Event Marketing

Time to Fine-Tune Your Values Proposition

Over the past two years, it’s become apparent that not all event goers are created equal and that the values of our audiences are — or should be — influencing how we define our brands, operationalize best practices, and tell our stories.

BY Kimberly Hardcastle-Geddes June 30, 2022

5 Tips for Selling Your Event’s Host Destination

As in-person events return, it’s more important than ever to market the host destination to help convince prospects to travel. 

BY Sveta Pyntikova June 17, 2022

4 Strategies to Guide Your Return to Live Events

With COVID-19 cases down at the time of this writing, we are now largely mask-free, back in offices — and planning furiously to deliver in-person events. Here’s a framework.

BY David Saef April 20, 2022

10 Timely Insights for Producing an Event in 2022

What to keep in mind — and what to ignore — as you plan your in-person events this year.

BY Kimberly Hardcastle-Geddes April 6, 2022

Increase Event Attendance by Increasing Web Traffic

Three things to keep in mind about your event prospects’ expectations when they land on your website.

BY Michael Engard March 16, 2022

Event Marketers Need a New Attendee-Acquisition Strategy

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

BY Kimberly Hardcastle-Geddes January 24, 2022

Getting Back to Face-to-Face Events

After false starts and months of virtual experiences, in-person events are returning. Here’s what organizers of three physical events held in the second half of 2021 learned. 

BY Kimberly Hardcastle-Geddes December 30, 2021

Going Beyond a Green Event: How to Make Sustainability a Priority

Demonstrating sustainability at your events sends an important message to your stakeholders. But how can you have more of an impact on the industries and professions you serve?

BY Kimberly Hardcastle-Geddes October 22, 2021

8 Reasons to Gather at In-Person Events

Recent research indicates that events can be held safely in person if COVID-19 protocols are in place.

BY Kimberly Hardcastle-Geddes October 4, 2021

Don’t Skimp on Images in Your Event Marketing During COVID Times

During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.

BY Kimberly Hardcastle-Geddes September 9, 2021

4 Strategies to Win Back International In-Person Attendees

Want to ensure a steady return of international participants at your in-person events in 2022? Start now by doing these four things, advises an international event marketer.

BY Anjia Nicolaidis August 16, 2021

2 Ways to Make Account-Based Marketing Work for Your Next Event

If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.

BY Shauna Peters June 29, 2021