Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Will the Hybrid Workplace Elevate Employee Meetings?

As hybrid workplaces emerge, there’s new interest in meeting spaces that come equipped with extra amenities.

BY Barbara Palmer November 16, 2021

Net Zero Carbon Events Pledge Launches With Broad Industry Support

As of Nov. 15, 120 business events industry organizations have signed the pledge, each committing to eliminating their global greenhouse gas emissions by 2050.

BY Curt Wagner November 15, 2021

Some Board Meetings Return in Person, but Uncertainty Persists

A recent Bloomberg article about how venture capitalists are navigating the COVID environment made clear the lack of uniformity about the return to in-person board meetings — and lack of protocol around acceptable greetings.

BY Michelle Russell October 20, 2021

Vaccine Spotlight Webinar: What Does the Law Say?

There was much confusion during the onset of COVID and the cancellations that followed. Should venues be flexible? Are planners obligated to fulfill their contracts although the event could not take place? With time, practices and rulings have been defined in the business of events. Steven A. Adelman joins us to outline the responsibilities of all parties that now enter into an event contract from health and safety requirements to cancellation policies.

BY Steven A. Adelman September 23, 2021

PCMA Webinar: What Does Hybrid Mean to PCMA?

PCMA has held a virtual component to their major annual meetings, Convening Leaders and EduCon, for years. However, this year, hybrid took on a new meaning for our organization.

BY Tonya Almond Stacey Shafer Justin Hartman September 21, 2021

How the Great Resignation is Impacting Business Events

Workers are quitting their jobs in droves. A recent SHRM survey finds that more than two out of five U.S. workers are actively searching for a new job or plan to soon. We’ve mined Convene’s latest Recovery Dashboard results for insights about the Great Resignation and the business events industry.

BY Michelle Russell September 20, 2021

Vaccine Spotlight Webinar: Insights from the Event Industry

Now that we’ve heard about the science from Dr. Patel, let’s look at how our industry has been directly affected. We have brought together a panel of industry experts to discuss the different ways COVID has impacted themselves and their teams. The panel will discuss their own journeys since March 2020, and how they intend to move forward, including vaccination requirements, as the uncertainty of the future in the meetings and events industry continues.

BY John S. Gonzalez, CMP Desiree A. Knight Matthew G. Laws Anthony Maggiore September 16, 2021

Vaccine Spotlight Webinar: Understand the Science

The COVID-19 vaccines have been out for months, but some are still skeptical. Misinformation surrounds us at every turn, so returning to face-to-face events with confidence can be difficult. That is why we have asked Dr. Robin Patel, the Director of the Infectious Diseases Research Laboratory, back for a PCMA webinar.

BY Robin Patel, M.D. September 9, 2021

Webinar: Power, Voice, & Choice: A Discussion of Self-Exploration & Equity

Tanya Gibson the VP of JEDI & HR for BBBSA, explores how to build your awareness and equity “muscles” in this guided discussion about diversity, inclusion and impact. Become a better ally, advocate, and activist through self-discovery, honesty, and some hard truths….that will build you up without tearing you down.

BY Tanya Gibson August 31, 2021

7 Change Actions Webinar: Measure and Deliver Value Through the Power of Data

Analytics and insights can help you discover and understand your key audiences. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty.

BY Johna Burke August 24, 2021

Webinar: How Hybrid & Virtual Can Dramatically Boost Event Revenues

Keeping your events on a prosperous growth track can be challenging, yet hybrid and virtual offer outstanding opportunities to protect and grow revenues. In this webinar, three industry leaders reveal proven strategies and tips to help you minimize event expenses while maximizing revenues.

BY David Lutz Brooke Passy James Parker August 12, 2021

Negotiating Post-Pandemic Event Contracts

How may the pandemic affect event contracts in the long term? Here’s one legal view.

BY Tyra Warner, PhD, Esq, CMP August 11, 2021