Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

The Joint Meetings Industry Council Releases its Global Manifesto

The document provides an industry rationale for the use of business events as primary agents for post-pandemic economic recovery and renewal.

BY Convene Editors July 20, 2020

‘Restarting Events in a COVID-19 World’

Three events industry leaders on the differences and similarities between face-to-face and digital events.

BY Michelle Russell April 22, 2020

Webinar: Communication Strategies in Uncertain Times

We live in a time of increased risks that make it critical for business event organizers to have a strong, cohesive crisis communications plan. If a crisis hits that impacts your event, you should be ready to communicate to participants, internal and external stakeholders, as well as the media with tailored, targeted messages. In this webinar, Michael Wigent, Regional Operations Manager – Americas, Cisco will share how to deliver the right messages with the proper tone and communication channel when a crisis occurs.

BY Michael Wigent March 19, 2020

Webinar: Is Your Event Covered in a Crisis Situation?

Event organizers should examine their organization’s contracts concerning events in light of cancellations caused by unforeseen circumstances, like COVID-19. Attorney Barbara Dunn will walk through what to look for and answer your burning questions about evaluating what’s included in your contracts and whether your standard language will protect the interests of your organization.

BY Barbara Dunn, Esq. March 12, 2020

Does Playing the National Anthem at an Event Require Permission?

The answer to that question ‘can be complicated.’ But a response on PCMA’s Catalyst forum sheds light on the rights that need to be considered.

BY Convene Editors March 4, 2020

Meetings Market Survey: Starting From a Good Place

Going by the responses to Convene’s 2020 Meetings Market Survey, the business events industry is on solid footing — which should help it better withstand the negative impacts of COVID-19.

BY Michelle Russell March 1, 2020

The Rise of the Experience Economy

It has been 20 years since The Experience Economy, a seminal business book that identified the emerging consumer demand for experiences over things, was first published. How has that trend shaped our world — and event design — over the last two decades? Who better to ask than the book’s coauthors.

February 28, 2020

A To-Do List for Planet Earth’s Planners

Why event organizers are embracing the United Nations’ 17 Sustainable Development Goals — and how meetings are a prime medium to accelerate their success.

BY Barbara Palmer Ken Budd February 27, 2020

Data Tells the Story of Meetings and Events

According to responses to Convene’s 29th annual Meetings Market Survey, many organizations have changed how they collect and use participant data (attendee and/or exhibitor) relative to their events.

BY Michelle Russell February 27, 2020

Who Responded to Convene’s 29th annual Meetings Market Survey

More than half of respondents to Convene’s 29th annual Meetings Market Survey said meeting planning is their primary job responsibility and 12 percent said it was a secondary job responsibility.

BY Michelle Russell February 27, 2020

Pope Francis Meets With Exhibitions Industry Leaders

Participants in UFI’s Global CEO Summit had a rare audience with the Pope, who acknowledged the important work of the events industry in creating a more “just and humane global economy.”

BY Michelle Russell February 12, 2020

Ask More of Your Conference Speakers

Tips from a speakers bureau expert — including frontloading requests you want to make rather than adding them after the contract is signed.

BY David McMillin February 6, 2020