Audience Acquisition & Engagement
Experience Design, Sponsorships Among Hot Braindate Topics at CL19
All Convening Leaders participants were automatically registered for the Braindates platform for peer-to-peer networking. As the conference got underway Jan. 7, approximately 68 one-on-one and 51 group meetings had been scheduled, and more than 138 topics had been offered.
Make Change Happen: Seth Godin Stresses Importance of Innovation
Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”
Warren Berger: ‘Events Should Be All About the Questions’
Master questionologist and “The Book of Beautiful Questions” author Warren Berger on using questions to build a better event.
Andrew Sykes: Think of Your Event as a Person
Andrew Sykes, founder of the Behavioral Research Applied Technology Laboratory, previews his Jan. 9 Convening Leaders 2019 session, “High Performance Habits of Magnetic Human Beings,” and how events, like people, have personalities.
PCMA Putting Aromatherapy into Action at Convening Leaders 2019
PCMA aims to boost Convening Leaders 2019 Content Studio learning by tapping into the power of scent.
Medical Meeting Challenge: Health-Care Providers are Tough Crowd
Health-care providers have high standards for the meetings they attend, according to a recent report by American Express Meetings & Events. Here’s how to influence their decision to come to yours.
What 5 Meeting Trends Will We Be Keeping an Eye on in 2019?
Five Convene editors looked back over 2018, asking this question: What’s one meeting trend we’ll be keeping an eye on in 2019?
Bizzabo Finds ‘Pretty Big Discrepancy’ in Speaker Diversity
A new study uses AI facial-recognition technology to spotlight gender inequity among speakers at events around the world.
What Beyoncé and Jay-Z Can Teach You About Digital Strategy
Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.
How Festivalisation Is Influencing Meetings
Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival.
How to Be More Learner-Centric at Your Conferences
Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.
Finding Funding for Women-Led Startups
Women Who Tech is working to close the funding gap and draw global attention to gender bias in venture-capital funding. One key method is hosting Women Startup Challenges, which identify female-owned early-stage startups and invite them to compete for funding.