Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

San Jose’s Tattoo-Worthy Destination Branding

Truly authentic and successful destination branding is embraced by local residents and in turn by visitors, including event attendees. San Jose offers an interesting case in point.

BY David McMillin January 15, 2020

How California’s AB5 Law Affects Independent Meeting Planners

California signed into law a contentious piece of legislation that could dramatically reshape the future of independent workforces in that state and beyond. What does that mean for the business events industry?

BY Nancy Mann Jackson January 9, 2020

PCMA Expands New Education Programs to Belfast and Melbourne

This February, PCMA expands its reach to Belfast and Melbourne with education programs that drive home the power of business events to lead social and economic transformation.

BY David McMillin January 9, 2020

PCMA Press Conference Highlights New Directions for 2020

PCMA President and CEO Sherrif Karamat announced new services and partnerships during a press conference yesterday, while underscoring PCMA’s commitment to helping business events transform global economies and societies.

BY Curt Wagner January 6, 2020

What Meeting Trends We’ll Be Watching in 2020

The editors of Convene looked back over 2019, asking this question: What’s one meeting and event trend on my radar in 2020?

BY Convene Editors January 6, 2020

PCMA and CEMA: ‘The Synergy Is There’

The new alliance between the two organizations includes collaboration on education and research.

BY Michelle Russell January 6, 2020

Catching Up With the Original Class of PCMA’s 20 in Their Twenties

PCMA launched the 20 in Their Twenties program in 2014 to create more opportunities for rising stars in the industry. Convene is following up with members of the inaugural class to learn about their career paths.

BY Convene Editors January 3, 2020

How the Annual Destination Wedding Planners Congress Marries Business With Pleasure

Approximately 500 wedding planners from 75-plus countries are expected to attend the 7th Annual Destination Wedding Planners Congress (DWP) in Rhodes, Greece, this April, marking a return to the country that hosted the inaugural DWP in Athens in 2014.

BY Casey Gale January 2, 2020

Three Tips for Telling Effective Data Stories

A presentation expert and best-selling author on why the ability to craft a story when presenting data can help future-proof your career.

BY Barbara Palmer January 2, 2020

A “Water-Shed” Moment for the Financial-Services Industry

As the financial-services industry wrestles with harassment at its conferences, a policy expert offers a formula to address the issue at all events.

BY Barbara Palmer January 2, 2020

Louisville’s Liquid Courage: How Embracing City’s Bourbon Heritage Helped the Brand

By leveraging an asset that the city has had for more than 200 years — bourbon — Visit Louisville created an authentic, popular, and successful brand identity.

BY Jennifer Dienst January 2, 2020

How Technology Can Help Fight Overtourism

Technology gets a lot of the blame for fueling overtourism — can you say Instagrammable moments? But some destinations are finding they can use technology to help lessen the problem of crowded sites. Here’s how and what that means for events.

BY Jennifer Dienst January 2, 2020