Artificial Intelligence

Inside the Spark AI Innovation Challenge: Spark ‘kind of just jumps in with you.’

How Spark AI helped the winning team knock out a long list of event planning tasks while racing the clock.

BY Barbara Palmer February 4, 2025

Trends Report 2025: Will Event Tech Costs Fuel Low-Tech Options?

The demand to create high-tech, awe-inducing spectacles at events could stretch planners’ budgets to the limit. Part of Convene’s Annual Events Industry Forecast.

BY Barbara Palmer December 6, 2024

Trends Report 2025: The Rise of Humans in an AI World

A longtime event site-selection strategy is gaining strength — and it has a twin tactic on the leisure side. Part of Convene’s Annual Events Industry Forecast.

BY Barbara Palmer December 6, 2024

Boost Your Event Success With These Expert AI Hacks

Nick Borelli, one of the event industry’s leading technologists, shares three ways to use Spark that most impress planners.

BY Barbara Palmer December 2, 2024

How Fair Is It to Compare Generative AI Tools?

When a competition pitted Spark AI against other gen AI tools, it became clear that the outcomes depend more on the users than the tools themselves.

BY Barbara Palmer October 7, 2024

3 Ways for Event Planners to Strategically Incorporate AI

Most conversations about the use of artificial intelligence in the events industry focus on use cases that improve workforce productivity and performance for repeatable processes. Here are approaches that not only help you but help your event participants implement AI within their own organizations.

BY Dave Lutz, CMP September 9, 2024

‘The Only Skill That Most of Us Need Is Curiosity’

The best way for event planners to use AI image generator? It helps to have a level of cultural competence, and the advice of a tech expert and EDI consultant.

BY Magdalina Atanassova September 4, 2024

Predictive AI for Attendee Acquisition and Engagement

A discussion at a recent Lippman Connects’ Attendee Acquisition Roundtable around how to use predictive AI to strategically grow your base of potential registrants got participants’ wheels turning.

BY Michelle Russell August 14, 2024

‘Technology With Purpose’: Have a Valid Business Case When Using AI

Generative AI has swept the business landscape — including the events industry — but it takes time and effort to figure out its best uses.

BY Casey Gale August 6, 2024

The Challenge of Using AI to Enhance Your Writing

There’s a paradox that more users of generative AI are noticing — it can make your writing sound more professional, but also more generic.

BY Barbara Palmer August 5, 2024

How to Make AI Tools Your Silent Partner

For events company owner Valerie Sumner, using PCMA’s Spark and other AI tools to augment company operations is “almost like having another person in the office.”

BY Barbara Palmer July 31, 2024

In the Age of AI, Soft Skills Remain ‘Critically Important’

The focus on learning how to use AI in the workplace shouldn’t come at the expense of cultivating soft skills — it’s humans who inhabit the workplace, after all.

BY Casey Gale July 31, 2024

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