Andrew Davis’ Tuesday EduCon session, “Why Small Bets + Massive Constraints = Your Next Big Win,” demonstrated how a simple four-step process can solve the biggest challenges.

In conversation with Storycraft Lab founder Naomi Clare Crellin at a PCMA EduCon session on Monday, Google’s global events account manager Megan Henshall discussed the conditions under which innovation thrives.

We all have blind spots when it comes to event design. Here’s how to turn data into insights that will create the kinds of experiences that provide attendee value.

If you had a major meeting in Q1 or Q2 of 2022, you’ve likely had some sleepless nights, thanks to your registration pacing. Here’s some help for that. 

The percentage of women speakers at scientific conferences hosted by the journal Nature soared when the publishing and research company’s event organizers codified their efforts — and held themselves accountable.

In an online roundtable discussion last week hosted by mdg, organizers of CES 2022 shared what worked, what didn’t, and what lessons they learned from planning and hosting the event during the worst of the Omicron outbreak.

When COVID-19 forced the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) to make Global Pet Expo a digital experience in 2021, show management learned valuable lessons about data capture that it has put into practice at its in-person show.

The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.

A recent survey of 25,000 consumers in 22 countries by professional services company Accenture reveals that the pandemic has caused consumers to reevaluate how and what they buy. Here’s what that means for events.

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

Do you feel your attendees crave serendipity when attending virtual events? The lack of liminal space in virtual environments is the culprit — and it can also be missing at your in-person event.

After two years of digital experimentation, organizations of all stripes are coming to a collective realization — a successful event strategy requires cultivating a strong, year-round online community.