Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Pope Francis Meets With Exhibitions Industry Leaders

Participants in UFI’s Global CEO Summit had a rare audience with the Pope, who acknowledged the important work of the events industry in creating a more “just and humane global economy.”

BY Michelle Russell February 12, 2020

Ask More of Your Conference Speakers

Tips from a speakers bureau expert — including frontloading requests you want to make rather than adding them after the contract is signed.

BY David McMillin February 6, 2020

What Happened to the 2015 Class of PCMA’s 20 in Their Twenties

PCMA began honoring the rising stars of the business events industry through its 20 in Their Twenties initiative in 2014. Convene checks in with members of the 2015 class to discover where their career paths have taken them.

BY Convene Editors February 6, 2020

Coronavirus’ Impact on Events

The Singapore Airshow will take place as planned this month, but other events in Asia are being rescheduled or canceled.

BY Convene Editors February 4, 2020

Contracts: The ‘Quiet Enjoyment’ Clause May Disappoint

If you want to protect your meeting from a noisy neighboring event, the typical contract language will not cover you. Here’s how to address that potential problem.

BY David McMillin January 31, 2020

How Do You Make Your Annual Event a Success?

Here are the top five things you can do to position your annual event to thrive, with aspects from registration to design.

BY Don Neal January 30, 2020

How to Use Debate to Boost Audience Engagement

Events produced by the nonprofit Intelligence Squared U.S. (IQ2US) demonstrate that formal debates can boost audience engagement and sway opinions. But the format is more exacting than you might think.

BY Barbara Palmer January 30, 2020

What Event Planners Can Learn From ‘Zombie Malls’

One brick-and-mortar retailer is defying the odds in the otherwise crumbling mall landscape. What can event planners learn from its strategy?

BY Michelle Russell January 30, 2020

How California’s AB5 Law Affects Independent Meeting Planners

California signed into law a contentious piece of legislation that could dramatically reshape the future of independent workforces in that state and beyond. What does that mean for the business events industry?

BY Nancy Mann Jackson January 9, 2020

PCMA Expands New Education Programs to Belfast and Melbourne

This February, PCMA expands its reach to Belfast and Melbourne with education programs that drive home the power of business events to lead social and economic transformation.

BY David McMillin January 9, 2020

PCMA Press Conference Highlights New Directions for 2020

PCMA President and CEO Sherrif Karamat announced new services and partnerships during a press conference yesterday, while underscoring PCMA’s commitment to helping business events transform global economies and societies.

BY Curt Wagner January 6, 2020

What Meeting Trends We’ll Be Watching in 2020

The editors of Convene looked back over 2019, asking this question: What’s one meeting and event trend on my radar in 2020?

BY Convene Editors January 6, 2020