Tools & Apps

Where to Start on Your Event Data Journey 

Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.

BY Michelle Russell July 6, 2022

Using Event Data to Chart a Path Forward

Collecting data about events is critical, but planners need to communicate those stats and numbers through a compelling story that helps stakeholders take action. Here’s how to get started. 

BY Michelle Russell Barbara Palmer July 6, 2022

3 Steps to Impactful Data Storytelling

Telling stories about events and audiences is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.

BY Michelle Russell July 6, 2022

Event Data: Translating Numbers Into Concrete Ideas

Numbers are essential to our everyday lives. Even though we use them all the time, we are missing the opportunity to make data and numbers less abstract and more understandable, say the authors of a new book.

BY Michelle Russell Barbara Palmer July 6, 2022

Making Emotions Count in Your Event Data

How can you measure engagement at a physiological level? It turns out there’s a tool for that.

BY Barbara Palmer July 6, 2022

Capturing ‘Lightning in a Bottle’ Event Data

When COVID-19 forced the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) to make Global Pet Expo a digital experience in 2021, show management learned valuable lessons about data capture that it has put into practice at its in-person show.

BY Michelle Russell February 25, 2022

Don’t Make Your Tech Tool Your North Star

Crafting a successful digital or hybrid attendee experience goes deeper than the technology you use. It’s about developing a foundational process that frees you up to be creative.

BY Joe Faulder February 24, 2022

Tracking an Event’s Carbon Footprint

Maritz Global Events recently announced BPA Worldwide’s iCompli Sustainability division is now a part of the company’s Wellbeing Network to help give clients a yardstick to measure — and lessen — their events’ carbon footprint.

BY Casey Gale December 6, 2021

Automated Contact Tracing: The Next Big Thing for Events?

ECEF attendees tried out a contact-tracing wearable that helps event organizers measure and communicate COVID-19 exposure risk to participants.

BY Barbara Palmer November 22, 2021

Hackathon Points to More Biases in Twitter Algorithm

At Def Con 29, held online and in-person in Las Vegas in August, hackathon participants uncovered how a Twitter algorithm was coded with implicit bias against older people, those with disabilities, and Muslims, in addition to Black people.

BY Curt Wagner August 18, 2021

Can Organizers Guard Against Fake Vaccination Cards?

With mandates on the rise, organizers have few options to double check proof of vaccination. Health-tech may have an answer.

BY Jennifer N. Dienst August 10, 2021

Hybrid Events Expected to Double in 2021

A new GBTA study finds that hybrid will reign supreme for corporate meetings and small in-person meetings will soon make a full comeback.

BY Jennifer N. Dienst May 25, 2021