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Audience Acquisition & Engagement
How to Be More Learner-Centric at Your Conferences
Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.
Finding Funding for Women-Led Startups
Women Who Tech is working to close the funding gap and draw global attention to gender bias in venture-capital funding. One key method is hosting Women Startup Challenges, which identify female-owned early-stage startups and invite them to compete for funding.
MAKERS Conference — Advancing, Inspiring Women in Workplaces
The MAKERS Conference, celebrating its fifth edition in 2019, is a three-day summit geared toward advancing and inspiring women in the workplace — “newsMAKERS, historyMAKERS, and changeMAKERS of tomorrow,” according
Promiseland Project’s Traveling Front Porch Debuts with Message of Respect
In the second of our series on The Promiseland Project, we’re on site for the initiative’s inaugural event to see how a big idea about meaningful conversation plays out in a tiny North Dakota town.
3 Lessons From Cyber Monday — And How to Apply Them to Your Event Marketing Strategy
The biggest brands worked hard to turn browsers into buyers on Black Friday and Cyber Monday. Here’s how you can adapt their strategies to your efforts to attract more attendees.
How Are You Marketing Your Event to Generation Z Attendees?
Move over, Millennials. Event organizers need to be thinking about how to engage the next generation.
Seth Godin Asks, Would They Miss You If You Were Gone?
The PCMA Convening Leaders 2019 featured speaker and marketing guru would like organizers to think about that question in terms of their events.
When Does Segmenting Make Sense?
When building event-marketing campaigns, there are several ways to segment your audience and customize the times you reach out to specific groups. And sometimes, speaking to your entire prospect database just makes the most sense.
Exploring Blockchain for Business Events
The travel and hospitality industries are already using blockchain. What’s its potential for business events?
Lesson Plan for Attracting Student Members to Your Organization, Events
What’s the right strategy for student members at your organization and for those who attend your events? Here’s my lesson plan.
Walmart’s Sponsorship at Health-Care Event Has Lasting Effect
The mega retailer stepped up with a sponsorship activation that will last a while — at least as long as flu season.
Timetable for Bringing International Attendees to the U.S.
Looking to attract attendees from outside the U.S. to your event in the States? Here’s a three-stage strategy to consider over the course of a year.