Audience Acquisition & Engagement
Massive Trade Shows Struggle With Engagement
A new report from the Center for Exhibition Industry Research reveals that attendee expectations and satisfaction rates are different, depending on the size of trade shows.
Breaking Attendance Records in Prague
The city’s medical reputation was a draw as the European Association of Haemophilia and Allied Disorders drew its biggest congress crowd yet.
How to Apply HBO’s Bloody SXSW Activation to Events
As anticipation builds for a bloody final season of “Game of Thrones,” HBO and the American Red Cross put that gore to good use with a memorable activation in Austin.
Full Immersion Through Experience Creation
A showcase at London’s QEII Centre — emceed by Mr. Badger, Ms. Rabbit, and Specs — illustrates how to make attendee experience take root for maximum impact.
The Case for Leaving a Positive Legacy
Barcelona’s Mobile World Congress has an ambitious environmental program. Here’s what the event does, and how it makes a difference.
Making the Case for DMCs
In a new white paper, Aim Group International outlines what it believes a destination management company can offer the events industry and spotlights trends for 2019.
Why Joy Matters at Events
Participants’ experience at an event is shaped more by their emotions than you might think. Joyful author Ingrid Fetell Lee thinks planners have an opportunity to interject moments of joy into their event environments — and she shares easy ways to do just that.
Buildings Designed for Comfort, Joy, Human Performance
The WELL certification, awarded by the International WELL Building Institute (IWBI) in New York City, is measured not in water-saving “flushometers” or kilowatts of electricity, but in such human responses as comfort and calm.
WeWork Aims for Fulfilling Spaces at its Coworking Sites
WeWork designs shared workspaces around the world to meet an emotional as well as professional need among members.
Happy Spaces: How to Bring the Outside Inside
The restorative properties of biophilia — the idea that human beings have an innate desire to connect with nature — can be used to make people-friendly workspaces, including meetings venues.
Braindate Lounge Design Inspires ‘The Linger Effect’
Steelcase Event Experiences planned a Braindate Lounge environment at Convening Leaders 2019 that would maximize collaboration and create a sense of ease and well-being.
This Show’s Soundtrack Should Be ‘Gimme Shelter’
Annual show brings tent-rental company owners and tent manufacturers together under one roof. Make that under one tent.