In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.

Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.

Hint: It’s not about getting your pre-pandemic groove back.

A lot has changed since the last International Baking Industry Exposition was held in 2019. Here’s how the 2022 edition took a fresh approach to marketing.

You can build a pipeline into new, untapped audiences by incorporating high-impact digital mediums once reserved only for consumer brands into your event marketing plan.

A recovery mindset could be limiting you: Perhaps you’re more focused on replacing what was lost in the past than seizing future possibilities. Instead, here’s how to adopt a growth mindset. 

Before prospects will consider attending an event, they must first know it exists. Here are eight ways to use content to attract prospective attendees for an upcoming event, and to leverage the content you create on site for future prospects. 

Over the past two years, it’s become apparent that not all event goers are created equal and that the values of our audiences are — or should be — influencing how we define our brands, operationalize best practices, and tell our stories.

As in-person events return, it’s more important than ever to market the host destination to help convince prospects to travel. 

With COVID-19 cases down at the time of this writing, we are now largely mask-free, back in offices — and planning furiously to deliver in-person events. Here’s a framework.