Event Marketing

Be Prepared for the Unexpected at Your Live Event

As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.

BY Kimberly Hardcastle-Geddes January 26, 2021

Cleaning up Event Sludge

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

BY Kimberly Hardcastle-Geddes December 18, 2020

How DMOS are Slowly but Steadily Rebuilding for a Different Future

Destination marketing organizations are reinventing themselves in the wake of the COVID-19 crisis, becoming disseminators of information, hybrid meeting experts, and stewards of the destination.

BY Jennifer N. Dienst November 9, 2020

4 Opportunities Hybrid Events Offer

Hybrid events are here to stay, and although there is no one-size-fits-all solution to incorporating integrated models, some best practices can help event planners deliver more holistic, omni-channel engagement — and new revenue streams.

BY Jacquelyn Wells October 30, 2020