Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Adelaide Business Event Leads to Creation of Australia Space Agency

In December, the premier of South Australia, in a joint announcement with the Australian prime minister, said Adelaide would be the home of Australia’s new A$41m Space Agency. And it all began with a business event.

January 18, 2019

Government Shutdown: Strategies for Planners

While the challenges presented by a government shutdown aren’t insurmountable, they can throw a wrench into the plans for business events whose audience and speakers come from the government sector.

BY Nancy Mann Jackson January 18, 2019

Wake-Up Call for Airbnb’s Business Model

Cities are tightening rules around short-term rentals. Will it level the playing field between Airbnb and the rest of travel industry?

BY David McMillin January 17, 2019

Events Industry Council Sets Future Course

Tina Wehmeir shares a look at the EIC’s roadmap to redefine the organization’s strategic plan, which includes a thoughtful expansion of its international footprint.

BY David McMillin January 16, 2019

The Best Way to Send Texted Emergency Alerts During Events

Mass alerts about an emergency situation might actually incite panic at an event. Here’s a more strategic — and safer — way to send text notifications. 

BY Casey Gale January 16, 2019

Why the Sustainability of the Trade-Show Business Model is in Question

The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

BY Dave Lutz, CMP January 15, 2019

Making Sense of Room Block Decisions

New research aims to determine what inspires attendees to book inside — or outside — the block.

BY David McMillin January 9, 2019

PCMA Leaders Engage Participants in Town Hall Discussion

PCMA leaders took the stage for a Town Hall conversation on Tuesday. PCMA President and CEO Sherrif Karamat; Board of Directors Chair Claire Smith, CMP, Foundation Chair David Peckinpaugh, CMP, incoming Board Chair Gregory O’Dell, and incoming Foundation Chair Carol McGury, MPS, reflected on the organization’s accomplishments over the past year and shared plans for

January 8, 2019

Events Industry Takes on Homelessness, Sex Trafficking

How business-events industry can help solve our toughest problems.

BY Barbara Palmer January 8, 2019

Why Your Marketing Needs Nurturing

Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.

BY David McMillin January 8, 2019

5 Trends to Watch for the Future of Business Events

Marriott and PCMA partnered on a study that takes a deep dive into how consumer and market forces will change business events.

BY Convene Editors January 7, 2019

Make Change Happen: Seth Godin Stresses Importance of Innovation

Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”

January 7, 2019