Forward Thinking

Post-Con Survey Redo

What questions to ask — which ones to avoid — to increase your chances of getting the highest number of responses that yield insights.

BY Dave Lutz, CMP November 24, 2025

3 Practical Use Cases for AI at Events

Concurrent sessions are the meat and potatoes of professional conferences. Use AI to improve the recipe.

BY Dave Lutz, CMP September 10, 2025

Top Takeaways From a Meeting for AV Experts

InfoComm, billed as “The Coolest Pro AV Gathering on the Planet,” offers attendees a firsthand experience of the latest audiovisual tech. Here are three top trends to use at your own meetings.

BY Dave Lutz, CMP July 21, 2025

5 Ways to Future-Proof Your Meetings in Uncertain Times

These strategies will help you be proactive in navigating shifts in policies and the economic and geopolitical landscape.

BY Dave Lutz, CMP May 21, 2025

How Is DOGE Impacting the Meetings Industry?

It may seem premature to sound the alarm, but here goes: Trump’s executive order directed toward transforming government spending will likely have a significant impact on meetings in the scientific, health-care, and academic sectors.

BY Dave Lutz, CMP March 14, 2025

How Event Strategists Can Drive Leadership Confidence Through Gross Profit Recovery

Gross profit is the metric that matters most to leaders. By understanding and tracking this key measurement, you can enhance your credibility and value as an event organizer with senior leadership during the recovery process.

BY Dave Lutz, CMP January 15, 2025

Maximize Event ROI With a High-Potential Workforce Strategy for New Leaders

Annual conferences can be a valuable platform for helping your attendees — and their organizations — develop and retain future leaders, aka “hi-po’s.”

BY Dave Lutz, CMP November 11, 2024

3 Ways for Event Planners to Strategically Incorporate AI

Most conversations about the use of artificial intelligence in the events industry focus on use cases that improve workforce productivity and performance for repeatable processes. Here are approaches that not only help you but help your event participants implement AI within their own organizations.

BY Dave Lutz, CMP September 9, 2024

Rethinking Award Presentations

It’s important to recognize those who make significant contributions to our communities — and engage our audiences while doing so.

BY Dave Lutz, CMP July 8, 2024

Help Out Your Exhibitors

The Exhibitor Advocate recently released its 2023 Annual Survey of Exhibition Rates. This report compares material handling, labor, and equipment costs across 24 major U.S. destinations. Here are two takeaways you should consider.

BY Dave Lutz, CMP May 9, 2024

Conference Metrics That Matter

“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.

BY Dave Lutz, CMP March 4, 2024

Clear Roles, Effective Collaboration With the RACI Matrix

Here’s a simple project-management tool that can help streamline internal communications — and clarify accountability — for annual meetings. 

BY Dave Lutz, CMP January 22, 2024

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