Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Are You Delivering What the Next-Gen Attendee Wants?

A new Freeman trends report measures the gaps between the way organizers design their event programs and the preferences of a new generation of event attendees — and what the most innovative event organizers do differently.

BY Barbara Palmer October 9, 2024

Bingo: How a Lead Generation Conference Nailed Interactivity

At LeadsCon Connect, organizers devised a gamified way to deliver on its promise of connecting attendees and exhibitors.

BY Casey Gale October 2, 2024

One Way to Engage Attendees and Give Back to the Community

At WasteExpo 2024 in Las Vegas, organizers built engagement brick by brick with a LEGO wall — then donated all 18,000 LEGO pieces to a local non-profit helping children.

BY Michelle Russell September 30, 2024

Designing ‘A Beautiful Nesting Ground’ for Deeper Relationships

How software company Avalara turned networking on its head and delivered business and bonding at its FUSE partner conference.

BY Barbara Palmer September 24, 2024

It’s Time to Ditch Those Tired Generational Stereotypes

When it comes to succeeding in the workplace, labeling people according to their age means we all lose. Consider shared values instead.

BY Jennifer N. Dienst September 18, 2024

Predictive AI for Attendee Acquisition and Engagement

A discussion at a recent Lippman Connects’ Attendee Acquisition Roundtable around how to use predictive AI to strategically grow your base of potential registrants got participants’ wheels turning.

BY Michelle Russell August 14, 2024

Making an Impact as an Event Exhibitor

The co-founders of Backtrack, a mobile app for recording exhibit booth conversations, went the extra mile to make connections and get leads at ECEF 2024. Their experience can help spark ideas for all kinds of exhibitors and sponsors.

BY Curt Wagner August 12, 2024

Engaging Event Participants in the Maker Movement

How maker spaces and sessions can help event participants learn about the history and culture of a people — or just deeply resonate with their own professional culture.

BY Michelle Russell August 5, 2024

Rethinking Award Presentations

It’s important to recognize those who make significant contributions to our communities — and engage our audiences while doing so.

BY Dave Lutz, CMP July 8, 2024

An Events Industry Leader’s Strategies for Managing Stress

Here’s what changed SITE CEO Annette Gregg’s mind about workplace mental health.

BY Barbara Palmer June 10, 2024

Drawing People Together

New research shows that visual art can do more than add beauty to your events — it can help build connections.

BY Barbara Palmer May 13, 2024

edUcon 2024 Preview: ‘People Really Crave Connection’

Charlie Todd, founder of the comedy collective Improv Everywhere, will talk about creating joyful shared experiences for conference attendees on the edUcon 2024 Main Stage in Detroit.

BY Curt Wagner April 29, 2024

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