Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

Changing Event Industry Models: 2 Examples

What a mentorship program for global women business leaders and an awards program at New Orleans Ernest N. Morial Convention Center have in common.

BY Michelle Russell December 8, 2020

Rethinking Business Relationships: Shared Risk, Shared Reward

Kate Vitasek, an expert on collaborative business relationships, wants to help Convening Leaders participants rethink their transactional approach to contracts so they “co-create instead of negotiate” — and start fresh for a post-pandemic world.

BY Curt Wagner December 7, 2020

Webinar: Maintaining Key Connections

How can you continue to connect with others, reduce your own stress, and be an advocate for all your colleagues in the industry? In this session, Michael Levin will explore the stress you are experiencing and how to curb its negative effects. Michael will also discuss techniques to successfully network and continue to connect with others through this time of technology-based connections.

BY Michael Levin November 18, 2020

Now Is the Time to Ask to Keep Working Remote

If work-from-home life suits you, here’s how to convince your boss to make the arrangement continue even after the coronavirus crisis passes.

BY Jennifer N. Dienst November 17, 2020

Webinar: How Indy is Successfully Hosting Live Events Right Now

Indy has welcomed over 50,000 attendees, across 21 live events and 65-days, with no known COVID cases. Through a five-tier approach, learn how Visit Indy, Indiana Convention Center, and Marion County Public Health Department are working together to successfully host live events in a safe and effective way. Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a case study on a successful event from start to finish.

BY Krysten Douglas Daren Kingi Monique Wise November 17, 2020

Webinar: Successful Virtual Event Case Study: ACEP

A Case Study on the American College of Emergency Physicians’ highly successful virtual event. ACEP’s exhibitors had a wealth of sponsorship and booth options available, bringing them out of the virtual exhibit hall and integrating them into the overall experience. It’s time to redefine the virtual exhibitor experience, strengthening your event and expanding your revenue streams.

BY Donna Sanford Jodi Talia November 12, 2020

Get to Know: Explore St. Louis

Join Kitty Ratcliffe, President of Explore St. Louis for a virtual tour of the burgeoning and dynamic St. Louis convention package including a preview of the $175 million expansion and enhancement of the America’s Center Convention Complex. Attendees will learn about many of the new additions to St. Louis’ tourism line-up including the transformation beneath the iconic Gateway Arch, Ballpark Village at Busch Stadium, St. Louis Aquarium at Union Station as week as several new branded and boutique hotels. In addition, Kitty will highlight the health safety protocols in place to ensure a safe and enjoyable attendee experience.

BY Kathleen Ratcliffe November 11, 2020

Webinar: The Secret to Communication with Speakers and Attendees in a Virtual World

One of the main challenges with planning virtual and hybrid events is good communication. On this webinar, we’ll explore how to identify patterns of misunderstanding, follow the path of least resistance, and give speakers and attendees enough information to keep them satisfied while still in the planning stages.

BY Jenny Donelan Michael Doane Bill Klein November 10, 2020

PCMA Survey on Event-Cancellation Insurance Shows Gaps

Nearly one-quarter of respondents to a recent survey said they did not have event-cancellation insurance policies for their event in 2020 and only 20 percent have secured coverage for their future face-to-face events.

BY Michelle Russell November 2, 2020

Webinar: The Return to Face-to-Face: What Will You Do?

In the history of event planning, 2020 will be the year that brought the most cataclysmic changes. Until 2021! Events are going to look vastly different next year when we are all able to return to face-to-face. From seating arrangements to group dining, personal greetings to bathroom breaks, from speaker mics to sharing materials — and let’s acknowledge that virtual components complementing in-person activities are here to stay – nothing will be the same. How does a busy, stressed out planner know which options to choose?

BY Heather Mason Ed Salvato October 29, 2020

Webinar: UBIT: How US Tax Rules Impact Virtual Exhibits and Sponsorships

When the industry was forced to go completely virtual this year the existing tax regulations around hybrid events stayed firmly in place. Attorney Paula Goedert will break down the current IRS regulation UBIT (unrelated business income tax) and how it applies to forced virtualization of exhibits and whether sponsorship rules offer a path forward to tax exempt revenue.

BY Paula Cozzi-Goedert October 27, 2020