If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.

You should be cultivating influencer marketing to promote participation at your next event. Here’s how.

As face-to-face events start up again, the ways we used to market them no longer work. Here are the new rules.

While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.

Even pre-pandemic, organizations recognized they needed to do a better job of engaging their audience year-round beyond their in-person events. Now it’s absolutely essential to make your content do the hard work of establishing your relevance.

As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

Destination marketing organizations are reinventing themselves in the wake of the COVID-19 crisis, becoming disseminators of information, hybrid meeting experts, and stewards of the destination.

Hybrid events are here to stay, and although there is no one-size-fits-all solution to incorporating integrated models, some best practices can help event planners deliver more holistic, omni-channel engagement — and new revenue streams.