Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

What Changes Caused by the Pandemic Will Stick?

The pandemic’s effects were so profound and far-reaching that not changing ceased to be an option for almost everyone on the planet. But which changes will be permanent, and how will they transform events?

BY Convene Editors August 11, 2021

Tips for Scaling Event Budgets in Uncertain Times

At EduCon 2021, Todd Schwartz, CMP, offered ideas on building budgets and adapting them quickly when in-person meetings change at the last minute.

BY Curt Wagner July 12, 2021

Help Wanted: Worker Shortage Challenges Events Industry

Leisure and hospitality industry struggles with 1.6 million unfilled job positions just as in-person events begin returning, creating another hurdle for business events recovery.

BY David McMillin July 9, 2021

‘A Marathon to Transform’ the Business Events Industry

PCMA, Singapore Exhibition & Convention Bureau, Singapore Tourism Board, and UFI, the Global Association of the Exhibition Industry, have jointly launched a white paper that provides a roadmap for the industry’s recovery.

BY Michelle Russell June 30, 2021

DMO Launches Comic Series Via Streaming Services

‘Life’s Rewards,’ an eight-episode comedy program co-produced by the St. Petersburg/Clearwater DMO, gives the destination major screen time — and provides a case-study example of a new CVB business model spurred by the pandemic.

BY Curt Wagner June 28, 2021

Real-Life Examples Show the Importance of In-Person Events

Perhaps we once took for granted the larger role that face-to-face events play in our society, but the past year has shown us that they are far more than economic engines. These case studies show how physical events have given fledgling industries a foot-hold and path to success.

BY David McMillin Convene Editors June 1, 2021

How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream

Once considered a counter-culture movement, veganism is now embraced by a worldwide community and has become a multi-billion dollar industry — partly thanks to strategic business event planning.

BY David McMillin May 31, 2021

How Bitcoin Took Off Only After its Champions Met IRL

Recognizing that in-person conversations would be important to the development of the digital financial system, Keynote CEO Moe Levin launched a 2013 event for 300 attendees, some who now are considered pioneers in cryptocurrency. In 2018, 6,000 attended The North American Bitcoin Conference.

BY David McMillin May 31, 2021

Pumping New Life Into Associations’ Online Revenue Streams

The pivot to digital events has constricted many associations’ revenue streams. But the American Society of Hematology bucked that trend by developing a successful new model for sponsors for its virtual 2020 event and a pricing structure for all participants based on a metric that makes sense in an online environment: time.

BY Michelle Russell May 29, 2021

Why In-Person AI Conferences Are Critical to Society’s Future

An article in The New Yorker earlier this year clearly spelled out how conferences serve as the de-facto lens for ethical considerations of artificial intelligence (AI) applications.

BY Michelle Russell May 28, 2021

Behind the Conference That Opened Doors for Airbnb

How the Airbnb Open event, conceived as a ‘World’s Fair for Airbnb hosts,’ demonstrably accelerated the company’s growth.

BY David McMillin May 27, 2021

7 Change Actions Webinar: Crafting High Impact, Authentic Stories to Drive Connection

Join Haute Dokimazo’s Liz Lathan and Nicole Osibodu as we break the virtual barrier and collaborate on a story crafting workshop using the Innovator’s Compass! Liz and Nicole are the lead contributors to The 7 Change Actions Module 5, Authenticity.

BY Liz Lathan Nicole Osibodu May 18, 2021