Event Marketing

All-Purpose Marketing for the International Baking Industry Exposition

A lot has changed since the last International Baking Industry Exposition was held in 2019. Here’s how the 2022 edition took a fresh approach to marketing.

BY Kimberly Hardcastle-Geddes Kate Ammerman October 31, 2022

When Marketing an Event, Advertise Outside Your Lane

You can build a pipeline into new, untapped audiences by incorporating high-impact digital mediums once reserved only for consumer brands into your event marketing plan.

BY Joe Mathieu October 10, 2022

Avoid a Recovery Mindset When Marketing Your Events

A recovery mindset could be limiting you: Perhaps you’re more focused on replacing what was lost in the past than seizing future possibilities. Instead, here’s how to adopt a growth mindset. 

BY Kimberly Hardcastle-Geddes September 19, 2022

8 Ways to Put Your Event Content to Work

Before prospects will consider attending an event, they must first know it exists. Here are eight ways to use content to attract prospective attendees for an upcoming event, and to leverage the content you create on site for future prospects. 

BY Christine Johnson August 22, 2022

Time to Fine-Tune Your Values Proposition

Over the past two years, it’s become apparent that not all event goers are created equal and that the values of our audiences are — or should be — influencing how we define our brands, operationalize best practices, and tell our stories.

BY Kimberly Hardcastle-Geddes June 30, 2022

5 Tips for Selling Your Event’s Host Destination

As in-person events return, it’s more important than ever to market the host destination to help convince prospects to travel. 

BY Sveta Pyntikova June 17, 2022

4 Strategies to Guide Your Return to Live Events

With COVID-19 cases down at the time of this writing, we are now largely mask-free, back in offices — and planning furiously to deliver in-person events. Here’s a framework.

BY David Saef April 20, 2022

10 Timely Insights for Producing an Event in 2022

What to keep in mind — and what to ignore — as you plan your in-person events this year.

BY Kimberly Hardcastle-Geddes April 6, 2022

Increase Event Attendance by Increasing Web Traffic

Three things to keep in mind about your event prospects’ expectations when they land on your website.

BY Michael Engard March 16, 2022

Event Marketers Need a New Attendee-Acquisition Strategy

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

BY Kimberly Hardcastle-Geddes January 24, 2022

Getting Back to Face-to-Face Events

After false starts and months of virtual experiences, in-person events are returning. Here’s what organizers of three physical events held in the second half of 2021 learned. 

BY Kimberly Hardcastle-Geddes December 30, 2021

Going Beyond a Green Event: How to Make Sustainability a Priority

Demonstrating sustainability at your events sends an important message to your stakeholders. But how can you have more of an impact on the industries and professions you serve?

BY Kimberly Hardcastle-Geddes October 22, 2021