Striking the right balance of networking and education when designing your events isn’t impossible. Here’s how these events managed it.

More than 51,000 people attended The Plastics Show, which set new benchmarks for international and exhibitor participation while addressing sustainability.

Remember, you bring more to the table than well-organized logistics. Events are a platform that can further goals and advance the industry you serve.

Your packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience. Here’s how.

Event professionals have an exciting opportunity to change how they do things. Don’t let this moment pass you by.

Email is a tried-and-true tactic for marketing events, but you may be missing opportunities to reach your audience if you’re relying too heavily on email to secure registrations.

We find ourselves in a unique position — we can still explore new ideas, but the window of opportunity is closing fast.

Artificial intelligence is the new power tool for events, but keep in mind its limitations — and be ready to verify and edit the information it gives you.

Empathy in design is what takes audience experience to the next level.

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.

If you want people to travel to your in-person event, you must give them a compelling reason to come. Aim to make them active participants in the program and its outcomes.