Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

How Leaders Can Find Their Next Business Model

Successful tech entrepreneur and Convening Leaders speaker Eric Holdener on who to listen to you when you’re looking for a breakthrough business idea.

BY Barbara Palmer January 13, 2021

PCMA Board of Directors Chair: ‘I Have Been Humbled’ in 2020

Stuart Ruff-Lyon, 2020 Chairman of the PCMA Board of Directors, looks back on a year of challenges both personal and professional, and the changes the pandemic has brought to the business events industry.

BY Michelle Russell January 13, 2021

A Gray Area: Virtual Exhibits and Unrelated Business Income Tax (UBIT)  

Two attorneys who represent associations suggest that when it comes to whether income received from virtual-only trade shows is subject to taxation, we’re in a gray area. And that may be preferable to the alternative — a clear ruling that is not favorable to nonprofits. Here’s what you need to know. (A PCMA White Paper)

BY Danica Tormohlen December 23, 2020

Peter Hinssen Wants You to Embrace the ‘Never Normal’

2020 was all about adapting to “the new normal.” But Convening Leaders speaker Peter Hinssen said we need to anticipate the “never normal” — a reality where change is constantly triggered by “seismic shocks” like the COVID-19 pandemic.

BY Casey Gale December 23, 2020

Our Picks for the Business Event Trends of 2021

The editors of Convene looked back over 2020, asking this question: What’s one meeting and event trend on my radar in 2021?

BY Convene Editors December 21, 2020

Webinar: Meet Us In New Orleans

Join us for an eventful webinar that brings together the food, music and culture of New Orleans. During our time together we will have several conversations with hospitality leaders and discuss exciting new developments underway in the Crescent City.

BY Tim Hemphill Stephanie Turner December 17, 2020

Webinar: Convening Leaders 2021: What You Need to Know for a Successful Experience

Join us as we walk through the Convening Leaders 2021 event model and share with you how you can make the most of your experience. This overview will cover educational programming, networking opportunities and more. This is a must-attend session for those registered for Convening Leaders, but also offers great information for those making the decision to attend.

BY Stacey Shafer December 17, 2020

Webinar: Virtual & Hybrid Event Production: What You Need to Know to Be Successful in 2021

Join the experts from CadmiumCD, Projection, and Conference Managers for an in-depth discussion on how to plan your event production in 2021 and beyond. We’ll explore best practices, tips, and even a few case studies on how to prepare for successful virtual and hybrid events.

BY Michael Doane Maggie Pearson Josh Miller Joe Fauler December 16, 2020

What Can We Expect for Meetings and Events Next Year?

According to a global survey of meeting professionals by American Express, small in-person events will return late in the year.

BY Jennifer N. Dienst December 14, 2020

Changing Event Industry Models: 2 Examples

What a mentorship program for global women business leaders and an awards program at New Orleans Ernest N. Morial Convention Center have in common.

BY Michelle Russell December 8, 2020

Rethinking Business Relationships: Shared Risk, Shared Reward

Kate Vitasek, an expert on collaborative business relationships, wants to help Convening Leaders participants rethink their transactional approach to contracts so they “co-create instead of negotiate” — and start fresh for a post-pandemic world.

BY Curt Wagner December 7, 2020