Audience Acquisition & Engagement
ISTM Takes ‘More Global Approach’ with Migration Health Conference
How a society traditionally focused on keeping business travelers and overseas vacationers healthy came to organize a conference addressing one of the world’s biggest challenges — tending to the health needs of refugees and the communities that host them.
Here’s How Gen Z Looks at Data — and What It Means for Your Strategy
As event organizers look to collect data from the next generation of participants, they must overcome a challenge much bigger than API integration: They will need to earn their trust.
This Email Strategy Resulted in Standing-Room-Only Attendance
By using an effective marketing strategy, event strategists can grab last-minute attendees, according to mdg’s KC Coerr.
Reaching the C-Suite
Looking to attract high-level execs to your event? You’ll need to map out a strategy that looks nothing like mass marketing.
4 Content Marketing Tips for Events
Content marketing has grown by leaps and bounds over the past five years, but too few event organizers are fully embracing its potential. Here are four ways to build a conference narrative from content-marketing expert Jay Baer.
Designing for Dialogue
C2 Montréal built a reputation as one of the most innovative business conferences in the world by focusing on creating attendee connections. Now, its founders are building a network to extend the C2 experience worldwide.
International Trademark Association Hosts Record Breaker in Seattle
When the group held its 140th annual meeting in the Emerald City, it brought thousands of visitors from more than 150 countries to the destination.
Dinners Designed for Conversation
A new model for pop-up dinners pairs meals with challenging and inspiring discussions. Can they find a home at meetings and conferences?
ASA Tackles Social Inequality at the Palais des congrès de Montréal
The organization’s 112th Annual Meeting centered on culture and inclusion.
Broaden Your Event’s Appeal With Influencer Marketing
Social media is the place to grow your community — and here’s how to create a strategy to attract and engage the right audience.
Opening Message at IMEX America Will Be Vegas Strong
MGM Resorts International — which has established a special fund for victims of last week’s shooting — will hold a press conference shortly after IMEX America opens on Tuesday. Its theme will be one of support and unity in the events industry.
How Does C2 Montreal Keep Reinventing Itself?
C2 Montreal, one of the most transformative of business events, starts its planning every year with a blank canvas.