Event Marketing

A Guide to New Technologies for Event Professionals

Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.

BY Kimberly Hardcastle-Geddes April 20, 2023

How to Use Social Proof to Market Your Event

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

BY Kimberly Hardcastle-Geddes February 13, 2023

Event Marketing Resolutions for 2023

Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.

BY Kimberly Hardcastle-Geddes January 19, 2023

8 Ways to Plan Face-to-Face Events for 2023

Hint: It’s not about getting your pre-pandemic groove back.

BY Kimberly Hardcastle-Geddes January 12, 2023

All-Purpose Marketing for the International Baking Industry Exposition

A lot has changed since the last International Baking Industry Exposition was held in 2019. Here’s how the 2022 edition took a fresh approach to marketing.

BY Kimberly Hardcastle-Geddes Kate Ammerman October 31, 2022

When Marketing an Event, Advertise Outside Your Lane

You can build a pipeline into new, untapped audiences by incorporating high-impact digital mediums once reserved only for consumer brands into your event marketing plan.

BY Joe Mathieu October 10, 2022

Avoid a Recovery Mindset When Marketing Your Events

A recovery mindset could be limiting you: Perhaps you’re more focused on replacing what was lost in the past than seizing future possibilities. Instead, here’s how to adopt a growth mindset. 

BY Kimberly Hardcastle-Geddes September 19, 2022

8 Ways to Put Your Event Content to Work

Before prospects will consider attending an event, they must first know it exists. Here are eight ways to use content to attract prospective attendees for an upcoming event, and to leverage the content you create on site for future prospects. 

BY Christine Johnson August 22, 2022

Time to Fine-Tune Your Values Proposition

Over the past two years, it’s become apparent that not all event goers are created equal and that the values of our audiences are — or should be — influencing how we define our brands, operationalize best practices, and tell our stories.

BY Kimberly Hardcastle-Geddes June 30, 2022

5 Tips for Selling Your Event’s Host Destination

As in-person events return, it’s more important than ever to market the host destination to help convince prospects to travel. 

BY Sveta Pyntikova June 17, 2022

4 Strategies to Guide Your Return to Live Events

With COVID-19 cases down at the time of this writing, we are now largely mask-free, back in offices — and planning furiously to deliver in-person events. Here’s a framework.

BY David Saef April 20, 2022

10 Timely Insights for Producing an Event in 2022

What to keep in mind — and what to ignore — as you plan your in-person events this year.

BY Kimberly Hardcastle-Geddes April 6, 2022

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