of an impact on the industries and professions you serve?
8 Reasons to Gather at In-Person Events
Recent research indicates that events can be held safely in person if COVID-19 protocols are in place.
Don’t Skimp on Images in Your Event Marketing During COVID Times
During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.
4 Strategies to Win Back International In-Person Attendees
Want to ensure a steady return of international participants at your in-person events in 2022? Start now by doing these four things, advises an international event marketer.
2 Ways to Make Account-Based Marketing Work for Your Next Event
If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.
5 Ways to Use Influencer Marketing to Drive Attendance
You should be cultivating influencer marketing to promote participation at your next event. Here’s how.
New Rules for Marketing In-Person Events
As face-to-face events start up again, the ways we used to market them no longer work. Here are the new rules.
6 Questions to Consider While Planning Your Hybrid Future
While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.
7 Ways to Use Content Marketing to Drive Interest
Even pre-pandemic, organizations recognized they needed to do a better job of engaging their audience year-round beyond their in-person events. Now it’s absolutely essential to make your content do the hard work of establishing your relevance.
Be Prepared for the Unexpected at Your Live Event
As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.
Cleaning up Event Sludge
You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.