Hint: It’s not about getting your pre-pandemic groove back.

A lot has changed since the last International Baking Industry Exposition was held in 2019. Here’s how the 2022 edition took a fresh approach to marketing.

You can build a pipeline into new, untapped audiences by incorporating high-impact digital mediums once reserved only for consumer brands into your event marketing plan.

A recovery mindset could be limiting you: Perhaps you’re more focused on replacing what was lost in the past than seizing future possibilities. Instead, here’s how to adopt a growth mindset. 

Before prospects will consider attending an event, they must first know it exists. Here are eight ways to use content to attract prospective attendees for an upcoming event, and to leverage the content you create on site for future prospects. 

Over the past two years, it’s become apparent that not all event goers are created equal and that the values of our audiences are — or should be — influencing how we define our brands, operationalize best practices, and tell our stories.

As in-person events return, it’s more important than ever to market the host destination to help convince prospects to travel. 

With COVID-19 cases down at the time of this writing, we are now largely mask-free, back in offices — and planning furiously to deliver in-person events. Here’s a framework.

What to keep in mind — and what to ignore — as you plan your in-person events this year.

Three things to keep in mind about your event prospects’ expectations when they land on your website.

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

After false starts and months of virtual experiences, in-person events are returning. Here’s what organizers of three physical events held in the second half of 2021 learned.