Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

ProColombia Seeks Planners’ Input

Are you a North American meeting organizer who has planned an event in Colombia? If so, ProColombia is seeking your input in a survey seeking to estimate the significance of the meetings industry within the Colombian economy. Survey deadline is May 24.

BY Convene Editors April 24, 2019

6 Ways Medical Meetings Are Proving Their Value To Exhibitors

From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.

BY Molly Petrilla April 20, 2019

GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor

What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?

BY Nichole Bernier April 17, 2019

How Often Do You Talk to Your Team?

e2i CEO Gilbert Tan says: ‘You must involve your employees in planning the future of your organisation.’ Here’s why.

April 15, 2019

The Next Generation of Destinations

The CEO of Destinations International reflects on the organization’s three-year transformation and looks ahead to the future of CVBs and DMOs.

BY David McMillin April 12, 2019

Sneak Preview of the Action at 2019 PCMA EduCon

What’s in store for event professionals at PCMA’s summer gathering? Expect to continue the conversation that kicked off at Convening Leaders on how to leverage disruption for engaging experiences.

BY David McMillin April 12, 2019

Strategies to Improve Negotiations in Era of Hotel Consolidations

For event planners, the increased number of mergers and acquisitions translates into tougher negotiations with hotels: In some destinations, every meeting hotel is now owned by the same company.

BY Nancy Mann Jackson April 10, 2019

Is the Hosted-Buyer Model Working For Conventions, Trade Shows?

Some say such opportunities can be ‘hit or miss.’ Others point to educational programmes and flexibility as keys to making these events a success.

BY Kim Benjamin April 9, 2019

Freeman Company Evolves But Stays All in the Family

As Carrie Freeman Parsons takes the reins as Freeman’s chair, she joined Don Freeman Jr. and Joe Popolo in a look back at Freeman’s evolution and growth, and provided Convene with a glimpse of its future.

BY David McMillin April 5, 2019

Making a Difference: How PCMA, Others Celebrated GMID 2019

PCMA and its chapters joined meetings and events industry professionals from around the world April 4 to celebrate the fourth annual Global Meetings Industry Day (GMID).

BY Curt Wagner April 5, 2019

Why Mastering WeChat Matters for Asia Pacific Region

This gateway to China is ‘an important tool to get to grips with if you are looking to do business in the APAC region.’

BY Lane Nieset April 2, 2019

Advice for Event Strategists Who Work with Hotels

If you’re looking for some insights to help make things easier for you when you work with hotels, you’ve checked in to the right place.

BY Michelle Russell April 1, 2019