Audience Acquisition & Engagement
Understanding ‘How Belonging Can Be Built’
Event personalization helps create inclusive spaces built for everybody where ‘all roads lead to belonging,’ says Naomi Clare Crellin, founder of Storycraft Lab.
How to Help Event Attendees Feel Like They Belong
Psychologist Geoffrey L. Cohen, author of Belonging: The Science of Creating Connection and Bridging Divides, offers insight into why belonging is vital to our wellbeing — and how to cultivate it at events so attendees keep coming back.
How to Cultivate Connection at Events
A networking expert and a meeting organizer share their ideas about networking at events, and how to make everyone comfortable while doing it.
Top Social Media Channels for Event Organizers
Sara Fellows, director of social media at mdg, shares her thoughts on the top social media sites to promote events for Convene’s annual Events Industry Forecast.
Cracking the Code on Hybrid
A breakout session at CEMA (Corporate Event Marketing Association) Summit shared topline takeaways from a recent study among event marketers on the next iteration of events. Here’s a deeper dive into the results.
Meetings and Your Brain: Drawing a Joy Connection
In an experiment, a meeting session using the Piccles online drawing platform generated the greatest amount of happiness, validating research that connects drawing to decreased stress.
Where to Start on Your Event Data Journey
Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.
Using Event Data to Chart a Path Forward
Collecting data about events is critical, but planners need to communicate those stats and numbers through a compelling story that helps stakeholders take action. Here’s how to get started.
3 Steps to Impactful Data Storytelling
Telling stories about events and audiences is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.
Event Data: Translating Numbers Into Concrete Ideas
Numbers are essential to our everyday lives. Even though we use them all the time, we are missing the opportunity to make data and numbers less abstract and more understandable, say the authors of a new book.
Making Emotions Count in Your Event Data
How can you measure engagement at a physiological level? It turns out there’s a tool for that.
How ‘The Cube of Creativity’ Can Save Your Business
Andrew Davis’ Tuesday EduCon session, “Why Small Bets + Massive Constraints = Your Next Big Win,” demonstrated how a simple four-step process can solve the biggest challenges.