AI-powered, data-mining tools can help event professionals gain a deeper understanding of their audiences.

Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.

Collecting data about events is critical, but planners need to communicate those stats and numbers through a compelling story that helps stakeholders take action. Here’s how to get started. 

Telling stories about events and audiences is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.

Numbers are essential to our everyday lives. Even though we use them all the time, we are missing the opportunity to make data and numbers less abstract and more understandable, say the authors of a new book.

How can you measure engagement at a physiological level? It turns out there’s a tool for that.

When COVID-19 forced the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) to make Global Pet Expo a digital experience in 2021, show management learned valuable lessons about data capture that it has put into practice at its in-person show.

Crafting a successful digital or hybrid attendee experience goes deeper than the technology you use. It’s about developing a foundational process that frees you up to be creative.

Maritz Global Events recently announced BPA Worldwide’s iCompli Sustainability division is now a part of the company’s Wellbeing Network to help give clients a yardstick to measure — and lessen — their events’ carbon footprint.

ECEF attendees tried out a contact-tracing wearable that helps event organizers measure and communicate COVID-19 exposure risk to participants.

At Def Con 29, held online and in-person in Las Vegas in August, hackathon participants uncovered how a Twitter algorithm was coded with implicit bias against older people, those with disabilities, and Muslims, in addition to Black people.

With mandates on the rise, organizers have few options to double check proof of vaccination. Health-tech may have an answer.