Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Upcycling Event Banners: How an L.A. Brand Transforms Trash into Sustainable Style

Rewilder turns material salvaged from events into everything from totes to furniture.

BY Barbara Palmer January 24, 2025

Future Leaders Speak Out: Sustainability in the Meetings Industry

PCMA’s 20 in Their Twenties Class of 2025 — business event strategists, suppliers, and destination representatives from the North America, APAC, and EMEA regions — shared why they prioritize sustainability in the meetings industry.

BY Michelle Russell January 22, 2025

How Event Strategists Can Drive Leadership Confidence Through Gross Profit Recovery

Gross profit is the metric that matters most to leaders. By understanding and tracking this key measurement, you can enhance your credibility and value as an event organizer with senior leadership during the recovery process.

BY Dave Lutz, CMP January 15, 2025

Scott Galloway Tees Up His Predictions for 2025

The NYU Stern marketing professor kicked off CL25 on the Main Stage last night with his pick of stocks, tech, media platforms, and more to keep an eye on this year.

BY Jennifer N. Dienst January 13, 2025

CL25 Main Stage Speaker Scott Galloway on What’s Ahead for 2025

The marketing guru’s recent annual trend forecast webinar gives us a foretaste of what Convening Leaders participants can expect from his session. Here’s a hint: AI + travel.

BY Jennifer N. Dienst December 18, 2024

Budget Woes Top List of Event Planners’ Biggest Challenges

Results from Convene’s 31st Annual Meetings Market Survey show that a dramatic increase in AV costs — plus rising fees from venues and hotels — are straining planners’ budgets.

BY Magdalina Atanassova and Michelle Russell December 9, 2024

Budget Pressures and Big Expectations: Insights From the Meetings Market Survey

Responses from business event organizers to the 31st Convene Meetings Market Survey reflect an acceptance of difficult market conditions, cautious optimism about the future, and above all, a sense of resilience.

BY Magdalina Atanassova and Michelle Russell December 2, 2024

EIC Barometer: ‘Exceptionally Positive’ Forecast

The latest EIC Global Business Events Barometer shows industry resilience and an encouraging forecast for next year and beyond.

BY Michelle Russell November 26, 2024

Ask More Questions, Get More Results From Your Negotiations

Negotiation expert Alex Carter, who will present two PCMA Convening Leaders Business School sessions in January in Houston, talks to Convene about a negotiating strategy that’s especially effective for women.

BY Michelle Russell November 13, 2024

5 Top Universal Challenges for Event Organizers

Global DMC Partners’ most recent survey shines a light on everything from rising costs and managing budgets to AI adoption in the business events industry.

BY Michelle Russell September 23, 2024

Research Spotlights Present and Future Challenges for Planners

Late registrations and room-block bookings are an issue, but planners see more challenges on the horizon.

BY Curt Wagner May 29, 2024

Survey Explores Speaker and Planner Dynamics

The “2024 Speaking Industry Benchmark Report” offers insights into the current state of the relationship between planners and speakers — and how speaker selection factors into an event’s success.

BY Curt Wagner April 15, 2024

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