Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

3 Lessons From the Upcoming Taco Bell Hotel

You may not want to check in to the fast food chain’s new pop-up hotel, but you will want to check out some of the ways the company is bringing the concept to market.

BY David McMillin May 22, 2019

GDPR After One Year: How Far Have We Come, What’s Next?

The European Union’s General Data Protection Regulations (GDPR) went into effect on May 25, 2018, and a year later, it seems clear that data protection and privacy rights are taking center stage on a global scale and are not a strictly European phenomenon.

May 20, 2019

ASAE’s Risky Approach to Registration Pricing

ASAE wanted to attract more attendees for its annual XDP gathering, so it made an unconventional offer to prospective registrants: Pay what you think it’s worth after attending the event. How did the experiment work out?

BY David McMillin May 20, 2019

Former Rust Belt Cities Rise as Innovation Hubs

Six CVBs discuss how their cities’ new knowledge economies have transformed how groups experience them.

BY Jennifer N. Dienst May 8, 2019

Hospitality Trends? ‘Hold on to Your Seats,’ Says Expert

Some global destinations — including the U.S. — have ‘massive’ amounts of hotel rooms in the pipeline. What does that mean for planners?

BY Barbara Palmer May 6, 2019

How to Use Different Time Zones to Your Advantage

INVNT APAC Managing Director Laura Roberts shares tips on how to use different time zones to your advantage.

May 6, 2019

Juggling Rising Expectations Amid Shrinking Budgets

A small budget doesn’t necessarily mean a planner has to compromise on event objectives or the attendee experience. Events strategists offer tips on how planners can hold down costs.

BY Kim Benjamin May 6, 2019

Expand Your Marketing Reach

After many years of producing an event, your familiarity with stakeholders may cause you to overlook other potential audience segments. Marissa Thompson at mdg shares tips on how to make sure that doesn’t happen.

BY Kimberly Hardcastle-Geddes May 2, 2019

‘What Price do I Have to Pay to Remain Valid in the Business Events Industry?’

Events Travel Asia Group CEO Max Boontawee Jantasuwan says putting an emphasis on people, rather than trend reports and processes, helped to sharpen his business focus.

May 2, 2019

Proving the Need for Convention Center Expansion

As an evolving events industry makes new demands on convention centers, Convene looks at the long and winding road two CVBs have been navigating to get expansion plans green-lighted.

BY David McMillin April 27, 2019

Conference Content Distribution Is a Challenge, Says Study

Association event organizers cite last-minute content changes as their top challenge. Their responses to a recent study also indicate that they are missing opportunities to use conference content to engage members throughout the year.

BY Casey Gale April 24, 2019

Make Your Content Count by Adapting it for Each Platform

Savvy event organizers use content marketing to generate leads, create engagement, and meet retention objectives. Here’s how to make it work extra hard for you without extra effort.

BY Kimberly Hardcastle-Geddes April 24, 2019