Tools & Apps

Getting Personal in a Digital Crowd

A group of Georgia Tech students, and the event technology company they founded, have created a platform that allows for flexible, self-selected conversations in the digital space.

BY Barbara Palmer October 21, 2020

Clean Bill of Health

The National Cattlemen’s Beef Association was able to safely convene a 450-person face-to-face event using a health-screening tool for attendees.

BY Danica Tormohlen August 28, 2020

Turning an In-Person, One-Off Event to Online All the Time

The United Fresh Produce Association made its annual convention into a digital experience and ‘built a year-round convention center’ for commerce, engagement, and learning. Here’s what’s worked and what hasn’t.

BY Jennifer N. Dienst August 18, 2020

Event Companies Share Their Visions of Live Events in the COVID-19 Era

Freeman and Shepard have released videos that walk planners through a live event with safety protocols in place.

BY Curt Wagner July 15, 2020

Tech Tools to Measure and Increase Racial and Gender Diversity

Two nonprofit initiatives have strengthened their focus to fight gendered racial inequities on conference stages and elsewhere — and lead transformation.

BY Barbara Palmer July 13, 2020

Will Your Event Website Be Shamed by Google?

Google is toying with the idea of “shaming” slow-loading websites by displaying a “Usually loads slow” splash screen in place of a homepage when someone is trying to visit the site using Chrome. Here’s what you need to know — and what you should make sure you’re doing now to speed up the user experience.

BY Joe Dysart January 30, 2020

Hey Alexa, Who Won the UFI Digital Innovation Award?

Here’s a behind-the-scenes look at how Freeman developed its award-winning AI-powered event chatbot service with smart tools including — of course — Alexa.

BY David McMillin May 29, 2019

A Quantum Leap with Freeman’s Quant Data Tool

At Convening Leaders, a large screen shared real-time data points with all attendees — thanks to machine learning and a few humans.

BY David McMillin February 26, 2019

There’s an App for That: 11 Apps to Help Event Professionals

Organizing an event or your work life? Here are suggestions for the tech tools you’ll want on your smartphone or laptop.

BY Cristi Kempf December 3, 2018

4 Predictions for Event Tech in 2019

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)

BY David McMillin December 3, 2018

Convening Leaders to Employ Virtual Reality Empathy Machines

Virtual reality is transforming media, entertainment, and a range of other industries — including events. Can it also change perspectives?

BY David McMillin November 28, 2018

Breaking Records Using VR at Congress of Neurological Surgeons Annual Meeting

A virtual-reality simulation at a medical meeting sought to educate in an innovative way — while setting a world record. 

BY Ellen Ryan October 1, 2018