Audience Acquisition & Engagement
Dinners Designed for Conversation
A new model for pop-up dinners pairs meals with challenging and inspiring discussions. Can they find a home at meetings and conferences?
ASA Tackles Social Inequality at the Palais des congrès de Montréal
The organization’s 112th Annual Meeting centered on culture and inclusion.
Broaden Your Event’s Appeal With Influencer Marketing
Social media is the place to grow your community — and here’s how to create a strategy to attract and engage the right audience.
Opening Message at IMEX America Will Be Vegas Strong
MGM Resorts International — which has established a special fund for victims of last week’s shooting — will hold a press conference shortly after IMEX America opens on Tuesday. Its theme will be one of support and unity in the events industry.
How Does C2 Montreal Keep Reinventing Itself?
C2 Montreal, one of the most transformative of business events, starts its planning every year with a blank canvas.
How VisitDallas Made the American Council of the Blind Feel Welcome
VisitDallas’ first-of-its-kind diversity and inclusion team tailored services for the American Council of the Blind’s annual conference, held in Dallas in 2015.
2 Ways to Personalize a Special Event
How do you impress destination-marketing executives with a takeaway that speaks to a destination?
New Research Considers Human-Centered Meeting Design
‘Purposeful Meetings’ research initiative is multidisciplinary deep dive into human behavior and meeting design.
Austria’s Innovative Fifteen Seconds Festival Challenges Status Quo
This event gathers leaders, creatives, and curious minds together for a two-day immersive experience.
How the International Baking Industry Expo Keeps from Getting Stale
For coal miners, it was a canary that warned of trouble. For the International Baking Industry Exposition (IBIE), it was the Twinkie. When Hostess, the venerable snack food’s parent company, declared
How Do You Handle Special-Meal Requests?
With a growing number of special-meal requests, meeting planners are getting creative to accommodate the needs and preferences of attendees with food allergies or lifestyle and religious dietary restrictions.