Event Marketing
5 Lessons From the ‘Wicked’ Movie Marketing Campaign
Master the marketing magic behind the blockbuster movie musical ‘Wicked: Part One’ — and make it work within your budget.
Event Predictions for 2025
From AI to data to video, there’s a lot for event organizers to consider in the coming year — and mdg’s team has some recommendations on what to focus on.
How to Promote First-Time Exhibitors
Having new exhibitors at an event can create buzz, encourage repeat attendance, attract new audiences, and help position a show as the go-to source for product discovery.
Is It Time to Revamp Your Social Media Strategy?
Younger attendees are using social platforms as search engines and, in the process, discovering brands. Here are four tips to help event brands drive engagement and boost attendance numbers in this new era of social media.
How to Make Networking Feel Less Intimidating
Attendees rank networking as a top priority for event participation. But many people experience social anxiety that prevents them from participating to the fullest. These experiential networking ideas lessen the fear of getting together.
5 Ways to Make Event New-Timers Feel Like They Belong
New attendees have often had years of remote or hybrid work and the option of virtual events — in-person interactions may bring on anxiety. Here’s how to help put them at ease and provide them with such a positive experience that they’ll return for your next event.
It’s Time to Harness AI for Event Success
Event professionals must embrace AI now to stay ahead of competition, according to speakers at an AI-focused ECEF session in May. Here’s how.
The End of Third-Party Cookies: What Event Marketers Need to Know
While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably and likely for good. Where do you go from here?
Lessons in Event Marketing From Taylor Swift
Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.
3 Reasons to Start Marketing 2027 Events Now
Setting long-term goals for marketing your event will help build awareness and connection, not just your database.
10 Fun Social-Media Trends to Try
We’ve got two handfuls of easy ways to generate engagement for your event on social media.
5 Small Event Tweaks to Create Big Returns
These easy-to-implement ideas will make your attendees’ experience more personalized and highly engaging.