Event Marketing

Getting Back to Face-to-Face Events

After false starts and months of virtual experiences, in-person events are returning. Here’s what organizers of three physical events held in the second half of 2021 learned. 

BY Kimberly Hardcastle-Geddes December 30, 2021

Going Beyond a Green Event: How to Make Sustainability a Priority

Demonstrating sustainability at your events sends an important message to your stakeholders. But how can you have more of an impact on the industries and professions you serve?

BY Kimberly Hardcastle-Geddes October 22, 2021

8 Reasons to Gather at In-Person Events

Recent research indicates that events can be held safely in person if COVID-19 protocols are in place.

BY Kimberly Hardcastle-Geddes October 4, 2021

Don’t Skimp on Images in Your Event Marketing During COVID Times

During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.

BY Kimberly Hardcastle-Geddes September 9, 2021

4 Strategies to Win Back International In-Person Attendees

Want to ensure a steady return of international participants at your in-person events in 2022? Start now by doing these four things, advises an international event marketer.

BY Anjia Nicolaidis August 16, 2021

2 Ways to Make Account-Based Marketing Work for Your Next Event

If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.

BY Shauna Peters June 29, 2021

5 Ways to Use Influencer Marketing to Drive Attendance

You should be cultivating influencer marketing to promote participation at your next event. Here’s how.

BY Connor Stewart June 11, 2021

New Rules for Marketing In-Person Events

As face-to-face events start up again, the ways we used to market them no longer work. Here are the new rules.

BY Kimberly Hardcastle-Geddes May 5, 2021

6 Questions to Consider While Planning Your Hybrid Future

While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.

BY Kimberly Hardcastle-Geddes David Saef April 5, 2021

7 Ways to Use Content Marketing to Drive Interest

Even pre-pandemic, organizations recognized they needed to do a better job of engaging their audience year-round beyond their in-person events. Now it’s absolutely essential to make your content do the hard work of establishing your relevance.

BY Jacquelyn Wells March 22, 2021

Be Prepared for the Unexpected at Your Live Event

As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.

BY Kimberly Hardcastle-Geddes January 26, 2021

Cleaning up Event Sludge

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

BY Kimberly Hardcastle-Geddes December 18, 2020