Attendees rank networking as a top priority for event participation. But many people experience social anxiety that prevents them from participating to the fullest. These experiential networking ideas lessen the fear of getting together.

New attendees have often had years of remote or hybrid work and the option of virtual events — in-person interactions may bring on anxiety. Here’s how to help put them at ease and provide them with such a positive experience that they’ll return for your next event.

Event professionals must embrace AI now to stay ahead of competition, according to speakers at an AI-focused ECEF session in May. Here’s how.

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably and likely for good. Where do you go from here?

Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.

Setting long-term goals for marketing your event will help build awareness and connection, not just your database.

We’ve got two handfuls of easy ways to generate engagement for your event on social media.

These easy-to-implement ideas will make your attendees’ experience more personalized and highly engaging.

Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.

Savvy event marketers know that influencer marketing is a cost-effective way to increase awareness and, ultimately, attendance at trade shows and conferences.

Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy.

Attendees are registering later in the event cycle. Here are three steps event marketers can take to fully maximize conversions in the final weeks to reach their goals.