Event Marketing

How Events Can Mimic Private Membership Networks

“Paid membership community” may technically describe a traditional association, but it’s now more generally recognized as an online business model that facilitates member connections around a common mission or interest. Here’s what events can learn from them.

BY Nadia Bennet August 25, 2023

How 8 Event Marketers Are Using AI Now

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.

BY Kimberly Hardcastle-Geddes August 7, 2023

International Marketing in a Post-Pandemic World

Three practical ways to adapt your marketing to international audiences in a changing global environment.

BY Anjia Nicolaidis July 21, 2023

Time to Retire Outdated Event Marketing Jargon

Do you speak attendee? A new generation of event goers needs a new lexicon.

BY Vanessa Page May 19, 2023

Event Marketers, Get Specific — or Don’t — With Your Messaging

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.

BY Shereé Whiteley April 24, 2023

A Guide to New Technologies for Event Professionals

Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.

BY Kimberly Hardcastle-Geddes April 20, 2023

How to Use Social Proof to Market Your Event

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

BY Kimberly Hardcastle-Geddes February 13, 2023

Event Marketing Resolutions for 2023

Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.

BY Kimberly Hardcastle-Geddes January 19, 2023

8 Ways to Plan Face-to-Face Events for 2023

Hint: It’s not about getting your pre-pandemic groove back.

BY Kimberly Hardcastle-Geddes January 12, 2023

All-Purpose Marketing for the International Baking Industry Exposition

A lot has changed since the last International Baking Industry Exposition was held in 2019. Here’s how the 2022 edition took a fresh approach to marketing.

BY Kimberly Hardcastle-Geddes Kate Ammerman October 31, 2022

When Marketing an Event, Advertise Outside Your Lane

You can build a pipeline into new, untapped audiences by incorporating high-impact digital mediums once reserved only for consumer brands into your event marketing plan.

BY Joe Mathieu October 10, 2022

Avoid a Recovery Mindset When Marketing Your Events

A recovery mindset could be limiting you: Perhaps you’re more focused on replacing what was lost in the past than seizing future possibilities. Instead, here’s how to adopt a growth mindset. 

BY Kimberly Hardcastle-Geddes September 19, 2022

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