Event Marketing

5 Small Event Tweaks to Create Big Returns

These easy-to-implement ideas will make your attendees’ experience more personalized and highly engaging.

BY Kimberly Hardcastle-Geddes January 19, 2024

New Year, New Resolutions for Event Marketers

Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.

BY Kimberly Hardcastle-Geddes December 26, 2023

Five Ways Influencer Marketing Is a Game-Changer for Events

Savvy event marketers know that influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences.

BY Sara Fellows December 4, 2023

How Exhibitors Can Adapt to Shifting Marketing Realities

Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy.

BY Kimberly Hardcastle-Geddes November 6, 2023

Registration Is Down and It’s Almost Show Time?

Attendees are registering later in the event cycle. Here are three steps event marketers can take to fully maximize conversions in the final weeks to reach their goals.

BY Kimberly Hardcastle-Geddes October 9, 2023

How Events Can Mimic Private Membership Networks

“Paid membership community” may technically describe a traditional association, but it’s now more generally recognized as an online business model that facilitates member connections around a common mission or interest. Here’s what events can learn from them.

BY Nadia Bennet August 25, 2023

How 8 Event Marketers Are Using AI Now

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.

BY Kimberly Hardcastle-Geddes August 7, 2023

International Marketing in a Post-Pandemic World

Three practical ways to adapt your marketing to international audiences in a changing global environment.

BY Anjia Nicolaidis July 21, 2023

Time to Retire Outdated Event Marketing Jargon

Do you speak attendee? A new generation of event goers needs a new lexicon.

BY Vanessa Page May 19, 2023

Event Marketers, Get Specific — or Don’t — With Your Messaging

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.

BY Shereé Whiteley April 24, 2023

A Guide to New Technologies for Event Professionals

Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.

BY Kimberly Hardcastle-Geddes April 20, 2023

How to Use Social Proof to Market Your Event

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

BY Kimberly Hardcastle-Geddes February 13, 2023

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