Event Marketing
3 Reasons to Start Marketing 2027 Events Now
Setting long-term goals for marketing your event will help build awareness and connection, not just your database.
10 Fun Social-Media Trends to Try
We’ve got two handfuls of easy ways to generate engagement for your event on social media.
5 Small Event Tweaks to Create Big Returns
These easy-to-implement ideas will make your attendees’ experience more personalized and highly engaging.
New Year, New Resolutions for Event Marketers
Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.
Five Ways Influencer Marketing Is a Game-Changer for Events
Savvy event marketers know that influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences.
How Exhibitors Can Adapt to Shifting Marketing Realities
Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy.
Registration Is Down and It’s Almost Show Time?
Attendees are registering later in the event cycle. Here are three steps event marketers can take to fully maximize conversions in the final weeks to reach their goals.
How Events Can Mimic Private Membership Networks
“Paid membership community” may technically describe a traditional association, but it’s now more generally recognized as an online business model that facilitates member connections around a common mission or interest. Here’s what events can learn from them.
How 8 Event Marketers Are Using AI Now
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.
International Marketing in a Post-Pandemic World
Three practical ways to adapt your marketing to international audiences in a changing global environment.
Time to Retire Outdated Event Marketing Jargon
Do you speak attendee? A new generation of event goers needs a new lexicon.
Event Marketers, Get Specific — or Don’t — With Your Messaging
In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.