As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

Destination marketing organizations are reinventing themselves in the wake of the COVID-19 crisis, becoming disseminators of information, hybrid meeting experts, and stewards of the destination.

Hybrid events are here to stay, and although there is no one-size-fits-all solution to incorporating integrated models, some best practices can help event planners deliver more holistic, omni-channel engagement — and new revenue streams.