Event Marketing

Lessons in Event Marketing From Taylor Swift

Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.

BY Kimberly Hardcastle-Geddes April 30, 2024

3 Reasons to Start Marketing 2027 Events Now

Setting long-term goals for marketing your event will help build awareness and connection, not just your database.

BY Kimberly Hardcastle-Geddes March 18, 2024

10 Fun Social-Media Trends to Try

We’ve got two handfuls of easy ways to generate engagement for your event on social media.

BY Sara Fellows March 8, 2024

5 Small Event Tweaks to Create Big Returns

These easy-to-implement ideas will make your attendees’ experience more personalized and highly engaging.

BY Kimberly Hardcastle-Geddes January 19, 2024

New Year, New Resolutions for Event Marketers

Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.

BY Kimberly Hardcastle-Geddes December 26, 2023

Five Ways Influencer Marketing Is a Game-Changer for Events

Savvy event marketers know that influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences.

BY Sara Fellows December 4, 2023

How Exhibitors Can Adapt to Shifting Marketing Realities

Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy.

BY Kimberly Hardcastle-Geddes November 6, 2023

Registration Is Down and It’s Almost Show Time?

Attendees are registering later in the event cycle. Here are three steps event marketers can take to fully maximize conversions in the final weeks to reach their goals.

BY Kimberly Hardcastle-Geddes October 9, 2023

How Events Can Mimic Private Membership Networks

“Paid membership community” may technically describe a traditional association, but it’s now more generally recognized as an online business model that facilitates member connections around a common mission or interest. Here’s what events can learn from them.

BY Nadia Bennet August 25, 2023

How 8 Event Marketers Are Using AI Now

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.

BY Kimberly Hardcastle-Geddes August 7, 2023

International Marketing in a Post-Pandemic World

Three practical ways to adapt your marketing to international audiences in a changing global environment.

BY Anjia Nicolaidis July 21, 2023

Time to Retire Outdated Event Marketing Jargon

Do you speak attendee? A new generation of event goers needs a new lexicon.

BY Vanessa Page May 19, 2023

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA