Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Webinar: The Return to Face-to-Face: What Will You Do?

In the history of event planning, 2020 will be the year that brought the most cataclysmic changes. Until 2021! Events are going to look vastly different next year when we are all able to return to face-to-face. From seating arrangements to group dining, personal greetings to bathroom breaks, from speaker mics to sharing materials — and let’s acknowledge that virtual components complementing in-person activities are here to stay – nothing will be the same. How does a busy, stressed out planner know which options to choose?

BY Heather Mason Ed Salvato October 29, 2020

Webinar: UBIT: How US Tax Rules Impact Virtual Exhibits and Sponsorships

When the industry was forced to go completely virtual this year the existing tax regulations around hybrid events stayed firmly in place. Attorney Paula Goedert will break down the current IRS regulation UBIT (unrelated business income tax) and how it applies to forced virtualization of exhibits and whether sponsorship rules offer a path forward to tax exempt revenue.

BY Paula Cozzi-Goedert October 27, 2020

Are Your Virtual Event Revenues Subject to Taxation?

It’s not a clear-cut issue and different attorneys have different takes on the matter. Here’s what to keep in mind.

BY Danica Tormohlen October 21, 2020

Reskilling and Rethinking to Ride Out ‘Titanic Shifts’

As we make our way out of COVID-19, the business events industry must prepare with new skills and by understanding and embracing new business models.

BY Sherrif Karamat September 1, 2020

We’re in This Together: ‘Sharing Risk in Highly Uncertain Times’

Panelists at a recent PCMA webinar agreed that all stakeholders — planners and suppliers — have to work together during this uncertain time and get innovative with business models. Here’s how a cartoon set the tone.

BY Curt Wagner August 20, 2020

The Joint Meetings Industry Council Releases its Global Manifesto

The document provides an industry rationale for the use of business events as primary agents for post-pandemic economic recovery and renewal.

BY Convene Editors July 20, 2020

‘Restarting Events in a COVID-19 World’

Three events industry leaders on the differences and similarities between face-to-face and digital events.

BY Michelle Russell April 22, 2020

Webinar: Communication Strategies in Uncertain Times

We live in a time of increased risks that make it critical for business event organizers to have a strong, cohesive crisis communications plan. If a crisis hits that impacts your event, you should be ready to communicate to participants, internal and external stakeholders, as well as the media with tailored, targeted messages. In this webinar, Michael Wigent, Regional Operations Manager – Americas, Cisco will share how to deliver the right messages with the proper tone and communication channel when a crisis occurs.

BY Michael Wigent March 19, 2020

Webinar: Is Your Event Covered in a Crisis Situation?

Event organizers should examine their organization’s contracts concerning events in light of cancellations caused by unforeseen circumstances, like COVID-19. Attorney Barbara Dunn will walk through what to look for and answer your burning questions about evaluating what’s included in your contracts and whether your standard language will protect the interests of your organization.

BY Barbara Dunn, Esq. March 12, 2020

Does Playing the National Anthem at an Event Require Permission?

The answer to that question ‘can be complicated.’ But a response on PCMA’s Catalyst forum sheds light on the rights that need to be considered.

BY Convene Editors March 4, 2020