Audience Acquisition & Engagement
Are You Delivering What the Next-Gen Attendee Wants?
A new Freeman trends report measures the gaps between the way organizers design their event programs and the preferences of a new generation of event attendees — and what the most innovative event organizers do differently.
Bingo: How a Lead Generation Conference Nailed Interactivity
At LeadsCon Connect, organizers devised a gamified way to deliver on its promise of connecting attendees and exhibitors.
One Way to Engage Attendees and Give Back to the Community
At WasteExpo 2024 in Las Vegas, organizers built engagement brick by brick with a LEGO wall — then donated all 18,000 LEGO pieces to a local non-profit helping children.
Designing ‘A Beautiful Nesting Ground’ for Deeper Relationships
How software company Avalara turned networking on its head and delivered business and bonding at its FUSE partner conference.
It’s Time to Ditch Those Tired Generational Stereotypes
When it comes to succeeding in the workplace, labeling people according to their age means we all lose. Consider shared values instead.
Predictive AI for Attendee Acquisition and Engagement
A discussion at a recent Lippman Connects’ Attendee Acquisition Roundtable around how to use predictive AI to strategically grow your base of potential registrants got participants’ wheels turning.
Making an Impact as an Event Exhibitor
The co-founders of Backtrack, a mobile app for recording exhibit booth conversations, went the extra mile to make connections and get leads at ECEF 2024. Their experience can help spark ideas for all kinds of exhibitors and sponsors.
Engaging Event Participants in the Maker Movement
How maker spaces and sessions can help event participants learn about the history and culture of a people — or just deeply resonate with their own professional culture.
Rethinking Award Presentations
It’s important to recognize those who make significant contributions to our communities — and engage our audiences while doing so.
An Events Industry Leader’s Strategies for Managing Stress
Here’s what changed SITE CEO Annette Gregg’s mind about workplace mental health.
Drawing People Together
New research shows that visual art can do more than add beauty to your events — it can help build connections.
edUcon 2024 Preview: ‘People Really Crave Connection’
Charlie Todd, founder of the comedy collective Improv Everywhere, will talk about creating joyful shared experiences for conference attendees on the edUcon 2024 Main Stage in Detroit.