One sponsor at the Wound, Ostomy and Continence Nurses Society medical conference has experienced a consistently high ROI for eight years. The meeting manager shares how they did it.

Mercedes Hunt, the founder and owner of Map & Compass Consulting, is a passionate advocate for event sustainability. Years of experience, as well as years of academic research, have revealed to her the secret of success in the operation of sustainability programs at event venues. “It all comes down,” she said, “to people.” Hunt, who

The Manova summit debuted in 2018 as an experiment in changing conversations about the future of health care. With the second annual summit underway, here’s a look at how organizers are leaning into lessons learned last year.

Two recent city partnerships — Ottowa and The Hague, and New York City and Berlin — will create new opportunities for tourism and business events.

At 9,500 participants and 400 exhibiting companies, The Car Wash Show 2019 was International Carwash Association’s (ICA) largest show ever. It didn’t get there by staying stuck in neutral.

Apple’s new streaming services — launched at the company’s event Tuesday— could make consumers expect all streamed content to come at a bargain price.

A recent lawsuit filed in D.C. alleges that consumers are misled into thinking that hotel rooms are cheaper than they actually are, once resort and similar fees are added in at checkout. Does it have legal merit? Are the fees becoming more widespread? What can planners do?

“There is indisputable evidence of travelers’ preferences for destinations and travel companies that are committed to sustainability,” said Laura Mandala, CEO of Mandala Research, and a former member of the U.S. Department of Commerce Travel and Tourism Advisory Board.

Some destinations are finding that they can use technology to help lessen the problem of overcrowded sites and neighborhoods by nudging tourists toward less-traveled locales.

To spread the wealth of business travelers, NYC & Company has been working to educate event organizers on opportunities offered by the rest of the city.

“Coping With Success: Managing Overcrowding In Tourism Destinations,” a report published by the World Travel & Tourism Council in December 2017, identified four major drivers of the increase in global tourism.

As cities around the world recalculate the cost of tourism to their communities, business event organizers have an outsized opportunity to make a positive difference. But that doesn’t mean that it’s business as usual.