Forward Thinking

Why the Sustainability of the Trade-Show Business Model is in Question

The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

BY Dave Lutz, CMP January 15, 2019

How to Be More Learner-Centric at Your Conferences

Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.

BY Dave Lutz, CMP December 1, 2018

Who Does Your Association Conference Serve?

Your conference is for professionals — not the elite membership.

BY Dave Lutz, CMP September 12, 2018

Your Event App May Become Harder to Find

Will a new rule prevent your event app from being accepted in the App Store?

BY Dave Lutz, CMP August 2, 2017