Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

4 Content Marketing Tips for Events

Content marketing has grown by leaps and bounds over the past five years, but too few event organizers are fully embracing its potential. Here are four ways to build a conference narrative from content-marketing expert Jay Baer.

July 23, 2018

Designing for Dialogue

C2 Montréal built a reputation as one of the most innovative business conferences in the world by focusing on creating attendee connections. Now, its founders are building a network to extend the C2 experience worldwide.

BY Barbara Palmer July 2, 2018

Dinners Designed for Conversation

A new model for pop-up dinners pairs meals with challenging and inspiring discussions. Can they find a home at meetings and conferences?

BY Corin Hirsch February 1, 2018

Broaden Your Event’s Appeal With Influencer Marketing

Social media is the place to grow your community — and here’s how to create a strategy to attract and engage the right audience.

BY Casey Gale November 17, 2017

Opening Message at IMEX America Will Be Vegas Strong

MGM Resorts International — which has established a special fund for victims of last week’s shooting — will hold a press conference shortly after IMEX America opens on Tuesday. Its theme will be one of support and unity in the events industry.

BY Michelle Russell October 8, 2017

How Does C2 Montreal Keep Reinventing Itself?

C2 Montreal, one of the most transformative of business events, starts its planning every year with a blank canvas.

BY David McMillin September 1, 2017

How VisitDallas Made the American Council of the Blind Feel Welcome

VisitDallas’ first-of-its-kind diversity and inclusion team tailored services for the American Council of the Blind’s annual conference, held in Dallas in 2015.

BY Sarah Beauchamp August 8, 2017

2 Ways to Personalize a Special Event

How do you impress destination-marketing executives with a takeaway that speaks to a destination?

BY Michelle Russell July 18, 2017

New Research Considers Human-Centered Meeting Design

‘Purposeful Meetings’ research initiative is multidisciplinary deep dive into human behavior and meeting design.

BY Barbara Palmer May 1, 2017

Austria’s Innovative Fifteen Seconds Festival Challenges Status Quo

This event gathers leaders, creatives, and curious minds together for a two-day immersive experience.

BY Michelle Russell April 3, 2017

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