Artificial Intelligence
How Fair Is It to Compare Generative AI Tools?
When a competition pitted Spark AI against other gen AI tools, it became clear that the outcomes depend more on the users than the tools themselves.
3 Ways for Event Planners to Strategically Incorporate AI
Most conversations about the use of artificial intelligence in the events industry focus on use cases that improve workforce productivity and performance for repeatable processes. Here are approaches that not only help you but help your event participants implement AI within their own organizations.
‘The Only Skill That Most of Us Need Is Curiosity’
The best way for event planners to use AI image generator? It helps to have a level of cultural competence, and the advice of a tech expert and EDI consultant.
Predictive AI for Attendee Acquisition and Engagement
A discussion at a recent Lippman Connects’ Attendee Acquisition Roundtable around how to use predictive AI to strategically grow your base of potential registrants got participants’ wheels turning.
‘Technology With Purpose’: Have a Valid Business Case When Using AI
Generative AI has swept the business landscape — including the events industry — but it takes time and effort to figure out its best uses.
The Challenge of Using AI to Enhance Your Writing
There’s a paradox that more users of generative AI are noticing — it can make your writing sound more professional, but also more generic.
How to Make AI Tools Your Silent Partner
For events company owner Valerie Sumner, using PCMA’s Spark and other AI tools to augment company operations is “almost like having another person in the office.”
In the Age of AI, Soft Skills Remain ‘Critically Important’
The focus on learning how to use AI in the workplace shouldn’t come at the expense of cultivating soft skills — it’s humans who inhabit the workplace, after all.
It’s Time to Harness AI for Event Success
Event professionals must embrace AI now to stay ahead of competition, according to speakers at an AI-focused ECEF session in May. Here’s how.
Bringing AI to Life — as a Conference Presenter
An AI-powered robot named Ameca co-presented part of the Welcoming Session at the NAB (National Association of Broadcasters) 2024 in Las Vegas, where artificial intelligence in many forms was a hot topic.
Tech Company’s AI Reporter Helps Meeting Attendees Be in Two Places at Once
Siemens AG used AI to spread key insights from an internal leadership meeting to participants — and remote global employees — in record time.
Do International Attendees Seeking Visas Need Letters of Invitation?
Members of PCMA’s Catalyst community offer meeting manager some guidance on what international attendees need for their visa applications.