Empathy in design is what takes audience experience to the next level.

Having changed so many things about how we design our events over the past three years — including fresh ways of delivering content, connecting communities, and new pricing models — it’s also time to take a new look at how we measure success.

When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.

If you want people to travel to your in-person event, you must give them a compelling reason to come. Aim to make them active participants in the program and its outcomes.

Changed audiences need changed events to meet them where they are.

Those who embrace uncertainty — or at least get more comfortable with it — will be better positioned to survive and thrive. Here’s how.

Working together across all your teams and partners can help you attract more attendees. Here are some proven tips to create a unified effort.

There is only one feedback question about your events that really matters.

Attending this year’s SXSW in person gave Beth Surmont, vice president of event strategy and design at 360 Live Media, some ideas that any organizer can adapt to optimize their events.

The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

The best way to predict the future is to pay attention and be prepared for the “what if?”

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.