A recent analysis of the kind of jobs most likely to benefit from — rather than be threatened by — generative AI reads almost as if the World Economic Forum lifted it from a business event strategist job description.
ChatGPT users often consider the tool a co-pilot in the creative process. Marc Ghafoori, senior vice president of brand strategy for Heritage Exposition Services, thinks of the tool as a new employee ready for training.
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.
Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.
Event professionals who are trying out generative Artificial Intelligence tools like ChatGPT to help them brainstorm, streamline, analyze, and execute in their everyday work share their tips, approaches, and results.
Michelle Russell August 7, 2023
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